#FactCheck - Deepfake Alert: Virat Kohli's Alleged Betting App Endorsement Exposed

Introduction

The whole world is shifting towards a cashless economy, with innovative payment transaction systems such as UPI payments, card payments, etc. These payment systems require processing, storage, and movement of millions of cardholders data which is crucial for any successful transaction.

And therefore to maintain the credibility of this payment ecosystem, security or secure movement and processing of cardholders data becomes paramount. Entities involved in a payment ecosystem are responsible for the security of cardholders data. Security is also important because if breaches happen in cardholders data it would amount to financial loss. Fraudsters are attempting smart ways to leverage any kind of security loopholes in the payment system.

So these entities which are involved in the payment ecosystem need to maintain some security standards set by one council of network providers in the payment industry popularly known as the Payment Card Industry Security Standard Council.

Overview of what is PCI and PCI DSS Compliance

Earlier every network providers in the payment industry have their own set of security standards but later they all together i.e., Visa, Mastercard, American Express, Discover, and JCB constituted an independent body to come up with comprehensive security standards like PCI DSS, PA DSS, PCI-PTS, etc.  And these network providers ensure the enforcement of the security standards by putting conditions on services being provided to the merchant or acquirer bank.

In other words, PCI DSS particularly is the global standard that provides a baseline of technical and operational requirements designed to protect account data. PCI DSS is a security standard specially designed for merchants and service providers in the payment ecosystem to protect the cardholders data against any fraud or theft.

It applies to all the entities including third-party vendors which are involved in processing storing and transmitting cardholders data. In organization, even all CDE (Card Holder Data Environment) including system components or network component that stores and process cardholders data, has to comply with all the requirements of PCI compliance.  Recently PCI has released a new version of PCI DSS v4.0 a few months ago with certain changes from the previous version after three years of the review cycle.

12 Requirements of PCI DSS

This is the most important part of PCI DSS as following these requirements can make any organization to some extent PCI compliant. So what are these requirements:

• Installing firewalls or maintaining security controls in the networks
• Use strong password in order to secure the CDE( Card holders data environment)
• Protection of cardholder data
• Encrypting the cardholder data during transmission over an open and public network.
• Timely detection and protection of the cardholders data environment from any malicious activity or software.
• Regular updating the software thereby maintaining a secure system.
• Rule of business need to know should apply to access the cardholders data
• Identification and authentication of the user are important to access the system components.
• Physical access to cardholders data should be restricted.
• Monitoring or screening of system components to know the malicious activity internally in real-time.
• Regular auditing of security control and finding any vulnerabilities available in the systems.
• Make policies and programs accordingly in order to support information security.

How organization can become PCI compliant

• Scope: First step is to determine all the system components or networks storing and processing cardholders data i.e., Cardholders Data Environment.
• Assess: Then test whether these systems or networks are complying with all the requirements of PCI DSS COMPLIANCE.
• Report: Documenting all the assessment through self assessment questionnaire by answering following questions like whether the requirements are met or not? Whether the requirements are met with customized approach.
• Attest: Then the next step is to complete the attestation process available on the website of PCI SSC.
• Submit: Then organization can submit all the documents including reports and other supporting documents if it is requested by other entities such as payment brands, merchant or acquirer.
• Remediate: Then the organisation should take remedial action for the requirements which are not in place on the system components or networks.

Conclusion

One of the most important issues facing those involved in the digital payment ecosystem is cybersecurity. The likelihood of being exposed to cybersecurity hazards including online fraud, information theft, and virus assaults is rising as more and more users prefer using digital payments.

And thus complying and adopting with these security standards is the need of the hour. And moreover RBI has also mandated all the regulated entities ( NBFCs Banks etc) under one recent notification to comply with these standards.

Introduction

Intricate and winding are the passageways of the modern digital age, a place where the reverberations of truth effortlessly blend, yet hauntingly contrast, with the echoes of falsehood. Within this complex realm, the World Economic Forum (WEF) has illuminated the darkened corners with its powerful spotlight, revealing the festering, insidious network of misinformation and disinformation that snakes through the virtual and physical worlds alike. Gravely identified by the “WEF's Global Risks Report 2024” as the most formidable and immediate threats to our collective well-being, this malignant duo—misinformation and disinformation. 

