#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.
Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.
Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".
The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.
Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Introduction
Misinformation spreads differently with respect to different host environments, making localised cultural narratives and practices major factors in how an individual deals with it when presented in a certain place and to a certain group. In the digital age, with time-sensitive data, an overload of information creates a lot of noise which makes it harder to make informed decisions. There are also cases where customary beliefs, biases, and cultural narratives are presented in ways that are untrue. These instances often include misinformation related to health and superstitions, historical distortions, and natural disasters and myths. Such narratives, when shared on social media, can lead to widespread misconceptions and even harmful behaviours. For example, it may also include misinformation that goes against scientific consensus or misinformation that contradicts simple, objectively true facts. In such ambiguous situations, there is a higher probability of people falling back on patterns in determining what information is right or wrong. Here, cultural narratives and cognitive biases come into play.
Misinformation and Cultural Narratives
Cultural narratives include deep-seated cultural beliefs, folklore, and national myths. These narratives can also be used to manipulate public opinion as political and social groups often leverage them to proceed with their agenda. Lack of digital literacy and increasing information online along with social media platforms and their focus on generating algorithms for engagement aids this process. The consequences can even prove to be fatal.
During COVID-19, false claims targeted certain groups as being virus spreaders fueled stigmatisation and eroded trust. Similarly, vaccine misinformation, rooted in cultural fears, spurred hesitancy and outbreaks. Beyond health, manipulated narratives about parts of history are spread depending on the sentiments of the people. These instances exploit emotional and cultural sensitivities, emphasizing the urgent need for media literacy and awareness to counter their harmful effects.
CyberPeace Recommendations
As cultural narratives may lead to knowingly or unknowingly spreading misinformation on social media platforms, netizens must consider preventive measures that can help them build resilience against any biased misinformation they may encounter. The social media platforms must also develop strategies to counter such types of misinformation.
- Digital and Information Literacy: Netizens must encourage developing digital and information literacy in a time of information overload on social media platforms.
- The Role Of Media: The media outlets can play an active role, by strictly providing fact-based information and not feeding into narratives to garner eyeballs. Social media platforms also need to be careful while creating algorithms focused on consistent engagement.
- Community Fact-Checking: As localised information prevails in such cases, owing to the time-sensitive nature, immediate debunking of precarious information by authorities at the ground level is encouraged.
- Scientifically Correct Information: Starting early and addressing myths and biases through factual and scientifically correct information is also encouraged.
Conclusion
Cultural narratives are an ingrained part of society, and they might affect how misinformation spreads and what we end up believing. Acknowledging this process and taking counter measures will allow us to move further and take steps for intervention regarding tackling the spread of misinformation specifically aided by cultural narratives. Efforts to raise awareness and educate the public to seek sound information, practice verification checks, and visit official channels are of the utmost importance.
References
- https://www.icf.com/insights/cybersecurity/developing-effective-responses-to-fake-new
- https://www.dw.com/en/india-fake-news-problem-fueled-by-digital-illiteracy/a-56746776
- https://www.apa.org/topics/journalism-facts/how-why-misinformation-spreads
Executive Summary:
Given that AI technologies are evolving at a fast pace in 2024, an AI-oriented phishing attack on a large Indian financial institution illustrated the threats. The documentation of the attack specifics involves the identification of attack techniques, ramifications to the institution, intervention conducted, and resultant effects. The case study also turns to the challenges connected with the development of better protection and sensibilisation of automatized threats.
Introduction
Due to the advancement in AI technology, its uses in cybercrimes across the world have emerged significant in financial institutions. In this report a serious incident that happened in early 2024 is analysed, according to which a leading Indian bank was hit by a highly complex, highly intelligent AI-supported phishing operation. Attack made use of AI’s innate characteristic of data analysis and data persuasion which led into a severe compromise of the bank’s internal structures.
Background
The chosen financial institution, one of the largest banks in India, had a good background regarding the extremity of its cybersecurity policies. However, these global cyberattacks opened up new threats that AI-based methods posed that earlier forms of security could not entirely counter efficiently. The attackers concentrated on the top managers of the bank because it is evident that controlling such persons gives the option of entering the inner systems as well as financial information.
Attack Execution
The attackers utilised AI in sending the messages that were an exact look alike of internal messages sent between employees. From Facebook and Twitter content, blog entries, and lastly, LinkedIn connection history and email tenor of the bank’s executives, the AI used to create these emails was highly specific. Some of these emails possessed official formatting, specific internal language, and the CEO’s writing; this made them very realistic.
It also used that link in phishing emails that led the users to a pseudo internal portal in an attempt to obtain the login credentials. Due to sophistication, the targeted individuals thought the received emails were genuine, and entered their log in details easily to the bank’s network, thus allowing the attackers access.
Impact
It caused quite an impact to the bank in every aspect. Numerous executives of the company lost their passwords to the fake emails and compromised several financial databases with information from customer accounts and transactions. The break-in permitted the criminals to cease a number of the financial’s internet services hence disrupting its functions and those of its customers for a number of days.
