#FactCheck -AI-Generated Image Falsely Claims Mukesh and Nita Ambani Gifted Luxury Car to Suryakumar Yadav

Introduction 

As digital platforms rapidly become repositories of information related to health, YouTube has emerged as a trusted source people look to for answers. To counter rampant health misinformation online, the platform launched YouTube Health, a program aiming to make “high-quality health information available to all” by collaborating with health experts and content creators. While this is an effort in the right direction, the program needs to be tailored to the specificities of the Indian context if it aims to transform healthcare communication in the long run.

The Indian Digital Health Context 

India’s growing internet penetration and lack of accessible healthcare infrastructure, especially in rural areas, facilitates a reliance on digital platforms for health information. However, these, especially social media, are rife with misinformation. Supplemented by varying literacy levels, access disparities, and lack of digital awareness, health misinformation can lead to serious negative health outcomes. The report ‘Health Misinformation Vectors in India’ by DataLEADS suggests a growing reluctance surrounding conventional medicine, with people looking for affordable and accessible natural remedies instead. Social media helps facilitate this shift. However, media-sharing platforms such as WhatsApp, YouTube, and Facebook host a large chunk of health misinformation. The report identifies that cancer, reproductive health, vaccines, and lifestyle diseases are four key areas susceptible to misinformation in India.

YouTube’s Efforts in Promoting Credible Health Content 

YouTube Health aims to provide evidence-based health information with “digestible, compelling, and emotionally supportive health videos,” from leading experts to everyone irrespective of who they are or where they live. So far, it executes this vision through:

• Content Curation: The platform has health source information panels and content shelves highlighting videos regarding 140+ medical conditions from authority sources like All India Institute of Medical Sciences (AIIMS), National Institute of Mental Health and Neurosciences (NIMHANS), Max Healthcare etc., whenever users search for health-related topics.
• Localization Strategies: The platform offers multilingual health content in regional languages such as Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Punjabi, and Bengali, apart from English. This is to help health information reach viewers across most of the country. 
• Verification of professionals: Healthcare professionals and organisations can apply to YouTube’s health feature for their videos to be authenticated as an authority health source on the platform and for their videos to show up on the ‘Health Sources’ shelf.

Challenges 

• Limited Reach: India has a diverse linguistic ecosystem. While health information is made available in over 8 languages, the number is not enough to reach everyone in the country. Efforts to reach more people in vernacular languages need to be ramped up. Further, while there were around 50 billion views of health content on YouTube in 2023, it is difficult to measure the on-ground outcomes of those views.
• Lack of Digital Literacy: Misinformation on digital platforms cannot be entirely curtailed owing to the way algorithms are designed to enhance user engagement. However, uploading authoritative health information as a solution may not be enough, if users lack awareness about misinformation and the need to critically evaluate and trust only credible sources. In India, this critical awareness remains largely underdeveloped.

Conclusion 

Considering that India has over 450 million users, by far the highest number of users in any country in the world, the platform has recognized that it can play a transformative role in the country’s digital health ecosystem. To accomplish its mission “to combat the societal threat of medical misinformation,” YouTube will have to continue to take several proactive measures. There is scope for strengthening collaborations with Indian public health agencies and trusted public figures, national and regional,  to provide credible health information to all.  The approach will have to be tailored to India’s vast linguistic diversity, by encouraging capacity-building for vernacular creators to produce credible content. Finally, multiple stakeholders will need to come together to promote digital literacy through education campaigns about identifying trustworthy sources.

Sources 

• https://indianexpress.com/article/technology/tech-news-technology/youtube-health-dr-garth-graham-interview-9746673/ 
• https://economictimes.indiatimes.com/news/india/cancer-misinformation-extremely-prevalent-in-india-trust-in-science-medicine-crucial-report/articleshow/115931783.cms?from=mdr 
• https://health.youtube/our-mission/ 
• https://health.youtube/features-application/ 
• https://backlinko.com/youtube-users 

Introduction

In todays time, we can access any information in seconds and from the comfort of our homes or offices. The internet and its applications have been substantial in creating an ease of access to information, but the biggest question which still remains unanswered is Which information is legit and which one is fake? As netizens, we must be critical of what information we access and how.

Influence of Bad actors

The bad actors are one of the biggest threats to our cyberspace as they make the online world full of fear and activities which directly impact the users financial or emotional status by exploitaing their vulnerabilities and attacking them using social engineering. One such issue is website spoofing. In website spoofing, the bad actors try and create a website similar to the original website of any reputed brand. The similarity is so uncanny that the first time or occasional website users find it very difficult to find the difference between the two websites. This is basically an attempt to access sensitive information, such as personal and financial information, and in some cases, to spread malware into the users system to facilitate other forms of cybercrimes. Such websites will have very lucrative offers or deals, making it easier for people to fall prey to such phoney websites In turn, the bad actors can gain sensitive information right from the users without even calling or messaging them.

