#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.

Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.

Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".

The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.

Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Introduction
The Telecommunications Act of 2023 was passed by Parliament in December, receiving the President's assent and being published in the official Gazette on December 24, 2023. The act is divided into 11 chapters 62 sections and 3 schedules. Sections 1, 2, 10-30, 42-44, 46, 47, 50-58, 61 and 62 already took effect on June 26, 2024.
On July 04, 2024, the Centre issued a Gazetted Notification and sections 6-8, 48 and 59(b) were notified to be effective from July 05, 2024. The Act aims to amend and consolidate the laws related to telecommunication services, telecommunication networks, and spectrum assignment and it ‘repeals’ certain older colonial-era legislations like the Indian Telegraph Act 1885 and Indian Wireless Telegraph Act 1933. Due to the advancements in technology in the telecom sector, the new law is enacted.
On 18 July 2024 Thursday, the telecom minister while launching the theme of Indian Mobile Congress (IMC), announced that all rules and provisions of the new Telecom Act would be notified within the next 180 days, hence making the Act operational at full capacity.
Important definitions under Telecommunications Act, 2023
- Authorisation: Section 2(d) entails “authorisation” means a permission, by whatever name called, granted under this Act for— (i) providing telecommunication services; (ii) establishing, operating, maintaining or expanding telecommunication networks; or (iii) possessing radio equipment.
- Telecommunication: Section 2(p) entails “Telecommunication” means transmission, emission or reception of any messages, by wire, radio, optical or other electro-magnetic systems, whether or not such messages have been subjected to rearrangement, computation or other processes by any means in the course of their transmission, emission or reception.
- Telecommunication Network: Section 2(s) entails “telecommunication network” means a system or series of systems of telecommunication equipment or infrastructure, including terrestrial or satellite networks or submarine networks, or a combination of such networks, used or intended to be used for providing telecommunication services, but does not include such telecommunication equipment as notified by the Central Government.
- Telecommunication Service: Section 2(t) entails “telecommunication service” means any service for telecommunication.
Measures for Cyber Security for the Telecommunication Network/Services
Section 22 of the Telecommunication Act, 2023 talks about the protection of telecommunication networks and telecommunication services. The section specifies that the centre may provide rules to ensure the cybersecurity of telecommunication networks and telecommunication services. Such measures may include the collection, analysis and dissemination of traffic data that is generated, transmitted, received or stored in telecommunication networks. ‘Traffic data’ can include any data generated, transmitted, received, or stored in telecommunication networks – such as type, duration, or time of a telecommunication.
Section 22 further empowers the central government to declare any telecommunication network, or part thereof, as Critical Telecommunication Infrastructure. It may further provide for standards, security practices, upgradation requirements and procedures to be implemented for such Critical Telecommunication Infrastructure.
CyberPeace Policy Wing Outlook:
The Telecommunication Act, 2023 marks a significant change & growth in the telecom sector by providing a robust regulatory framework, encouraging research and development, promoting infrastructure development, and measures for consumer protection. The Central Government is empowered to authorize individuals for (a) providing telecommunication services, (b) establishing, operating, maintaining, or expanding telecommunication networks, or (c) possessing radio equipment. Section 48 of the act provides no person shall possess or use any equipment that blocks telecommunication unless permitted by the Central Government.
The Central Government will protect users by implementing different measures, such as the requirement of prior consent of users for receiving particular messages, keeping a 'Do Not Disturb' register to stop unwanted messages, the mechanism to enable users to report any malware or specified messages received, the preparation and maintenance of “Do Not Disturb” register, to ensure that users do not receive specified messages or class of specified messages without prior consent. The authorized entity providing telecommunication services will also be required to create an online platform for users for their grievances pertaining to telecommunication services.
In certain limited circumstances such as national security measures, disaster management and public safety, the act contains provisions empowering the Government to take temporary possession of telecom services or networks from authorised entity; direct interception or disclosure of messages, with measures to be specified in rulemaking. This entails that the government gains additional controls in case of emergencies to ensure security and public order. However, this has to be balanced with appropriate measures protecting individual privacy rights and avoiding any unintended arbitrary actions.
Taking into account the cyber security in the telecommunication sector, the government is empowered under the act to introduce standards for cyber security for telecommunication services and telecommunication networks; and encryption and data processing in telecommunication.
The act also promotes the research and development and pilot projects under Digital Bharat Nidhi. The act also promotes the approach of digital by design by bringing online dispute resolution and other frameworks. Overall the approach of the government is noteworthy as they realise the need for updating the colonial era legislation considering the importance of technological advancements and keeping pace with the digital and technical revolution in the telecommunication sector.
References:
- The Telecommunications Act, 2023 https://acrobat.adobe.com/id/urn:aaid:sc:AP:88cb04ff-2cce-4663-ad41-88aafc81a416
- https://pib.gov.in/PressReleasePage.aspx?PRID=2031057
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2027941
- https://economictimes.indiatimes.com/industry/telecom/telecom-news/new-telecom-act-will-be-notified-in-180-days-bsnl-4g-rollout-is-monitored-on-a-daily-basis-scindia/articleshow/111851845.cms?from=mdr
- https://www.azbpartners.com/wp-content/uploads/2024/06/Update-Staggered-Enforcement-of-Telecommunications-Act-2023.pdf
- https://telecom.economictimes.indiatimes.com/blog/analysing-the-impact-of-telecommunications-act-2023-on-digital-india-mission/111828226

