#FactCheck : Old video of Ranveer Singh at Kashi Vishwanath Temple falsely linked to ‘Dhurandhar 2’ success

Introduction

The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at  8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products. 

It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development. 

As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating. 

Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance. 

Relationship Building to Counter Misinformation

We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks. 

The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.

Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.

Crisis Management and Response

Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc. 

The following steps should form part of a crisis management and response strategy:

• Assessing the damage by identifying the misinformation spread and its impact is the first step.  
• Issuing a response in the form of a public statement by engaging the media should precede legal action. 
• Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter.  If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
• The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information. 
• Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage. 
• Engaging with the community and collaborating with organisations is also an important part of crisis management.

While these steps are for rebuilding and crisis management, further steps also need to be taken:

• Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances. 
• Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
• A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.

Legal and Ethical Considerations

SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally. 

Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability. 

Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.

Conclusion

Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs.  In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.

References 

• https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf 
• https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en 
• https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf 

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Introduction

Quantum mechanics is not a new field. It finds its roots in the works of physicists such as Niels Bohr in the 1920s, and has informed the development of technologies like nuclear power in the past. But with developments in science and engineering, we are at the cusp of harnessing quantum mechanics for a new wave of real-world uses in sensing and metrology, computing, networking, security, and more. While at different stages of development, quantum technologies have the potential to revolutionise global security, economic systems, and digital infrastructure. The science is dazzling, but it is equally urgent to start preparing for its broader impact on society, especially regarding privacy and digital security. This article explores quantum computing, its threat to information integrity, and global interdependencies as they exist today, and discusses policy areas that should be addressed.

What Is Quantum Computing?

Classical computers use binary bits (0 or 1) to represent and process information. This binary system forms the base of modern computing. But quantum computers use qubits (quantum bits) as a basic unit, which can exist in multiple states ( 0, 1, both, or with other qubits) simultaneously due to quantum principles like superposition and entanglement. This creates an infinite range of possibilities in information processing and allows quantum machines to perform complex computations at speeds impossible for traditional computers. While still in their early stages, large-scale quantum computers could eventually:

1. Break modern encryption systems
2. Model complex molecules for drug discovery
3. Optimise global logistics and financial systems
4. Accelerate AI and machine learning

While this could eventually present significant opportunities in fields such as health innovation, material sciences, climate modelling, and cybersecurity, challenges will continue to arise even before the technology is ready for commercial application. Policymakers must start anticipating their impact.

Threats

Policy solutions surrounding quantum technologies will depend on the pace of development of the elements of the quantum ecosystem. However, the most urgent concerns regarding quantum computing applications are the risk to encryption and the impact on market competition.

1. Cybersecurity Threat: Digital infrastructure today (e.g., cloud services, networks, servers, etc.) across sectors such as government, banking and finance, healthcare, energy, etc., depends on encryption for secure data handling and communications. Threat actors can utilise quantum computers to break this encryption. Widely used asymmetric encryption keys, such as RSA or ECC, are particularly susceptible to being broken. Threat actors could "harvest now, decrypt later”- steal encrypted data now and decrypt it later when quantum capabilities mature. Although AES-256, a symmetric encryption standard, is currently considered resistant to quantum decryption, it only protects data after a secure connection is established through a process that today relies on RSA or ECC. This is why governments and companies are racing to adopt Post- Quantum Cryptography (PQC) and quantum key distribution (QKD) to protect security and privacy in digital infrastructure.

2. Market Monopoly: Quantum computing demands significant investments in infrastructure, talent, and research, which only a handful of countries and companies currently possess. As a result, firms that develop early quantum advantage may gain unprecedented competitive leverage through offerings such as quantum-as-a-service, disrupting encryption-dependent industries, or accelerating innovation in pharmaceuticals, finance, and logistics. This could reinforce the existing power asymmetries in the global digital economy. Given these challenges, proactive and forward-looking policy frameworks are critical.

What Should Quantum Computing Policy Cover?

Commercial quantum computing will transform many industries. Policy will have to be flexible and be developed in iterations to account for fast-paced developments in the field. It will also require enduring international collaboration to effectively address a broad range of concerns, including ethics, security, privacy, competition, and workforce implications.

1. Cybersecurity and Encryption: Quantum policy should prioritise the development and standardisation of quantum-resistant encryption methods. This includes ongoing research into Post-Quantum Cryptography (PQC) algorithms and their integration into digital infrastructure. Global policy will need to align national efforts with international standards to create unified quantum-safe encryption protocols.

2. Market Competition and Access: Given the high barriers to entry, regulatory frameworks should promote fair competition, enabling smaller players like startups and developing economies to participate meaningfully in the quantum economy. Frameworks to ensure equitable access, interoperability, and fair competition will become imperative as the quantum ecosystem matures so that society can reap its benefits as a whole.

