#FactCheck - Deepfake Alert: Virat Kohli's Alleged Betting App Endorsement Exposed
Executive Summary
A viral video allegedly featuring cricketer Virat Kohli endorsing a betting app named ‘Aviator’ is being shared widely across the social platform. CyberPeace Research Team’s Investigations revealed that the same has been made using the deepfake technology. In the viral video, we found some potential anomalies that can be said to have been created using Synthetic Media, also no genuine celebrity endorsements for the app exist, we have also previously debunked such Deep Fake videos of cricketer Virat Kohli regarding the misuse of deep fake technology. The spread of such content underscores the need for social media platforms to implement robust measures to combat online scams and misinformation.

Claims:
The claim made is that a video circulating on social media depicts Indian cricketer Virat Kohli endorsing a betting app called "Aviator." The video features an Indian News channel named India TV, where the journalist reportedly endorses the betting app followed by Virat Kohli's experience with the betting app.

Fact Check:
Upon receiving the news, we thoroughly watched the video and found some featured anomalies that are usually found in regular deep fake videos such as the lip sync of the journalist is not proper, and if we see it carefully the lips do not match with the audio that we can hear in the Video. It’s the same case when Virat Kohli Speaks in the video.

We then divided the video into keyframes and reverse searched one of the frames from the Kohli’s part, we found a video similar to the one spread, where we could see Virat Kohli wearing the same brown jacket in that video, uploaded on his verified Instagram handle which is an ad promotion in collaboration with American Tourister.

After going through the entire video, it is evident that Virat Kohli is not endorsing any betting app, rather he is talking about an ad promotion collaborating with American Tourister.
We then did some keyword searches to see if India TV had published any news as claimed in the Viral Video, but we didn’t find any credible source.
Therefore, upon noticing the major anomalies in the video and doing further analysis found that the video was created using Synthetic Media, it's a fake and misleading one.
Conclusion:
The video of Virat Kohli promoting a betting app is fake and does not actually feature the celebrity endorsing the app. This brings up many concerns regarding how Artificial Intelligence is being used for fraudulent activities. Social media platforms need to take action against the spread of fake videos like these.
Claim: Video surfacing on social media shows Indian cricket star Virat Kohli promoting a betting application known as "Aviator."
Claimed on: Facebook
Fact Check: Fake & Misleading
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Introduction
The Indian government has developed the National Cybersecurity Reference Framework (NCRF) to provide an implementable measure for cybersecurity, based on existing legislations, policies, and guidelines. The National Critical Information Infrastructure Protection Centre is responsible for the framework. The government is expected to recommend enterprises, particularly those in critical sectors like banking, telecom, and energy, to use only security products and services developed in India. The NCRF aims to ensure that cybersecurity is protected and that the use of made-in-India products is encouraged to safeguard cyber infrastructure. The Centre is expected to emphasise the significant progress in developing indigenous cybersecurity products and solutions.
National Cybersecurity Reference Framework (NCRF)
The Indian government has developed the National Cybersecurity Reference Framework (NCRF), a guideline that sets the standard for cybersecurity in India. The framework focuses on critical sectors and provides guidelines to help organisations develop strong cybersecurity systems. It can serve as a template for critical sector entities to develop their own governance and management systems. The government has identified telecom, power, transportation, finance, strategic entities, government entities, and health as critical sectors.
The NCRF is non-binding in nature, meaning its recommendations will not be binding. It recommends enterprises allocate at least 10% of their total IT budget towards cybersecurity, with monitoring by top-level management or the board of directors. The framework may suggest that national nodal agencies evolve platforms and processes for machine-processing data from different sources to ensure proper audits and rate auditors based on performance.
Regulators overseeing critical sectors may have greater powers to set rules for information security and define information security requirements to ensure proper audits. They also need an effective Information Security Management System (ISMS) instance to access sensitive data and deficiencies related to operations in the critical sector. The policy is based on a Common but Differentiated Responsibility (CBDR) approach, recognising that different organisations have varying levels of cybersecurity needs and responsibilities.
