#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.

Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.

Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".

The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.

Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
Related Blogs

Introduction
Iran stands as a nation poised at the threshold of a transformative era. The Islamic Republic, a land of ancient civilisations now grappling with the exigencies of the 21st century, is now making strides in the emerging field of artificial intelligence (AI). This is not merely an adoption of new tools; it is a strategic embrace, a calculated leap into the digital unknown, where the potential for economic growth and security enhancement resonates with the promise of a redefined future.
Embarking on this technological odyssey, Iranian President Ebrahim Raisi, in a conclave with the nation’s virtual business activists, delineated the ‘big steps’ being undertaken in the realm of AI. The gathering, as reported by the pro-government Tasnim News, was not a simple exchange of polite remarks but a profound discourse that offered an incisive overview of the burgeoning digital economy and the strides Iran is making in the AI landscape. The conversation deeply revolved around the current ecosystem of technology and innovation within Iran, delving into the burgeoning startup culture and the commendable drive within its youth populace to propel the nation to the forefront of technology.
Iranian AI Integration
Military Implications
The discourse ranged from the current technological infrastructure to the broader implications for the security and defense of the region. The Iranian polity, with its rich history that seamlessly blends with aspirations for the future, is acutely aware that the implications of AI reach far beyond mere economic growth. They extend into the very fibres of military might and the structure of national security. The investment in cyber capabilities in Iran is well-documented, a display of shrewdness and pragmatism. And the integration of AI technologies is the next logical step in an ever-evolving defense architecture. Brigadier General Alireza Sabahifard, Commander of the Iranian Army Air Defense Force, has underscored the pivotal role of AI in modern warfare. He identifies the ongoing adoption of AI technologies as a strategic imperative, a top priority fundamentally designed to elevate the air defense capabilities in Iran to meet 21st-century threats.
Economic Implications
Yet, the Iranian pursuit of AI is not solely confined to bolstering military prowess. It is also pervasive in nurturing economic opportunity. President Raisi’s rhetoric touches upon economic rejuvenation, job creation, and the proliferation of financial and legal support mechanisms, all blurred into a cohesive vision that would foster a suitable environment for the private sector in the AI domain. The ambition is grand and strikingly clear — a nation committed to training several thousand individuals in the digital economy sector, signaling a deep-rooted commitment to cultivating a healthy environment for AI-driven innovation.
The Iranian leader’s vision extends beyond the simple creation of infrastructure. It extends to the fostering of a healthy, competitive, and peaceful social milieu where domestic and international markets are within easy reach, promoting the prosperity of the digital economy and its activists. Such a vision of technological symbiosis, in many Western democracies, would be labelled as audaciously progressive. In Iran, however, withdrawing a major chunk of economic investments from the country's security state adds layers of complexity and nuance to this transformative narrative.
Cultural Integration
Still, Iran’s ambitious AI journey unfolds with a recognition of its cultural underpinnings and societal structure. The Nexus between the private sector, with its cyber-technocratic visionaries, and the regime, with its omnipresent ties to the Islamic Revolutionary Guard Corps, is a tightrope that requires unparalleled poise and vigilance.
Moreover, in the holy city of Qom, a hub of intellectual fervour and the domicile of half of Iran's 200,000 Shia clerics, there burgeons a captivating interest in the possible synergies between AI and theological study. The clerical establishment, hidden within a stronghold of religious scholarship, perceives AI not as a problem but as a potential solution, a harbinger of progress that could ally with tradition. It sees in AI the potential of parsing Islamic texts with newfound precision, thereby allowing religious rulings, or fatwas, to resonate with the everchanging Iranian society. This integration of technology is a testament to the dynamic interplay between tradition and modernity.
Yet the integration of AI into the venerable traditions of societies such as Iran's is threaded with challenges. Herein lays the paradox, for as AI is poised to potentially bolster religious study, the threat of cultural dissolution remains present. AI, if not judiciously designed with local values and ethics in mind, could inadvertently propagate an ideology at odds with local customs, beliefs, and the cornerstone principles of a society.