They also suffered a devastating blow to their customer trust because the breach revealed the bank’s weakness against contemporary cyber threats. Apart from managing the immediate operations which dealt with mitigating the breach, the financial institution was also toppling a long-term reputational hit.
Technical Analysis and Findings
1. The AI techniques that are used in generation of the phishing emails are as follows:
- The attack used powerful NLP technology, which was most probably developed using the large-scaled transformer, such as GPT (Generative Pre-trained Transformer). Since these models are learned from large data samples they used the examples of the conversation pieces from social networks, emails and PC language to create quite credible emails.
Key Technical Features:
- Contextual Understanding: The AI was able to take into account the nature of prior interactions and thus write follow up emails that were perfectly in line with prior discourse.
- Style Mimicry: The AI replicated the writing of the CEO given the emails of the CEO and then extrapolated from the data given such elements as the tone, the language, and the format of the signature line.
- Adaptive Learning: The AI actively adapted from the mistakes, and feedback to tweak the generated emails for other tries and this made it difficult to detect.
2. Sophisticated Spear-Phishing Techniques
Unlike ordinary phishing scams, this attack was phishing using spear-phishing where the attackers would directly target specific people using emails. The AI used social engineering techniques that significantly increased the chances of certain individuals replying to certain emails based on algorithms which machine learning furnished.
Key Technical Features:
- Targeted Data Harvesting: Cyborgs found out the employees of the organisation and targeted messages via the public profiles and messengers were scraped.
- Behavioural Analysis: The latest behaviour pattern concerning the users of the social networking sites and other online platforms were used by the AI to forecast the courses of action expected to be taken by the end users such as clicking on the links or opening of the attachments.
- Real-Time Adjustments: These are times when it was determined that the response to the phishing email was necessary and the use of AI adjusted the consequent emails’ timing and content.
3. Advanced Evasion Techniques
The attackers were able to pull off this attack by leveraging AI in their evasion from the normal filters placed in emails. These techniques therefore entailed a modification of the contents of the emails in a manner that would not be easily detected by the spam filters while at the same time preserving the content of the message.
Key Technical Features:
- Dynamic Content Alteration: The AI merely changed the different aspects of the email message slightly to develop several versions of the phishing email that would compromise different algorithms.
- Polymorphic Attacks: In this case, polymorphic code was used in the phishing attack which implies that the actual payloads of the links changed frequently, which means that it was difficult for the AV tools to block them as they were perceived as threats.
- Phantom Domains: Another tactic employed was that of using AI in generating and disseminating phantom domains, that are actual web sites that appear to be legitimate but are in fact short lived specially created for this phishing attack, adding to the difficulty of detection.
4. Exploitation of Human Vulnerabilities
This kind of attack’s success was not only in AI but also in the vulnerability of people, trust in familiar language and the tendency to obey authorities.
Key Technical Features:
- Social Engineering: As for the second factor, AI determined specific psychological principles that should be used in order to maximise the chance of the targeted recipients opening the phishing emails, namely the principles of urgency and familiarity.
- Multi-Layered Deception: The AI was successfully able to have a two tiered approach of the emails being sent as once the targeted individuals opened the first mail, later the second one by pretext of being a follow up by a genuine company/personality.
Response
On sighting the breach, the bank’s cybersecurity personnel spring into action to try and limit the fallout. They reported the matter to the Indian Computer Emergency Response Team (CERT-In) to find who originated the attack and how to block any other intrusion. The bank also immediately started taking measures to strengthen its security a bit further, for instance, in filtering emails, and increasing the authentication procedures.
Knowing the risks, the bank realised that actions should be taken in order to enhance the cybersecurity level and implement a new wide-scale cybersecurity awareness program. This programme consisted of increasing the awareness of employees about possible AI-phishing in the organisation’s info space and the necessity of checking the sender’s identity beforehand.
Outcome
Despite the fact and evidence that this bank was able to regain its functionality after the attack without critical impacts with regards to its operations, the following issues were raised. Some of the losses that the financial institution reported include losses in form of compensation of the affected customers and costs of implementing measures to enhance the financial institution’s cybersecurity. However, the principle of the incident was significantly critical of the bank as customers and shareholders began to doubt the organisation’s capacity to safeguard information in the modern digital era of advanced artificial intelligence cyber threats.
This case depicts the importance for the financial firms to align their security plan in a way that fights the new security threats. The attack is also a message to other organisations in that they are not immune from such analysis attacks with AI and should take proper measures against such threats.
Conclusion
The recent AI-phishing attack on an Indian bank in 2024 is one of the indicators of potential modern attackers’ capabilities. Since the AI technology is still progressing, so are the advances of the cyberattacks. Financial institutions and several other organisations can only go as far as adopting adequate AI-aware cybersecurity solutions for their systems and data.
