#FactCheck -AI-Generated Video Falsely Shows Sachin Tendulkar Promoting Investment Scheme

Introduction

Deepfake have become a source of worry in an age of advanced technology, particularly when they include the manipulation of public personalities for deceitful reasons. A deepfake video of cricket star Sachin Tendulkar advertising a gaming app recently went popular on social media, causing the sports figure to deliver a warning against the widespread misuse of technology.

Scenario of Deepfake

Sachin Tendulkar appeared in the deepfake video supporting a game app called Skyward Aviator Quest. The app's startling quality has caused some viewers to assume that the cricket legend is truly supporting it. Tendulkar, on the other hand, has resorted to social media to emphasise that these videos are phony, highlighting the troubling trend of technology being abused for deceitful ends.

Tendulkar's Reaction

Sachin Tendulkar expressed his worry about the exploitation of technology and advised people to report such videos, advertising, and applications that spread disinformation. This event emphasises the importance of raising knowledge and vigilance about the legitimacy of material circulated on social media platforms.

The Warning Signs

The deepfake video raises questions not just for its lifelike representation of Tendulkar, but also for the material it advocates. Endorsing gaming software that purports to help individuals make money is a significant red flag, especially when such endorsements come from well-known figures. This underscores the possibility of deepfakes being utilised for financial benefit, as well as the significance of examining information that appears to be too good to be true.

How to Protect Yourself Against Deepfakes

As deepfake technology advances, it is critical to be aware of potential signals of manipulation. Here are some pointers to help you spot deepfake videos:

• Look for artificial facial movements and expressions, as well as lip sync difficulties.
• Body motions and Posture: Take note of any uncomfortable body motions or discrepancies in the individual's posture.
• Lip Sync and Audio Quality: Look for mismatches between the audio and lip motions.
• background and Content: Consider the video's background, especially if it has a popular figure supporting something in an unexpected way.
• Verify the legitimacy of the video by verifying the official channels or accounts of the prominent person.

Conclusion 

The popularity of deepfake videos endangers the legitimacy of social media material. Sachin Tendulkar's response to the deepfake in which he appears serves as a warning to consumers to remain careful and report questionable material. As technology advances, it is critical that individuals and authorities collaborate to counteract the exploitation of AI-generated material and safeguard the integrity of online information.

Reference 

• https://www.news18.com/tech/sachin-tendulkar-disturbed-by-his-new-deepfake-video-wants-swift-action-8740846.html 
• https://www.livemint.com/news/india/sachin-tendulkar-becomes-latest-victim-of-deepfake-video-disturbing-to-see-11705308366864.html 

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Introduction

The Department of Telecommunications (DoT) changed course just 48 hours after the directive dated December 1, 2025,  sparked controversy. On December 3, 2025, the department publicly reversed its directive to smartphone manufacturers to pre-install the Sanchar Saathi app starting in March of the following year. The withdrawal marked the ending of a tumultuous, quick-paced event that highlighted how dynamic digital policy can be in a democracy. 

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The DoT explained its move in calculated terms. The government said that the first mandate was no longer necessary due to an abrupt increase in voluntary app downloads brought on by the public furore. The agency stated , “The mandate to install the app was meant to accelerate the process because the number of users has been growing rapidly.”

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The app in question is not new. When it was first introduced in 2023, it was intended to be a public safety where people could report suspicious calls, identify numbers registered in their name, block stolen devices using their IMEI, confirm the authenticity of their handset, and report fraudulent international calls that were disguised as Indian numbers. The platform has quietly expanded over the past two years with features like utilities to check mobile connections, as well as Chakshu for reporting fraud. When used freely, it has helped numerous people in navigating the increasingly complex web of online scams. 

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Balancing Protection and Personal Freedom

In India, there isn’t much precedent for requiring all phones to have a certain government backed app installed. While operators supported TRAI’s DND app in 2018 and emergency numbers were integrated during the pandemic, they did not go into the territory of compulsory pre-installation.

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Legal experts have time and again pointed out that although the government can control telecommunications for security reasons, any mandatory action pertaining to personal devices may be subject to constitutional review under the right to privacy, as stated in the Puttaswamy ruling. Not because the app is flawed in and of itself, but rather because every transition from voluntary adoption to mandatory compliance necessitates a higher standard of necessity, proportionality, and protections.  

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The Pulse of the Policy

The DoT’s stated rationale was clear: fake, duplicated or spoofed IMEIs represent a major cyber-security threat. India currently faces some of the world’s highest levels of SIM misuse, digital impersonation, online extortion, and device cloning crimes. Even a small fraction of compromised devices can do great harm in a nation with over a billion active mobile users.

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The DoT’s AI and Digital Intelligence Unit, a small seven-person team in charge of SIM security, fighting illicit telecom setups, and collaborating with financial regulators on quickly changing fraud patterns, issued the Sanchar Saathi directive as part of a larger set of security-focused measures. One order required platforms such as WhatsApp to make sure that web sessions were terminated after six hours and that accounts only functioned when the registered SIM card was present in the device.

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When taken as a whole, these orders indicate a clear strategic goal, the government is working to close systemic gaps that organised crime, particularly identity theft and device-level fraud, exploits. However, they also highlight the complex relationship between public opinion and security requirements. The government’s quick reversal in the Sanchar Saathi case demonstrated a crucial realization: digital safety mechanisms can only be effective when people feel educated, valued, and in charge. 

