#FactCheck - AI-Generated Video Falsely Claims Death of Iran’s Supreme Leader
Executive Summary
Iran’s Supreme Leader Ayatollah Ali Khamenei was reportedly killed in a major attack carried out by Israel and the United States, with claims circulating that Iranian state media confirmed his death early Sunday morning. Amid these claims, a video is being widely shared on social media. The viral video shows a body trapped under debris. Users sharing the clip claim that the body seen in the footage is that of Ayatollah Ali Khamenei. However, research conducted by CyberPeace found the viral claim to be false. Our research revealed that the video is not authentic but AI-generated.
Claim:
On March 1, 2026, an Instagram user shared the viral video with the caption: “Shaheed Ayatollah Sayyid Ali Hosseini Khamenei — Neither fled nor hid in a bunker, embraced death like a brave man.” The link to the post and its archived version are provided below along with a screenshot.

Fact Check:
Upon closely examining the viral video, we noticed several visual irregularities and technical inconsistencies. This raised suspicion about its authenticity. We then scanned the video using the AI detection tool Hive Moderation. The results indicated that approximately 83 percent of the content showed signs of being AI-generated.

To further verify the claim, we also analyzed the video using another AI detection tool, WasItAI. The findings similarly suggested that the video was generated using artificial intelligence.

Conclusion:
Our research establishes that the viral video is not real. It has been artificially generated using AI and is being shared with misleading claims.
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Introduction
Who would have predicted that the crime of slavery would haunt our lives through the digital world? In a recent unfolding of events, the cyber wing of Maharashtra has saved 60 Indian nationals from a cyber slavery racket run by armed rebel groups operating in Myanmar and arrested five suspects who acted as recruiting agents, including a foreign national. As per the reports, the racketeers made contact with various individuals, enticing them with offers of high-paying jobs in East Asian countries. The operation unfolds a carefully designed crime network that operates through bordering states, Myanmar, Thailand, and Malaysia, targeting vulnerable individuals through deceptive means and forcing them to commit cyber fraud and financial crimes, operating as an authentic industrial setup. The disturbing set of events makes up only one of many such cyber-slavery incidents that are uncovered and various other rackets that operate in the shadows of cyberspace. Another similar event was reported in March 2025, where the disturbing ordeal of a 52-year-old father from Bihar’s Gopalganj, whose son was lured into working in a scam call centre under the pretence of a data entry job in Thailand.
Counting the Unseen: The Dark Metrics of Cyber Slavery
As per the United Nations report from October 2024, a large number of young individuals are enslaved, acting under the impression they will be employed in high-paying jobs, often on social media platforms, and what follows is an intricate web of cybercriminals operating from illegal scam compounds. According to the UN Office on Drugs and Crime (UNODC), financial losses from scams in Southeast Asia reached between $18 billion (Rs 1.6 lakh crore) and $37 billion (Rs 3.2 lakh crore) in 2023, much of it linked to organised crime in these three countries. Also, acting on a similar premise, the Indian Cyber Crime Coordination Centre (I4C), a division under the Ministry of Home Affairs (MHA), organised an inter-ministerial committee to address a significant rise in cybercrime in Southeast Asian countries, which includes Cambodia, Myanmar, and Laos.
The data from the Bureau of Immigration in the Union Ministry of Home Affairs, which included around 29,466 Indians who travelled on visitor visas to Thailand, Vietnam, Myanmar, and Cambodia between January 2022 and May 2024, has gone missing.
From Rescue to Reform: How India is Tackling Cyber Slavery
The recent events that unfolded have agitated the government to undertake vigilant rescue operations for the missing individuals who became victims of this modern-day trafficking and coordinate with foreign ministries in Myanmar, Thailand and Cambodia for extradition and repatriation. It is notable that in the year 2015, India along with seven other countries in South Asia, including Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka, came together to address transnational threats that transcend geographical and cultural borders in cooperation with the United Nations Office on Drugs and Crimes (UNODC). The collaboration brought together a Compendium of Bilateral and Regional Instruments for South Asia providing for International Cooperation in Criminal Matters. Further, in January 2025, UNODC and the European Union launched a €9 million regional project titled "Preventing and Addressing Trafficking in Human Beings and the Smuggling of Migrants in South Asia." The Government of India, through its various agencies, also lays down various guidelines and advisories on the National Cyber Crime Reporting Portal. Additionally, law enforcement agencies are actively involved, and cybersecurity NGOs are proactively spreading awareness about identifying red flags associated with threats such as cyber slavery.