India faces a barrage of cybersecurity-related incidents, such as the high-profile attack on AIIMS Delhi in 2022. Many ministries feel hamstrung by the lack of an overarching framework on cybersecurity when formulating sector-specific legislation. In recent years, threat actors backed by nation-states and organised cyber-criminal groups have attempted to target the critical information infrastructure (CII) of the government and enterprises. The current guiding framework on cybersecurity for critical infrastructure in India comes from the National Cybersecurity Policy of 2013. From 2013 to 2023, the world has evolved significantly due to the emergence of new threats necessitating the development of new strategies.
Significance in the realm of Critical Infrastructure
India faces numerous cybersecurity incidents due to a lack of a comprehensive framework. Critical Information Infrastructure like banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises are most targeted by threat actors, including nation-states and cybercriminals. These critical information sectors especially by their vary nature as they hold sensitive data make them prime targets for cyber threats and attacks. Cyber-attacks can compromise patient privacy, disrupt services, compromise control systems, pose safety risks, and disrupt critical services. Hence it is of paramount importance to come up with NCRF which can potentially address the emerging issues by providing sector-specific guidelines.
The Indian government is considering promoting the use of made-in-India products to enhance Cyber Infrastructure
India is preparing to recommend the use of domestically developed cybersecurity products and services, particularly for critical sectors like banking, telecom, and energy, to enhance national security in the face of escalating cybersecurity threats. The initiative aims to enhance national security in response to increasing cybersecurity threats.
Conclusion
Promoting locally made cybersecurity products and services in important industries shows India's commitment to strengthening national security. A step of coming up with the National Cybersecurity Reference Framework (NCRF) which outlines duties, responsibilities, and recommendations for organisations and regulators shows the critical step towards a comprehensive cybersecurity policy framework which is a need of the hour. The government underscoring made-in-India solutions and allocating cybersecurity resources underlines its determination to protect the country's cyber infrastructure in light of increasing cyber threats & attacks. The NCRF is expected to help draft sector-specific guidelines on cyber security.
References
- https://indianexpress.com/article/business/market/overhaul-of-cybersecurity-framework-to-safeguard-cyber-infra-govt-may-push-use-of-made-in-india-products-9133687/
- https://vajiramandravi.com/upsc-daily-current-affairs/mains-articles/national-cybersecurity-reference-framework-ncrf/
- https://m.toppersnotes.com/current-affairs/blog/to-push-cyber-infra-govt-may-push-use-of-made-in-india-products-DxQP
- https://appkida.in/overhaul-of-cybersecurity-framework-in-2024/

Introduction
The recent inauguration of the Google Safety Engineering Centre (GSEC) in Hyderabad on 18th June, 2025, marks a pivotal moment not just for India, but for the entire Asia-Pacific region’s digital future. As only the fourth such centre in the world after Munich, Dublin, and Málaga, its presence signals a shift in how AI safety, cybersecurity, and digital trust are being decentralised, leading to a more globalised and inclusive tech ecosystem. India’s digitisation over the years has grown at a rapid scale, introducing millions of first-time internet users, who, depending on their awareness, are susceptible to online scams, phishing, deepfakes, and AI-driven fraud. The establishment of GSEC is not just about launching a facility but a step towards addressing AI readiness, user protection, and ecosystem resilience.
Building a Safer Digital Future in the Global South
The GSEC is set to operationalise the Google Safety Charter, designed around three core pillars: empowering users by protecting them from online fraud, strengthening government cybersecurity and enterprise, and advancing responsible AI in the platform design and execution. This represents a shift from the standard reactive safety responses to proactive, AI-driven risk mitigation. The goal is to make safety tools not only effective, but tailored to threats unique to the Global South, from multilingual phishing to financial fraud via unofficial lending apps. This centre is expected to stimulate regional cybersecurity ecosystems by creating jobs, fostering public-private partnerships, and enabling collaboration across academia, law enforcement, civil society, and startups. In doing so, it positions Asia-Pacific not as a consumer of the standard Western safety solutions but as an active contributor to the next generation of digital safeguards and customised solutions.