Natural Resources
Similarly, Iran's strategic foray into AI extends into its sovereign dominion—the charge of its natural resources. As Mehr News Agency reports, the National Iranian Oil Company (NIOC) is on the cusp of pioneering a joint venture with international tech juggernauts, chiefly Chinese companies, to inject the lifeblood of AI into the heart of its oil and gas production processes. This grand undertaking is nothing short of a digital renaissance aimed at achieving 'great reforms’ and driving a drastic 20% improvement in efficiency. AI’s algorithmic potency, unleashed in the hydrocarbon fields, promises to streamline expenses, enhance efficacy, and maximise production outputs, thereby bolstering Iran's economic bulwark.
The AI way Forward
As we delve further into Iran's sophisticated AI strategy, we observe an approach that is both vibrant and multi-dimensional. From military development to religious tutelage, from the diligent charge of the environment to the pursuit of sustainable economic development, Iran's AI ventures are emblematic of the broader global discourse. They mark a vivid intersection of AI governance, security, and the future of technological enterprise, highlighting the evolution of technological adoption and its societal, ethical, and geopolitical repercussions.
Conclusion
The multifaceted nature of Iran's AI pursuits encapsulates a spectrum of strategic imperatives, bringing the spearheads of defense modernisation and religious academics with the imperatives of resource allocation. It reflects a nuanced approach to the adoption and integration of technology, adjudicating between the venerable pillars of traditional values and the inexorable forces of modernisation. As Iran continues to delineate and traverse its path through the burgeoning landscape of AI, attending global stakeholders, watch with renewed interest and measured apprehension. Mindful of the intricate geopolitical implications and the transformative potential inherent in Iran's burgeoning AI endeavours, the global community watches, waits, and wonders at what may emerge from this ancient civilisation’s bold, resolute strides into the future.
References
- https://www.jpost.com/middle-east/article-792391
- https://www.ft.com/content/9c1c3fd3-4aea-40ab-977b-24fe5527300c
- https://www.foxnews.com/world/iran-looks-ai-weather-western-sanctions-help-military-fight-cheap

Introduction
Snapchat's Snap Map redefined location sharing with an ultra-personalised feature that allows users to track where they and their friends are, discover hotspots, and even explore events worldwide. In November 2024, Snapchat introduced a new addition to its Family Center, aiming to bolster teen safety. This update enables parents to request and share live locations with their teens, set alerts for specific locations, and monitor who their child shares their location with.
While designed with keeping safety in mind, such tracking tools raise significant privacy concerns. Misusing these features could expose teens to potential harm, amplifying the debate around safeguarding children’s online privacy. This blog delves into the privacy and safety challenges Snap Map poses under existing data protection laws, highlighting critical gaps and potential risks.
Understanding Snapmap: How It Works and Why It’s Controversial
Snap Map, built on technology from Snap's acquisition of social mapping startup Zenly, revolutionises real-time location sharing by letting users track friends, send messages, and explore the world through an interactive map. With over 350 million active users by Q4 2023, and India leading with 202.51 million Snapchat users, Snap Map has become a global phenomenon.
This opt-in feature allows users to customise their location-sharing settings, offering modes like "Ghost Mode" for privacy, sharing with all friends, or selectively with specific contacts. However, location updates occur only when the app is in use, adding a layer of complexity to privacy management.
While empowering users to connect and share, Snap Map’s location-sharing capabilities raise serious concerns. Unintentional sharing or misuse of this tool could expose users—especially teens—to risks like stalking or predatory behaviour. As Snap Map becomes increasingly popular, ensuring its safe use and addressing its potential for harm remains a critical challenge for users and regulators.
