#FactCheck – Elephant Falls From Truck? No, This Elephant Fall Video Is AI-Manipulated

Introduction

The Ministry of Electronics and Information Technology (MeitY) issued an advisory on March 1 2024, urging platforms to prevent bias, discrimination, and threats to electoral integrity by using AI, generative AI, LLMs, or other algorithms. The advisory requires that AI models deemed unreliable or under-tested in India must obtain explicit government permission before deployment. While leveraging Artificial Intelligence models, Generative AI, software, or algorithms in their computer resources, Intermediaries and platforms need to ensure that they prevent bias, discrimination, and threats to electoral integrity. As Intermediaries are required to follow due diligence obligations outlined under “Information Technology (Intermediary Guidelines and Digital Media Ethics Code)Rules, 2021, updated as of 06.04.2023”. This advisory is issued to urge the intermediaries to abide by the IT rules and regulations and compliance therein.  

Key Highlights of the Advisories

• Intermediaries and platforms must ensure that users of Artificial Intelligence models/LLM/Generative AI, software, or algorithms do not allow users to host, display, upload, modify, publish, transmit, store, update, or share unlawful content, as per Rule 3(1)(b) of the IT Rules. 
• The government emphasises intermediaries and platforms to prevent bias or discrimination in their use of Artificial Intelligence models, LLMs, and Generative AI, software, or algorithms, ensuring they do not threaten the integrity of the electoral process.
• The government requires explicit permission to use deemed under-testing or unreliable AI models, LLMs, or algorithms on the Indian internet. Further, it must be deployed with proper labelling of potential fallibility or unreliability.  Further, users can be informed through a consent popup mechanism.
• The advisory specifies that all users should be well informed about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. It entails that users are clearly informed, through terms of services and user agreements, about the consequences of engaging with unlawful information on the platform. 
• The advisory also indicates measures advocating to combat deepfakes or misinformation. The advisory necessitates identifying synthetically created content across various formats, advising platforms to employ labels, unique identifiers, or metadata to ensure transparency. Furthermore, the advisory mandates the disclosure of software details and tracing the first originator of such synthetically created content.

Rajeev Chandrasekhar, Union Minister of State for IT, specified that

“Advisory is aimed at the Significant platforms, and permission seeking from Meity is only for large platforms and will not apply to startups. Advisory is aimed at untested AI platforms from deploying on the Indian Internet. Process of seeking permission , labelling & consent based disclosure to user about untested platforms is insurance policy to platforms who can otherwise be sued by consumers. Safety & Trust of India's Internet is a shared and common goal for Govt, users and Platforms.”

Conclusion

MeitY's advisory sets the stage for a more regulated Al landscape. The Indian government requires explicit permission for the deployment of under-testing or unreliable Artificial Intelligence models on the Indian Internet. Alongside intermediaries, the advisory also applies to digital platforms that incorporate Al elements. Advisory is aimed at significant platforms and will not apply to startups. This move safeguards users and fosters innovation by promoting responsible AI practices, paving the way for a more secure and inclusive digital environment.

References 

• https://regmedia.co.uk/2024/03/04/meity_ai_advisory_1_march.pdf
• https://economictimes.indiatimes.com/tech/technology/govts-ai-advisory-will-not-apply-to-startups-mos-it-rajeev-chandrasekhar/articleshow/108197797.cms?from=mdr
• https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf

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Introduction

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The digital ecosystem has undergone a profound transformation due to the rapid growth of artificial intelligence, especially through its generative applications. While this progress has introduced innovative technologies, it has also intensified the risks of deepfakes, misinformation, and identity theft. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introduced by the Government of India, mark an important step toward stronger digital governance and greater oversight of online activities. These latest amendments establish new regulatory standards and represent India’s most comprehensive effort so far to address synthetically generated information, including AI created audio, video, and images that closely imitate reality.

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Understanding the Core Shift: From Reactive to Proactive Regulation

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The 2026 amendment establishes its main characteristic through its shift from a reactive compliance system to a proactive due diligence system. Intermediaries must now operate as active participants who take responsibility for detecting, marking and controlling dangerous material instead of functioning as neutral channels.  The rules establish an official definition for stands for Synthetically Generated Information(SGI), which they protect through legal regulations, while they address issues such as impersonation scams, election manipulation and non-consensual deepfake content.  The current transition represents a worldwide pattern that shows that governments are starting to make online platforms responsible for the material they display.