Previous piloted solutions by Google include DigiKavach, a real-time fraud detection framework, and tools like spam protection in mobile operating systems and app vetting mechanisms. What GSEC might aid with is the scaling and integration of these efforts into systems-level responses, where threat detection, safety warnings, and reporting mechanisms, etc., would ensure seamless coordination and response across platforms. This reimagines safety as a core design principle in India’s digital public infrastructure rather than focusing on attack-based response.
CyberPeace Insights
The launch aligns with events such as the AI Readiness Methodology Conference recently held in New Delhi, which brought together researchers, policymakers, and industry leaders to discuss ethical, secure, and inclusive AI implementation. As the world grapples with how to deal with AI technologies ranging from generative content to algorithmic decisions, centres like GSEC can play a critical role in defining the safeguards and governance structures that can support rapid innovation without compromising public trust and safety. The region’s experiences and innovations in AI governance must shape global norms, and the role of Tech firms in doing so is significant. Apart from this, efforts with respect to creating digital infrastructure and safety centres addressing their protection resonate with India’s vision of becoming a global leader in AI.
References
- https://www.thehindu.com/news/cities/Hyderabad/google-safety-engineering-centre-india-inaugurated-in-hyderabad/article69708279.ece
- https://www.businesstoday.in/technology/news/story/google-launches-safety-charter-to-secure-indias-ai-future-flags-online-fraud-and-cyber-threats-480718-2025-06-17?utm_source=recengine&utm_medium=web&referral=yes&utm_content=footerstrip-1&t_source=recengine&t_medium=web&t_content=footerstrip-1&t_psl=False
- https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/
- https://blog.google/intl/en-in/company-news/googles-safety-charter-for-indias-ai-led-transformation/
- https://economictimes.indiatimes.com/magazines/panache/google-rolls-out-hyderabad-hub-for-online-safety-launches-first-indian-google-safety-engineering-centre/articleshow/121928037.cms?from=mdr

Introduction
Cybercrime is one of the most pressing concerns in today’s era. As the digital world is evolving rapidly, so do the threats and challenges to curb these cybercrimes. The complexities associated with the evolving cybercrimes make it difficult to detect and investigate by the law enforcement across the world. India is one of those countries that is actively engaged in creating awareness about the cybercrimes and security concerns across the State. At the national level, initiatives like National Cybercrime Reporting Portal, CERT-In and I4C have been established to assist the law enforcement in dealing with cybercrimes in India. According to the press release by the Ministry of Home Affairs, 12,5153 cases of Financial Cyber Frauds were reported in the year 2023, which is the second highest in State-wise Reporting after UP. Maharashtra has been highlighted as one of the States with the highest cybercrime cases for the past few years.
In response to curbing the increasing number of cases, the state of Maharashtra has launched the initiative ‘the Maharashtra Cyber Security Project’. The purpose of this project is to strengthen the system’s defense mechanism by establishing cybersecurity infrastructure, exploiting technological advancements and enhancing the skills of law enforcement agencies.
Maharashtra Cyber Department and the Cyber Security Project
The Maharashtra Cyber Department, also referred as MahaCyber was established in the year 2016 and employs a multi-faceted approach to address cyberthreats. The objective is to provide a user-friendly space to report Cybercrimes, safeguarding Critical Information Infrastructure from cyber threats, empowering the investigation law agencies ultimately improving its efficiency and creating awareness among common people.
The Maharashtra Cyber Security Project aims to strengthen the department, bringing all the aspects of the cyber security system under one facility. The key components of the Maharashtra Cyber Security Project are as follows:
- Command & Control Centre:
The Command & Control Centre will function as a 24/ complaint registration hub and grievance handling mechanism which can be accessed by calling the helpline number, mobile app or on the online portal. The Centre continuously monitors cyber threats, reduce the impact of cyber attacks and ensures that issues are resolved as soon as possible.
