#FactCheck - Viral Image of AIMIM President Asaduddin Owaisi Holding Lord Rama Portrait Proven Fake

Executive Summary:

In the end of January 2024, India sees an inauguration of Ram Mandir that is a historical event to which people came culturally and spiritually. All communities in the world acknowledge this point of life as a victory and also understand how it unites people. In the midst of this genuine joy over success, there has been a disconcerting increase in malpractices designed to exploit people’s enthusiasm. This report aims at providing awareness and guidelines on how one can avoid the fraud activities that could be circulating as a celebration of Ram Mandir inauguration. An example cited here is on scams that give fake free recharge to users making them connect with the Prime Minister of India and UP Chief Minister Yogi Adityanath.

False Claim:

According to the message passed in WhatsApp, as a commemoration of the inauguration of Ram Mandir  in Ayodhya in January 2024, free Rs.749 mobile recharge for three months would be offered to all Indians across India by both the PM and UP CM. The message prompts the recipients to click on the blue link provided and then recharge their numbers.

The Deceptive Scheme:

We have been informed of a circulating link (https://mahacashhback[.]in/#1705296887543) stating that it offers ₹719 recharge in honor of the Ram Mandir inauguration. It is worth mentioning that this link does not belong to any legitimate movement concerning the inauguration; public excitement and trust were used for personal gain. 

Analyzing the Fraudulent Campaign:

• Exploiting Emotional Significance:Scammers are using the cultural and religious significance of Ram mandir inauguration as a cover to fool people into participating in its fraudulent scheme. 

• Fake Recharge Offers:The broadcasted link is offering a recharge pretending that they celebrate it’s inauguration. Such offers should be handled with care and established through authorized avenues.

• Bogus Landing Pages and Comments:The landing page linked to the link typically shows images of Ram Mandir and fake comments succeeding in a make-believe appearance. Legitimate projects linked to major events rely on official and trustworthy communication mechanisms. 

• Data Collection Attempts:However, users may be asked for personal details like mobile numbers under the false pretext of winning a fake recharge. Legitimate organizations practice secure protocols for data collection and communication. 

• Sharing for Activation:After the data entry, users are prompted to share a link in other people’s posts; it is said that this will help “activate” recharge. This is a popular trick among swindlers to keep the fraud going on due to sending misleading messages. 

What do we Analyze?

• It is important to note that at this particular point, there has not been any official declaration or a proper confirmation of such offers on any official channel.
• The campaign is hosted on a third party domain instead of any official Government Website, this raised suspicion. Also the domain has been registered in very recent times.

• Domain Name: mahacashhback[.]in
• Registry Domain ID: D1FCF1B5751244310A2FA723B62CE83E9-IN
• Registrar URL: https://publicdomainregistry[.]com/
• Registrar: Endurance Digital Domain Technology LLP
• Registrar IANA ID: 801217
• Updated Date: 2024-01-18T08:09:00Z
• Creation Date: 2023-05-27T12:01:17Z
• Registry Expiry Date: 2024-05-27T12:01:17Z
• Registrant Organization: Sachin Kumar
• Registrant State/Province: Bihar
• Name Server: ns2.suspended-domain[.]com
• Name Server: ns1.suspended-domain[.]com
  

CyberPeace Advisory and Best Practices:

• Verify Authenticity:Authenticate any offers or promotions linked to the Ram Mandir inauguration through official channels. 

• Exercise Caution with Links:Do not engage with questionable URLs, in particular those without secure encryption (HTTPS). Official announcements and initiatives are disseminated through secure outlets.

• Protect Personal Information:Do not provide personal information and do not respond to unsolicited offers on nonofficial platforms. Genuine organizations employ safe and official routes for communication.

• Report Fraudulent Activity:When you see scams or fraudulent activities, immediately report them to authorities and platforms so that no one falls into their trap.

Conclusion:

In the coming days, let us be cautious from such cheating strategies which would be misutilized or create false situations. Individuals should stay informed, verify sources and defend their personal information to ensure a safer world wide web. Official and secure channels are used to communicate authentic initiatives linked with notable events. When an offer sounds too favorable or attractive, exercise due caution and check its genuineness to avoid being defrauded. Thus by undertaking the research we found this campaign to be fake.

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Pretext

The Army Welfare Education Society has informed the Parents and students that a Scam is targeting the Army schools Students. The Scamster approaches the students by faking the voice of a female and a male. The scamster asks for the personal information and photos of the students by telling them they are taking details for the event, which is being organised by the Army welfare education society for the celebration of independence day. The Army welfare education society intimated that Parents to beware of these calls from scammers.

The students of  Army Schools of Jammu & Kashmir, Noida, are getting calls from the scamster. The students were asked to share sensitive information. Students across the country are getting calls and WhatsApp messages from two numbers, which end with 1715 and 2167.  The Scamster are posing to be teachers and asking for the students’ names on the pretext of adding them to the WhatsApp Groups. The scamster then sends forms links to the WhatsApp groups and asking students to fill out the form to seek more sensitive information.

Do’s

• Do Make sure to verify the caller.
• Do block the caller while finding it suspicious.
• Do be careful while sharing personal Information.
• Do inform the School Authorities while receiving these types of calls and messages posing to be teachers.
• Do Check the legitimacy of any agency and organisation while telling the details
• Do Record Calls asking for personal information.
• Do inform parents about scam calling.
• Do cross-check the caller and ask for crucial information.
• Do make others aware of the scam.

Don’ts

• Don’t answer anonymous calls or unknown calls from anyone.
• Don’t share personal information with anyone.
• Don’t Share OTP with anyone.
• Don’t open suspicious links.
• Don’t fill any forms, asking for personal information
• Don’t confirm your identity until you know the caller.
• Don’t Reply to messages asking for financial information.
• Don’t go to a fake website by following a prompt call.
• Don’t share bank Details and passwords.
• Don’t Make payment over a prompt fake call.

Introduction

Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.

The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem. 

MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth. 

There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.

In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.

The Impact of Misinformation on MSMEs

Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty. 

Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.

When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.

Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image. 

There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs. 

Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success. 

Misinformation: Key Risk Areas for MSMEs

1. Product and Service Misinformation

For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.

2. False Customer Reviews and Testimonials

False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.

3. Misleading Information about Business Practices

False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.

4. Fake News Related to Industry and Market Conditions

By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.

Factors Contributing to the Vulnerability of MSMEs

1. Limited Resources for Verification

MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.

2. Inadequate Digital Literacy

Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.

3. Lack of Crisis Management Plans

MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.

4. High Dependence on Social Media and Online Platforms

The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.

CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs

CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.

‍Conclusion

Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape. 

References:

1. https://www.dai.com/uploads/digital-downsides.pdf
2. https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
4. https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
5. https://www.dai.com/uploads/digital-downsides.pdf

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