Executive Summary:
Recently, our team came across a video on social media that appears to show a saint lying in a fire during the Mahakumbh 2025. The video has been widely viewed and comes with captions claiming that it is part of a ritual during the ongoing Mahakumbh 2025. After thorough research, we found that these claims are false. The video is unrelated to Mahakumbh 2025 and comes from a different context and location. This is an example of how the information posted was from the past and not relevant to the alleged context.

Claim:
A video has gone viral on social media, claiming to show a saint lying in fire during Mahakumbh 2025, suggesting that this act is part of the traditional rituals associated with the ongoing festival. This misleading claim falsely implies that the act is a standard part of the sacred ceremonies held during the Mahakumbh event.

Fact Check:
Upon receiving the post we conducted a reverse image search of the key frames extracted from the video, and traced the video to an old article. Further research revealed that the original post was from 2009, when Ramababu Swamiji, aged 80, laid down on a burning fire for the benefit of society. The video is not recent, as it had already gone viral on social media in November 2009. A closer examination of the scene, crowd, and visuals clearly shows that the video is unrelated to the rituals or context of Mahakumbh 2025. Additionally, our research found that such activities are not part of the Mahakumbh rituals. Reputable sources were also kept into consideration to cross-verify this information, effectively debunking the claim and emphasizing the importance of verifying facts before believing in anything.


For more clarity, the YouTube video attached below further clears the doubt, which reminds us to verify whether such claims are true or not.

