#FactCheck- No, Iran’s Supreme Leader Mojtaba Khamenei Is Not Dead—Viral Video Debunked

Introduction

As India moves full steam ahead towards a trillion-dollar digital economy, how user data is gathered, processed and safeguarded is under the spotlight. One of the most pervasive but least known technologies used to gather user data is the cookie. Cookies are inserted into every website and application to improve functionality, measure usage and customize content. But they also present enormous privacy threats, particularly when used without explicit user approval. 

In 2023, India passed the Digital Personal Data Protection Act (DPDP) to give strong legal protection to data privacy. Though the act does not refer to cookies by name, its language leaves no doubt as to the inclusion of any technology that gathers or processes personal information and thus cookies regulation is at the centre of digital compliance in India. This blog covers what cookies are, how international legislation, such as the GDPR, has addressed them and how India's DPDP will regulate their use.

‍

What Are Cookies and Why Do They Matter?

Cookies are simply small pieces of data that a website stores in the browser. They were originally designed to help websites remember useful information about users, such as your login session or what is in your shopping cart. Netscape initially built them in 1994 to make web surfing more efficient. 

Cookies exist in various types. Session cookies are volatile and are deleted when the browser is shut down, whereas persistent cookies are stored on the device to monitor users over a period of time. First-party cookies are made by the site one is visiting, while third-party cookies are from other domains, usually utilised for advertisements or analytics. Special cookies, such as secure cookies, zombie cookies and tracking cookies, differ in intent and danger. They gather information such as IP addresses, device IDs and browsing history information associated with a person, thus making it personal data per the majority of data protection regulations.

‍

A Brief Overview of the GDPR and Cookie Policy

The GDPR regulates how personal data can be processed in general. However, if a cookie collects personal data (like IP addresses or identifiers that can track a person), then GDPR applies as well, because it sets the rules on how that personal data may be processed, what lawful bases are required, and what rights the user has.

The ePrivacy Directive (also called the “Cookie Law”) specifically regulates how cookies and similar technologies can be used. Article 5(3) of the ePrivacy Directive says that storing or accessing information (such as cookies) on a user’s device requires prior, informed consent, unless the cookie is strictly necessary for providing the service requested by the user.

In the seminal Planet49 decision, the Court of Justice of the European Union held that pre-ticked boxes do not represent valid consent. Another prominent enforcement saw Amazon fined €35 million by France's CNIL for using tracking cookies without user consent.

‍

Cookies and India’s Digital Personal Data Protection Act (DPDP), 2023

India's Digital Personal Data Protection Act, 2023 does not refer to cookies specifically but its provisions necessarily come into play when cookies harvest personal data like user activity, IP addresses, or device data. According to DPDP, personal data is to be processed for legitimate purposes with the individual's consent. The consent has to be free, informed, clear and unambiguous. The individuals have to be informed of what data is collected, how it will be processed.. The Act also forbids behavioural monitoring and targeted advertising in the case of children.

The Ministry of Electronics and IT released the Business Requirements Document for Consent Management Systems (BRDCMS) in June 2025. Although it is not binding by law, it provides operational advice on cookie consent. It recommends that websites use cookie banners with "Accept," "Reject," and "Customize" choices. Users must be able to withdraw or change their consent at any moment. Multi-language handling and automatic expiry of cookie preferences are also suggested to suit accessibility and privacy requirements.

The DPDP Act and the BRDCMS together create a robust user-rights model, even in the absence of a special cookie law.

What Should Indian Websites Do?

For the purposes of staying compliant, Indian websites and online platforms need to act promptly to harmonise their use of cookies with DPDP principles. This begins with a transparent and simple cookie banner providing users with an opportunity to accept or decline non-essential cookies. Consent needs to be meaningful; coercive tactics such as cookie walls must not be employed. Websites need to classify cookies (e.g., necessary, analytics and ads) and describe each category's function in plain terms under the privacy policy. Users must be given the option to modify cookie settings anytime using a Consent Management Platform (CMP). Monitoring children or their behavioural information must be strictly off-limits.

These are not only about being compliant with the law, they're about adhering to ethical data stewardship and user trust building.

What Should Users Do?

Cookies need to be understood and controlled by users to maintain online personal privacy. Begin by reading cookie notices thoroughly and declining unnecessary cookies, particularly those associated with tracking or advertising. The majority of browsers today support blocking third-party cookies altogether or deleting them periodically.