The report published with the solemn tone suitable for the prelude to such a grand international gathering as the Annual Summit in Davos, the report presents a vivid tableau of our shared global landscape—one that is dominated by the treacherous pitfalls of deceits and unverified claims. These perils, if unrecognised and unchecked by societal checks and balances, possess the force to rip apart the intricate tapestry of our liberal institutions, shaking the pillars of democracies and endangering the vulnerable fabric of social cohesion.

Election Mania 

As we find ourselves perched on the edge of a future, one where the voices of nearly three billion human beings make their mark on the annals of history—within the varied electoral processes of nations such as Bangladesh, India, Indonesia, Mexico, Pakistan, the United Kingdom, and the United States. However, the spectre of misinformation can potentially corrode the integrity of the governing entities that will emerge from these democratic processes. The warning issued by the WEF is unambiguous: we are flirting with the possibility of disorder and turmoil, where the unchecked dispersion of fabrications and lies could kindle flames of unrest, manifesting in violent protests, hate-driven crimes, civil unrest, and the scourge of terrorism.

Derived from the collective wisdom of over 1,400 experts in global risk, esteemed policymakers, and industry leaders, the report crafts a sobering depiction of our world's journey. It paints an ominous future that increasingly endows governments with formidable power—to brandish the weapon of censorship, to unilaterally declare what is deemed 'true' and what ought to be obscured or eliminated in the virtual world of sharing information. This trend signals a looming potential for wider and more comprehensive repression, hindering the freedoms traditionally associated with the Internet, journalism, and unhindered access to a panoply of information sources—vital fora for the exchange of ideas and knowledge in a myriad of countries across the globe.

Prominence of AI 

When the gaze of the report extends further over a decade-long horizon, the prominence of environmental challenges such as the erosion of biodiversity and alarming shifts in the Earth's life-support systems ascend to the pinnacle of concern. Yet, trailing closely, the digital risks continue to pulsate—perpetuated by the distortions of misinformation, the echoing falsities of disinformation, and the unpredictable repercussions stemming from the utilization and, at times, the malevolent deployment of artificial intelligence (AI). These ethereal digital entities, far from being illusory shades, are the precursors of a disintegrating world order, a stage on which regional powers move to assert and maintain their influence, instituting their own unique standards and norms.

The prophecies set forth by the WEF should not be dismissed as mere academic conjecture; they are instead a trumpet's urgent call to mobilize. With a startling 30 percent of surveyed global experts bracing for the prospect of international calamities within the mere span of the coming two years, and an even more significant portion—nearly two-thirds—envisaging such crises within the forthcoming decade, it is unmistakable that the time to confront and tackle these looming risks is now. The clarion is sounding, and the message is clear: inaction is no longer an available luxury.

Maldives and India Row

To pluck precise examples from the boundless field of misinformation, we might observe the Lakshadweep-Malé incident wherein an ordinary boat accident off the coast of Kerala was grotesquely transformed into a vessel for the far-reaching tendrils of fabricated narratives, erroneously implicating Lakshadweep in the spectacle. Similarly, the tension-laden India-Maldives diplomatic exchange becomes a harrowing testament to how strained international relations may become fertile ground for the rampant spread of misleading content. The suspension of Maldivian deputy ministers following offensive remarks, the immediate tumult that followed on social media, and the explosive proliferation of counterfeit news targeting both nations paint a stark and intricate picture of how intertwined are the threads of politics, the digital platforms of social media, and the virulent propagation of falsehoods.

Yet, these are mere fragments within the extensive and elaborate weave of misinformation that threatens to enmesh our globe. As we venture forth into this dangerous and murky topography, it becomes our collective responsibility to maintain a sense of heightened vigilance, to consistently question and verify the sources and content of the information that assails us from all directions, and to cultivate an enduring culture anchored in critical thinking and discernment. The stakes are colossal—for it is not merely truth itself that we defend, but rather the underlying tenets of our societies and the sanctity of our cherished democratic institutions.