Recommendations: A Call to Action
- The various advisories released by the Gov. of India emphasise the need for Indian nationals to verify the credentials of the employer through the Indian Embassy located in that country.
- The authorities and various agencies also stress the need for individuals to refrain from sharing personal information such as location details, contact information or any information pertaining to personal relationships that can be exploited by such criminals.
- The fundamental manner of tackling the crime of cyber slavery is to ensure digital literacy and increase awareness through public campaigns and educational programmes
- The need of the hour is international cooperation and collaboration to undertake a concerted effort to bring back the victims and penalise all those who facilitate such criminal activities.
References
- https://www.thehindu.com/news/national/more-than-60-indians-forced-into-cyber-slavery-rescued-from-myanmar-5-arrested/article69438991.ece
- https://www.indiatoday.in/india-today-insight/story/cyber-slavery-the-new-job-con-trapping-indian-youth-abroad-2637157-2024-11-21
- https://indianexpress.com/article/india/mha-high-powered-committee-cybercrimes-from-se-asia-9345843/
- https://www.unodc.org/documents/terrorism/Publications/SAARC%20compendium/SA_Compendium_Volume-2.pdf

Technology has revolutionized our lives, offering countless benefits and conveniences that make our daily lives more accessible and connected. However, with these benefits come potential challenges and risks that can impact our digital experiences. In this article, we have gathered expert advice on the impact of technology use in our daily lives, including the importance of warranties and tech protection in safeguarding our technology investments. Our experts offer invaluable insights and guidance on using technology safely and effectively while protecting us from unexpected costs or problems. Whether you’re a casual user or a technology enthusiast, our experts’ insights will help you navigate the world of technology with confidence and peace of mind.
How to protect kids from online abuse in the modern era of technology?
“As parents, it’s important to acknowledge that online child abuse is a widespread problem that we need to address. But does this mean we should ban technology from our children’s lives? Absolutely not! Technology is an integral part of our children’s lives, providing numerous benefits. Instead, we should think of practical ways to minimize the risks of online abuse. Many parents today depend on parental control apps like Mobicip to safeguard their children’s online activities and build healthy digital habits. These apps allow parents to supervise their child’s online behavior, restrict screen time, prevent access to certain websites and applications, filter inappropriate content, and get instant notifications about dangerous interactions or inappropriate content. Parents feel reassured and free of worry, knowing that their children’s online surroundings are secure and protected. In addition to using a parental control app, we must also focus on building a strong connection with our kids. By initiating conversations about their digital lives, we can understand their digital world, educate them about the potential risks and dangers of the internet, and teach them how to stay safe. By being proactive and engaged in our children’s digital lives, we can protect them from online abuse while still allowing them to benefit from technology.”
How to increase engagement in online classes via technology?
“Online classes have gained immense popularity in recent years due to their many advantages. However, online educators face several challenges that can impede the effectiveness of their classes, one of which is the lack of engagement from students. To address this challenge, it is crucial to adopt certain strategies that can increase student engagement and create a more meaningful learning environment.
One effective strategy is to limit the number of chokepoints that students may face while enrolling in a class. This can be achieved by using booking and scheduling technology that provides students with a hassle-free experience. The system sends regular reminders and notifications to learners about upcoming classes and assignments, helping them stay organized and committed to their learning.
Technology plays a vital role in improving communication between students and teachers and in increasing student engagement and participation during a session. Utilizing technology such as polling, chat boxes, and breakout rooms enables learners to actively participate in the class and share their perspectives, leading to more effective learning.
Personalization is also essential in creating a meaningful learning environment. A scheduling system can help create customized learning paths for each student, where they can progress at their own pace and focus on topics that interest them. This ensures that each student receives individual attention and is able to learn in a way that suits their learning style.
Moreover, gamification techniques can be used to make the learning process more fun and engaging. This includes using badges, points, and leaderboards to motivate learners to achieve their goals while competing with each other.”
Dr. Sukanya Kakoty, Omnify
How to choose the best due diligence software for your business?
