New YouTube ‘Notes’ Feature To Help Users Add Context To Videos
Introduction
YouTube is testing a new feature called ‘Notes,’ which allows users to add community-sourced context to videos. The feature allows users to clarify if a video is a parody or if it is misrepresenting information. The feature builds on existing features to provide helpful content alongside videos. Currently under testing, the feature will be available to a limited number of eligible contributors who will be invited to write notes on videos. These notes will appear publicly under a video if they are found to be broadly helpful. Viewers will be able to rate notes into three categories: ‘Helpful,’ ‘Somewhat helpful,’ or ‘Unhelpful’. Based on the ratings, YouTube will determine which notes are published. The feature will first be rolled out on mobile devices in the U.S. in English. The Google-owned platform will look at ways to improve the feature over time, including whether it makes sense to expand it to other markets.
YouTube To Roll Out The New ‘Notes’ Feature
YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube in its blog clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
YouTube further stated in its blog that a limited number of eligible contributors will be invited via email or Creator Studio notifications to write notes so that they can test the feature and add value to the system before the organisation decides on next steps and whether or not to expand the feature. Eligibility criteria include having an active YouTube channel in good standing with Yotube’s Community Guidelines.
Viewers in the U.S. will start seeing notes on videos in the coming weeks and months. In this initial pilot, third-party evaluators will rate the helpfulness of notes, which will help train the platform’s systems. As the pilot moves forward, contributors themselves will rate notes as well.
Notes will appear publicly under a video if they are found to be broadly helpful. People will be asked whether they think a note is helpful, somewhat helpful, or unhelpful and the reasons for the same. For example, if a note is marked as ‘Helpful,’ the evaluator will have the opportunity to specify if it is so because it cites high-quality sources or is written clearly and neutrally. A bridging-based algorithm will be used to consider these ratings and determine what notes are published. YouTube is excited to explore new ways to make context-setting even more relevant, dynamic, and unique to the videos we are watching, at scale, across the huge variety of content on YouTube.
CyberPeace Analysis: How Can Notes Help Counter Misinformation
The potential effectiveness of countering misinformation on YouTube using the proposed ‘Notes’ feature is significant. Enabling contributors to include notes on videos can offer relevant and accurate context to clarify any misleading or false information in the video. These notes can aid in enhancing viewers' comprehension of the content and detecting misinformation. The participation from users to rate the added notes as helpful, somewhat helpful, and unhelpful adds a heightened layer of transparency and public participation in identifying the accuracy of the content.
As YouTube intends to gather feedback from its various stakeholders to improve the feature over time, one can look forward to improved policy and practical over time: the feedback mechanism will allow for continuous refinement of the feature, ensuring it effectively addresses misinformation. The platform employs algorithms to identify helpful notes that cater to a broad audience across different perspectives. This helps showcase accurate information and combat misinformation.
Furthermore, along with the Notes feature, YouTube should explore and implement prebunking and debunking strategies on the platform by promoting educational content and empowering users to discern between fact and any misleading information.
Conclusion
The new feature, currently in the testing phase, aims to counter misinformation by providing context, enabling user feedback, leveraging algorithms, promoting transparency, and continuously improving information quality. Considering the diverse audience on the platform and high volumes of daily content consumption, it is important for both the platform operators and users to engage with factual, verifiable information. The fallout of misinformation on such a popular platform can be immense, and so, any mechanism or feature that can help counter the same must be developed to its full potential. Apart from this new Notes feature, YouTube has also implemented certain measures in the past to counter misinformation, such as providing authenticated sources to counter any election misinformation during the recent 2024 elections in India. These efforts are a welcome contribution to our shared responsibility as netizens to create a trustworthy, factual and truly-informational digital ecosystem.
References:
- https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
- https://www.thehindu.com/sci-tech/technology/internet/youtube-tests-feature-that-will-let-users-add-context-to-videos/article68302933.ece
Related Blogs
Introduction
The Sexual Harassment of minors in cyberspace has become a matter of grave concern that needs to be addressed. Sextortion is the practice of extorting individuals into sharing explicit and sexual content under the threat of exposure. This grim activity has evolved into a pervasive issue on several social media platforms, particularly Instagram. To combat this illicit act, big corporate giants such as Meta have deployed a comprehensive ‘nudity protection’ feature, leveraging the use of AI (Artificial Intelligence) algorithms to ascertain and address the rapid distribution of unsolicited explicit content.
The Meta Initiative presented a multifaceted approach to improve user safety, especially for young people online, who are more vulnerable to predatory behavior.
The Salient Feature
Instagram’s use of advanced AI algorithms to automatically identify and blur out explicit images shared within direct messages is the driving force behind this initiative. This new safety measure serves two essential purposes.
- Preventing dissemination of sensitive content - The feature, when enabled, obstructs the visibility of sensitive personal pictures and also limits dissemination of the same.
