#Factcheck-Viral Image of Men Riding an Elephant Next to a Tiger in Bihar is Misleading
Executive Summary:
A post on X (formerly Twitter) featuring an image that has been widely shared with misleading captions, claiming to show men riding an elephant next to a tiger in Bihar, India. This post has sparked both fascination and skepticism on social media. However, our investigation has revealed that the image is misleading. It is not a recent photograph; rather, it is a photo of an incident from 2011. Always verify claims before sharing.

Claims:
An image purporting to depict men riding an elephant next to a tiger in Bihar has gone viral, implying that this astonishing event truly took place.

Fact Check:
After investigation of the viral image using Reverse Image Search shows that it comes from an older video. The footage shows a tiger that was shot after it became a man-eater by forest guard. The tiger killed six people and caused panic in local villages in the Ramnagar division of Uttarakhand in January, 2011.

Before sharing viral posts, take a brief moment to verify the facts. Misinformation spreads quickly and it’s far better to rely on trusted fact-checking sources.
Conclusion:
The claim that men rode an elephant alongside a tiger in Bihar is false. The photo presented as recent actually originates from the past and does not depict a current event. Social media users should exercise caution and verify sensational claims before sharing them.
- Claim: The video shows people casually interacting with a tiger in Bihar
- Claimed On:Instagram and X (Formerly Known As Twitter)
- Fact Check: False and Misleading
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Introduction
To combat the problem of annoying calls and SMS, telecom regulator TRAI has urged service providers to create a uniform digital platform in two months that will allow them to request, maintain, and withdraw customers’ approval for promotional calls and messages. In the initial stage, only subscribers will be able to initiate the process of registering their consent to receive promotional calls and SMS, and later, business entities will be able to contact customers to seek their consent to receive promotional messages, according to a statement issued by the Telecom Regulatory Authority of India (TRAI) on Saturday.
TRAI Directs Telecom Providers to Set Up Digital Platform
TRAI has now directed all access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to digitally register customers’ consent across all service providers and principal entities. Consent is received and maintained under the current system by several key entities such as banks, other financial institutions, insurance firms, trading companies, business entities, real estate businesses, and so on.
The purpose, scope of consent, and the principal entity or brand name shall be clearly mentioned in the consent-seeking message sent over the short code,” according to the statement.
It stated that only approved online or app links, call-back numbers, and so on will be permitted to be used in consent-seeking communications.
TRAI issued guidelines to guarantee that all voice-based Telemarketers are brought under a single Distributed ledger technology (DLT) platform for more efficient monitoring of nuisance calls and unwanted communications. It also instructs operators to actively deploy AI/ML-based anti-phishing systems as well as to integrate tech solutions on the DLT platform to deal with malicious calls and texts.
TRAI has issued two separate Directions to Access Service Providers under TCCCPR-2018 (Telecom Commercial Communications Customer Preference Regulations) to ensure that all promotional messages are sent through Registered Telemarketers (RTMs) using approved Headers and Message Templates on Distributed Ledger Technologies (DLT) platform, and to stop misuse of Headers and Message Templates,” the regulator said in a statement.
Users can already block telemarketing calls and texts by texting 1909 from their registered mobile number. By dialing 1909, customers can opt out of getting advertising calls by activating the do not disturb (DND) feature.