“With a variety of solutions on the market, finding the best due diligence software for your business can be a tedious task. In addition to the software’s capabilities meeting your needs, there are other factors to consider when picking the right solution for your business. As due diligence involves the sharing of sensitive information, security is a key factor to consider. When browsing solutions, it is important to consider if their security features are up to industry standards. User-friendliness is another factor to consider when adopting a new due diligence software. Introducing a new tool should increase team efficiency, not disrupt your existing workflow. When searching for the perfect due diligence solution, pick one that meets the above criteria and more. DealRoom is a lifecycle deal management solution, providing pipeline, diligence, integration, and document management all under one platform. DealRoom’s user-friendly and intuitive features allow for customizable workflows to fit the specific needs of each user. DealRoom also offers industry-leading security features, including data encryption, granular permissions, and detailed audit logs, guaranteeing that your information is always protected. When choosing the best due diligence software for your business, consider a user-friendly, flexible, and secure solution.”
Why are backups important, and what is the safest way of doing them?
“Backups are important for several reasons. They help to protect against data loss, which can be caused by a variety of reasons, such as hardware failure, software corruption, natural disasters, or cyber-attacks. Backups also help to ensure that important data is available when needed, such as in the case of an emergency or system failure. Additionally, backups provide a way to recover deleted or corrupted files. This is also important because the loss of data can result in consequences such as financial loss, damage to reputation, and even legal issues. If not these, then loss of data may also lead to emotional effects in certain cases. A backup, however, can restore data quickly and avoid any significant disruption, emotional or otherwise. The safest way of doing backups is by following the 3-2-1 backup rule. This rule states that you should have at least three copies of your data, stored on at least two different storage media, with one copy stored offsite. This provides redundancy in case of a failure of one storage medium or location.
There are several methods of backing up data, including:
- External hard drives or USB drives: These are inexpensive and portable, making them a popular choice for personal backups. However, they can be lost or damaged, so it is important to keep them in a safe location and make regular backups.
- Cloud backups: These store data on remote servers, which can be accessed from anywhere with an internet connection. This provides an offsite backup solution, but it is important to choose a reputable provider and to ensure that the data is encrypted and secure.
- Network-attached storage (NAS): These are devices that connect to a network and provide centralized storage for multiple devices. They can be configured to automatically back up data from multiple devices on the network.
- Tape backups: These are less common but are still used by some businesses for the long-term storage of large amounts of data.
Regardless of the backup method chosen, it is important to regularly test backups regularly to ensure that they can be successfully restored in case of an emergency.”
What are the best trending electric toys for kids in 2023?
“Augmented Reality (AR) Toys: These toys blend the physical and digital world, providing an immersive experience. Popular examples include AR-enabled building sets and interactive storybooks that come to life through an app.
Educational Robotics: Robotics toys like the LEGO Mindstorms Robot Inventor and Sphero’s programmable robots have gained popularity for teaching coding, engineering, and problem-solving skills through hands-on play.”
Aside from security, what are some of the features of a VPN?
“Accessing geo-restricted content: One of the main benefits of using a VPN is its ability to bypass geographical restrictions in the world of flight prices, content, gaming, and more. Many websites and online services are only available in certain countries or regions. With a VPN, you can change your virtual location and access content that is otherwise blocked or unavailable in your country. Imagine you’re playing a game with friends; by using a VPN, you can improve your gaming experience by connecting to a server closer to the game’s host location and bypassing regional restrictions to access features unavailable in your region.
Increased privacy and anonymity: While security and privacy go hand in hand, VPNs offer more than just encryption. They also provide a level of anonymity by masking your IP address and making it difficult for websites and online services to track your online activity. This can be particularly useful for users who are concerned about their online privacy or who want to avoid targeted ads.
Faster internet speeds: Believe it or not, using a VPN can actually improve your internet speed in certain situations. If your internet service provider (ISP) is throttling your internet speed, a VPN can help you bypass this by encrypting your traffic and hiding it from your ISP. Additionally, some VPN providers offer dedicated servers that are optimized for faster speeds, reducing buffering and improving download and upload speeds.”
How does creating a website can help a home business?
