#Factcheck-Allu Arjun visits Shiva temple after success of Pushpa 2? No, image is from 2017
Executive Summary:
Recently, a viral post on social media claiming that actor Allu Arjun visited a Shiva temple to pray in celebration after the success of his film, PUSHPA 2. The post features an image of him visiting the temple. However, an investigation has determined that this photo is from 2017 and does not relate to the film's release.

Claims:
The claim states that Allu Arjun recently visited a Shiva temple to express his thanks for the success of Pushpa 2, featuring a photograph that allegedly captures this moment.

Fact Check:
The image circulating on social media, that Allu Arjun visited a Shiva temple to celebrate the success of Pushpa 2, is misleading.
After conducting a reverse image search, we confirmed that this photograph is from 2017, taken during the actor's visit to the Tirumala Temple for a personal event, well before Pushpa 2 was ever announced. The context has been altered to falsely connect it to the film's success. Additionally, there is no credible evidence or recent reports to support the claim that Allu Arjun visited a temple for this specific reason, making the assertion entirely baseless.

Before sharing viral posts, take a brief moment to verify the facts. Misinformation spreads quickly and it’s far better to rely on trusted fact-checking sources.
Conclusion:
The claim that Allu Arjun visited a Shiva temple to celebrate the success of Pushpa 2 is false. The image circulating is actually from an earlier time. This situation illustrates how misinformation can spread when an old photo is used to construct a misleading story. Before sharing viral posts, take a moment to verify the facts. Misinformation spreads quickly, and it is far better to rely on trusted fact-checking sources.
- Claim: The image claims Allu Arjun visited Shiva temple after Pushpa 2’s success.
- Claimed On: Facebook
- Fact Check: False and Misleading
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Introduction
With the ever-growing technology where cyber-crimes are increasing, a new cyber-attack is on the rise, but it’s not in your inbox or your computer- it's targeting your phone, especially your smartphone. Cybercriminals are expanding their reach in India, with a new text-messaging fraud targeting individuals. The Indian Computer Emergency Response Team (CERT-In) has warned against "smishing," or SMS phishing.
Understanding Smishing
Smishing is a combination of the terms "SMS" and "phishing." It entails sending false text messages that appear to be from reputable sources such as banks, government organizations, or well-known companies. These communications frequently generate a feeling of urgency in their readers, prompting them to click on harmful links, expose personal information, or conduct financial transactions.
When hackers "phish," they send out phony emails in the hopes of tricking the receiver into clicking on a dangerous link. Smishing is just the use of text messaging rather than email. In essence, these hackers are out to steal your personal information to commit fraud or other cybercrimes. This generally entails stealing money – usually your own, but occasionally also the money of your firm.
The cybercriminals typically use these tactics to lure victims and steal the information.
Malware- The cyber crooks send the smishing URL link that might tick you into downloading malicious software on your phone itself. This SMS malware may appear as legitimate software, deceiving you into putting in sensitive information and transmitting it to crooks.
Malicious website- The URL in the smishing message may direct you to a bogus website that seeks sensitive personal information. Cybercriminals employ custom-made rogue sites meant to seem like legitimate ones, making it simpler to steal your information.
Smishing text messages often appear to be from your bank, asking you to share personal sensitive information, ATM numbers, or account details. Mobile device cybercrime is increasing, as is mobile device usage. Aside from the fact that texting is the most prevalent usage of cell phones, a few additional aspects make this an especially pernicious security issue. Let's go over how smishing attacks operate.
Modus Operandi
The cyber crooks commit the fraud via SMS. As attackers assume an identity that might be of someone trusted, Smishing attackers can use social engineering techniques to sway a victim's decision-making. Three things are causing this deception:
- Trust- Cyber crooks target individuals, by posing to someone from a legitimate individual and organization, this naturally lowers a person’s defense against threats.
- Context- Using a circumstance that might be relevant to targets helps an attacker to create an effective disguise. The message feels personalized, which helps it overcome any assumption that it is spam.
- Emotion- The nature of the SMS is critical; it makes the victim think that is urgent and requires rapid action. Using these tactics, attackers craft communications that compel the receiver to act.
- Typically, attackers want the victim to click on a URL link within the text message, which takes them to a phishing tool that asks them for sensitive information. This phishing tool is frequently in the form of a website or app that also assumes a phony identity.
How does Smishing Spread?
As we have revealed earlier smishing attacks are delivered through both traditional texts. However, SMS phishing attacks primarily appear to be from known sources People are less careful while they are on their phones. Many people believe that their cell phones are more secure than their desktops. However, smartphone security has limits and cannot always guard against smishing directly.
Considering the fact phones are the target While Android smartphones dominate the market and are a perfect target for malware text messages, iOS devices are as vulnerable. Although Apple's iOS mobile technology has a high reputation for security, no mobile operating system can protect you from phishing-style assaults on its own. A false feeling of security, regardless of platform, might leave users especially exposed.
Kinds of smishing attacks
Some common types of smishing attacks that occurred are;
- COVID-19 Smishing: The Better Business Bureau observed an increase in reports of US government impersonators sending text messages requesting consumers to take an obligatory COVID-19 test via a connected website in April 2020. The concept of these smishing assaults may readily develop, as feeding on pandemic concerns is a successful technique of victimizing the public.
- Gift Smishing: Give away, shopping rewards, or any number of other free offers, this kind of smishing includes free services or products, from a reputable or other company. attackers plan in such a way that the offer is for a limited time or is an exclusive offer and the offers are so lucrative that one gets excited and falls into the trap.
CERT Guidelines
CERT-In shared some steps to avoid falling victim to smishing.
- Never click on any suspicious link in SMS/social media charts or posts.
- Use online resources to validate shortened URLs.
- Always check the link before clicking.
- Use updated antivirus and antimalware tools.
- If you receive any suspicious message pretending to be from a bank or institution, immediately contact the bank or institution.
- Use a separate email account for personal online transactions.
- Enforce multi-factor authentication (MFA) for emails and bank accounts.
- Keep your operating system and software updated with the latest patches.
Conclusion
Smishing uses fraudulent mobile text messages to trick people into downloading malware, sharing sensitive data, or paying cybercriminals money. With the latest technological developments, it has become really important to stay vigilant in the digital era not only protecting your computers but safeguarding the devices that fit in the palm of your hand, CERT warning plays a vital role in this. Awareness and best practices play a pivotal role in safeguarding yourself from evolving threats.
Reference
- https://www.ndtv.com/india-news/government-warns-of-smishing-attacks-heres-how-to-stay-safe-4709458
- https://zeenews.india.com/technology/govt-warns-citizens-about-smishing-scam-how-to-protect-against-this-online-threat-2654285.html
- https://www.the420.in/protect-against-smishing-scams-cert-in-advice-online-safety/