Moreover, this case raises awareness of how important it is to train the employees to be properly prepared to avoid the successful cyberattacks. The organisation’s cybersecurity awareness and secure employee behaviours, as well as practices that enable them to understand and report any likely artificial intelligence offences, helps the organisation to minimise risks from any AI attack.
Recommendations
- Enhanced AI-Based Defences: Financial institutions should employ AI-driven detection and response products that are capable of mitigating AI-operation-based cyber threats in real-time.
- Employee Training Programs: CYBER SECURITY: All employees should undergo frequent cybersecurity awareness training; here they should be trained on how to identify AI-populated phishing.
- Stricter Authentication Protocols: For more specific accounts, ID and other security procedures should be tight in order to get into sensitive ones.
- Collaboration with CERT-In: Continued engagement and coordination with authorities such as the Indian Computer Emergency Response Team (CERT-In) and other equivalents to constantly monitor new threats and valid recommendations.
- Public Communication Strategies: It is also important to establish effective communication plans to address the customers of the organisations and ensure that they remain trusted even when an organisation is facing a cyber threat.
Through implementing these, financial institutions have an opportunity for being ready with new threats that come with AI and cyber terrorism on essential financial assets in today’s complex IT environments.
Introduction
In the labyrinthine expanse of the digital age, where the ethereal threads of our connections weave a tapestry of virtual existence, there lies a sinister phenomenon that preys upon the vulnerabilities of human emotion and trust. This phenomenon, known as cyber kidnapping, recently ensnared a 17-year-old Chinese exchange student, Kai Zhuang, in its deceptive grip, leading to an $80,000 extortion from his distraught parents. The chilling narrative of Zhuang found cold and scared in a tent in the Utah wilderness, serves as a stark reminder of the pernicious reach of cybercrime.
The Cyber Kidnapping
The term 'cyber kidnapping' typically denotes a form of cybercrime where malefactors gain unauthorised access to computer systems or data, holding it hostage for ransom. Yet, in the context of Zhuang's ordeal, it took on a more harrowing dimension—a psychological manipulation through online communication that convinced his family of his peril, despite his physical safety before the scam.
The Incident
The incident unfolded like a modern-day thriller, with Zhuang's parents in China alerting officials at his host high school in Riverdale, Utah, of his disappearance on 28 December 2023. A meticulous investigation ensued, tracing bank records, purchases, and phone data, leading authorities to Zhuang's isolated encampment, 25 miles north of Brigham City. In the frigid embrace of Utah's winter, Zhuang awaited rescue, armed only with a heat blanket, a sleeping bag, limited provisions, and the very phones used to orchestrate his cyber kidnapping.
Upon his rescue, Zhuang's first requests were poignantly human—a warm cheeseburger and a conversation with his family, who had been manipulated into paying the hefty ransom during the cyber-kidnapping scam. This incident not only highlights the emotional toll of such crimes but also the urgent need for awareness and preventative measures.
The Aftermath
To navigate the treacherous waters of cyber threats, one must adopt the scepticism of a seasoned detective when confronted with unsolicited messages that reek of urgency or threat. The verification of identities becomes a crucial shield, a bulwark against deception. Sharing sensitive information online is akin to casting pearls before swine, where once relinquished, control is lost forever. Privacy settings on social media are the ramparts that must be fortified, and the education of family and friends becomes a communal armour against the onslaught of cyber threats.
The Chinese embassy in Washington has sounded the alarm, warning its citizens in the U.S. about the risks of 'virtual kidnapping' and other online frauds. This scam fragments a larger criminal mosaic that threatens to ensnare parents worldwide.
Kai Zhuang's story, while unique in its details, is not an isolated event. Experts warn that technological advancements have made it easier for criminals to pursue cyber kidnapping schemes. The impersonation of loved ones' voices using artificial intelligence, the mining of social media for personal data, and the spoofing of phone numbers are all tools in the cyber kidnapper's arsenal.
The Way Forward
The crimes have evolved, targeting not just the vulnerable but also those who might seem beyond reach, demanding larger ransoms and leaving a trail of psychological devastation in their wake. Cybercrime, as one expert chillingly notes, may well be the most lucrative of crimes, transcending borders, languages, and identities.
In the face of such threats, awareness is the first line of defense. Reporting suspicious activity to the FBI's Internet Crime Complaint Center, verifying the whereabouts of loved ones, and establishing emergency protocols are all steps that can fortify one's digital fortress. Telecommunications companies and law enforcement agencies also have a role to play in authenticating and tracing the source of calls, adding another layer of protection.
Conclusion
The surreal experience of reading about cyber kidnapping belies the very real danger it poses. It is a crime that thrives in the shadows of our interconnected world, a reminder that our digital lives are as vulnerable as our physical ones. As we navigate this complex web, let us arm ourselves with knowledge, vigilance, and the resolve to protect not just our data, but the very essence of our human connections.
References
- https://www.bbc.com/news/world-us-canada-67869517
- https://www.ndtv.com/feature/what-is-cyber-kidnapping-and-how-it-can-be-avoided-4792135