“As a digital marketing consultant, I once worked with a client who had a home-based bakery business. She struggled to reach new customers beyond her local community and wanted to expand her reach and grow her business. After assessing her needs, I recommended that she create a website for her business. With the website, she could showcase her unique baked goods, provide a platform for online ordering, and expand her reach to customers beyond her local community. The website was designed to be visually appealing and user-friendly while effectively showcasing the brand and products in an attractive way. Additionally, the website was optimized for search engines and integrated with social media platforms to increase visibility and drive traffic to the site. Within a few months of launching the website, she saw an increase in orders. Customers could easily place orders through the website and leave reviews, which provided social proof and helped build trust with potential customers. Also used data analytics to track customer behavior and make data-driven decisions to improve the website and marketing strategy. The website became a valuable asset for her business, helping her to expand her reach, increase sales, and gather valuable customer data. Overall, creating a website helped her home-based business to grow and thrive in a competitive marketplace.”
Lito James, MassivePeak.com
How can technology be utilized to enhance productivity for remote teams working from home?
“Our team facilitates strategic planning sessions and we’re frequently working with teams that are working remotely. Here are a few of our best tips for productivity:
- Clear strategy: As teams have fewer touch points, it’s critical they are aligned and bought into the direction of the organization.
- Clear big rocks for the week. Make sure you’re not just busy but doing things that will move the needle on your strategic goals
- Clear accountability: Basecamp or other project management tools to help make sure nothing falls through the cracks
- Clear communication: Schedule the right meetings, so you are connecting at the right times to deliver important work and align on important topics.
- Clear agendas: When you do meet, make sure you’re coming together, staying focused, and getting the most important information across
Creating the right strategy and the right structure to keep it moving forward will help your team drive your most important outcomes, regardless of if you’re working in an office or remotely.
Anthony Taylor, SME Strategy Consulting
How to monitor your kids’ activities online?
“As a father of two kids and the founder of TheSweetBits.com, a website dedicated to providing guides on software and apps, I have extensive experience in monitoring my children’s online activities. Over the years, I have tested and reviewed numerous parental control apps and software to ensure my children’s online safety. When it comes to monitoring your kids’ activity online, it’s crucial to find a balance between keeping them safe and respecting their privacy. One of the most effective ways to achieve this balance is by using parental control software that allows you to set limits on their device usage, restrict access to inappropriate content, and monitor their online activity. However, it’s important to note that parental control software is not a substitute for good communication with your kids. You should have regular conversations with them about online safety and the potential dangers of the internet. By establishing trust and open communication, you can work together to create a safe and responsible online environment for your family. As I always say, ‘Parental control software is just one tool in the toolbox of responsible parenting’.”
How to plan the best online date with the help of technology?
“To plan a date online with the help of technology, we recommend using a reservation app like OpenTable to make dinner reservations. Not only will this let her know you thought ahead with the smaller details, but it will also ensure a smooth date by eliminating a long waiting time for a table to open up.”
What are the benefits of teaching kids to code and how to make it fun?
“The ability to code has become increasingly important in the modern world due to the rapid advancement of technology and its integration into nearly every aspect of our lives. This is something that will only continue as our children grow up and enter the world at large as the demand for workers with coding skills continues to grow rapidly. Teaching kids to code offers numerous benefits beyond just developing technical skills and getting them future-ready. It promotes problem-solving abilities, critical thinking, and logical reasoning, all of which are essential in today’s digital age. Additionally, coding can increase creativity and encourage children to think outside the box. However, it’s important to make coding fun and engaging for kids rather than a dull and tedious task. One way to make it exciting is to introduce gamification elements, such as incorporating fun characters or adding game-like challenges, and there are loads of great apps to get them started with. We love CodeSpark Academy, Lego Boost, and Tynker. Another approach is to encourage group work or peer learning, where children can work together to solve problems and learn from each other. Ultimately, making coding fun and enjoyable can ignite children’s interest in technology and set them on a path to explore new and exciting opportunities in the future.”
Are dating apps useful in the modern dating era and how to find the correct one?