- Empower minors to exercise more control over their social media - This cutting feature comes with the ability to disable the nudity protection at the will of users, allowing users, including minors, to regulate their exposure to age-inappropriate and harmful materials online. The nudity protection feature is enabled for all users under 18 as a default setting on Instagram globally. This measure guarantees a baseline standard of security for the most vulnerable demographic of users. Adults are able to exercise more autonomy over the feature, receiving periodic prompts for its voluntary activationWhen this feature detects an explicit image, it automatically blurs the image with cautionary overlay, enabling recipients to make an informed decision about whether or not they wish to view the flagged content. The decision to introduce this feature is an interesting and sensitive approach to balancing individual agency with institutionalising online protection.
Comprehensive Safety Measures Beyond Nudity Detection
The cutting-edge nudity protection feature is a crucial element of Instagram’s new strategy and is supported by a comprehensive set of measures devised to tackle sextortion and ensure a safe cyber environment for its users:
Awareness Drives and Safety Tips - Users sending and receiving sexually explicit content are directed to a screen with curated safety tips to ensure complete user awareness and inspire due diligence. These safety tips are critical in raising awareness about the risks of sharing sensitive content and inculcating responsible online behaviour.
New Technology to Identify Sextortionists - Meta Platforms are constantly evolving, and new sophisticated algorithms are introduced to better detect malicious accounts engaged in possible sextortion. These proactive measures check for any predatory behaviour so that such threats can be neutralised before they escalate and do grave harm.
Superior Reporting and Support Mechanisms - Instagram is implementing new technology to bolster its reporting mechanisms so that users reporting concerns pertaining to nudity, sexual exploitation and threats are instantaneously directed to local child safety authorities for necessary support and assistance.
This new sophisticated approach highlights Instagram's Commitment to forging a safer haven for users by addressing various aspects of this grim issue through the three-pronged strategy of detection, prevention and support.
User’s Safety and Accountability
The implementation of the nudity protection feature and various associated safety measures is Meta’s way of tackling the growing concern about user safety in a more proactive manner, especially when it concerns minors. Instagram’s experience with this feature will likely be the sandbox in which Meta tests its new user protection strategy and refines it before extending it to other platforms like Facebook and WhatsApp.
Critical Reception and Future Outlook
The nudity protection feature has been met with positive feedback from experts and online safety advocates, commending Instagram for taking a proactive stance against sextortion and exploitation. However, critics also emphasise the need for continued innovation, transparency, and accountability to effectively address evolving threats and ensure comprehensive protection for all users.
Conclusion
As digital spaces continue to evolve, Meta Platforms must demonstrate an ongoing commitment to adapting its safety measures and collaborating with relevant stakeholders to stay ahead of emerging challenges. Ongoing investment in advanced technology, user education, and robust support systems will be crucial in maintaining a secure and responsible online environment. Ultimately, Instagram's nudity protection feature represents a significant step forward in the fight against online sexual exploitation and abuse. By leveraging cutting-edge technology, fostering user awareness, and implementing comprehensive safety protocols, Meta Platforms is setting a positive example for other social media platforms to prioritise user safety and combat predatory behaviour in digital spaces.
References
- https://www.nbcnews.com/tech/tech-news/instagram-testing-blurring-nudity-messages-protect-teens-sextortion-rcna147402
- https://techcrunch.com/2024/04/11/meta-will-auto-blur-nudity-in-instagram-dms-in-latest-teen-safety-step/
- https://hypebeast.com/2024/4/instagram-dm-nudity-blurring-feature-teen-safety-info
Introduction
The Telecom Regulatory Authority of India (TRAI), on March 13 2023, published a new rule to regulate telemarketing firms. Trai has demonstrated strictness when it comes to bombarding users with intrusive marketing pitches. In a report, TRAI stated that 10-digit mobile numbers could not be utilised for advertising. In reality, different phone numbers are given out for regular calls and telemarketing calls. Hence, it is an appropriate and much-required move in order to suppress and eradicate phishing scammers and secure the Indian Cyber-ecosystem at large.
What are the new rules?
The rules state that now 10-digit unregistered mobile numbers for promotional purposes would be shut down over the following five days. The rule claim that calling from unregistered mobile numbers had been banned was published on February 16. In this case, using 10-digit promotional messages for promotional calling will end within the following five days. This step by TRAI has been seen after nearly 6-8 months of releasing the Telecommunication Bill, 2022, which has focused towards creating a stable Indian Telecom market and reducing the phoney calls/messages by bad actors to reduce cyber crimes like phishing. This is done to distinguish between legitimate and promotional calls. According to certain reports, some telecom firms allegedly break the law by using 10-digit mobile numbers to make unwanted calls and send promotional messages. All telecom service providers must execute the requirements under the recent TRAI directive within five days.
How will the new rules help?