It is also recommended to check and modify privacy settings on websites and mobile applications. It is possible to minimise surveillance with the use of browser add-ons such as ad blockers or privacy extensions. Users are also recommended not to blindly accept "accept all" in cookie notices and instead choose "customise" or "reject" where not necessary for their use.

Finally, keeping abreast of data rights under Indian law, such as the right to withdraw consent or to have data deleted, will enable people to reclaim control over their online presence.

‍

Conclusion

Cookies are a fundamental component of the modern web, but they raise significant concerns about individual privacy. India's DPDP Act, 2023, though not explicitly referring to cookies, contains an effective legal framework that regulates any data collection activity involving personal data, including those facilitated by cookies.

As India continues to make progress towards comprehensive rulemaking and regulation, companies need to implement privacy-first practices today. And so must the users, in an active role in their own digital lives. Collectively, compliance, transparency and awareness can build a more secure and ethical internet ecosystem where privacy is prioritised by design.

‍

References

• https://prsindia.org/billtrack/digital-personal-data-protection-bill-2023
• https://gdpr-info.eu/
• https://d38ibwa0xdgwxx.cloudfront.net/create-edition/7c2e2271-6ddd-4161-a46c-c53b8609c09d.pdf
• https://oag.ca.gov/privacy/ccpa
• https://www.barandbench.com/columns/cookie-management-under-the-digital-personal-data-protection-act-2023#:~:text=The%20Business%20Requirements%20Document%20for,the%20DPDP%20Act%20and%20Rules.
• https://samistilegal.in/cookies-meaning-legal-regulations-and-implications/#
• https://secureprivacy.ai/blog/india-digital-personal-data-protection-act-dpdpa-cookie-consent-requirements
• https://law.asia/cookie-use-india/‍
• https://www.cookielawinfo.com/major-gdpr-fines-2020-2021/#:~:text=4.,French%20websites%20could%20refuse%20cookies.

Introduction

As the world seemingly shrinks under the vast, ever-stretching canopy of the internet, the channels through which information flows are becoming increasingly enigmatic and tangled. In the digital world, the gulf between fact and fabrication narrows dramatically, with the veracity of information too often lost in the flood. Amidst the torrents of data, platforms like YouTube, a veritable Goliath in the video streaming sphere, are finding themselves at the forefront of a critical battle against the dark forces of fake news and disinformation—a war that is waged with the intensity of any historical conflict over truth and influence. 

It is in this volatile theatre that Google's video behemoth, YouTube, under the scrutiny of the global eye, announces its strategic campaign to shield against the onslaught of misinformation. With India, the world's most populous democracy, on the cusp of its monumental general elections, the stakes could hardly be higher. YouTube's involvement thus evolves beyond corporate social responsibility—it becomes a crusade for the integrity of information, a paladin for the democratic process, and a protector of the public’s right to factual reporting.

The Campaign 

The campaign envisioned by YouTube India's vanguard is multifaceted and robust, aimed at rooting out the insidious tendrils of fake news where they lie. At the heart of this mission are two pivotal strategies that form the backbone of YouTube's defense. Firstly, a rigorous misinformation policy, which heralds as a bastion against content designed with duplicitous intent. YouTube Indian Head Ishan Chatterjee elucidates, 'Our misinformation policies clearly state that if the content has been technically manipulated with the intent to deceive a user and there's a danger of real-world harm...we will act against that content.' It is an exhortation of YouTube's commitment to a culture of truth and an acknowledgement of the platform's influence and responsibility. This process, however, is more complex than it appears; it is tangled in socio-political nuances and demands an uncompromising vigilance to identify and dispel falsehoods.

Yet, this is merely the foundation upon which YouTube’s strategy rests. The second prong of their stratagem is even more ambitious—intending not only to eradicate the chaff of misinformation but also to till the soil with the seeds of verifiable, authoritative news content. This is an initiative to resuscitate the public's faith in digital information sources. By allying with credible news publishers and fostering a symbiosis with independent journalists, YouTube has taken up the mantle of an institution that not just police content, but cultivates it, transforming the barren desert of online falsehoods into an oasis of enlightenment.

News on YouTube is symbiotic with the larger consciousness of its users, driving content consumption and engaging millions who seek out current affairs, investigative reports, and in-depth analysis on the platform. The democratisation of news, once the hallowed ground of traditional broadcast and print media, now finds its theatre online. Chatterjee insightfully notes the ascending trend of news story engagement on YouTube Shorts and Connected TV (CTV)—two emergent platforms that have revolutionised content delivery and consumption. CTV, in particular, has skyrocketed in popularity within the past five years, boasting over 58 million viewers in India consuming YouTube content from the comfort of their living rooms as of June 2023, per analytics.

