#FactCheck -AI-Generated Video Falsely Shows Sachin Tendulkar Promoting Investment Scheme
Executive Summary
A video featuring former Indian cricketer Sachin Tendulkar is being widely circulated on social media with the date “12-5-2026” displayed on the screen. In the viral clip, Tendulkar appears to promote an investment scheme, allegedly saying that people investing in the scheme today could earn Rs 80 lakh by the end of the day. Throughout the video, he is seen speaking about investment opportunities and financial returns. However, research conducted by CyberPeace Research Wing found that the video is AI-generated and misleading. The original footage was actually from an event marking the centenary celebrations of Sri Sathya Sai Baba.
Claim
A Facebook user shared the viral video on May 12, 2026, claiming that Sachin Tendulkar was endorsing a high-return investment scheme. The post quickly gained traction on social media platforms.

Fact Check
To verify the claim, we searched the internet using relevant keywords but found no credible media reports suggesting that Tendulkar had endorsed any such investment scheme. As part of our research, we extracted key frames from the viral clip and conducted a reverse image search. During the search, we found the original video uploaded on November 19, 2025, on the YouTube channel of IANS. According to the video description, Tendulkar was attending an event organized to mark the centenary year celebrations of Sri Sathya Sai Baba.

We further found a similar version of the same video uploaded on November 19, 2025, on the official Facebook page of Times Now, confirming that the footage was unrelated to any investment or financial scheme.

Conclusion
Our research found that the viral video has been manipulated using AI-generated audio or editing techniques to falsely portray Sachin Tendulkar promoting an investment scheme. The original video was from a public event related to Sri Sathya Sai Baba’s centenary celebrations and had no connection to any financial investment platform.
Related Blogs
.webp)
Introduction
The unprecedented rise of social media, challenges with regional languages, and the heavy use of messaging apps like WhatsApp have all led to an increase in misinformation in India. False stories spread quickly and can cause significant harm, like political propaganda and health-related mis/misinformation. Programs that teach people how to use social media responsibly and attempt to check facts are essential, but they do not always connect with people deeply. Reading stories, attending lectures, and using tools that check facts are standard passive learning methods used in traditional media literacy programs.
Adding game-like features to non-game settings is called "gamification," it could be a new and interesting way to answer this question. Gamification involves engaging people by making them active players instead of just passive consumers of information. Research shows that interactive learning improves interest, thinking skills, and memory. People can learn to recognise fake news safely by turning fact-checking into a game before encountering it in real life. A study by Roozenbeek and van der Linden (2019) showed that playing misinformation games can significantly enhance people's capacity to recognise and avoid false information.
Several misinformation-related games have been successfully implemented worldwide:
- The Bad News Game – This browser-based game by Cambridge University lets players step into the shoes of a fake news creator, teaching them how misinformation is crafted and spread (Roozenbeek & van der Linden, 2019).
- Factitious – A quiz game where users swipe left or right to decide whether a news headline is real or fake (Guess et al., 2020).
- Go Viral! – A game designed to inoculate people against COVID-19 misinformation by simulating the tactics used by fake news peddlers (van der Linden et al., 2020).
For programs to effectively combat misinformation in India, they must consider factors such as the responsible use of smartphones, evolving language trends, and common misinformation patterns in the country. Here are some key aspects to keep in mind:
- Vernacular Languages
There should be games in Hindi, Tamil, Bengali, Telugu, and other major languages since that is how rumours spread in different areas and diverse cultural contexts. AI voice conversation and translation can help reduce literacy differences. Research shows that people are more likely to engage with and trust information in their native language (Pennycook & Rand, 2019).
- Games Based on WhatsApp
Interactive tests and chatbot-powered games can educate consumers directly within the app they use most frequently since WhatsApp is a significant hub for false information. A game with a WhatsApp-like interface where players may feel like they are in real life, having to decide whether to avoid, check the facts of, or forward messages that are going viral could be helpful in India.
- Detecting False Information
As part of a mobile-friendly game, players can pretend to be reporters or fact-checkers and have to prove stories that are going viral. They can do the same with real-life tools like reverse picture searches or reliable websites that check facts. Research shows that doing interactive tasks to find fake news makes people more aware of it over time (Lewandowsky et al., 2017).