Telecom providers operate DLT platforms, and businesses involved in sending bulk promotional or transactional SMS must register by providing their company information, including sender IDs and SMS templates.
According to the instructions, telecom companies will send consent-seeking messages using the common short code 127. The goal, extent of consent, and primary entity/brand name must be clearly stated in the consent-seeking message delivered via the shortcode.
TRAI stated that only whitelisted URLs/APKs (Android package kits file format)/OTT links/call back numbers, etc., shall be used in consent-seeking messages.
Telcos must “ensure that promotional messages are not transmitted by unregistered telemarketers or telemarketers using telephone numbers (10 digits numbers).” Telecom providers have been urged to act against all erring telemarketers in accordance with the applicable regulations and legal requirements.
Users can, however, refuse to receive any consent-seeking messages launched by any significant Telcos have been urged to create an SMS/IVR (interactive voice response)/online service for this purpose.
According to TRAI’s timeline, the consent-taking process by primary companies will begin on September 1.According to a nationwide survey conducted by a local circle, 66% of mobile users continue to receive three or more bothersome calls per day, the majority of which originate from personal cell numbers.
There are scams surfacing on the internet with new types of scams, like WhatsApp international call scams. The latest scam is targeting Delhi police, the scammers pretend to be police officials of Delhi and ask for the personal details of the users and the calling them from a 9-digit number.
A recent scam
A Twitter user reported receiving an automated call from +91 96681 9555, stating, “This call is from Delhi Police.” It went on to ask her to stay in the queue since some of her documents needed to be picked up. Then he said he is a sub-inspector at New Delhi’s Kirti Nagar police station. He then questioned if she had lately misplaced her Aadhaar card, PAN card, or ATM card, to which she replied ‘no’. The fraudster then claims to be a cop and asks her to validate the final four digits of her card because they have discovered a card with her name on it. And so many other people tweeted about this.
The scams are constantly increasing as earlier these scammers asked for account details and claimed to be Delhi police and used 9-digit numbers for scamming people.
TRAI’s new guidelines regarding the consent to receive any promotional calls and messages to telecommunication providers will be able to curb the scams.
The e- KYC is an essential requirement as e-KYC offers a more secure identity verification process in an increasingly digital age that uses biometric technologies to provide quick results.

Conclusion
The aim is to prevent unwanted calls and communications sent to customers via digital methods without their permission. Once this platform is implemented, an organization can only send promotional calls or messages with the customer’s explicit approval. Companies use a variety of methods to notify clients about their products, including phone calls, text messages, emails, and social media. Customers, however, are constantly assaulted with the same calls and messages as a result of this practice. With the constant increase in scams, the new guideline of TRAI will also curb the calling of Scams. digital KYC prevents SIM fraud and offers a more secure identity verification method.

Introduction
The Telecom Regulatory Authority of India (TRAI) on 20th August 2024 issued directives requiring Access Service Providers to adhere to the specific guidelines to protect consumer interests and prevent fraudulent activities. TRAI has mandated all Access Service Providers to abide by the directives. These steps advance TRAI's efforts to promote a secure messaging ecosystem, protecting consumer interests and eliminating fraudulent conduct.
Key Highlights of the TRAI’s Directives
- For improved monitoring and control, TRAI has directed that Access Service Providers move telemarketing calls, beginning with the 140 series, to an online DLT (Digital Ledger Technology) platform by September 30, 2024, at the latest.
- All Access Service Providers will be forbidden from sending messages that contain URLs, APKs, OTT links, or callback numbers that the sender has not whitelisted, the rule is to be effective from September 1st, 2024.
- In an effort to improve message traceability, TRAI has made it mandatory for all messages, starting on November 1, 2024, to include a traceable trail from sender to receiver. Any message with an undefined or mismatched telemarketer chain will be rejected.
- To discourage the exploitation or misuse of templates for promotional content, TRAI has introduced punitive actions in case of non-compliance. Content Templates registered in the wrong category will be banned, and subsequent offences will result in a one-month suspension of the Sender's services.
- To assure compliance with rules, all Headers and Content Templates registered on DLT must follow the requirements. Furthermore, a single Content Template cannot be connected to numerous headers.
- If any misuse of headers or content templates by a sender is discovered, TRAI has instructed an immediate ‘suspension of traffic’ from all of that sender's headers and content templates for their verification. Such suspension can only be revoked only after the Sender has taken legal action against such usage. Furthermore, Delivery-Telemarketers must identify and disclose companies guilty of such misuse within two business days, or else risk comparable repercussions.
CyberPeace Policy Outlook
TRAI’s measures are aimed at curbing the misuse of messaging services including spam. TRAI has mandated that headers and content templates follow defined requirements. Punitive actions are introduced in case of non-compliance with the directives, such as blacklisting and service suspension. TRAI’s measures will surely curb the increasing rate of scams such as phishing, spamming, and other fraudulent activities and ultimately protect consumer's interests and establish a true cyber-safe environment in messaging services ecosystem.
The official text of TRAI directives is available on the official website of TRAI or you can access the link here.
References
- https://www.trai.gov.in/sites/default/files/Direction_20082024.pdf
- https://www.trai.gov.in/sites/default/files/PR_No.53of2024.pdf
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2046872
- https://legal.economictimes.indiatimes.com/news/regulators/trai-issues-directives-to-access-providers-to-curb-misuse-fraud-through-messaging/112669368

Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.