#FactCheck - Digitally Altered Video of Olympic Medalist, Arshad Nadeem’s Independence Day Message

Introduction

As the 2024 Diwali festive season approaches, netizens eagerly embrace the spirit of celebration with online shopping, gifting, and searching for the best festive deals on online platforms. Historical web data from India shows that netizens' online activity spikes at this time as people shop online to upgrade their homes, buy unique presents for loved ones and look for services and products to make their celebrations more joyful.

However, with the increase in online transactions and digital interactions, cybercriminals take advantage of the festive rush by enticing users with fake schemes, fake coupons offering freebies, fake offers of discounted jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals, malicious websites and more. Cybercrimes, especially phishing attempts, also spike in proportion to user activity and shopping trends at this time.

Hence, it becomes important for all netizens to stay alert, making sure their personal information and financial data is protected and ensure that they exercise due care and caution before clicking on any suspicious links or offers. Additionally, brands and platforms also must make strong cybersecurity a top priority to safeguard their customers and build trust.

Diwali Season and Phishing Attempts 

Last year's report from CloudSEK's research team noted an uptick in cyber threats during the Diwali period, where cybercriminals leveraged the festive mood to launch phishing, betting and crypto scams. The report revealed that phishing attempts target the e-commerce industries and seek to damage the image of reputable brands. An astounding 828 distinct domains devoted to phishing activities were found in the Facebook Ads Library by CloudSEK's investigators. The report also highlighted the use of typosquatting techniques to create phony-but-plausible domains that trick users into believing they are legitimate websites, by exploiting common typing errors or misspellings of popular domain names. As fraudsters are increasingly misusing AI and deepfake technologies to their advantage, we expect even more of these dangers to surface this year over the festive season.

CyberPeace Advisory

It is important that netizens exercise caution, especially during the festive period and follow cyber safety practices to avoid cybercrimes and phishing attempts. Some of the cyber hygiene best practices suggested by CyberPeace are as follows:

• Netizens must verify the sender’s email, address, and domain with the official site for the brand/ entity the sender claims to be affiliated with. 
• Netizens must avoid clicking links received through email, messages or shared on social media and consider visiting the official website directly. 
• Beware of urgent, time-sensitive offers pressuring immediate action. 
• Spot phishing signs like spelling errors and suspicious URLs to avoid typosquatting tactics used by cybercriminals.
• Netizens must enable two-factor authentication (2FA) for an additional layer of security.
• Have authenticated antivirus software and malware detection software installed on your devices. 
• Be wary of unsolicited festive deals, gifts and offers. 
• Stay informed on common tactics used by cybercriminals to launch phishing attacks and recognise the red flags of any phishing attempts.
• To report cybercrimes, file a complaint at cybercrime.gov.in or helpline number 1930. You can also seek assistance from the CyberPeace helpline at +91 9570000066.

References

1. https://www.outlookmoney.com/plan/financial-plan/this-diwali-beware-of-these-financial-scams
2. https://www.businesstoday.in/technology/news/story/diwali-and-pooja-domains-being-exploited-by-online-scams-see-tips-to-help-you-stay-safe-405323-2023-11-10
3. https://www.abplive.com/states/bihar/bihar-crime-news-15-cyber-fraud-arrested-in-nawada-before-diwali-2024-ann-2805088
4. https://economictimes.indiatimes.com/tech/technology/phishing-you-a-happy-diwali-ai-advancements-pave-way-for-cybercriminals/articleshow/113966675.cms?from=mdr

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Data has become a critical asset for the advancement of a nation’s economic, social, and technological development. India’s emergence as a global digital economy hub makes it necessary to create a robust framework that addresses the challenges and opportunities of digital transformation. The Indian government introduced the Draft National Data Governance Framework Policy in 2022, aiming to create a comprehensive data handling and governance framework. This policy draft addresses key challenges in data management, privacy, and digital economy growth.  As per the recent media reports, the Draft National Data Governance Policy so prepared is under the finalisation stage, the government specified in its implementation document for the Budget 2023-24 announcement. The policy also aims to address the country's AI adoption and the issue of lack of datasets by providing widespread access to anonymized data.