- Reward-Based Participation
Participation could be increased by providing rewards for finishing misleading challenges, such as badges, diplomas, or even incentives on mobile data. This might be easier to do if there are relationships with phone companies. Reward-based learning has made people more interested and motivated in digital literacy classes (Deterding et al., 2011).
- Universities and Schools
Educational institutions can help people spot false information by adding game-like elements to their lessons. Hamari et al. (2014) say that students are more likely to join and remember what they learn when there are competitive and interactive parts to the learning. Misinformation games can be used in media studies classes at schools and universities by using models to teach students how to check sources, spot bias, and understand the psychological tricks that misinformation campaigns use.
What Artificial Intelligence Can Do for Gamification
Artificial intelligence can tailor learning experiences to each player in false games. AI-powered misinformation detection bots could lead participants through situations tailored to their learning level, ensuring they are consistently challenged. Recent natural language processing (NLP) developments enable AI to identify nuanced misinformation patterns and adjust gameplay accordingly (Zellers et al., 2019). This could be especially helpful in India, where fake news is spread differently depending on the language and area.
Possible Opportunities
Augmented reality (AR) scavenger hunts for misinformation, interactive misinformation events, and educational misinformation tournaments are all examples of games that help fight misinformation. India can help millions, especially young people, think critically and combat the spread of false information by making media literacy fun and interesting. Using Artificial Intelligence (AI) in gamified treatments for misinformation could be a fascinating area of study in the future. AI-powered bots could mimic real-time cases of misinformation and give quick feedback, which would help students learn more.
Problems and Moral Consequences
While gaming is an interesting way to fight false information, it also comes with some problems that you should think about:
- Ethical Concerns: Games that try to imitate how fake news spreads must ensure players do not learn how to spread false information by accident.
- Scalability: Although worldwide misinformation initiatives exist, developing and expanding localised versions for India's varied language and cultural contexts provide significant challenges.
- Assessing Impact: There is a necessity for rigorous research approaches to evaluate the efficacy of gamified treatments in altering misinformation-related behaviours, keeping cultural and socio-economic contexts in the picture.
Conclusion
A gamified approach can serve as an effective tool in India's fight against misinformation. By integrating game elements into digital literacy programs, it can encourage critical thinking and help people recognize misinformation more effectively. The goal is to scale these efforts, collaborate with educators, and leverage India's rapidly evolving technology to make fact-checking a regular practice rather than an occasional concern.
As technology and misinformation evolve, so must the strategies to counter them. A coordinated and multifaceted approach, one that involves active participation from netizens, strict platform guidelines, fact-checking initiatives, and support from expert organizations that proactively prebunk and debunk misinformation can be a strong way forward.
References
- Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011). From game design elements to gamefulness: defining "gamification". Proceedings of the 15th International Academic MindTrek Conference.
- Guess, A., Nagler, J., & Tucker, J. (2020). Less than you think: Prevalence and predictors of fake news dissemination on Facebook. Science Advances.
- Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work?—A literature review of empirical studies on gamification. Proceedings of the 47th Hawaii International Conference on System Sciences.
- Lewandowsky, S., Ecker, U. K., & Cook, J. (2017). Beyond misinformation: Understanding and coping with the “post-truth” era. Journal of Applied Research in Memory and Cognition.
- Pennycook, G., & Rand, D. G. (2019). Fighting misinformation on social media using “accuracy prompts”. Nature Human Behaviour.
- Roozenbeek, J., & van der Linden, S. (2019). The fake news game: actively inoculating against the risk of misinformation. Journal of Risk Research.
- van der Linden, S., Roozenbeek, J., Compton, J. (2020). Inoculating against fake news about COVID-19. Frontiers in Psychology.
- Zellers, R., Holtzman, A., Rashkin, H., Bisk, Y., Farhadi, A., Roesner, F., & Choi, Y. (2019). Defending against neural fake news. Advances in Neural Information Processing Systems.