The Policy Vacuum: Protecting Children’s Data Privacy
Given the potential misuse of location-sharing features, evaluating the existing regulatory frameworks for protecting children's geolocation privacy is important. Geolocation features remain under-regulated in many jurisdictions, creating opportunities for misuse, such as stalking or unauthorised surveillance. Presently, multiple international and national jurisdictions are in the process of creating and implementing privacy laws. The most notable examples are the COPPA in the US, GDPR in the EU and the DPDP Act which have made considerable progress in privacy for children and their online safety. COPPA and GDPR prioritise children’s online safety through strict data protections, consent requirements, and limits on profiling. India’s DPDP Act, 2023, prohibits behavioral tracking and targeted ads for children, enhancing privacy. However, it lacks safeguards against geolocation tracking, leaving a critical gap in protecting children from risks posed by location-based features.
Balancing Innovation and Privacy: The Role of Social Media Platforms
Privacy is an essential element that needs to be safeguarded and this is specifically important for children as they are vulnerable to harm they cannot always foresee. Social media companies must uphold their responsibility to create platforms that do not become a breeding ground for offences against children. Some of the challenges that platforms face in implementing a safe online environment are robust parental control and consent mechanisms to ensure parents are informed about their children’s online presence and options to opt out of services that they feel are not safe for their children. Platforms need to maintain a level of privacy that allows users to know what data is collected by the platform, sharing and retention data policies.
Policy Recommendations: Addressing the Gaps
Some of the recommendations for addressing the gaps in the safety of minors are as follows:
- Enhancing privacy and safety for minors by taking measures such as mandatory geolocation restrictions for underage users.
- Integrating clear consent guidelines for data protection for users.
- Collaboration between stakeholders such as government, social media platforms, and civil society is necessary to create awareness about location-sharing risks among parents and children.
Conclusion
Safeguarding privacy, especially of children, with the introduction of real-time geolocation tools like Snap Map, is critical. While these features offer safety benefits, they also present the danger of misuse, potentially harming vulnerable teens. Policymakers must urgently update data protection laws and incorporate child-specific safeguards, particularly around geolocation tracking. Strengthening regulations and enhancing parental controls are essential to protect young users. However, this must be done without stifling technological innovation. A balanced approach is needed, where safety is prioritised, but innovation can still thrive. Through collaboration between governments, social media platforms, and civil society, we can create a digital environment that ensures safety and progress.
References
- https://indianexpress.com/article/technology/tech-news-technology/snapchat-family-center-real-time-location-sharing-travel-notifications-9669270/
- https://economictimes.indiatimes.com/tech/technology/snapchat-unveils-location-sharing-features-to-safeguard-teen-users/articleshow/115297065.cms?from=mdr
- https://www.thehindu.com/sci-tech/technology/snapchat-adds-more-location-safety-features-for-teens/article68871301.ece
- https://www.moneycontrol.com/technology/snapchat-expands-parental-control-with-location-tracking-to-make-it-easier-for-parents-to-track-their-kids-article-12868336.html
- https://www.statista.com/statistics/545967/snapchat-app-dau/
.webp)
Introduction
In India, the rights of children with regard to protection of their personal data are enshrined under the Digital Personal Data Protection Act, 2023 which is the newly enacted digital personal data protection law of India. The DPDP Act requires that for the processing of children's personal data, verifiable consent of parents or legal guardians is a necessary requirement. If the consent of parents or legal guardians is not obtained then it constitutes a violation under the DPDP Act. Under section 2(f) of the DPDP act, a “child” means an individual who has not completed the age of eighteen years.
Section 9 under the DPDP Act, 2023
With reference to the collection of children's data section 9 of the DPDP Act, 2023 provides that for children below 18 years of age, consent from Parents/Legal Guardians is required. The Data Fiduciary shall, before processing any personal data of a child or a person with a disability who has a lawful guardian, obtain verifiable consent from the parent or the lawful guardian. Section 9 aims to create a safer online environment for children by limiting the exploitation of their data for commercial purposes or otherwise. By virtue of this section, the parents and guardians will have more control over their children's data and privacy and they are empowered to make choices as to how they manage their children's online activities and the permissions they grant to various online services.