Introduction
Search Engine Optimisation (SEO) is a process through which one can improve website visibility on search engine platforms like Google, Microsoft Bing, etc. There is an implicit understanding that SEO suggestions or the links that are generated on top are the more popular information sources and, hence, are deemed to be more trustworthy. This trust, however, is being misused by threat actors through a process called SEO poisoning.
SEO poisoning is a method used by threat actors to attack and obtain information about the user by using manipulative methods that position their desired link, web page, etc to appear at the top of the search engine algorithm. The end goal is to lure the user into clicking and downloading their malware, presented in the garb of legitimate marketing or even as a valid result for Google search.
An active example of attempts at SEO poisoning has been discussed in a report by the Hindustan Times on 11th November, 2024. It highlights that using certain keywords could make a user more susceptible to hacking. Hackers are now targeting people who enter specific words or specific combinations in search engines. According to the report, users who looked up and clicked on links at the top related to the search query “Are Bengal cats legal in Australia?” had details regarding their personal information posted online soon after.
SEO Poisoning - Modus Operandi Of Attack
There are certain tactics that are used by the attackers on SEO poisoning, these are:
- Keyword stuffing- This method involves overloading a webpage with irrelevant words, which helps the false website appear higher in ranking.
- Typosquatting- This method involves creating domain names or links similar to the more popular and trusted websites. A lack of scrutiny before clicking would lead the user to download malware, from what they thought was a legitimate site.
- Cloaking- This method operates by showing different content to both the search engines and the user. While the search engine sees what it assumes to be a legitimate website, the user is exposed to harmful content.
- Private Link Networks- Threat actors create a group of unrelated websites in order to increase the number of referral links, which enables them to rank higher on search engine platforms.
- Article Spinning- This method involves imitating content from other pre-existing, legitimate websites, while making a few minor changes, giving the impression to search engine crawlers of it being original content.
- Sneaky Redirect- This method redirects the users to malicious websites (without their knowledge) instead of the ones the user had intended to click.
CyberPeace Recommendations
- Employee Security Awareness Training: Security awareness training can help employees familiarise themselves with tactics of SEO poisoning, encouraging them to either spot such inconsistencies early on or even alert the security team at the earliest.
- Tool usage: Companies can use Digital Risk Monitoring tools to catch instances of typosquatting. Endpoint Detection and Response (EDR) tools also help keep an eye on client history and assess user activities during security breaches to figure out the source of the affected file.
- Internal Security Measures: To refer to lists of Indicators of Compromise (IOC). IOC has URL lists that show evidence of the strange behaviour of websites, and this can be used to practice caution. Deploying Web Application Firewalls (WAFs) to mitigate and detect malicious traffic is helpful.
Conclusion
The nature of SEO poisoning is such that it inherently promotes the spread of misinformation, and facilitates cyberattacks. Misinformation regarding the legitimacy of the links and the content they display, in order to lure users into clicking on them, puts personal information under threat. As people trust their favoured search engines, and there is a lack of awareness of such tactics in use, one must exercise caution while clicking on links that seem to be popular, despite them being hosted by trusted search engines.
References
- https://www.checkpoint.com/cyber-hub/cyber-security/what-is-cyber-attack/what-is-seo-poisoning/
- https://www.vectra.ai/topics/seo-poisoning
- https://www.techtarget.com/whatis/definition/search-poisoning
- https://www.blackberry.com/us/en/solutions/endpoint-security/ransomware-protection/seo-poisoning
- https://www.coalitioninc.com/blog/seo-poisoning-attacks
- https://www.sciencedirect.com/science/article/abs/pii/S0160791X24000186
- https://www.repindia.com/blog/secure-your-organisation-from-seo-poisoning-and-malvertising-threats/
- https://www.hindustantimes.com/technology/typing-these-6-words-on-google-could-make-you-a-target-for-hackers-101731286153415.html

