#FactCheck: A viral claim suggests that India Post will remove all red letter boxes across the country beginning 1 September 2025.

Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

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Introduction

The development of high-speed broadband internet in the 90s triggered a growth in online gaming, particularly in East Asian countries like South Korea and China. This culminated in the proliferation of competitive video game genres, which had otherwise existed mostly in the form of high-score and face-to-face competitions at arcades. The online competitive gaming market has only become bigger over the years, with a separate domain for professional competition, called esports. This industry is projected to reach US$4.3 billion by 2029,  driven by advancements in gaming technology, increased viewership, multi-million dollar tournaments, professional leagues, sponsorships, and advertising revenues. However, the industry is still in its infancy and struggles with fairness and integrity issues. It can draw lessons in regulation from the traditional sports market to address these challenges for uniform global growth.

The Growth of Esports

The appeal of online gaming lies in its design innovations, social connectivity, and accessibility. Its rising popularity has culminated in online gaming competitions becoming an industry, formally organised into leagues and tournaments with reward prizes reaching up to millions of dollars. Professional teams now have coaches, analysts and psychologists supporting their players. For scale, the 2024 ESports World Cup (EWS) held in Saudi Arabia had the largest combined prize pool of over US$60 million. Such tournaments can be viewed in arenas and streamed online, and by 2025, around 322.7 million people are forecast to be occasional viewers of esports events. 

According to Statista, esports revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.59%, resulting in a projected market volume of US$5.9 billion by 2029. Esports has even been recognised in traditional sporting events, debuting as a medal sport in the Asian Games 2022. In 2024, the International Olympic Committee (IOC) announced the Olympic Esports Games, with the inaugural event set to take place in 2025 in Saudi Arabia. Hosting esports events such as the EWS is expected to boost tourism and the host country’s local economy.

The Challenges of Esports Regulation

While the esports ecosystem provides numerous opportunities for growth and partnerships, its under-regulation presents challenges. Due to the lack of a single governing body like the IOC for the Olympics or FIFA for football to lay down centralised rules, the industry faces certain challenges, such as : 

1. Integrity issues: Esports are not immune to cheating attempts. Match-fixing, using advanced software hacks, doping (e.g., Adderall use), and the use of other illegal aids are common.  DOTA, Counter-Strike, and Overwatch tournaments are particularly susceptible to cheating scandals. 
2. Players’ Rights: The teams that contractually own professional players provide remuneration and exercise significant control over athletes, who face issues like overwork, a short-lived career, stress, the absence of collective bargaining forums, instability, etc. 
3. Fragmented National Regulations: While multiple countries have recognised esports as a sport, policies on esports governance and allied regulation vary within and across borders. For example, age restrictions and laws on gambling, taxation, labour, and advertising differ by country. This can create confusion, risks and extra costs, impacting the growth of the ecosystem. 
4. Cybersecurity Concerns: The esports industry carries substantial prize pools and has growing viewer engagement, which makes it increasingly vulnerable to Distributed Denial of Service (DDoS) attacks, malware, ransomware, data breaches, phishing, and account hijacking. Tournament organisers must prioritise investments in secure network infrastructure, perform regular security audits, encrypt sensitive data, implement network monitoring, utilise API penetration testing tools, deploy intrusion detection systems, and establish comprehensive incident response and mitigation plans.

Proposals for Esports Regulation: Lessons from Traditional Sports

To address the most urgent challenges to the esports industry as outlined above,  the following interventions, drawing on the governance and regulatory frameworks of traditional sports, can be made:

1. Need for a Centralised Esports Governing Body: Unlike traditional sports, the esports landscape lacks a Global Sports Organisation (GSO) to oversee its governance. Instead, it is handled de facto by game publishers with industry interests different from those of traditional GSOs. Publishers’ primary source of revenue is not esports, which means they can adopt policies unsuitable for its growth but good for their core business. Appointing a centralised governing body with the power to balance the interests of multiple stakeholders and manage issues like unregulated gambling, athlete health, and integrity challenges is a logical next step for this industry. 
2. Gambling/Betting Regulations: While national laws on gambling/betting vary, GSOs establish uniform codes of conduct that bind participants contractually, ensuring consistent ethical standards across jurisdictions. Similar rules in esports are managed by individual publishers/ tournament organisers, leading to inconsistencies and legal grey areas. The esports ecosystem needs standardised regulation to preserve fair play codes and competitive integrity.
3. Anti-Doping Policies: There is increasing adderall abuse among young players to enhance performance with the rising monetary stakes in esports. The industry must establish a global framework similar to the  World Anti-Doping Code, which, in conjunction with eight international standards, harmonises anti-doping policies across all traditional sports and countries in the world. The esports industry should either adopt this or develop its own policy to curb stimulant abuse. 
4. Norms for Participant Health:  Professional players start around age 16 or 17 and tend to retire around 24. They may be subjected to rigorous practice hours and stringent contracts by the teams that own them. There is a need for international norm-setting by a federation overseeing the protection of underage players. Enforcement of these norms can be one of the responsibilities of a decentralised system comprising country and state-level bodies. This also ensures fair play governance.
5. Respect and Diversity:  While esports is technologically accessible, it still has room for better representation of diverse gender identities, age groups, abilities, races, ethnicities, religions, and sexual orientations. Embracing greater diversity and inclusivity would benefit the industry's growth and enhance its potential to foster social connectivity through healthy competition.