4. Ethical Considerations: Policymakers will have to consider the impact on privacy and security, and push for the responsible use of quantum capabilities. This includes ensuring that quantum advances do not contribute to cybercrime, disproportionate surveillance, or human rights violations.

5. International Standard-Setting: Setting benchmarks, shared terminologies, and measurement standards will ensure interoperability and security across diverse stakeholders and facilitate global collaboration in quantum research and infrastructure.

6. Military and Defence Implications: Militarisation of quantum technologies is a growing concern, and national security affairs related to quantum espionage are being urgently explored. Nations will have to develop regulations to protect sensitive data and intellectual property from quantum-enabled attacks.

7. Workforce Development and Education: Policies should encourage quantum computing education at various levels to ensure a steady pipeline of talent and foster cross-disciplinary programs that blend quantum computing with fields like machine learning, AI, and engineering.

8. Environmental and Societal Impact: Quantum computing hardware requires specialised conditions such as extreme cooling. Policy will have to address the environmental footprint of the infrastructure and energy consumption of large-scale quantum systems. Broader societal impacts of quantum computing, including potential job displacement, accessibility issues, and the equitable distribution of quantum computing benefits, will have to be explored.

Conclusion

Like nuclear power and AI, the new wave of quantum technologies is expected to be an exciting paradigm shift for society. While they can bring numerous benefits to commercial operations and address societal challenges, they also pose significant risks to global information security. Quantum policy will require regulatory, strategic, and ethical frameworks to govern the rise of these technologies, especially as they intersect with national security, global competition, and privacy. Policymakers must act in collaboration to mitigate unethical use of these technologies and the entrenchment of digital divides across countries. The OECD’s Anticipatory Governance of Emerging Technologies provides a framework of essential values like respect for human rights, privacy, and sustainable development, which can be used to set a baseline, so that quantum computing and related technologies benefit society as a whole.

References

• https://www.weforum.org/stories/2024/07/explainer-what-is-quantum-technology/
• https://www.paconsulting.com/insights/what-is-quantum-technology
• https://delinea.com/blog/quantum-safe-encryption#:~:text=This%20can%20result%20in%20AES,%2D128%20to%20AES%2D256.
• https://www.oecd.org/en/publications/a-quantum-technologies-policy-primer_fd1153c3-en.html

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Executive Summary:

The video that allegedly showed cars running into an Indian flag while Pakistan flags flying in the air in Indian states,  went viral on social media but it has been established to be misleading. The video posted is neither from Kerala nor Tamil Nadu as claimed, instead from Karachi, Pakistan. There are specific details like the shop's name, Pakistani flags, car’s number plate, geolocation analyses that  locate where the video comes from. The false information underscores the importance of verifying information before sharing it.

Claims:

A video circulating on social media shows cars trampling the Indian Tricolour painted on a road, as Pakistani flags are raised in pride, with the incident allegedly taking place in Tamil Nadu or Kerala.

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Fact Check:

Upon receiving the post we closely watched the video, and found several signs that indicated the video was from Pakistan but not from any place in India.

We divided the video into keyframes and found a shop name near the road.

We enhanced the image quality to see the shop name clearly.

We can see that it’s written as ‘Sanam’, also we can see Pakistan flags waving on the road. Taking a cue from this we did some keyword searches with the shop name. We found some shops with the name and one of the shop's name ‘Sanam Boutique’ located in Karachi, Pakistan,  was found to be similar when analyzed using geospatial Techniques.

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We also found a similar structure of the building while geolocating the place with the viral video.

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Additional confirmation of the place is the car’s number plate found in the keyframes of the video. 

We found a website that shows the details of the number Plate in Karachi, Pakistan.

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Upon thorough investigation, it was found that the location in the  viral video is from Karachi, Pakistan, but not from Kerala or Tamil Nadu as claimed by different users in Social Media. Hence, the claim made is false and misleading.

Conclusion:

The video circulating on social media, claiming to show cars trampling the Indian Tricolour on a road while Pakistani flags are waved, does not depict an incident in Kerala or Tamil Nadu as claimed. By fact-checking methodologies, it has been confirmed now that the location in the video is actually  from Karachi, Pakistan. The misrepresentation shows the importance of verifying the source of any information before sharing it on social media to prevent the spread of false narratives.

• Claim: A video shows cars trampling the Indian Tricolour painted on a road, as Pakistani flags are raised in pride, taking place in Tamil Nadu or Kerala.
• Claimed on: X (Formerly known as Twitter)
• Fact Check: Fake & Misleading

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