“Dating apps have become a popular tool for modern daters to find potential partners. However, they also come with their own set of problems. One of the biggest issues with current dating apps is that they focus too much on superficial factors such as sexual attraction, rather than deeper compatibility and true attraction. This can lead to frustration and disappointment for users who are seeking more meaningful connections. Fortunately, AI technology is starting to offer solutions to these problems. By using machine learning algorithms and data analysis, apps like Iris Dating are able to help users find potential matches based on more than just superficial qualities. Iris uses a process called “iris training” to learn each user’s unique preferences and suggest compatible matches accordingly. This approach allows users to connect with people to whom they are really attracted, leading to more meaningful and lasting relationships. When it comes to finding the right dating app, it’s important to do your research and choose one that aligns with your values and preferences. Look for apps that prioritize true attraction and use AI technology to help you find meaningful matches. Don’t be afraid to try out multiple apps until you find one that feels right for you. Overall, while dating apps have their flaws, AI-powered apps like Iris offer hope for a more personalized and meaningful dating experience. By leveraging the power of technology, we can make the search for love a little bit easier and a lot more enjoyable.”
What are some IT risk management tips for home businesses?
“As more and more people turn to home-based businesses, IT security for these operations is becoming an increasingly important concern. From data breaches to cyberattacks, the risks you face as a home business owner are the same as those faced by larger enterprises. So, what are some IT risk management tips for home businesses? First, consider using a virtual private network or VPN to enhance the security of your online communications. Additionally, enable two-factor authentication for all of your accounts, including any cloud services you use. Practice good password hygiene, regularly updating passwords and avoiding easily guessable or common passwords. Finally, consider investing in cybersecurity insurance to protect your business in the event of a cyberattack or data breach. By taking these steps to mitigate IT risks, you can help ensure your home business stays secure and successful. Below are some additional suggestions to help you stay vigilant and set up your home business for longevity.
-Keep Your Software Up to Date: One of the best ways to reduce your risk of being hacked is to keep your software up to date. This includes both your operating system and any applications you have installed.
-Use a Firewall: A firewall is a piece of software that helps to block incoming connections from untrusted sources. By blocking these connections, you can help to prevent hackers from gaining access to your system.
-Use Anti-Virus Software: In addition to using a firewall, you should also use anti-virus software. Anti-virus software helps to protect your system from viruses and other malware. These programs work by scanning your system for known threats and then quarantining or deleting any files that are found to be infected.
-Back Up Your Data Regularly: Finally, it is important to back up your data regularly. This way, if your system is ever compromised, you will not lose any important files or data.
-Encrypt Your Data: If you are storing sensitive data on your computer, it is important to encrypt it to protect it from being accessed by unauthorized individuals. Encryption is a process of transforming data into a format that cannot be read without a decryption key. There are many different encryption algorithms that you can use, so make sure to choose one that is appropriate for the type of data you are encrypting.”
What are the benefits of giving your child a smartphone?
“If you’re teetering back and forth on getting your child a smartphone, consider these benefits as you make your decision:
• Connection. Smartphones keep kids in contact with friends and family—for fun and function! From school to extracurricular activities, kids can easily let their parents and caregivers know about late pickups, ride requests, and other changes of plans.
• Safety. If your child or someone they’re with gets hurt, their smartphone could save a life! And with built-in GPS, their location is always accessible. Plus, parental controls and other smartphone safeguards offer even more protection.
• Convenience. Life is a little easier when your child has a smartphone, plain and simple! You can call each other, send texts, and always know where they are.
• Acceptance. These days, it’s uncommon for kids to not have smartphones. With a smartphone, your child feels belonging and inclusion among their peers.
• Development. Having something as valuable as a smartphone teaches children responsibility and accountability. And with a smartphone of their own, your child will learn how to use technology in an appropriate, safe, and disciplined way.
• Education. Smartphones are incredible teaching tools! Educational apps, videos, and games can keep kids sharp. Plus, smartphones can introduce them to new hobbies and interests!”
How is technology promoting health and wellness?
“Technology has revolutionized the healthcare industry and is playing an increasingly important role in promoting health and wellness. Here are some ways in which technology has helped:
Wearable technology: Wearable devices, such as fitness trackers and smartwatches, are becoming increasingly popular. These devices can track a person’s physical activity, sleep patterns, heart rate, and more. They provide valuable insights into a person’s health and wellness and can help motivate them to make positive lifestyle changes.
Telehealth: Telemedicine allows patients to receive medical care remotely through video conferencing, phone calls, or other digital means. It has also allowed fitness professionals to work with more people who aren’t in a local market via video conferencing, webinars, etc.
