#FactCheck-Viral video of police parading accused is from Gujarat, not linked to Rajasthan's Sriganganagar rape case

Introduction

For more than 10 years, WhatsApp has been designed around one seemingly trivial but impactful idea: your phone number is your digital identity. This concept offered simplicity in terms of contact discovery and onboard- ing but inevitably exposed users to fraud, spam and the everyday necessity of sharing personal phone numbers with complete strangers in group chats and conversations. On June 29th Meta finally revealed a major move: you’ll now be able to choose and reservate a WhatsApp username and communicate without sharing your phone number.  

This shift to a username based identity marks the company catching up to platforms like Telegram and Signal, which have utilized this functionality for years. 

However, while presented as a push towards greater privacy for the millions using its platform, this new change has already created some alarm around impersonation, cybersquatting, and identity theft. The issues became amplified when, according to reports, the Indian Ministry of Electronics and Information Technology advised WhatsApp to halt the implementation of the new features while it clarifies details, shifting a mundane app update into a high-stakes discussion on digital privacy, platform responsibility, and government regulation.

How does the mechanism work?

“WhatsApp’s username is an added pseudonym layer on its current phone number architecture, not a replacement,” Meta said in a statement on Thursday, as reported by TechCrunch. A WhatsApp username is a three to 35-character name containing lower case letters, numbers, periods and underscores that must contain at least one letter and “should not look like a website address.” The feature will allow you to “reserve a unique identifier that you can share as an alternative to your phone number in WhatsApp Settings - Accounts - Username.”

It said the usernames will work in parallel with a username key which can serve as a passphrase to initiate conversation “with a recipient before sending a message for the first time.”

“The change - which will have some additional, protective measures like reserving usernames for people of public interest or those that would cause impersonation, and rate limits on claiming names - can help maintain phone number protection, while offering people more choices,” Meta said. WhatsApp said usernames will replace phone numbers as the primary way to initiate new chats, but will not be publicly searchable: “Anyone you message would need your exact username, and would still need you to respond.”

The Genuine Privacy Case 

The upside is real. Phone numbers double as keys to two-factor authentication, banking apps and SIM-swap fraud, so handing one to a new acquaintance, a group chat of strangers or a customer-support bot has always carried quiet risk. Numbers harvested from public groups already fuel spam and scam campaigns, and a username-first model narrows that exposure considerably. 

For journalists, small business owners and anyone who fields messages from people they've never met, decoupling identity from a number that also unlocks their bank account is a meaningful, overdue shift – and one that WhatsApp's closest competitors adopted years ago without major incident. 

The Scammer's Paradise Scenario

The trouble lies in what a username removes. A phone number was never just an identifier; it was also a rough verification signal and, for law enforcement, a traceable data point. Security reporters testing the reservation system found that lookalike handles mimicking prominent Indian politicians, film stars and the Reserve Bank of India remained available to claim. Crypto executive Changpeng Zhao's own failed bid to capture his desired handle highlighted the first-come, first-served danger of the rollout and led researchers to advise people to manually activate the optional username key that Meta leaves disabled by default. 

The Mozilla Foundation was unvarnished about the tradeoff, noting that impersonation from fake accounts and scams are an “inevitable consequence” of a design that abandons the “implicit signal of authenticity” that comes from owning a phone number. 

Indian entrepreneur Ankur Warikoo called the rollout a potential “disaster” if robust enforcement against fraud isn’t immediately applied because scammers could register handles a few characters removed from a popular brand or public figure to launch investment and payment schemes, a concern mirrored by cyber security researchers who observed that many users neglect to check verification badges before trusting an account.

India's Regulatory Scrutiny of WhatsApp's Username Feature

So far the strongest reaction comes from New Delhi. The Ministry of Electronics and Information Technology (MeitY) issued an official notice to Meta's compliance office that it should “temporarily suspend the feature” in the country pending further consultations and “provided an explanation in three days”. The cited concerns involve “digital arrest” fraud, a rapid boom category that involves crooks impersonating investigators like those with India's CBI, judges or customs agents to extort victims, in addition to standard concerns around phishing and bank or government impersonation. 

A subtler concern, for India’s government anyway, is “traceability.” 

