#FactCheck -AI-Manipulated Clip Misrepresents PM Modi’s Remarks on Iran-Israel Conflict

Introduction

The rise of misinformation, disinformation, and synthetic media content on the internet and social media platforms has raised serious concerns, emphasizing the need for responsible use of social media to maintain information accuracy and combat misinformation incidents. With online misinformation rampant all over the world, the World Economic Forum's 2024 Global Risk Report, notably ranks India amongst the highest in terms of risk of mis/disinformation. 

The widespread online misinformation on social media platforms necessitates a joint effort between tech/social media platforms and the government to counter such incidents. The Indian government is actively seeking to collaborate with tech/social media platforms to foster a safe and trustworthy digital environment and to also ensure compliance with intermediary rules and regulations. The Ministry of Information and Broadcasting has used ‘extraordinary powers’ to block certain YouTube channels, X (Twitter) & Facebook accounts, allegedly used to spread harmful misinformation. The government has issued advisories regulating deepfake and misinformation, and social media platforms initiated efforts to implement algorithmic and technical improvements to counter misinformation and secure the information landscape.

Efforts by the Government and Social Media Platforms to Combat Misinformation

1. Advisory regulating AI, deepfake and misinformation

The Ministry of Electronics and Information Technology (MeitY) issued a modified advisory on 15th March 2024, in suppression of the advisory issued on 1st March 2024. The latest advisory specifies that the platforms should inform all users about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory necessitates identifying synthetically created content across various formats, and instructs platforms to employ labels, unique identifiers, or metadata to ensure transparency. 

2. Rules related to content regulation

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Updated as on 6.4.2023) have been enacted under the IT Act, 2000. These rules assign specific obligations on intermediaries as to what kind of information is to be hosted, displayed, uploaded, published, transmitted, stored or shared. The rules also specify provisions to establish a grievance redressal mechanism by platforms and remove unlawful content within stipulated time frames.

3. Counteracting misinformation during Indian elections 2024

To counter misinformation during the Indian elections the government and social media platforms made their best efforts to ensure the electoral integrity was saved from any threat of mis/disinformation. The Election Commission of India (ECI) further launched the 'Myth vs Reality Register' to combat misinformation and to ensure the integrity of the electoral process during the general elections in 2024. The ECI collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google has supported the 2024 Indian General Election by providing high-quality information to voters and helping people navigate AI-generated content. Google connected voters to helpful information through product features that show data from trusted institutions across its portfolio. YouTube showcased election information panels, featuring content from authoritative sources.

4. YouTube and X (Twitter) new ‘Notes Feature’

• Notes Feature on YouTube: YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
• Community Notes feature on X: Community Notes on X aims to enhance the understanding of potentially misleading posts by allowing users to add context to them. Contributors can leave notes on any post, and if enough people rate the note as helpful, it will be publicly displayed. The algorithm is open source and publicly available on GitHub, allowing anyone to audit, analyze, or suggest improvements. However, Community Notes do not represent X's viewpoint and cannot be edited or modified by their teams. A post with a Community Note will not be labelled, removed, or addressed by X unless it violates the X Rules, Terms of Service, or Privacy Policy. Failure to abide by these rules can result in removal from accessing Community Notes and/or other remediations. Users can report notes that do not comply with the rules by selecting the menu on a note and selecting ‘Report’ or using the provided form.

CyberPeace Policy Recommendations

Countering widespread online misinformation on social media platforms requires a multipronged approach that involves joint efforts from different stakeholders. Platforms should invest in state-of-the-art algorithms and technology to detect and flag suspected misleading information. They should also establish trustworthy fact-checking protocols and collaborate with expert fact-checking groups. Campaigns, seminars, and other educational materials must be encouraged by the government to increase public awareness and digital literacy about the mis/disinformation risks and impacts. Netizens should be empowered with the necessary skills and ability to discern fact and misleading information to successfully browse true information in the digital information age. The joint efforts by Government authorities, tech companies, and expert cyber security organisations are vital in promoting a secure and honest online information landscape and countering the spread of mis/disinformation. Platforms must encourage netizens/users to foster appropriate online conduct while using platforms and abiding by the terms & conditions and community guidelines of the platforms. Encouraging a culture of truth and integrity on the internet, honouring differing points of view, and confirming facts all help to create a more reliable and information-resilient environment. 

References:

1. https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf
2. https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
3. https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
4. https://help.x.com/en/using-x/community-notes

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"Cybercriminals are unleashing a surprisingly high volume of new threats in this short period of time to take advantage of inadvertent security gaps as organizations are in a rush to ensure business continuity.”

Cyber security firm Fortinet on Monday announced that over the past several weeks, it has been monitoring a significant spike in COVID-19 related threats.

An unprecedented number of unprotected users and devices are now online with one or two people in every home connecting remotely to work through the internet. Simultaneously there are children at home engaged in remote learning and the entire family is engaged in multi-player games, chatting with friends as well as streaming music and video. The cybersec firm’s FortiGuard Labs is observing this perfect storm of opportunity being exploited by cybercriminals as the Threat Report on the Pandemic highlights:

A surge in Phishing Attacks: The research shows an average of about 600 new phishing campaigns every day. The content is designed to either prey on the fears and concerns of individuals or pretend to provide essential information on the current pandemic. The phishing attacks range from scams related to helping individuals deposit their stimulus for Covid-19 tests, to providing access to Chloroquine and other medicines or medical device, to providing helpdesk support for new teleworkers.