Background and Need for the Policy

India has a robust digital economy with its adoption of the Digital India Initiative, Aadhaar digital identification, UPI for seamless payments and many more. In India, 751.5 million people connect to the internet, and is home to 462.0 million social media users in January 2024, equivalent to 32.2% of its total population (Data Reportal 2024). This has brought challenges including data privacy concerns, cybersecurity threats, digital exclusion, and a need for better regulation frameworks. To overcome them, the Draft National Data Governance Policy has been designed to provide institutional frameworks for data rules, standards, guidelines, and protocols for the sharing of non-personal data sets in a manner that ensures privacy, security, and trust so that they remain secure, transparent, and accountable.

Objectives omphasizesf the Framework 

The objective of the Framework Policy is to accelerate Digital Governance in India. The framework will standardize data management and security standards across the Government. It will promote transparency, accountability, and ownership in Non-Personal data and dataset access and build a platform to receive and process data requests. It will also set quality standards and promote the expansion of the datasets program and overall non-personal ecosystem. Further, it aims to build India’s digital government goals and capacity, knowledge, and competency in Government departments and entities. All this would be done while ensuring greater citizen awareness, participation, and engagement. 

Key Provisions of the Draft Policy 

The Draft Framework Policy aims to establish a cohesive digital governance ecosystem in India that balances the need for data utilization with protecting citizens' privacy rights. It sets up an institutional framework of the "India Data Management Office (IDMO) set up under the Digital India Corporation (DIC) which will be responsible for developing rules, standards, and guidelines under this Policy. 

The key provisions of the framework policy include: 

• Promoting interoperability among government digital platforms, ensuring data privacy through data anonymization and security, and enhancing citizen access to government services through digital means. 
• The policy e the creation of unified digital IDs, a standardisation in digital processes, and data-sharing guidelines across ministries to improve efficiency. 
• It also focuses on building digital infrastructure, such as cloud services and data centres in order to support e-governance initiatives. 
• Furthermore, it encourages public-private partnerships and sets guidelines for accountability and transparency in digital governance.

Implications and Concerns of the Framework 

• The policy potentially impacts data sharing in India as it mentions data anonymization. The scale of data that would need to be anonymised in India is at a very large scale and it could become a potential challenge to engage in. 
• Data localization and cross-border transfers have raised concerns among global tech companies and trade partners. They argue that such requirements could increase operational costs and hinder cross-border data flows. Striking a balance between protecting national interests and facilitating business operations remains a critical challenge.
• Another challenge associated with the policy is over-data centralization under the IDMO and the potential risks of government overreach in data access.

Key Takeaways and Recommendations

The GDPR in the European Union and the Digital Personal Data Protection Act passed in 2023 in India and many others are the data privacy laws in force in different countries. The policy needs to be aligned with the DPDP Act, 2023 and be updated as per the recent developments. It further needs to maintain transparency over the sharing of data and a user’s control. The policy needs engagement with industry experts, privacy advocates, and civil society to ensure a balance of innovation with privacy and security.

Conclusion

The Draft National Data Governance Framework Policy of 2022 represents a significant stage in shaping India's digital future. It ensures the evolution of data governance evolves alongside technological advancements. The framework policy seeks to foster a robust digital ecosystem that benefits citizens, businesses, and the government alike by focusing on the essentials of data privacy, transparency, and security. However, achieving this vision requires addressing concerns like data centralisation, cross-border data flows, and maintaining alignment with global privacy standards. Continued engagement with stakeholders and necessary updates to the draft policy will be crucial to its success in balancing innovation with user rights and data integrity. The final version of the policy is expected to be released soon.

References

• https://meity.gov.in/writereaddata/files/National-Data-Governance-Framework-Policy.pdf
• https://datareportal.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=India&utm_content=Home_Page_Link
• https://www.imf.org/en/Publications/fandd/issues/2023/03/data-by-people-for-people-tiwari-packer-matthan
• https://inc42.com/buzz/draft-national-data-governance-policy-under-finalisation-centre/  
• https://legal.economictimes.indiatimes.com/news/industry/government-unveiled-national-data-governance-policy-in-budget-2023/97680515

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Introduction 

The link between social media and misinformation is undeniable. Misinformation, particularly the kind that evokes emotion, spreads like wildfire on social media and has serious consequences, like undermining democratic processes, discrediting science, and promulgating hateful discourses which may incite physical violence. If left unchecked, misinformation propagated through social media has the potential to incite social disorder, as seen in countless ethnic clashes worldwide.  This is why social media platforms have been under growing pressure to combat misinformation and have been developing models such as fact-checking services and community notes to check its spread. This article explores the pros and cons of the models and evaluates their broader implications for online information integrity.