The promotional use of a cellphone number with 10 digits was allowed since the start, however, with the latest NCRB report on cyber crimes and the rising instances and reporting of cyber crimes primarily focused towards frauds related to monetary gains by the bad actors points to the issue of unregulated promotional messages. This move will act as a critical step towards eradicating scammers from the cyber-ecosystem, TRAI has been very critical in understanding the dynamics and shortcomings in the regulation of the telecom spectrum and network in India and has shown keen interest towards suppressing the modes of technology used by the scammers. It is a fact that the invention of the technology does not define its use, the policy of the technology does, hence it is important to draft ad enact policies which better regulate the existing and emerging technologies.
What to avoid?
In pursuance of the rules enacted by TRAI, the business owners involved in promotional services through 10-digit numbers will have to follow these steps-
- It is against the law to utilise a 10-digit cellphone number for promotional calls.
- You should stop doing so right now.
- Your mobile number will be blocked in the following five days if not.
- Users employed by telemarketing firms are encouraged to refrain from using the system in such circumstances.
- Those working for telemarketing firms are encouraged not to call from their mobile numbers.
- Users should phone the company’s registered mobile number for promotional purposes.
Conclusion
The Indian netizen has been exposed to the technology a little later than the western world. However, this changed drastically during the Covid-19 pandemic as the internet and technology penetration rates increased exponentially in just a couple of months. Although this has been used as an advantage by the bad actors, it was pertinent for the government and its institutions to take an effective and efficient step to safeguard the people from financial fraud. Although these frauds occur in high numbers due to a lack of knowledge and awareness, we need to work on preventive solutions rather than precautionary steps and the new rules by TRAI point towards a safe, secured and sustainable future of cyberspace in India.
Tech News overview
Recently, the TRAI has passed some recommendations that benefit the telecommunications industry in India. The suggestion is to lower the entry fees and bank guarantees on the 26th of July 20, 2022. Then wrote a few consulting papers, countering comments by the stakeholders of various companies.
In a significant move, TRAI (Telecom Regulatory Authority of India) has proposed spacious changes in terms of entry fees and bank guarantees in the telecom sector. These endorsements have been abeyant to escort the new era of competition, investment, and innovation, reshaping India’s telecommunication landscape.
Proposal Points by TRAI to telecom companies:
As we dive into considering the recommendations by TRAI into the crucial aspects of the telecom industry, deliberate about the significance of entry fees, the importance of banks, and the guarantees.
- Entry fees: Entry fees are the advance key point that upholds the charges that telecom companies pay to the government when they want to offer services to the civilians of the country. The amount they pay is quite hefty and usually non-refundable.
- Bank guarantee: An important factor that is also a type of security, the financial security that assures the telecom companies to fulfil their financial obligations and follow the regulations and policy conditions specified in their license agreement.
- TRAI roleplay: The Telecom Regulatory Authority of India is an authority responsible for supervising the telecom industry in the country. Making sure that the regulations and recommendations such as entry fees and bank guarantees are working in the proper way or not, a supervision of such things.
- Expected outcomes: TRAI focuses on reducing the entry fees for various types of licenses in the other telecom sector. This step encourages other new telecom operators to enter the market and increase the fair price and investment, which leads to enhancing the competition.
- Consolidating Bank guarantees: TRAI also proposed an amalgamation of bank guarantees, which means telecom companies are required to maintain separate guarantees for different business licenses, which makes business doing sectors an easy environment.
- No entry fee at the time of License Renewal: Recommendations by TRAI by not charging any entry fees when telecom operators renew their licenses. This step can reduce the financial burden on both existing and new entrants,, specifically for UL(VNO)license shareholders.
Reshaping the telecom panorama:
Recommendation by TRAI that can potentially help in reshaping the Telecoms landscape in India in various aspects:
- Increment in healthy Competition: By reducing the entry fees, TRAI would be creating a platform profitable and affordable for new market players in India.
- Market enlargement: Lowering the entry fees might lead to the participation of new entrants, including regional and smaller players,, to get involved in the telecom industry.
- Due to the market expansion, the outcomes can potentially lead to improved access to telecom services in underdeveloped areas and regions and contribute to digital inclusion.
- Job Recruitment: The evolution in the telecom industry due to new operators and increased investment can lead to job uplift in both telecom and industries related to technological infrastructure.
- Choice of preference: As there is a rise in competition, consumers are likely to have many choices when it comes to telecom service providers. The consumers get to select from a wider range of services, leading to better value for money and quality of service.
- Quality of service: With increased competition and a hefty amount of investment, telecom operators have a spur to enhance the quality of service.
Conclusion:
In conclusion, TRAIs proposal on lowering the entry fees and bank guarantee for financial services marks a significant milestone in India’s telecom industry. These essential changes hold the promise of fostering competition, investment, a platform for new entrants, quality of service, wider range of platforms for selection. As these advance suggestions take place, in telecom industry in India is on a new threshold of an existing transformation that could reevaluate the way we communicate and connect.
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