The Incident

A Noida based senior citizen couple was aggreved by using their dishwasher, and to get it fixed, they looked for the customer care number on their web browser. The couple came across a customer care number- 1800258821 for IFB, a electronics company. As they dialed the number and got in touch with the fake customer care representative, who, upon hearing the couple’s issue, directed them to a supposedly senior official of the company. The senior official spoke to the lady, despite of the call dropping few times, he was admant on staying in touch with the lady, once he had established the trust factor, he asked the lady to download an app which he potrayed to be an app to register complaints and carry out quick actions. The fake senior offical asked the lady to share her location and also asked her to grant few access permissions to the application along with a four digit OTP which looked harmless. He further asked the kady to make a transaction of Rs 10 as part of the complaint processing fee. Till this moment, the couple was under the impression that their complaimt had been registred and the issue with their dishwasher would be rectified soon.

The couple later at night recieved a message from their bank, informing them that Rs 2.25 lakh had been debited from their joint bank account, the following morning, they saw yet another text message informing them of a debit of Rs 5.99 lakh again from their account. The couple immediatly understood that they had become victims to cyber fraud. The couple immediatly launched a complaint on the cyber fraud helpline 1930 and their respective bank. A FIR has been registerd in the Noida Cyber Cell.

How can senior citizens prevent such frauds?

Senior citizens can be particularly vulnerable to cyber frauds due to their lack of familiarity with technology and potential cognitive decline. Here are some safeguards that can help protect them from cyber frauds:

• Educate seniors on common cyber frauds: It’s important to educate seniors about the most common types of cyber frauds, such as phishing, smishing, vishing, and scams targeting seniors.
• Use strong passwords: Encourage seniors to use strong and unique passwords for their online accounts and to change them regularly.
• Beware of suspicious emails and messages: Teach seniors to be wary of suspicious emails and messages that ask for personal or financial information, even if they appear to be from legitimate sources.
• Verify before clicking: Encourage seniors to verify the legitimacy of links before clicking on them, especially in emails or messages.
• Keep software updated: Ensure seniors keep their software, including antivirus and operating system, up to date.
• Avoid public Wi-Fi: Discourage seniors from using public Wi-Fi for sensitive transactions, such as online banking or shopping.
• Check financial statements: Encourage seniors to regularly check their bank and credit card statements for any suspicious transactions.
• Secure devices: Help seniors secure their devices with antivirus and anti-malware software and ensure that their devices are password protected.
• Use trusted sources: Encourage seniors to use trusted sources when making online purchases or providing personal information online.
• Seek help: Advise seniors to seek help if they suspect they have fallen victim to a cyber fraud. They should contact their bank, credit card company or report the fraud to relevant authorities. Calling 1930 should be the first and primary step.

Conclusion

The cyberspace is new space for people of all generations, the older population is a little more vulnerble in this space as they have not used gadgets or internet for most f theur lives, and now they are dependent upon the devices and application for their convinience, but they still do not understand the technology and its dark side. As netizens, we are responsible for safeguarding the youth and the older population to create a wholesome, safe, secured and sustainable cyberecosystem. Its time to put the youth’s understanding of tech and the life experience of the older poplaution in synergy to create SoPs and best practices for erradicating such cyber frauds from our cyberspace. CyberPeace Foundation has created a CyberPeace Helpline number for victims where they will be given timely assitance for resolving their issues; the victims can reach out the helpline on +91 95700 00066 and thay can also mail their issues on helpline@cyberpeace.net.

Introduction

Deepfake technology, which combines the words "deep learning" and "fake," uses highly developed artificial intelligence—specifically, generative adversarial networks (GANs)—to produce computer-generated content that is remarkably lifelike, including audio and video recordings. Because it can provide credible false information, there are concerns about its misuse, including identity theft and the transmission of fake information. Cybercriminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies such as AI, deepfake, and voice clones. Such new cyber threats have emerged. 

India Topmost destination for deepfake attacks

According to Sumsub’s identity fraud report 2023, a well-known digital identity verification company with headquarters in the UK. India, Bangladesh, and Pakistan have become an important participants in the Asia-Pacific identity fraud scene with India’s fraud rate growing exponentially by 2.99% from 2022 to 2023. They are among the top ten nations most impacted by the use of deepfake technology. Deepfake technology is being used in a significant number of cybercrimes, according to the newly released Sumsub Identity Fraud Report for 2023, and this trend is expected to continue in the upcoming year. This highlights the need for increased cybersecurity awareness and safeguards as identity fraud poses an increasing concern in the area. 