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Key Provisions of the IT Amendment Rules, 2026

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1. Mandatory Labelling of AI-Generated Content 

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Platforms must ensure that all AI-generated content is clearly labelled or watermarked to distinguish it from authentic media. Users must reveal their uploaded content's synthetic origin while platforms must confirm the information.

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2. The 3-Hour Takedown Rule

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The most contentious aspect of this regulation establishes new rules that require content removal to be processed within much shorter timeframes.:

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• The government and courts grant three-hour time limits for removing unlawful content.
• The two-hour deadline applies to media that includes non-consensual intimate imagery.

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The current time frame allows content removal within three hours, which represents a major decrease from the previous content removal time, which lasted between 24 and 36 hours, because online misinformation needs urgent attention.

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3. Traceability and Metadata Requirements

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The rules require AI-generated content to include both digital fingerprints and metadata, which enables traceability and accountability through their embedded digital fingerprints. The provision serves as an essential tool for law enforcement to investigate cases while it helps identify which parties generated harmful content.

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4. Safe Harbour Conditionality

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Intermediaries who do not meet the following three conditions risk losing their safe harbour protection through Section 79 of the IT Act:

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• The first requirement demands that intermediaries must implement proper labelling. 
• The second requirement demands that intermediaries must complete their takedown responsibilities within specific timeframes 
• The third requirement demands that intermediaries must complete their due diligence tasks. 

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This development represents a major transition for digital platforms, which will face increased responsibility for their actions.

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5. Strengthened Grievance Redressal

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The amendment establishes two new requirements for platforms. The amendment requires platforms to create systems that operate at all times to monitor their compliance with regulations.

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Significance: Why These Rules Matter

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The 2026 amendments are significant for multiple reasons:

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• The rules require labelling and rapid content removal, which helps to stop the viral dissemination of misleading information.
• The framework provides better identity protection, defamation defence and protection against non-consensual imagery.
• The new rules make intermediaries responsible for their own compliance failures.
• The regulation of AI-generated misinformation protects democratic processes during electoral periods and public discussions.

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The rules demonstrate India's goal to establish international standards for AI governance and digital responsibility.

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Challenges and Concerns

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The amendments present key issues that exist despite their positive aspects:

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• The process of removing content at high speed creates risks for legitimate expression because safeguards need to be established through careful planning. 
• The technical and infrastructural requirements governing compliance create financial burdens for smaller platforms that operate as intermediaries. 

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The existing challenges demonstrate the necessity for a solution that protects both human rights and security needs.

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Conclusion

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The IT Amendment Rules, 2026, establish a critical turning point for India's progress toward digital governance. The framework aims to establish a more secure digital environment through its solution of AI-generated content and deepfake detection problems, which create transparency and accountability issues. The rules will achieve their goals through proper implementation, which requires creating quick enforcement methods that protect both legal processes and free speech rights. The ongoing development of AI technology requires regulatory systems to keep changing while including all citizens and upholding democratic principles. 

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References

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• https://vajiramandravi.com/current-affairs/it-rules-amendment-2026
• https://indianexpress.com/article/legal-news/indias-new-3-hour-deepfake-removal-rule-experts-urge-strict-compliance-10528122
• https://timesofindia.indiatimes.com/technology/tech-news/governments-new-it-rules-make-ai-content-labelling-mandatory-give-google-youtube-instagram-and-other-platforms-3-hours-for-takedowns/articleshow/128157496.cms
• https://www.drishtiias.com/daily-updates/daily-news-analysis/information-technology-amendment-rules-2026
• https://visionias.in/current-affairs/news-today/2026-02-11/science-and-technology/government-notified-the-information-technology-intermediary-guidelines-and-digital-media-ethics-code-amendment-rules-2026

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India’s cities are rapidly embracing digital technologies, transforming the way essential urban services operate. From traffic management and water supply to online grievance redressal, connected systems are making city life more efficient. As the Prime Minister has emphasised, smart cities are not just a fancy  concept; they aim to ensure basic services, including housing and infrastructure for the urban poor, are delivered comprehensively and equitably.