Conclusion:
The viral video claiming to depict a saint lying in fire during Mahakumbh 2025 is entirely misleading. Our thorough fact-checking reveals that the video dates back to 2009 and is unrelated to the current event. Such misinformation highlights the importance of verifying content before sharing or believing it. Always rely on credible sources to ensure the accuracy of claims, especially during significant cultural or religious events like Mahakumbh.
- Claim: A viral video claims to show a saint lying in fire during the Mahakumbh 2025.
- Claimed On: X (Formerly Known As Twitter)
- Fact Check: False and Misleading
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Digitisation in Agriculture
The traditional way of doing agriculture has undergone massive digitization in recent years, whereby several agricultural processes have been linked to the Internet. This globally prevalent transformation, driven by smart technology, encompasses the use of sensors, IoT devices, and data analytics to optimize and automate labour-intensive farming practices. Smart farmers in the country and abroad now leverage real-time data to monitor soil conditions, weather patterns, and crop health, enabling precise resource management and improved yields. The integration of smart technology in agriculture not only enhances productivity but also promotes sustainable practices by reducing waste and conserving resources. As a result, the agricultural sector is becoming more efficient, resilient, and capable of meeting the growing global demand for food.
Digitisation of Food Supply Chains
There has also been an increase in the digitisation of food supply chains across the globe since it enables both suppliers and consumers to keep track of the stage of food processing from farm to table and ensures the authenticity of the food product. The latest generation of agricultural robots is being tested to minimise human intervention. It is thought that AI-run processes can mitigate labour shortage, improve warehousing and storage and make transportation more efficient by running continuous evaluations and adjusting the conditions real-time while increasing yield. The company Muddy Machines is currently trialling an autonomous asparagus-harvesting robot called Sprout that not only addresses labour shortages but also selectively harvests green asparagus, which traditionally requires careful picking. However, Chris Chavasse, co-founder of Muddy Machines, highlights that hackers and malicious actors could potentially hack into the robot's servers and prevent it from operating by driving it into a ditch or a hedge, thereby impending core crop activities like seeding and harvesting. Hacking agricultural pieces of machinery also implies damaging a farmer’s produce and in turn profitability for the season.
Case Study: Muddy Machines and Cybersecurity Risks
A cyber attack on digitised agricultural processes has a cascading impact on online food supply chains. Risks are non-exhaustive and spill over to poor protection of cargo in transit, increased manufacturing of counterfeit products, manipulation of data, poor warehousing facilities and product-specific fraud, amongst others. Additional impacts on suppliers are also seen, whereby suppliers have supplied the food products but fail to receive their payments. These cyber-threats may include malware(primarily ransomware) that accounts for 38% of attacks, Internet of Things (IoT) attacks that comprise 29%, Distributed Denial of Service (DDoS) attacks, SQL Injections, phishing attacks etc.
Prominent Cyber Attacks and Their Impacts
Ransomware attacks are the most popular form of cyber threats to food supply chains and may include malicious contaminations, deliberate damage and destruction of tangible assets (like infrastructure) or intangible assets (like reputation and brand). In 2017, NotPetya malware disrupted the world’s largest logistics giant Maersk and destroyed all end-user devices in more than 60 countries. Interestingly, NotPetya was also linked to the malfunction of freezers connected to control systems. The attack led to these control systems being compromised, resulting in freezer failures and potential spoilage of food, highlighting the vulnerability of industrial control systems to cyber threats.
Further Case Studies
NotPetya also impacted Mondelez, the maker of Oreos but disrupting its email systems, file access and logistics for weeks. Mondelez’s insurance claim was also denied since NotPetya malware was described as a “war-like” action, falling outside the purview of the insurance coverage. In April 2021, over the Easter weekend, Bakker Logistiek, a logistics company based in the Netherlands that offers air-conditioned warehousing and food transportation for Dutch supermarkets, experienced a ransomware attack. This incident disrupted their supply chain for several days, resulting in empty shelves at Albert Heijn supermarkets, particularly for products such as packed and grated cheese. Despite the severity of the attack, the company successfully restored their operations within a week by utilizing backups. JBS, one of the world’s biggest meat processing companies, also had to pay $11 million in ransom via Bitcoin to resolve a cyber attack in the same year, whereby computer networks at JBS were hacked, temporarily shutting down their operations and endangering consumer data. The disruption threatened food supplies and risked higher food prices for consumers. Additional cascading impacts also include low food security and hindrances in processing payments at retail stores.