- Technology Assisted Investigation (TAI):
Complaints that are registered are analysed and investigated by experts using cutting edge technologies such as Computer Forensic or Mobile Forensic, Voice Analysis System, Image Enhancement Tool, Deepfake Detection Solution to name a few which helps the Maharashtra Cyber Department to collect evidence, identify weak spots and mitigate the cyber threats effectively.
- Computer Emergency Response Team – Maharashtra (CERT-MH):
The CRET-MH works on curbing cybercrimes which are especially targeted to affect the Critical Infrastructure like banks, railway services, electricity of the State and threats related to national security using technologies such as Deep web and Dark web analysis, Darknet & Threat Intelligence Feeds, Vulnerability Management, Cyber Threat Intelligence Platform, Malware Analysis and Network Capture Analysis and coordinates with other agencies.
- Security Operations Centre (SOC):
The SOC looks after the security of the MahaCyber from any cyber threats. It 24/7 monitors the infrastructure for any signs of breach or threats and thus aids in early detection and prevention of any further harm.
- Centre of Excellence (COE):
The Centre of Excellence focuses on training the police officials to equip them with desired tools and technologies to deal with cyber threats. The Centre also works on creating awareness about various cyber threats among the citizens of the state.
- Nodal Cyber Police Station:
The Nodal Cyber Police Station works as a focal point for all cybercrime related law enforcement activities. It is responsible for coordinating the investigation procedure and prevention of cybercrimes within the state. Such Cyber Police Stations have been established in each district of Maharashtra.
Funds of Funds to scale up Startups
The government of Maharashtra through the Fund of Funds for Startups scheme has invested in more than 300 startups that align with the objective of cyber security and digital safety. The government is promoting ideas and cyber defence innovation which will help to push the boundaries of traditional cybersecurity tools and improve the State’s ability to tackle cybercrimes. Such partnerships can be a cost-effective solution that proactively promotes a culture of cybersecurity across industries.
Dynamic Cyber Platform
The government of Maharashtra has been working on creating a dynamic cyber platform that would assist them in tackling cybercrimes and save hundreds of crores of rupees in a short span of time. The platform will act as a link between various stakeholders such as banks, Non-Banking Financial Companies (NBFCs) and social media providers to provide a technology-driven solution to the evolving cybercrimes. As a part of this process, the government has invited tenders and has called top IT companies from the world to participate and aid them in setting up this dynamic cyber platform.
Why Does The Initiative By Maharashtra’s Government Act As A Model For Other States
The components of the Maharashtra Cyber Security Project and the dynamic cyber platform create a comprehensive system which aims at tackling the increasing complexities of cyber threats. The initiative with integration on cutting edge technologies, specialised institutions, expert professionals from various industries and real-time monitoring of cybercrimes sets an example that Maharashtra is well-equipped to prevent, detect and respond to cybercrimes being reported in the State. The project collaborates between government and law enforcement agencies, providing them proper training and addressing grievances of the public. By working on four key areas, i.e. centralised platform for reporting, collaboration between government and private sectors, public awareness and use of advanced technologies, the Cyber Security System in Maharashtra serves as a model for creating secure digital space and tackling cybercrime effectively on a large scale.
Other States in India could certainly adopt similar models and achieve success in curbing cybercrimes. They need to create a dedicated response team consisting of trained personnel, invest in advanced software as used by Maharashtra, foster partnerships with companies or startups involved in AI and technology to build resilient cybersecurity infrastructures. The government of Maharashtra can extend hands to assist other states to establish a model that addresses the evolving cybercrimes efficiently.
References
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2003158
- https://mhcyber.gov.in/about-us
- https://www.youtube.com/watch?v=jjPw-8afTTw
- https://www.ltts.com/press-release/maharashtra-inaugurates-india-first-integrated-cyber-command-control-center-ltts
- https://theprint.in/india/maharashtra-tackling-evolving-cyber-crimes-through-dynamic-platform-cm/2486772/
- https://www.freepressjournal.in/mumbai/maharashtra-dynamic-cyber-security-platform-in-the-offing-says-fadnavis