But improved cybersecurity has become essential with th increasing reliance on digital systems in daily life. A single breach in digital public systems could jeopardise citizen data and interrupt vital services. In light of this, MoHUA organised the National Conference on Making Cities Cyber Secure in collaboration with MHA and MeitY. This is in spirit with the goal of Digital India, which is to create a safer online environment for all.  More than 300 representatives from Central Ministries, National Cybersecurity Agencies, State Governments, State IT and Urban Development Secretaries, Additional Director Generals, Municipal Commissioners, CEOs of Smart Cities, and representatives from organisations like CERT-In, NCIIPC, I4C, and STQC attended the conference.

Key Initiatives Presented

MoHUA showcased a series of city-level cybersecurity initiatives designed to create a common framework for all smart cities. These include:

• Mandatory appointment of Chief Information Security Officers (CISOs) at city level which maintain and oversee the security of digital infrastructure in smart cites 
• Completion of regular cybersecurity audits to identify and address vulnerabilities in there seem 
• Consistent Risk Management Across Services: A structured approach to risk management will be used so that critical areas like traffic systems, utilities and public services all follow the same high standards of protection.

CISOs and Cybersecurity Frameworks

At the conference,  the Union Home Secretary underscored a clear message: every city needs its own Chief Information Security Officer (CISO) backed by a capable technical team. This isn’t just a box-ticking exercise. A dedicated CISO brings focus to meeting national security norms, coordinating quick responses to cyber incidents, and lifting the overall level of cyber hygiene in the city.

Naming a single officer also creates accountability and gradually builds local expertise instead of constant dependence on outside consultants. Over time, this leadership position can help cities develop their own in-house capacity to manage the increasingly complex digital systems that keep public services running.

The SPV Dimension: Beyond Implementation

An important theme of the conference was the future of Special Purpose Vehicles (SPVs)(SPVs means government-backed companies set up under the Companies Act, 2013 with joint shareholding between State/UT administrations and Urban Local Bodies to implement the Smart Cities Mission) which have been the implementing arms of the Smart Cities Mission. Drawing from Advisory No. 27 (June 2025), stakeholders discussed repositioning SPVs as dynamic, innovation-driven bodies capable of supporting long-term urban development beyond the initial project phase.

Key points included:

• Expanding SPVs’ role in consultancy, investment facilitation, technology integration, and policy research.
• Ensuring SPVs act as hubs of expertise and innovation, rather than just project managers.
• Aligning SPV functions with the evolving cybersecurity and technology needs of urban local bodies.

This expanded mandate could allow SPVs to become sustainable institutions that continuously support cities in managing digital risks and adopting new technologies responsibly.

Building a Culture of Cyber Preparedness

One clear takeaway from the conference was that cybersecurity can’t just be added on later — it needs to be part of every step in the digital planning process, from purchasing technology and designing systems to daily operations. Experts from the Intelligence Bureau (IB) pointed out that as more government services go online, the potential risks grow, and cities must always be ready to respond. They  highlighted emerging cyber risks linked to the rapid digitisation of governance. 

Some of the practical steps highlighted included regular security audits, penetration testing, staff training, and campaigns to raise awareness among citizens. Equally important to have CISO which lead cybersecurity and  creating strong communication channels between city teams, state agencies, and national cybersecurity bodies, so that information is shared promptly and responses can be coordinated effectively

Conclusion

The Ministry of Home Affairs’ directive on strengthening cybersecurity in smart cities represents a major milestone in safeguarding India’s urban digital infrastructure and shows the government's proactive step in cybersecurity . By mandating the appointment of Chief Information Security Officers (CISOs), enforcing regular audits, and promoting structured risk management, the MHA has set clear expectations for city administration. The conference also highlighted the evolving role of Special Purpose Vehicles (SPVs) in supporting long-term technological resilience. Embedding cybersecurity at every stage of planning, from system design to daily operations, signals a shift toward a culture of proactive defence. As highlighted by the Intelligence Bureau, emerging cyber risks linked to the rapid digitisation of governance make robust cybersecurity measures the need of the hour for India’s smart cities.

1. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2146180 
2. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2135474 
3. https://m.economictimes.com/news/economy/infrastructure/pm-narendra-modi-launches-smart-city-projects/articleshow/52916581.cms 
4. https://the420.in/mha-orders-stronger-cybersecurity-in-smart-cities/ 
5. https://www.newindianexpress.com/nation/2025/Sep/20/tighten-cyber-security-measures-in-smart-cities-mha-to-housing-ministry 

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