.webp)
Introduction
Smartphones have revolutionised human connectivity. In 2023, it was estimated that almost 96% of the global digital population is accessing the internet via their mobile phones and India alone has 1.05 billion users. Information consumption has grown exponentially due to the enhanced accessibility that these mobiles provide. These devices allow accessibility to information no matter where one is, and have completely transformed how we engage with the world around us, be it to skim through work emails while commuting, video streaming during breaks, reading an ebook at our convenience or even catching up on news at any time or place. Mobile phones grant us instant access to the web and are always within reach.
But this instant connection has its downsides too, and one of the most worrying of these is the rampant rise of misinformation. These tiny screens and our constant, on-the-go dependence on them can be directly linked to the spread of “fake news,” as people consume more and more content in rapid bursts, without taking the time to really process the same or think deeply about its authenticity. There is an underlying cultural shift in how we approach information and learning currently: the onslaught of vast amounts of “bite-sized information” discourages people from researching what they’re being told or shown. The focus has shifted from learning deeply to consuming more and sharing faster. And this change in audience behaviour is making us vulnerable to misinformation, disinformation and unchecked foreign influence.
The Growth of Mobile Internet Access
More than 5 billion people are connected to the internet and web traffic is increasing rapidly. The developed countries in North America and Europe are experiencing mobile internet penetration at a universal rate. Contrastingly, the developing countries of Africa, Asia, and Latin America are experiencing rapid growth in this penetration. The introduction of affordable smartphones and low-cost mobile data plans has expanded access to internet connectivity. 4G and 5G infrastructure development have further bridged any connectivity gaps. This widespread access to the mobile internet has democratised information, allowing millions of users to participate in the digital economy. Access to educational resources while at the same time engaging in global conversations is one such example of the democratisation of information. This reduces the digital divide between diverse groups and empowers communities with unprecedented access to knowledge and opportunities.
The Nature of Misinformation in the Mobile Era
Misinformation spread has become more prominent in recent times and one of the contributing factors is the rise of mobile internet. This instantaneous connection has made social media platforms like Facebook, WhatsApp, and X (formerly Twitter) available on a single compact and portable device. These social media platforms enable users to share content instantly and to a wide user base, many times without verifying its accuracy. The virality of social media sharing, where posts can reach thousands of users in seconds, accelerates the spread of false information. This ease of sharing, combined with algorithms that prioritise engagement, creates a fertile ground for misinformation to flourish, misleading vast numbers of people before corrections or factual information can be disseminated.
Some of the factors that are amplifying misinformation sharing through mobile internet are algorithmic amplification which prioritises engagement, the ease of sharing content due to instant access and user-generated content, the limited media literacy of users and the echo chambers which reinforce existing biases and spread false information.
Gaps and Challenges due to the increased accessibility of Mobile Internet
Despite growing concerns about misinformation spread due to mobile internet, policy responses remain inadequate, particularly in developing countries. These gaps include: the lack of algorithm regulation, as social media platforms prioritise engaging content, often fueling misinformation. Inadequate international cooperation further complicates enforcement, as addressing the cross-border nature of misinformation has been a struggle for national regulations.
Additionally, balancing content moderation with free speech remains challenging, with efforts to curb misinformation sometimes leading to concerns over censorship.
Finally, a deficit in media literacy leaves many vulnerable to false information. Governments and international organisations must prioritise public education to equip users with the required skills to evaluate online content, especially in low-literacy regions.
CyberPeace Recommendations
Addressing misinformation via mobile internet requires a collaborative, multi-stakeholder approach.
- Governments should mandate algorithm transparency, ensuring social media platforms disclose how content is prioritised and give users more control.
- Collaborative fact-checking initiatives between governments, platforms, and civil society could help flag or correct false information before it spreads, especially during crises like elections or public health emergencies.
- International organisations should lead efforts to create standardised global regulations to hold platforms accountable across borders.
- Additionally, large-scale digital literacy campaigns are crucial, teaching the public how to assess online content and avoid misinformation traps.
Conclusion
Mobile internet access has transformed information consumption and bridged the digital divide. At the same time, it has also accelerated the spread of misinformation. The global reach and instant nature of mobile platforms, combined with algorithmic amplification, have created significant challenges in controlling the flow of false information. Addressing this issue requires a collective effort from governments, tech companies, and civil society to implement transparent algorithms, promote fact-checking, and establish international regulatory standards. Digital literacy should be enhanced to empower users to assess online content and counter any risks that it poses.