Conclusion

The development of the world’s first esports island in Abu Dhabi gives impetus to the rapidly growing esports industry with millions of fans across the globe. To sustain this momentum, stakeholders must collaborate to build a strong governance framework that protects players, supports fans, and strengthens the ecosystem. By learning from traditional sports, esports can establish centralised governance, enforce standardised anti-doping measures, safeguard athlete rights, and promote inclusivity, especially for young and diverse communities. Embracing regulation and inclusivity will not only enhance esports' credibility but also position it as a powerful platform for unity, creativity, and social connection in the digital age.

Resources

• https://www.statista.com/outlook/amo/esports/worldwide
• https://www.statista.com/statistics/490480/global-esports-audience-size-viewer-type/ 
• https://asoworld.com/blog/global-esports-market-report-2024/#:~:text=A%20key%20driver%20of%20this%20growth%20is%20the%20Sponsorship%20%26%20Advertising,US%24288.9%20million%20in%202024. 
• https://lawschoolpolicyreview.com/2023/12/28/a-case-for-recognising-professional-esports-players-as-employees-of-their-game-publisher/ 
• https://levelblue.com/blogs/security-essentials/the-hidden-risks-of-esports-cybersecurity-on-the-virtual-battlefield 
• https://medium.com/@heyimJoost/esports-governance-and-its-failures-9ac7b3ec37ea 
• https://www.google.com/search?q=adderall+abuse+in+esports&oq=adderall+abuse+in+esports&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRiPAjIHCAIQIRiPAtIBCDU2MDdqMGo5qAIAsAIB&sourceid=chrome&ie=UTF-8 
• https://americanaddictioncenters.org/blog/esports-adderall-abuse#:~:text=A%202020%20piece%20by%20the,it%20because%20everyone%20was%20using

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March 3rd 2023, New Delhi: If you have received any message that contains a link asking users to download an application to avail Income Tax Refund or KYC benefits with the name of Income Tax Department or reputed Banks, Beware!

CyberPeace Foundation and Autobot Infosec Private Limited along with the academic partners under CyberPeace Center of Excellence (CCoE) recently conducted five different studies on phishing campaigns that have been circulating on the internet by using misleading tactics to convince users to install malicious applications on their devices. The first campaign impersonates the Income Tax Department, while the rest of the campaigns impersonate ICICI Bank, State Bank of India, IDFC Bank and Axis bank respectively. The phishing campaigns aim to trick users into divulging their personal and financial information.

After a detailed study, the research team found that:

• All campaigns appear to be an offer from reputed entities, however hosted on third-party domains instead of the official website of the Income Tax Department or the respective Banks, raising suspicion.
• The applications ask several access permissions of the device. Moreover some of them seek users to provide full control of the device. Allowing such access permission could result in a complete compromise of the system, including access to sensitive information such as microphone recordings, camera footage, text messages, contacts, pictures, videos, and even banking applications.
• Cybercriminals created malicious applications using icons that closely resemble those of legitimate entities with the intention of enticing users into downloading the malicious applications.
• The applications collect user’s personal and banking information. Getting into this type of trap could lead users to face significant financial losses.
• While investigating the impersonated Income Tax Department’s application, the Research team identified the application sends http traffic to a remote server which acts as a Command and Control (CnC/C2) for the application.
• Customers who desire to avail benefits or refunds from respective banks, download relevant apps, believing that the chosen app will assist them. However, they are not always aware that the app may be fraudulent.

“The Research highlights the importance of being vigilant while browsing the internet and not falling prey to such phishing attacks. It is crucial to be cautious when clicking on links or downloading attachments from unknown sources, as they may contain malware that can harm the device or compromise the data.” spokesperson, CyberPeace added.

In addition to this in an earlier report released in last month, the same research team had drawn attention to the WhatsApp messages masquerading as an offer from Tanishq Jewellers with links luring unsuspecting users with the promise of free valentine’s day  presents making the rounds on the app.

CyberPeace Advisory:

• The Research team recommends that people should avoid opening such messages sent via social platforms. One must always think before clicking on such links, or downloading any attachments from unauthorised sources.
• Downloading any application from any third party sources instead of the official app store should be avoided. This will greatly reduce the risk of downloading a malicious app, as official app stores have strict guidelines for app developers and review each app before it gets published on the store.
• Even if you download the application from an authorised source, check the app’s permissions before you install it. Some malicious apps may request access to sensitive information or resources on your device. If an app is asking for too many permissions, it’s best to avoid it.
• Keep your device and the app-store app up to date. This will ensure that you have the latest security updates and bug fixes.
• Falling into such a trap could result in a complete compromise of the system, including access to sensitive information such as microphone recordings, camera footage, text messages, contacts, pictures, videos, and even banking applications and could lead users to financial loss.
• Do not share confidential details like credentials, banking information with such types of Phishing scams.
• Never share or forward fake messages containing links on any social platform without proper verification.

Source : https://www.aninews.in/news/business/business/alert-cybercriminals-target-taxpayers-and-banking-customers-with-phishing-campaign-and-malicious-application20230303182938/