Mobile Apps: There are a plethora of mobile apps available that promote health and wellness. These apps can help users track their diet and exercise, manage chronic conditions, and access medical information.
Virtual Reality: Virtual reality (VR) is being used in healthcare to treat conditions such as anxiety, phobias, and PTSD. VR can also be used for physical therapy and rehabilitation.
Overall, technology is playing an increasingly important role in promoting health and wellness, and it is likely that we will see even more innovative uses of technology in the healthcare industry in the future.”

Introduction: Reasons Why These Amendments Have Been Suggested.
The suggested changes in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, are the much-needed regulatory reaction to the blistering emergence of synthetic information and deepfakes. These reforms are due to the pressing necessity to govern risks within the digital ecosystem as opposed to regular reformation.
The Emergence of the Digital Menace
Generative AI tools have also facilitated the generation of very realistic images, videos, audio, and text in recent years. Such artificial media have been abused to portray people in situations they are not in or in statements they have never said. The market size is expected to have a compound annual growth rate(CAGR) from 2025 to 2031 of 37.57%, resulting in a market volume of US$400.00 bn by 2031. Therefore, tight regulatory controls are necessary to curb a high prevalence of harm in the Indian digital world.
The Gap in Law and Institution
None of the IT Rules, 2021, clearly addressed synthetic content. Although the Information Technology Act, 2000 dealt with identity theft, impersonation and violation of privacy, the intermediaries were not explicitly obligated on artificial media. This left a loophole in enforcement, particularly since AI-generated content might get around the old system of moderation. These amendments bring India closer to the international standards, including the EU AI Act, which requires transparency and labelling of AI-driven content. India addresses such requirements and adapts to local constitutional and digital ecosystem needs.
II. Explanation of the Amendments
The amendments of 2025 present five alternative changes in the current IT Rules framework, which address various areas of synthetic media regulation.
A. Definitional Clarification: Synthetic Generation of Information Introduction.
Rule 2(1)(wa) Amendment:
The amendments provide an all-inclusive definition of what is meant by “synthetically generated information” as information, which is created, or produced, changed or distorted with the use of a computer resource, in a way that such information can reasonably be perceived to be genuine. This definition is intentionally broad and is not limited to deepfakes in the strict sense but to any artificial media that has gone through algorithmic manipulation in order to have a semblance of authenticity.
Expansion of Legal Scope:
Rule 2(1A) also makes it clear that any mention of information in the context of unlawful acts, namely, including categories listed in Rule 3(1)(b), Rule 3(1)(d), Rule 4(2), and Rule 4(4), should be understood to mean synthetically generated information. This is a pivotal interpretative protection that does not allow intermediaries to purport that synthetic versions of illegal material are not under the control of the regulation since they are algorithmic creations and not descriptions of what actually occurred.
B. Safe Harbour Protection and Content Removal Requirements
Amendment, rule 3(1)(b)- Safe Harbour Clarification:
The amendments add a certain proviso to the Rule (3) (1)(b) that explains a deletion or facilitation of access of synthetically produced information (or any information falling within specified categories) which the intermediaries have made in good faith as part of reasonable endeavours or at the receipt of a complaint shall not be considered a breach of the Section 79(2) (a) or (b) of the Information Technology Act, 2000. This coverage is relevant especially since it insures the intermediaries against liability in situations where they censor the synthetic contents in advance of a court ruling or governmental warnings.
C. Labelling and Metadata Requirements that are mandatory on Intermediaries that enable the creation of synthetic content
The amendments establish a new framework of due diligence in Rule 3(3) on the case of intermediaries that offer tools to generate, modify, or alter the synthetically generated information. Two fundamental requirements are laid down.
- The generated information must be prominently labelled or embedded with a permanent, unique metadata or identifier. The label or metadata must be:
- Visibly displayed or made audible in a prominent manner on or within that synthetically generated information.
- It should cover at least 10% of the surface of the visual display or, in the case of audio content, during the initial 10% of its duration.
- It can be used to immediately identify that such information is synthetically generated information which has been created, generated, modified, or altered using the computer resource of the intermediary.
- The intermediary in clause (a) shall not enable modification, suppression or removal of such label, permanent unique metadata or identifier, by whatever name called.