References
- https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/
- https://www.forbes.com/sites/kalevleetaru/2019/05/01/are-smartphones-making-fake-news-and-disinformation-worse/
- https://www.pewresearch.org/short-reads/2019/03/07/7-key-findings-about-mobile-phone-and-social-media-use-in-emerging-economies/ft_19-02-28_globalmobilekeytakeaways_misinformation/
- https://www.psu.edu/news/research/story/slow-scroll-users-less-vigilant-about-misinformation-mobile-phones

Introduction
Fundamentally, artificial intelligence (AI) is the greatest extension of human intelligence. It is the culmination of centuries of logic, reasoning, math, and creativity, machines trained to reflect cognition. However, such intelligence no longer resembles intelligence at all when it is put in the hands of the irresponsible, the one with malice, or the perverse, unleashed into the wild with minimal safeguards. Instead, distortion seems as a tool of debasement rather than enlightenment.
Recent incidents involving sexually explicit photographs created by AI on social media sites reveal an extremely unsettling reality. When intelligence is detached from accountability, morality, and governance, it corrodes society rather than elevates it. We are seeing a failure of stewardship rather than just a failure of technology.
The Cost of Unchecked Intelligence
The AI chatbot Grok, which operates under Elon Musk’s X (formerly Twitter), is the subject of a debate that goes beyond a single platform or product. The romanticisation of “unfiltered” knowledge and the perilous notion that innovation should come before accountability are signs of a bigger lapse in the digital ecosystem. We have allowed mechanisms that can be used as weapons against human dignity, especially the dignity of women and children, in the name of freedom.
We are no longer discussing artistic expression or experimental AI when a machine can digitally undress women, morph photos, or produce sexualised portrayals of kids with a few keystrokes. We stand in the face of algorithmic violence. Even if the physical touch is absent, the harm caused by it is genuine, long-lasting, and extremely personal.
The Regulatory Red Line
A major inflexion was reached when the Indian government responded by ordering a thorough technical, procedural, and governance-level audit. It acknowledges that AI systems are not isolated entities. Platforms that use them are not neutral pipes, but rather intermediaries with responsibilities. The Bhartiya Nyay Sanhita, the IT Act, the IT Rules 2021, and the possible removal of Section 79 safe-harbour safeguards all make it quite evident that innovation is not automatic immunity.
However, the fundamental dilemma cannot be resolved by legislation alone. AI is hailed as a force multiplier for innovation, productivity, and advancement, but when incentives are biased towards engagement, virality, and shock value, its misuse shows how easily intelligence can turn into ugliness. The output receives greater attention the more provocative it is. Profit increases with attention. Restraint turns into a business disadvantage in this ecology.
The Aftermath
Grok’s own acknowledgement that “safeguard lapses” enabled the creation of pictures showing children wearing skimpy attire underscores a troubling reality, safety was not absent due to impossibility, but due to insufficiency. It was always possible to implement sophisticated filtering, more robust monitoring, and stricter oversight. They were simply not prioritised. When a system asserts that “no system is 100% foolproof,” it must also acknowledge that there is no acceptable margin of error when it comes to child protection.
The casual normalisation of such lapses is what is most troubling. By characterising these instances as “isolated cases,” systemic design decisions run the risk of being trivialised. In addition to intelligence, AI systems that have been taught on enormous amounts of human data also inherit bias, misogyny, and power imbalances.
Conclusion
What is required today is recalibration. Platforms need to shift from reactive compliance to proactive accountability. Safeguards must be incorporated at the architectural level; they cannot be cosmetic or post-facto. Governance must encompass enforced ethical boundaries in addition to terms of service. The idea that “edgy” AI is a sign of advancement must also be rejected by society.
Artificial Intelligence has never promised freedom under the guise of vulgarity. It was improvement, support, and augmentation. The fundamental core of intelligence is lost when it is used as a tool for degradation.So what’s left is a decision between principled innovation and unbridled novelty. Between responsibility and spectacle, between intelligence as purpose and intellect as power.
References
https://www.rediff.com/news/report/govt-orders-x-review-of-grok-over-explicit-content/20260103.htm