How the Models Work 

1. Third-Party Fact-Checking Model (formerly used by Meta) Meta initiated this program in 2016 after claims of extraterritorial election tampering through dis/misinformation on its platforms. It entered partnerships with third-party organizations like AFP and specialist sites like Lead Stories and PolitiFact, which are certified by the International Fact-Checking Network (IFCN) for meeting neutrality, independence, and editorial quality standards. These fact-checkers identify misleading claims that go viral on platforms and publish verified articles on their websites, providing correct information. They also submit this to Meta through an interface, which may link the fact-checked article to the social media post that contains factually incorrect claims. The post then gets flagged for false or misleading content, and a link to the article appears under the post for users to refer to. This content will be demoted in the platform algorithm, though not removed entirely unless it violates Community Standards. However, in January 2025, Meta announced it was scrapping this program and beginning to test X’s Community Notes Model in the USA, before rolling it out in the rest of the world. It alleges that the independent fact-checking model is riddled with personal biases, lacks transparency in decision-making, and has evolved into a censoring tool. 
2. Community Notes Model ( Used by X and being tested by Meta): This model relies on crowdsourced contributors who can sign up for the program, write contextual notes on posts and rate the notes made by other users on X. The platform uses a bridging algorithm to display those notes publicly, which receive cross-ideological consensus from voters across the political spectrum. It does this by boosting those notes that receive support despite the political leaning of the voters, which it measures through their engagements with previous notes. The benefit of this system is that it is less likely for biases to creep into the flagging mechanism. Further, the process is relatively more transparent than an independent fact-checking mechanism since all Community Notes contributions are publicly available for inspection, and the ranking algorithm can be accessed by anyone, allowing for external evaluation of the system by anyone. 

CyberPeace Insights

Meta’s uptake of a crowdsourced model signals social media’s shift toward decentralized content moderation, giving users more influence in what gets flagged and why. However, the model’s reliance on diverse agreements can be a time-consuming process. A study (by Wirtschafter & Majumder, 2023) shows that only about 12.5 per cent of all submitted notes are seen by the public, making most misleading content go unchecked. Further, many notes on divisive issues like politics and elections may not see the light of day since reaching a consensus on such topics is hard. This means that many misleading posts may not be publicly flagged at all, thereby hindering risk mitigation efforts. This casts aspersions on the model’s ability to check the virality of posts which can have adverse societal impacts, especially on vulnerable communities. On the other hand, the fact-checking model suffers from a lack of transparency, which has damaged user trust and led to allegations of bias. 

Since both models have their advantages and disadvantages, the future of misinformation control will require a hybrid approach. Data accuracy and polarization through social media are issues bigger than an exclusive tool or model can effectively handle. Thus, platforms can combine expert validation with crowdsourced input to allow for accuracy, transparency, and scalability. 

Conclusion 

Meta’s shift to a crowdsourced model of fact-checking is likely to have bigger implications on public discourse since social media platforms hold immense power in terms of how their policies affect politics, the economy, and societal relations at large.  This change comes against the background of sweeping cost-cutting in the tech industry, political changes in the USA and abroad, and increasing attempts to make Big Tech platforms more accountable in jurisdictions like the EU and Australia, which are known for their welfare-oriented policies. These co-occurring contestations are likely to inform the direction the development of misinformation-countering tactics will take.  Until then, the crowdsourcing model is still in development, and its efficacy is yet to be seen, especially regarding polarizing topics. 

References 

• https://www.cyberpeace.org/resources/blogs/new-youtube-notes-feature-to-help-users-add-context-to-videos
• https://en-gb.facebook.com/business/help/315131736305613?id=673052479947730
• http://techxplore.com/news/2025-01-meta-fact.html 
• https://about.fb.com/news/2025/01/meta-more-speech-fewer-mistakes/ 
• https://communitynotes.x.com/guide/en/about/introduction 
• https://blogs.lse.ac.uk/impactofsocialsciences/2025/01/14/do-community-notes-work/?utm_source=chatgpt.com 
• https://www.techpolicy.press/community-notes-and-its-narrow-understanding-of-disinformation/ 
• https://www.rstreet.org/commentary/metas-shift-to-community-notes-model-proves-that-we-can-fix-big-problems-without-big-government/ 
• https://tsjournal.org/index.php/jots/article/view/139/57 

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