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CyberPeace Perspective & The Middle Path

CyberPeace stated that whenever a digital tool comes into contact with identity, data, or mobile access, public concern is inevitable. However, it is also emphasised that Sanchar Saathi is not a surveillance tool, instead can empower citizens. 

Even with the rolled back mandate, it is reaffirmed that cornerstones of digital trust are accountability, openness, audits, and unambiguous permissions. India can maintain both safety and rights through responsible implementation, ethical design, and open communication. 

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References

1. https://www.thehindu.com/sci-tech/technology/what-is-the-sanchar-saathi-app-why-is-the-government-mandating-its-pre-installation/article70350322.ece
2. https://theprint.in/opinion/sharp-edge/sanchar-saathi-app-modi-govt/2797917/ 
3. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2198110&reg=3&lang=2 
4. https://sancharsaathi.gov.in/SancharSaathiDocuments/ImportantDocuments/DoT%20issues%20directions%20for%20pre-installation%20of%20Sanchar%20Saathi%20App%20in%20mobile%20handsets%20to%20verify%20the%20genuineness%20of%20mobile%20handsets.pdf 
5. https://cyberpeace.org/resources/blogs/sanchar-saathi-portal-a-solution-for-mobile-phone-theft-and-data-protection
6. https://cyberpeace.org/resources/blogs/chakshu-and-dip-shielding-citizens-from-online-frauds
7. https://cyberpeace.org/resources/blogs/financial-risk-indicator-launched-by-dot-to-strengthen-cybersecurity

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Introduction

Monopolies in any sector can have a great impact on economic efficiency and, by extension, on the market and the larger economy. Data monopolies hurt both small startups and large, established companies, and it is typically the biggest corporate players who have the biggest data advantage. Google has recently lost a major antitrust case filed by the U.S. Department of Justice, which focused on the company's search engine dominance and expensive partnerships to promote its products. The lawsuit accused Google of using its dominant position in the search engine market to maintain a monopoly. The case has had a significant impact on consumers and the tech industry as a whole. This dominance allowed Google to raise prices on advertisers without consequences, and delay innovations and privacy features that consumers want when they search online.

Antitrust Allegations Against Google in the US and EU

In the case filed by the US Department of Justice, US District Judge Amit Mehta ruled that Google was monopolistic. In the 10-week-long trial, Google lost the major antitrust lawsuit, and it was established that the tech giant had a monopoly in the web search and advertising sectors. The lawsuit accused Google of using its dominant position in the search engine market to elbow out rivals and maintain a monopoly. The tech giant’s exclusive deals with handset makers were brought before the court as evidence. Additionally, the European Commission has fined Google €1.49 billion for breaching EU antitrust rules in 2019.

The Impact of Big Tech Monopolies on the Digital Ecosystem and Beyond 

• Big-tech companies collect vast amounts of personal data, raising concerns about how this data is used and protected. The concentration of data in the hands of a few companies can lead to privacy breaches and misuse of personal information.
• The dominance of a few tech giants in digital advertising markets can stifle competition, leading to higher prices for advertisers and fewer choices for consumers. This concentration also allows these companies to exert major control over what ads are shown and to whom.
• Big-tech platforms have substantial power over the dissemination of information. Their algorithms and policies on content moderation can influence public discourse and may spread misinformation. The lack of competition means fewer alternatives are accessible for users seeking different content moderation policies. In 2021 Google paid $26.3 billion to ensure its search engine is the default on smartphones and browsers and to keep control of its dominant market share.

Regulatory Mechanisms in the Indian Context

In India, antitrust issues are governed by the Competition Act of 2002 and the Competition Commission of India (CCI) checks monopolistic practices. In 2022, the CCI imposed a penalty of Rs 1,337.76 crore on Google for abusing its dominant position in multiple markets for 'anti-competitive practices' in the Android mobile device ecosystem. The Draft Digital Competition Bill, 2024, has been proposed as a legislative reform to regulate a wide range of digital services, including online search engines, social networking platforms, video-sharing sites, interpersonal communication services, operating systems, web browsers, cloud services, advertising services, and online intermediation services. The bill aims to promote competition and fairness in the digital market by addressing anti-competitive practices and dominant position abuses in the digital business space.

Conclusion

Big-tech companies are increasingly under scrutiny from regulators due to concerns over their monopolistic practices, data privacy issues, and the immense influence on markets and public discourse. The U.S. Department of Justice's victory against Google and the European Commission's hefty fines are indicators of a global paradigm shift towards more aggressive regulation to foster competition and protect consumer interests. The combined efforts of regulators across different jurisdictions underscore the recognition that monopolistic practices by such big tech giants can stifle innovation, harm consumers’ interests, and create barriers for new entrants, thus necessitating strong legal frameworks to ensure fair and contestable markets. Overall, the increasing regulatory pressure signifies a pivotal moment for big-tech companies, as they face the challenge of adapting to a more tightly controlled environment where their market dominance and business practices are under intense examination.

References

• https://www.livemint.com/technology/tech-news/googles-future-siege-u-s-court-explores-breaking-up-company-after-landmark-ruling-11723648047735.html
• https://www.thehindu.com/sci-tech/technology/what-is-the-google-monopoly-antitrust-case-and-how-does-it-affect-consumers/article68495551.ece 
• https://indianexpress.com/article/business/google-has-an-illegal-monopoly-on-search-us-judge-finds-9497318/

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