This phenomenon is acutely observed by YouTube's Director and Global Head of Responsibility, Tim Katz, who delineates a portrait of the Indian market's distinctive hunger for live content, particularly news, on CTV. Katz's observations carry an air of fascination, 'The other two things that have been exciting to see are that we've seen a lot of growth, particularly during sensitive moments, with large news stories occurring certainly during an election cycle, and we just see very large growth from many of our authoritative partners.'

The Implications of the Campaign 

The tapestry of YouTube's news ecosystem is a rich mosaic of diversity, including independent journalists, broadcasters, legacy print publications, and digital-first media organisations. Katz underscores the gravity of nurturing such a broad and dynamic news environment on the platform, a gesture of YouTube's commitment to a holistic information landscape.

An illuminating report from the Google News Initiative, forged in cooperation with Kantar, reiterates the dominance of video as the consummate medium for news consumption across a spectrum of languages and formats in India. It paints a picture of a nation of insatiable news consumers, with nearly every second Indian language internet user engaging with news content, a substantial proportion hailing from urban locales. Of particular resonance is hyperlocal news, which plucks the chords of local interests and concerns, touching the lives of seven out of ten citizens.

Moreover, the economic impetus behind YouTube’s role in the media firmament is brought to light in the Oxford Economics Impact Report, revealing a staggering 70% of Indian media and music companies with a YouTube presence acknowledge the platform as a crucial revenue stream.

Conclusion 

Poised upon the sharp edge of an electric election season—a season that will no doubt be drenched in a spectrum of information, both fact and fable—YouTube's convictions stand as a beacon of reliability. Their initiative is more than a method—it's a philosophy, a dedication to purifying the information sphere. In the digital epoch, where the battle lines for truth are drawn in bytes and bandwidth, YouTube’s rallying cry for responsibility, its vow to safeguard democratic ideals, and its unyielding commitment to illuminating the corridors of knowledge are more than strategies; they are pillars on which a well-informed, engaged, and enlightened citizenry can lean.

Reference 

• https://economictimes.indiatimes.com/tech/technology/youtube-india-adopts-two-pronged-strategy-to-fight-fake-news-ahead-of-general-elections/articleshow/105634109.cms

Introduction

‍

AI is transforming the way work is done and redefining the nature of jobs over the next decade. In the case of India, it is not just what duties will be taken over by machines, but how millions of employees will move to other sectors, which skills will become more sought-after, and how policy will have to change in response. This article relies on recent labour data of India's Periodic Labour Force Survey (PLFS, 2023-24) and discusses the vulnerabilities to disruption by location and social groups. It recommends viable actions that can be taken to ensure that risks are minimised and economic benefits maximised.

‍

India’s Labour Market and Its Automation Readiness

‍

According to India’s Periodic Labour Force Survey (PLFS), the labour market is changing and growing. Participation in the labour force improved to 60.1 per percent in 2023-24 versus 57.9 per cent the year before, and the ratio of the worker population also improved, signifying the increased employment uptake both in the rural and urban geographies (PLFS, 2023-24). There has also been an upsurge of female involvement. However,  a big portion of the job market has been low-wage and informal, with most of the jobs being routine and thus most vulnerable to automation. The statistics indicate a two-tiered reality of the Indian labour market: an increased number of working individuals and a structural weakness.

‍

AI-Driven Automation’s Impact on Tasks and Emerging Opportunities 

‍

AI-driven automation, for the most part,  affects the task components of jobs rather than wiping out whole jobs. The most automatable tasks are routine and manual, and more recent developments in AI have extended to non-routine cognitive tasks like document review, customer query handling, basic coding and first-level decision-making. There are two concurrent findings of global studies. To start with, part of the ongoing tasks will be automated or expedited. Second, there will be completely new tasks and work positions around data annotation, the operation of AI systems, prompt engineering, algorithmic supervision and AI adherence (World Bank, 2025; McKinsey, 2017).

In the case of India, this change will be skewed by sector. The manufacturing, back-office IT services, retail and parts of financial services will see the highest rate of disruption due to the concentration of routine processes with the ease of technology adoption. In comparison, healthcare, education, high-tech manufacturing and AI safety auditing are placed to create new skilled jobs. NITI Aayog estimates huge returns in GDP with the adoption of AI but emphasises that India has to invest simultaneously in job creation and reskilling to achieve the returns (NITI Aayog, 2025).