How Deeepfake Works 

Deepfakes are a fascinating and worrisome phenomenon that have emerged in the modern digital landscape. These realistic-looking but wholly artificial videos have become quite popular in the last few months. Such realistic-looking, but wholly artificial, movies have been ingrained in the very fabric of our digital civilisation as we navigate its vast landscape. The consequences are enormous and the attraction is irresistible.  

Deep Learning Algorithms

Deepfakes examine large datasets, frequently pictures or videos of a target person, using deep learning techniques, especially Generative Adversarial Networks. By mimicking and learning from gestures, speech patterns, and facial expressions, these algorithms can extract valuable information from the data. By using sophisticated approaches, generative models create material that mixes seamlessly with the target context. Misuse of this technology, including the dissemination of false information, is a worry. Sophisticated detection techniques are becoming more and more necessary to separate real content from modified content as deepfake capabilities improve.

Generative Adversarial Networks

Deepfake technology is based on GANs, which use a dual-network design. Made up of a discriminator and a generator, they participate in an ongoing cycle of competition. The discriminator assesses how authentic the generated information is, whereas the generator aims to create fake material, such as realistic voice patterns or facial expressions. The process of creating and evaluating continuously leads to a persistent improvement in Deepfake's effectiveness over time. The whole deepfake production process gets better over time as the discriminator adjusts to become more perceptive and the generator adapts to produce more and more convincing content. 

 Effect on Community

The extensive use of Deepfake technology has serious ramifications for several industries. As technology develops, immediate action is required to appropriately manage its effects. And promoting ethical use of technologies. This includes strict laws and technological safeguards. Deepfakes are computer trickery that mimics prominent politicians' statements or videos. Thus, it's a serious issue since it has the potential to spread instability and make it difficult for the public to understand the true nature of politics. Deepfake technology has the potential to generate totally new characters or bring stars back to life for posthumous roles in the entertainment industry. It gets harder and harder to tell fake content from authentic content, which makes it simpler for hackers to trick people and businesses.

Ongoing Deepfake Assaults In India

Deepfake videos continue to target popular celebrities, Priyanka Chopra is the most recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her look the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Actions Considered by Authorities

A PIL was filed requesting the Delhi High Court that access to websites that produce deepfakes be blocked. The petitioner's attorney argued in court that the government should at the very least establish some guidelines to hold individuals accountable for their misuse of deepfake and AI technology. He also proposed that websites should be asked to identify information produced through AI as such and that they should be prevented from producing illegally. A division bench highlighted how complicated the problem is and suggested the government (Centre) to arrive at a balanced solution without infringing the right to freedom of speech and expression (internet).  

Information Technology Minister Ashwini Vaishnaw stated that new laws and guidelines would be implemented by the government to curb the dissemination of deepfake content. He presided over a meeting involving social media companies to talk about the problem of deepfakes. "We will begin drafting regulation immediately, and soon, we are going to have a fresh set of regulations for deepfakes. this might come in the way of amending the current framework or ushering in new rules, or a new law," he stated.

Prevention and Detection Techniques

To effectively combat the growing threat posed by the misuse of deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and adjusting the constantly changing terrain.

Conclusion

Advanced artificial intelligence-powered deepfake technology produces extraordinarily lifelike computer-generated information, raising both creative and moral questions. Misuse of tech or deepfake presents major difficulties such as identity theft and the propagation of misleading information, as demonstrated by examples in India, such as the latest deepfake video involving Priyanka Chopra. It is important to develop critical thinking abilities, use detection strategies including analyzing audio quality and facial expressions, and keep up with current trends in order to counter this danger. A thorough strategy that incorporates fact-checking, preventative tactics, and awareness-raising is necessary to protect against the negative effects of deepfake technology. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain. Creating a true cyber-safe environment for netizens. 

References:

• https://yourstory.com/2023/11/unveiling-deepfake-technology-impact
• https://www.indiatoday.in/movies/celebrities/story/deepfake-alert-priyanka-chopra-falls-prey-after-rashmika-mandanna-katrina-kaif-and-alia-bhatt-2472293-2023-12-05
• https://www.csoonline.com/article/1251094/deepfakes-emerge-as-a-top-security-threat-ahead-of-the-2024-us-election.html
• https://timesofindia.indiatimes.com/city/delhi/hc-unwilling-to-step-in-to-curb-deepfakes-delhi-high-court/articleshow/105739942.cms
• https://www.indiatoday.in/india/story/india-among-top-targets-of-deepfake-identity-fraud-2472241-2023-12-05
• https://sumsub.com/fraud-report-2023/