Conclusion 

In this fraught era, marked indelibly by uncertainty and perched precariously on the cusp of numerous pivotal electoral ventures, let us refuse the role of passive bystanders to unraveling our collective reality. We must embrace our role as active participants in the relentless pursuit of truth, fortified with the stark awareness that our entwined futures rest precariously on our willingness and ability to distinguish the veritable from the spurious within the perilous lattice of falsehoods of misinformation. We must continually remind ourselves that, in the quest for a stable and just global order, the unerring discernment of fact from fiction becomes not only an act of intellectual integrity but a deed of civic and moral imperative.

References 

• https://www.businessinsider.in/politics/world/election-fuelled-misinformation-is-serious-global-risk-in-2024-says-wef/articleshow/106727033.cms
• https://www.deccanchronicle.com/nation/current-affairs/100124/misinformation-tops-global-risks-2024.html
• https://www.msn.com/en-in/news/India/fact-check-in-lakshadweep-male-row-kerala-boat-accident-becomes-vessel-for-fake-news/ar-AA1mOJqY
• https://www.boomlive.in/news/india-maldives-muizzu-pm-modi-lakshadweep-fact-check-24085
• https://www.weforum.org/press/2024/01/global-risks-report-2024-press-release/

Introduction

The spread of information in the quickly changing digital age presents both advantages and difficulties. The phrases "misinformation" and "disinformation" are commonly used in conversations concerning information inaccuracy. It's important to counter such prevalent threats, especially in light of how they affect countries like India. It becomes essential to investigate the practical ramifications of misinformation/disinformation and other prevalent digital threats. Like many other nations, India has had to deal with the fallout from fraudulent internet actions in 2023, which has highlighted the critical necessity for strong cybersecurity safeguards. 

The Emergence of AI Chatbots; OpenAI's ChatGPT and Google's Bard

The launch of OpenAI's ChatGPT in November 2022 was a major turning point in the AI space, inspiring the creation of rival chatbot ‘Google's Bard’ (Launched in 2023). These chatbots represent a significant breakthrough in artificial intelligence (AI) as they produce replies by combining information gathered from huge databases, driven by Large Language Models (LLMs). In the same way, AI picture generators that make use of diffusion models and existing datasets have attracted a lot of interest in 2023. 

Deepfake Proliferation in 2023

Deepfake technology's proliferation in 2023 contributed to misinformation/disinformation in India, affecting politicians, corporate leaders, and celebrities. Some of these fakes were used for political purposes while others were for creating pornographic and entertainment content. Social turmoil, political instability, and financial ramifications were among the outcomes. The lack of tech measures about the same added difficulties in detection & prevention, causing widespread synthetic content.

Challenges of Synthetic Media

Problems of synthetic media, especially AI-powered or synthetic Audio video content proliferated widely during 2023 in India. These included issues with political manipulation, identity theft, disinformation, legal and ethical issues, security risks, difficulties with identification, and issues with media integrity.  It covered an array of consequences, ranging from financial deception and the dissemination of false information to swaying elections and intensifying intercultural conflicts.

Biometric Fraud Surge in 2023

Biometric fraud in India, especially through the Aadhaar-enabled Payment System (AePS), has become a major threat in 2023. Due to the AePS's weaknesses being exploited by cybercriminals, many depositors have had their hard-earned assets stolen by fraudulent activity. This demonstrates the real effects of biometric fraud on those who have had their Aadhaar-linked data manipulated and unauthorized access granted. The use of biometric data in financial systems raises more questions about the security and integrity of the nation's digital payment systems in addition to endangering individual financial stability. 