Section 9 sub-section (3) specifies that a Data Fiduciary shall not undertake tracking or behavioural monitoring of children or targeted advertising directed at children. However, section 9 sub-section (5) further provides room for exemption from this prohibition by empowering the Central Government which may notify exemption to specific data fiduciaries or data processors from the behavioural tracking or target advertising prohibition under the future DPDP Rules which are yet to be announced or released.
Impact on social media platforms
Social media companies are raising concerns about Section 9 of the DPDP Act and upcoming Rules for the DPDP Act. Section 9 prohibits behavioural tracking or targeted advertising directed at children on digital platforms. By prohibiting intermediaries from tracking a ‘child's internet activities’ and ‘targeted advertising’ - this law aims to preserve children's privacy. However, social media corporations contended that this limitation adversely affects the efficacy of safety measures intended to safeguard young users, highlighting the necessity of monitoring specific user signals, including from minors, to guarantee the efficacy of safety measures designed for them.
Social media companies assert that tracking teenagers' behaviour is essential for safeguarding them from predators and harmful interactions. They believe that a complete ban on behavioural tracking is counterproductive to the government's objectives of protecting children. The scope to grant exemption leaves the door open for further advocacy on this issue. Hence it necessitates coordination with the concerned ministry and relevant stakeholders to find a balanced approach that maintains both privacy and safety for young users.
Furthermore, the impact on social media platforms also extends to the user experience and the operational costs required to implement the functioning of the changes created by regulations. This also involves significant changes to their algorithms and data-handling processes. Implementing robust age verification systems to identify young users and protect their data will also be a technically challenging step for the various scales of platforms. Ensuring that children’s data is not used for targeted advertising or behavioural monitoring also requires sophisticated data management systems. The blanket ban on targeted advertising and behavioural tracking may also affect the personalisation of content for young users, which may reduce their engagement with the platform.
For globally operating platforms, aligning their practices with the DPDP Act in India while also complying with data protection laws in other countries (such as GDPR in Europe or COPPA in the US) can be complex and resource-intensive. Platforms might choose to implement uniform global policies for simplicity, which could impact their operations in regions not governed by similar laws. On the same page, competitive dynamics such as market shifts where smaller or niche platforms that cater specifically to children and comply with these regulations may gain a competitive edge. There may be a drive towards developing new, compliant ways of monetizing user interactions that do not rely on behavioural tracking.
CyberPeace Policy Recommendations
A balanced strategy should be taken into account which gives weightage to the contentions of social media companies as well as to the protection of children's personal information. Instead of a blanket ban, platforms can be obliged to follow and encourage openness in advertising practices, ensuring that children are not exposed to any misleading or manipulative marketing techniques. Self-regulation techniques can be implemented to support ethical behaviour, responsibility, and the safety of young users’ online personal information through the platform’s practices. Additionally, verifiable consent should be examined and put forward in a manner which is practical and the platforms have a say in designing the said verification. Ultimately, this should be dealt with in a manner that behavioural tracking and targeted advertising are not affecting the children's well-being, safety and data protection in any way.
Final Words
Under section 9 of the DPDP Act, the prohibition of behavioural tracking and targeted advertising in case of processing children's personal data - will compel social media platforms to overhaul their data collection and advertising practices, ensuring compliance with stricter privacy regulations. The legislative intent behind this provision is to enhance and strengthen the protection of children's digital personal data security and privacy. As children are particularly vulnerable to digital threats due to their still-evolving maturity and cognitive capacities, the protection of their privacy stands as a priority. The innocence of children is a major cause for concern when it comes to digital access because children simply do not possess the discernment and caution required to be able to navigate the Internet safely. Furthermore, a balanced approach needs to be adopted which maintains both ‘privacy’ and ‘safety’ for young users.
References
- https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf
- https://www.firstpost.com/tech/as-govt-of-india-starts-preparing-rules-for-dpdp-act-social-media-platforms-worried-13789134.html#google_vignette
- https://www.business-standard.com/industry/news/social-media-platforms-worry-new-data-law-could-affect-child-safety-ads-124070400673_1.html