Credible Threat Agents and Their Targets
Any cyber-attack is usually carried out by credible threat agents that can be classified as either internal or external threat agents. Internal threat agents may include contractors, visitors to business sites, former/current employees, and individuals who work for suppliers. External threat agents may include activists, cyber-criminals, terror cells etc. These threat agents target large organisations owing to their larger ransom-paying capacity, but may also target small companies due to their vulnerability and low experience, especially when such companies are migrating from analogous methods to digitised processes.
The Federal Bureau of Investigation warns that the food and agricultural systems are most vulnerable to cyber-security threats during critical planting and harvesting seasons. It noted an increase in cyber-attacks against six agricultural co-operatives in 2021, with ancillary core functions such as food supply and distribution being impacted. Resultantly, cyber-attacks may lead to a mass shortage of food not only meant for human consumption but also for animals.
Policy Recommendations
To safeguard against digital food supply chains, Food defence emerges as one of the top countermeasures to prevent and mitigate the effects of intentional incidents and threats to the food chain. While earlier, food defence vulnerability assessments focused on product adulteration and food fraud, including vulnerability assessments of agriculture technology now be more relevant.
Food supply organisations must prioritise regular backups of data using air-gapped and password-protected offline copies, and ensure critical data copies are not modifiable or deletable from the main system. For this, blockchain-based food supply chain solutions may be deployed, which are not only resilient to hacking, but also allow suppliers and even consumers to track produce. Companies like Ripe.io, Walmart Global Tech, Nestle and Wholechain deploy blockchain for food supply management since it provides overall process transparency, improves trust issues in the transactions, enables traceable and tamper-resistant records and allows accessibility and visibility of data provenance. Extensive recovery plans with multiple copies of essential data and servers in secure, physically separated locations, such as hard drives, storage devices, cloud or distributed ledgers should be adopted in addition to deploying operations plans for critical functions in case of system outages. For core processes which are not labour-intensive, including manual operation methods may be used to reduce digital dependence. Network segmentation, updates or patches for operating systems, software, and firmware are additional steps which can be taken to secure smart agricultural technologies.
References
- Muddy Machines website, Accessed 26 July 2024. https://www.muddymachines.com/
- “Meat giant JBS pays $11m in ransom to resolve cyber-attack”, BBC, 10 June 2021. https://www.bbc.com/news/business-57423008
- Marshall, Claire & Prior, Malcolm, “Cyber security: Global food supply chain at risk from malicious hackers.”, BBC, 20 May 2022. https://www.bbc.com/news/science-environment-61336659
- “Ransomware Attacks on Agricultural Cooperatives Potentially Timed to Critical Seasons.”, Private Industry Notification, Federal Bureau of Investigation, 20 April https://www.ic3.gov/Media/News/2022/220420-2.pdf.
- Manning, Louise & Kowalska, Aleksandra. (2023). “The threat of ransomware in the food supply chain: a challenge for food defence”, Trends in Organized Crime. https://doi.org/10.1007/s12117-023-09516-y
- “NotPetya: the cyberattack that shook the world”, Economic Times, 5 March 2022. https://economictimes.indiatimes.com/tech/newsletters/ettech-unwrapped/notpetya-the-cyberattack-that-shook-the-world/articleshow/89997076.cms?from=mdr
- Abrams, Lawrence, “Dutch supermarkets run out of cheese after ransomware attack.”, Bleeping Computer, 12 April 2021. https://www.bleepingcomputer.com/news/security/dutch-supermarkets-run-out-of-cheese-after-ransomware-attack/
- Pandey, Shipra; Gunasekaran, Angappa; Kumar Singh, Rajesh & Kaushik, Anjali, “Cyber security risks in globalised supply chains: conceptual framework”, Journal of Global Operations and Strategic Sourcing, January 2020. https://www.researchgate.net/profile/Shipra-Pandey/publication/338668641_Cyber_security_risks_in_globalized_supply_chains_conceptual_framework/links/5e2678ae92851c89c9b5ac66/Cyber-security-risks-in-globalized-supply-chains-conceptual-framework.pdf
- Daley, Sam, “Blockchain for Food: 10 examples to know”, Builin, 22 March 2023 https://builtin.com/blockchain/food-safety-supply-chain