Government strategies to counter digital threats

• The Indian Union Government has sent a warning to the country's largest social media platforms, highlighting the importance of exercising caution when spotting and responding to deepfake and false material. The advice directs intermediaries to delete reported information within 36 hours, disable access in compliance with IT Rules 2021, and act quickly against content that violates laws and regulations. The government's dedication to ensuring the safety of digital citizens was underscored by Union Minister Rajeev Chandrasekhar, who also stressed the gravity of deepfake crimes, which disproportionately impact women. 
• The government has recently come up with an advisory to social media intermediaries to identify misinformation and deepfakes and to make sure of the compliance of Information Technology (IT) Rules 2021. It is the legal obligation of online platforms to prevent the spread of misinformation and exercise due diligence or reasonable efforts to identify misinformation and deepfakes.
• The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules 2021 were amended in 2023. The online gaming industry is required to abide by a set of rules. These include not hosting harmful or unverified online games, not promoting games without approval from the SRB, labelling real-money games with a verification mark, educating users about deposit and winning policies, setting up a quick and effective grievance redressal process, requesting user information, and forbidding the offering of credit or financing for real-money gaming. These steps are intended to guarantee ethical and open behaviour throughout the online gaming industry.
• With an emphasis on Personal Data Protection, the government enacted the Digital Personal Data Protection Act, 2023. It is a brand-new framework for digital personal data protection which aims to protect the individual's digital personal data. 
• The " Cyber Swachhta Kendra " (Botnet Cleaning and Malware Analysis Centre) is a part of the Government of India's Digital India initiative under the (MeitY) to create a secure cyberspace. It uses malware research and botnet identification to tackle cybersecurity. It works with antivirus software providers and internet service providers to establish a safer digital environment.

Strategies by Social Media Platforms 

Various social media platforms like YouTube, and Meta have reformed their policies on misinformation and disinformation. This shows their comprehensive strategy for combating deepfake, misinformation/disinformation content on the network. The platform YouTube prioritizes eliminating content that transgresses its regulations, decreasing the amount of questionable information that is recommended, endorsing reliable news sources, and assisting reputable authors. YouTube uses unambiguous facts and expert consensus to thwart misrepresentation. In order to quickly delete information that violates policies, a mix of content reviewers and machine learning is used throughout the enforcement process. Policies are designed in partnership with external experts and producers. In order to improve the overall quality of information that users have access to, the platform also gives users the ability to flag material, places a strong emphasis on media literacy, and gives precedence to giving context.

Meta’s policies address different misinformation categories, aiming for a balance between expression, safety, and authenticity. Content directly contributing to imminent harm or political interference is removed, with partnerships with experts for assessment. To counter misinformation, the efforts include fact-checking partnerships, directing users to authoritative sources, and promoting media literacy. 

Promoting ‘Tech for Good’

By 2024,  the vision for "Tech for Good" will have expanded to include programs that enable people to understand the ever-complex digital world and promote a more secure and reliable online community. The emphasis is on using technology to strengthen cybersecurity defenses and combat dishonest practices. This entails encouraging digital literacy and providing users with the knowledge and skills to recognize and stop false information, online dangers, and cybercrimes. Furthermore, the focus is on promoting and exposing effective strategies for preventing cybercrime through cooperation between citizens, government agencies, and technology businesses. The intention is to employ technology's good aspects to build a digital environment that values security, honesty, and moral behaviour while also promoting innovation and connectedness. 

Conclusion 

In the evolving digital landscape, difficulties are presented by false information powered by artificial intelligence and the misuse of advanced technology by bad actors. Notably, there are ongoing collaborative efforts and progress in creating a secure digital environment. Governments, social media corporations, civil societies and tech companies have shown a united commitment to tackling the intricacies of the digital world in 2024 through their own projects. It is evident that everyone has a shared obligation to establish a safe online environment with the adoption of ethical norms, protective laws, and cybersecurity measures. The "Tech for Good" goal for 2024, which emphasizes digital literacy, collaboration, and the ethical use of technology, seems promising. The cooperative efforts of people, governments, civil societies and tech firms will play a crucial role as we continue to improve our policies, practices, and technical solutions.

References:

• https://news.abplive.com/fact-check/deepfakes-ai-driven-misinformation-year-2023-brought-new-era-of-digital-deception-abpp-1651243
• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1975445