Phishing Scams Are Just the Start: While the attacks start with a phishing attack, their end goal is to steal personal information or even target businesses through teleworkers. Majority of the phishing attacks contain malicious payloads – including ransomware, viruses, remote access trojans (RATs) designed to provide criminals with remote access to endpoint systems, and even RDP (remote desktop protocol) exploits.

A Sudden Spike in Viruses: The first quarter of 2020 has documented a 17% increase in viruses for January, a 52% increase for February and an alarming 131% increase for March compared to the same period in 2019. The significant rise in viruses is mainly attributed to malicious phishing attachments. Multiple sites that are illegally streaming movies that were still in theatres secretly infect malware to anyone who logs on. Free game, free movie, and the attacker is on your network.

Risks for IoT Devices magnify: As users are all connected to the home network, attackers have multiple avenues of attack that can be exploited targeting devices including computers, tablets, gaming and entertainment systems and even online IoT devices such as digital cameras, smart appliances – with the ultimate goal of finding a way back into a corporate network and its valuable digital resources.

Ransomware like attack to disrupt business: If the device of a remote worker can be compromised, it can become a conduit back into the organization’s core network, enabling the spread of malware to other remote workers. The resulting business disruption can be just as effective as ransomware targeting internal network systems for taking a business offline. Since helpdesks are now remote, devices infected with ransomware or a virus can incapacitate workers for days while devices are mailed in for reimaging.

“Though organizations have completed the initial phase of transitioning their entire workforce to remote telework and employees are becoming increasingly comfortable with their new reality, CISOs continue to face new challenges presented by maintaining a secure teleworker business model. From redefining their security baseline, or supporting technology enablement for remote workers, to developing detailed policies for employees to have access to data, organizations must be nimble and adapt quickly to overcome these new problems that are arising”, said Derek Manky, Chief, Security Insights & Global Threat Alliances at Fortinet – Office of CISO.

Introduction

Misinformation spreads faster than a pimple before your best friend's wedding, and these viral skincare hacks on social media can do more harm than good if smeared on without a second thought. The unverified skin care tips, exaggerated results, and product endorsements lacking proper dermatological backing can often lead to breakouts and serious damage. 

The Allure and Risks of Online Skincare Trends

In the age of social media, beauty advice is easily accessible, but not all trending skincare hacks are beneficial. Influencers lacking professional dermatological knowledge often endorse "medical grade" skincare products, which may not be suitable for all skin types. The viral DIY skincare hacks, such as natural remedies like multani mitti (Fuller's earth), have found a new audience online. However, suppose such skincare tips are approached without due care and caution regarding their suitability for different skin types, or without the proper formulation of ingredients. In that case, they can result in skin problems. It is crucial to approach online skincare advice with a critical eye, as not all trends are backed by scientific research. 

CyberPeace Recommendations 

1. Influencer Responsibility and Ethical Endorsements in Skincare

Influencers play a crucial role in shaping public perception in the skincare and lifestyle industries. However, they must exercise due diligence before endorsing skincare products or practices, as misinformation can lead to financial loss and health consequences. Influencers should only promote products they have personally tested or vetted by dermatologists or skincare professionals. They should also research the brand's credibility, check ingredients for safety, and understand the product's target audience.

2. Strengthening Digital Literacy in Skincare Spaces

CyberPeace highlights that improving digital literacy is one of the best strategies to stop the spread of false information about skincare. Users nowadays, particularly young people, are continuously exposed to a deluge of wellness and beauty-related content. Many people are duped by overstated claims, pseudoscientific cures, and influencer-driven marketing masquerading as sound advice if they lack the necessary digital literacy. We recommend supporting digital literacy initiatives that teach users how to evaluate sources, think critically, and comprehend how algorithms promote content. Long-term impact is thought to be achieved through influencer partnerships, gamified learning modules, and community workshops that promote media literacy.

3. Recommendation for Users to Prioritise Research and Critical Thinking

Users should prioritise research and critical thinking when engaging with skincare content online. It's crucial to distinguish between valid advice and misinformation. Thorough research, including expert reviews, ingredient checks, and scientific sources, is essential. Questioning endorsements and relying on trusted platforms and dermatologists can help ensure a skincare routine based on sound practices.

4. Mandating Transparency from Influencers and Brands

Enforcing stronger transparency laws for influencers and skincare companies is a key suggestion. Social media influencers frequently neglect to reveal sponsored collaborations or paid advertisements, giving followers the impression that the skincare advice is based on the creators' own experience and objective judgment. This dishonest practice frequently promotes goods with little to no scientific support and feeds false information. The social media companies need to be proactive in identifying and removing content that violates disclosure and advertising guidelines.

5. Creating a Verified Registry for Skincare Professionals

Increasing the voices of real experts is one of the most important strategies to build credibility and trust online. The establishment of a publicly available, validated registry of certified dermatologists, cosmetologists, and skincare scientists is suggested by cybersecurity experts and medical professionals. These experts could then receive a "verified expert" badge from social media companies, making it easier for users to discern between content created by unqualified people and genuine, evidence-based advice. Algorithms that promote such verified content would inevitably limit the dissemination of false information.

6. Enforcing Platform Accountability and Reporting System

There needs to be platform-level accountability and safeguard mechanisms in case of any false information about skincare. Platforms should monitor repeat offenders and implement a tiered penalty system that includes content removal and temporary or permanent bans on such malicious user profiles.

References

• https://brandequity.economictimes.indiatimes.com/amp/news/advertising/clinikally-takes-on-digital-misinformation-of-skincare-trends-in-new-ad/120485282

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