Introduction
Indian Cybercrime Coordination Centre (I4C) was established by the Ministry of Home Affairs (MHA) to provide a framework and eco-system for law enforcement agencies (LEAs) to deal with cybercrime in a coordinated and comprehensive manner. The Indian Ministry of Home Affairs approved a scheme for the establishment of the Indian Cyber Crime Coordination Centre (I4C) in October2018, which was inaugurated by Home Minister Amit Shah in January 2020. I4C is envisaged to act as the nodal point to curb Cybercrime in the country. Recently, on 13th March2024, the Centre designated the Indian Cyber Crime Coordination Centre (I4C) as an agency of the Ministry of Home Affairs (MHA) to perform the functions under the Information Technology Act, 2000, to inform about unlawful cyber activities.
The gazetted notification dated 13th March 2024 read as follows:
“In exercise of the powers conferred by clause (b) of sub-section (3) of section 79 of the Information Technology Act 2000, Central Government being the appropriate government hereby designate the Indian Cybercrime Coordination Centre (I4C), to be the agency of the Ministry of Home Affairs to perform the functions under clause (b) of sub-section (3) of section79 of Information Technology Act, 2000 and to notify the instances of information, data or communication link residing in or connected to a computer resource controlled by the intermediary being used to commit the unlawful act.”
Impact
Now, the Indian Cyber Crime Coordination Centre (I4C) is empowered to issue direct takedown orders under 79(b)(3) of the IT Act, 2000. Any information, data or communication link residing in or connected to a computer resource controlled by any intermediary being used to commit unlawful acts can be notified by the I4C to the intermediary. If an intermediary fails to expeditiously remove or disable access to a material after being notified, it will no longer be eligible for protection under Section 79 of the IT Act, 2000.
Safe Harbour Provision
Section79 of the IT Act also serves as a safe harbour provision for the Intermediaries. The safe harbour provision under Section 79 of the IT Act states that "an intermediary shall not be liable for any third-party information, data, or communication link made available or hosted by him". However, it is notable that this legal immunity cannot be granted if the intermediary "fails to expeditiously" take down a post or remove a particular content after the government or its agencies flag that the information is being used to commit something unlawful. Furthermore, Intermediaries are also obliged to perform due diligence on their platforms and comply with the rules & regulations and maintain and promote a safe digital environment on the respective platforms.
Under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, The government has also mandated that a ‘significant social media intermediary’ must appoint a Chief Compliance Officer (CCO), Resident Grievance Officer (RGO), and Nodal Contact Person and publish periodic compliance report every month mentioning the details of complaints received and action taken thereon.
I4C's Role in Safeguarding Cyberspace
The Indian Cyber Crime Coordination Centre (I4C) is actively working towards initiatives to combat the emerging threats in cyberspace. I4C is one of the crucial extensions of the Ministry of Home Affairs, Government of India, working extensively to combat cyber crimes and ensure the overall safety of netizens. The ‘National Cyber Crime Reporting Portal’ equipped with a 24x7 helpline number 1930, is one of the key component of the I4C.
Components Of The I4C
- National Cyber Crime Threat Analytics Unit
- National Cyber Crime Reporting Portal
- National Cyber Crime Training Centre
- Cyber Crime Ecosystem Management Unit
- National Cyber Crime Research and Innovation Centre
- National Cyber Crime Forensic Laboratory Ecosystem
- Platform for Joint Cyber Crime Investigation Team.
Conclusion
I4C, through its initiatives and collaborative efforts, plays a pivotal role in safeguarding cyberspace and ensuring the safety of netizens. I4C reinforces India's commitment to combatting cybercrime and promoting a secure digital environment. The recent development by designating the I4C as an agency to notify the instances of unlawful activities in cyberspace serves as a significant step to counter cybercrime and promote an ethical and safe digital environment for netizens.
References
- https://www.deccanherald.com/india/centre-designates-i4c-as-agency-of-mha-to-notify-unlawful-activities-in-cyber-world-2936976
- https://www.business-standard.com/india-news/home-ministry-authorises-i4c-to-issue-takedown-notices-under-it-act-124031500844_1.html
- https://www.hindustantimes.com/india-news/it-ministry-empowers-i4c-to-notify-instances-of-cybercrime-101710443217873.html
- https://i4c.mha.gov.in/about.aspx#:~:text=Objectives%20of%20I4C,identifying%20Cybercrime%20trends%20and%20patterns