‍

Groups with Highest Vulnerability in the Transition to Automation

‍

The PLFS emphasises that a large portion of the Indian population does not have any formal employment and that the social protection is minimal and formal training is not available to them. The risk of displacement is likely to be the greatest for informal employees, making up almost 90% of India’s labour force, who carry out low-skilled, repetitive jobs in the manufacturing and retail industry (PLFS, 2023-24). Women and young people in low-level service jobs also face a greater challenge of transition pressure unless the reskilling and placement efforts can be tailored to them. Meanwhile, major cities and urban centres are likely to have openings for most of the new skilled opportunities at the expense of an increasing geographic and social divide. 

‍

The Skills and Supply Challenge

‍

While India’s education and research ecosystem is expanding, there remain significant gaps in preparing the workforce for AI-driven change. Given the vulnerabilities highlighted earlier, AI-focused reskilling must be a priority to equip workers with practical skills that meet industry needs. Short modular programs in areas such as cloud technologies, AI operations, data annotation, human-AI interaction, and cybersecurity can provide workers with employable skills. Particular attention should be given to routine-intensive sectors like manufacturing, retail, and back-office services, as well as to regions with high informal employment or lower access to formal training. Public-private partnerships and localised training initiatives can help ensure that reskilling translates into concrete job opportunities rather than purely theoretical knowledge (NITI Aayog, 2025)

‍

The Way Forward

‍

To facilitate the change process, the policy should focus on three interconnected goals: safeguarding the vulnerable, developing competencies on a large-scale level, and directing innovation towards the widespread ability to benefit.

1. Protect the vulnerable through social buffers. Provide informal workers with social protection in the form of portable benefits, temporary income insurance based on reskilling, and earned training leave. While the new labour codes provide essential protections such as unemployment allowances and minimum wage standards, they could be strengthened by incorporating explicit provisions for reskilling. This would better support informal workers during job transitions and enhance workforce adaptability.
2. Short modular courses on cloud computing, cybersecurity, data annotation, AI operations, and human-AI interaction should be planned through collaboration between public and private training providers. Special preference should be given to industry-certified certifications and apprenticeship-based placements. These apprenticeships should be made accessible in multiple languages to ensure inclusivity. Existing government initiatives, such as NASSCOM’s Future Skills Prime, need better outreach and marketing to reach the workforce effectively.
3. Enhance local labour market mediators. Close the disparity between local demand and the supply of labour in the industry by enhancing placement services and government-subsidised internship programmes for displaced employees and encouraging firms to hire and train locally.
4. Invest in AI literacy, AI ethics, and basic education. Democratise access to research and learning by introducing AI literacy in schools, increasing STEM seats in universities, and creating AI labs in the region (NITI Aayog, 2025).
5. Encourage AI adoption that creates jobs rather than replaces them. Fiscal and regulatory incentives should prioritise AI tools that augment worker productivity in routine roles instead of eliminating positions. Public procurement can support firms that demonstrate responsible and inclusive deployment of AI, ensuring technology benefits both business and workforce.
6. Supervise and oversee the transition. Use PLFS and real-time administrative data to monitor shrinking and expanding occupations. High-frequency labour market dashboards will allow making specific interventions in those regions in which the acceleration of displacement occurs.

‍

Conclusion

‍

The integration of AI will significantly impact the future of the Indian workforce, but policy will determine its effect on the labour market.  The PLFS indicates increased employment but a structural weakness of informal and routine employment. Evidence from the Indian market and international research points to the fact that the appropriate combination of social protection, skills building and responsible technology implementation can change disruption into a path of upward mobility. There is a very limited window of action. The extent to which India will realise the productivity and GDP benefits predicted by national research, alongside the investments made in labour market infrastructure, remains uncertain. It is crucial that these efforts lead to the capture of gains and facilitate a fair and inclusive transition for workers.

‍

References

• Annual Report Periodic Labour Force Survey (PLFS) JULY 2022 - JUNE 2023. 
• Future Jobs: Robots, Artificial Intelligence, and Digital Platforms in East Asia and Pacific, World Bank. 
• Jobs Lost, Jobs Gained: What the Future of Work Will Mean for Jobs, Skills, and Wages, McKinsey Global Institute 
• Roadmap for Job Creation in the AI Economy, NITI Aayog
• India central bank chief warns of financial stability risks from growing use of AI, Reuters 
• AI Cyber Attacks Statistics 2025, SQ Magazine. 

‍