D. Important Social Media Intermediaries- Pre-Publication Checking Responsibilities
The amendments present a three-step verification mechanism, under Rule 4(1A), to Significant Social Media Intermediaries (SSMIs), which enables displaying, uploading or publishing on its computer resource before such display, uploading, or publication has to follow three steps.
Step 1- User Declaration: It should compel the users to indicate whether the materials they are posting are synthetically created. This puts the first burden on users.
Step 2-Technical Verification: To ensure that the user is truly valid, the SSMIs need to provide reasonable technical means, such as automated tools or other applications. This duty is contextual and would be based on the nature, format and source of content. It does not allow intermediaries to escape when it is known that not every type of content can be verified using the same standards.
Step 3- Prominent Labelling: In case the synthetic origin is verified by user declaration or technical verification, SSMIs should have a notice or label that is prominently displayed to be seen by users before publication.
The amendments provide a better system of accountability and set that intermediaries will be found to have failed due diligence in a case where it is established that they either knowingly permitted, encouraged or otherwise failed to act on synthetically produced information in contravention of these requirements. This brings in an aspect of knowledge, and intermediaries cannot use accidental errors as an excuse for non-compliance.
An explanation clause makes it clear that SSMIs should also make reasonable and proportionate technical measures to check user declarations and keep no synthetic content published without adequate declaration or labelling. This eliminates confusion on the role of the intermediaries with respect to making declarations.
III. Attributes of The Amendment Framework
- Precision in Balancing Innovation and Accountability.
The amendments have commendably balanced two extreme regulatory postures by neither prohibiting nor allowing the synthetic media to run out of control. It has recognised the legitimate use of synthetic media creation in entertainment, education, research and artistic expression by adopting a transparent and traceable mandate that preserves innovation while ensuring accountability.
- Overt Acceptance of the Intermediary Liability and Reverse Onus of Knowledge
Rule 4(1A) gives a highly significant deeming rule; in cases where the intermediary permits or refrains from acting with respect to the synthetic content knowing that the rules are violated, it will be considered as having failed to comply with the due diligence provisions. This description closes any loopholes in unscrupulous supervision where intermediaries can be able to argue that they did so. Standard of scienter promotes material investment in the detection devices and censor mechanisms that have been in place to offer security to the platforms that have sound systems, albeit the fact that the tools fail to capture violations at times.
- Clarity Through Definition and Interpretive Guidance
The cautious definition of the term “synthetically generated information” and the guidance that is provided in Rule 2(1A) is an admirable attempt to solve confusion in the previous regulatory framework. Instead of having to go through conflicting case law or regulatory direction, the amendments give specific definitional limits. The purposefully broad formulation (artificially or algorithmically created, generated, modified or altered) makes sure that the framework is not avoided by semantic games over what is considered to be a real synthetic content versus a slight algorithmic alteration.
- Insurance of non-accountability but encourages preventative moderation
The safe harbour clarification of the Rule 3(1)(b) amendment clearly safeguards the intermediaries who voluntarily dismiss the synthetic content without a court order or government notification. It is an important incentive scheme that prompts platforms to implement sound self-regulation measures. In the absence of such protection, platforms may also make rational decisions to stay in a passive stance of compliance, only deleting content under the pressure of an external authority, thus making them more effective in keeping users safe against dangerous synthetic media.
IV. Conclusion
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2025 suggest a structured, transparent, and accountable execution of curbing the rising predicaments of synthetic media and deepfakes. The amendments deal with the regulatory and interpretative gaps that have always existed in determining what should be considered as synthetically generated information, the intermediary liabilities and the mandatory labelling and metadata requirement. Safe-harbour protection will encourage the moderation proactively, and a scienter-based liability rule will not permit the intermediaries to escape liability when they are aware of the non-compliance but tolerate such non-compliance. The idea to introduce pre-publication verification of Significant Social Media Intermediaries adds the responsibility to users and due diligence to the platform. Overall, the amendments provide a reasonable balance between innovation and regulation, make the process more open with its proper definitions, promote responsible conduct on the platform and transform India and the new standards in the sphere of synthetic media regulation. They collaborate to enhance the verisimilitude, defence of the users, and visibility of the systems of the digital ecosystem of India.
V. References
2. https://www.statista.com/outlook/tmo/artificial-intelligence/generative-ai/worldwide