At present, say officials, an Indian mobile number is a launching pad to determine whether a given suspect is a domestic or international actor, while a username and foreign SIM would leave authorities nowhere to begin. The Department of Telecommunications independently voiced concerns over how the change intersects with its SIM-binding regulations and over WhatsApp's lag time for such requests. The MeitY notice, the legal basis for which, incidentally, is in contention with some digital rights groups, specifically invokes Section 79 of the IT Act and various IT Rules from 2021 and provisions on identity theft and impersonation that target individual criminals rather than the tech tools. Not everyone, however, shares MeitY’s reading of the legal ground: the Internet Freedom Foundation says that Section 79 “deal with liability of intermediary” and “does not confer on the government power to license the features of a product,” while arguing the relevant criminal statutes were designed to criminalize impersonators, not tech platforms whose services are misused, echoing concerns that killed a similar government advisement about AI models last spring. 

In the meantime, Meta says usernames are unavailable in the country for now and the multilayered safeguards it designed were always intended for exactly this level of risk.

Conclusion 

WhatsApp's username feature is neither a total privacy upgrade nor a major security problem; instead, it reallocates risk, reducing phone number exposure while adding a risk of identity spoofing and misuse. Whether it pays off will hinge on the strength of Meta's crackdown on fraudulent usernames, the uptake of extra security features like the username key and whether the company can adequately satisfy regulatory concerns about traceability and user safety. Until all those questions are fully settled, users may want to use the feature tentatively, secure a desired username, enable any other protections and be watchful about new contacts.

References

1. https://blog.whatsapp.com/its-time-to-reserve-your-whatsapp-username
2. https://www.businesstoday.in/technology/news/story/whatsapp-usernames-why-indias-top-creators-fear-scams-impersonation-and-identity-theft-540359-2026-07-02
3. https://www.outlookindia.com/national/outlook-explains-why-is-the-indian-government-worried-about-whatsapp-usernames
4. https://techcrunch.com/2026/06/29/whatsapp-now-lets-you-reserve-usernames/
5. https://bestmediainfo.com/mediainfo/mediainfo-digital/whatsapp-says-username-feature-not-live-yet-after-meity-asks-meta-to-pause-rollout-12124813 

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Introduction

The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at  8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products. 

It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development. 

As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating. 

Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance. 

Relationship Building to Counter Misinformation

We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks. 

The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.

Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.

Crisis Management and Response

Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc. 

The following steps should form part of a crisis management and response strategy:

• Assessing the damage by identifying the misinformation spread and its impact is the first step.  
• Issuing a response in the form of a public statement by engaging the media should precede legal action. 
• Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter.  If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
• The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information. 
• Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage. 
• Engaging with the community and collaborating with organisations is also an important part of crisis management.

While these steps are for rebuilding and crisis management, further steps also need to be taken:

• Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances. 
• Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
• A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.

Legal and Ethical Considerations

SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally. 

Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability. 

Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.

Conclusion

Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs.  In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.

References 

• https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf 
• https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en 
• https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf 

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Executive Summary 
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A claim is circulating on social media that the U.S. military successfully rescued a missing crew member of an F-15E fighter jet in Iran. Along with this claim, a photo is being widely shared, allegedly showing the rescued U.S. airman after the high-risk operation. However, researches reveal that the viral image is not authentic and has been generated using artificial intelligence tools.

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The Claim

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On April 6, 2026, a social media user named “July Gaytan” shared the viral image with the caption: “Here is the photo of the U.S. airman being rescued yesterday in Iran.”

The post quickly gained traction, with many users believing it to be genuine.
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• https://www.facebook.com/photo/?fbid=1724007721903888&set=a.116284172676259 
• https://perma.cc/URM4-KEJA 

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Fact Check 
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Despite extensive searches, no credible media report or official source has published any real image of the rescued crew members. This raised suspicion about the authenticity of the viral photo. Hive Moderation analysis indicated a 100% probability that the image was generated using Google’s Gemini AI.
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A second scan using Undetectable AI also concluded that the image is AI-generated.

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Reports indicate that a U.S. Air Force F-15E Strike Eagle was shot down in Iran. The aircraft had two crew members on board: a pilot and a Weapon Systems Officer (WSO).
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• The pilot was rescued shortly after the incident.
• The WSO was initially missing and remained inside Iranian territory in an injured condition.
• The U.S. later carried out a high-risk rescue operation and successfully evacuated the WSO from Iran.
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U.S. President Donald Trump also confirmed the “brave and risky” rescue mission in a detailed post on his platform, Truth Social. The statement was further shared by the official White House account.
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• https://x.com/WhiteHouse/status/2040644451513598220?s=20
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Conclusion

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The viral image claiming to show a rescued U.S. airman in Iran is not real. It has been created using AI tools, likely Google’s Gemini. While it is true that the U.S. conducted a high-risk operation to rescue the missing crew member, no authentic image of the rescue or the personnel has been publicly released.

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