#FactCheck - Viral Images of Indian Army Eating Near Border area Revealed as AI-Generated Fabrication

What is Deepfake

Deepfakes have been, a fascinating but unsettling phenomenon that is now prominent in this digital age. These incredibly convincing films have drawn attention and blended in well with our high-tech surroundings. The lifelike but completely manufactured quality of deepfake videos has become an essential component of our digital environment as we traverse the broad reaches of our digital society. While these works have an undoubtedly captivating charm, they have important ramifications. Come along as we examine the deep effects that misuse of deepfakes can have on our globalized digital culture. After many actors now business tycoon Ratan Tata has become the latest victim of deepfake. Tata called out a post from a user that used a fake interview of him in a video recommending Investments.

Case Study

The nuisance of deep fake is sparing none from actors politicians to entrepreneurs everyone is getting caught in the Trap. Soon after the actresses Rashmika Mandana, Katrina Kaif, Kajol and other actresses fell prey to the rising scenario of deepfake, a new case from the industry emerged, which took Mr. Ratan Tata on storm. Business tycoon Ratan Tata has become the latest victim of deepfake. He took to his social media sharing an image of the interview that asked people to invest money in a project in a post on Instagram. Ratan Tata called out a post from a user that used a fake interview of him in a video recommending these Investments. 

This nuisance that has been created because of the deepfake is sparing nobody from actors to politicians to entrepreneurs now everyone is getting caught in the trap the latest victim being Ratan Tata. Tech magnate Ratan Tata is the most recent victim of this deepfake phenomenon. The millionaire was seen in the video, which was posted by the Instagram user, giving his followers a once-in-a-million opportunity to "exaggerate investments risk-free."

In the stated video, Ratan Tata was seen giving everyone in India advice mentioning to the public regarding the opportunity to increase their money with no risk and a 100% guarantee. The caption of the video clip stated, "Go to the channel right now."

Tata annotated both the video and the screenshot of the caption with the word "FAKE."

Ongoing Deepfake Assaults in India

Deepfake videos continue to target celebrities, and Priyanka Chopra is also a recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples, including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her looking the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Prevention and Detection

In order to effectively combat the growing threat posed by deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain.

Conclusion

The current instance involving Ratan Tata serves as an example of how the emergence of counterfeit technology poses an imminent danger to our digital civilization. The fake video, which was posted to Instagram, showed the business tycoon giving financial advice and luring followers with low-risk investment options. Tata quickly called out the footage as "FAKE," highlighting the need for careful media consumption. The Tata incident serves as a reminder of the possible damage deepfakes can do to prominent people's reputations. The issue, in Ratan Tata's instance specifically, demands that public personalities be more mindful of the possible misuse of their virtual identities. We can all work together to strengthen our defenses against this sneaky phenomenon and maintain the trustworthiness of our internet-based culture in the face of ever-changing technological challenges by emphasizing preventive measures like strict safety regulations and the implementation of state-of-the-art deepfake detection technologies.

References

• https://economictimes.indiatimes.com/magazines/panache/ratan-tata-slams-deepfake-video-that-features-him-giving-risk-free-investment-advice/articleshow/105805223.cms
• https://www.ndtv.com/india-news/ratan-tata-flags-deepfake-video-of-his-interview-recommending-investments-4640515
• https://www.businesstoday.in/bt-tv/short-video/viralvideo-business-tycoon-ratan-tata-falls-victim-to-deepfake-408557-2023-12-07
• https://www.livemint.com/news/india/false-ratan-tata-calls-out-a-deepfake-video-of-him-giving-investment-advice-11701926766285.html

Introduction 

Over the past few years, the virtual space has been an irreplaceable livelihood platform for content creators and influencers, particularly on major social media platforms like YouTube and Instagram. Yet, if this growth in digital entrepreneurship is accompanied by anything, it is a worrying trend, a steep surge in account takeover (ATO) attacks against these actors. In recent years, cybercriminals have stepped up the quantity and level of sophistication of such attacks, hacking into accounts, jeopardising the follower base, and incurring economic and reputational damage. They don’t just take over accounts to cause disruption. Instead, they use these hijacked accounts to run scams like fake livestreams and cryptocurrency fraud, spreading them by pretending to be the original account owner. This type of cybercrime is no longer a nuisance; it now poses a serious threat to the creator economy, digital trust, and the wider social media ecosystem.

Why Are Content Creators Prime Targets? 

Content creators hold a special place on the web. They are prominent users who live for visibility, public confidence, and ongoing interaction with their followers. Their social media footprint tends to extend across several interrelated platforms, e.g., YouTube, Instagram, X (formerly Twitter), with many of these accounts having similar login credentials or being managed from the same email accounts. This interconnectivity of their online presence crosses multiple platforms and benefits workflow, but makes them appealing targets for hackers. One entry point can give access to a whole chain of vulnerabilities. Attackers, once they control an account, can wield its influence and reach to share scams, lead followers to phishing sites, or spread malware, all from the cover of a trusted name.

Popular Tactics Used by Attackers

• Malicious Livestream Takeovers and Rebranding - Cybercriminals hijack high-subscriber channels and rebrand them to mimic official channels. Original videos are hidden or deleted, replaced with scammy streams using deep fake personas to promote crypto schemes.
• Fake Sponsorship Offers - Creators receive emails from supposed sponsors that contain malware-infected attachments or malicious download links, leading to credential theft.
• Malvertising Campaigns - These involve fake ads on social platforms promoting exclusive software like AI tools or unreleased games. Victims download malware that searches for stored login credentials.
• Phishing and Social Engineering on Instagram - Hackers impersonate Meta support teams via DMs and emails. They direct creators to login pages that are cloned versions of Instagram's site. Others pose as fans to request phone numbers and trick victims into revealing password reset codes.
• Timely Exploits and Event Hijacking - During major public or official events, attackers often escalate their activity. Hijacked accounts are used to promote fake giveaways or exclusive live streams, luring users to malicious websites designed to steal personal information or financial data.

Real-World Impact and Case Examples

The reach and potency of account takeover attacks upon content creators are far-reaching and profound. In a report presented in 2024 by Bitdefender, over 9,000 malicious live streams were seen on YouTube during a year, with many having been streamed from hijacked creator accounts and reassigned to advertise scams and fake content. Perhaps the most high-profile incident was a channel with more than 28 million subscribers and 12.4 billion total views, which was totally taken over and utilised for a crypto fraud scheme live streaming. Additionally, Bitdefender research indicated that over 350 scam domains were utilised by cybercriminals, directly connected via hijacked social media accounts, to entice followers into phishing scams and bogus investment opportunities. Many of these pieces of content included AI-created deep fakes impersonating recognisable personalities like Elon Musk and other public figures, providing the illusion of authenticity around fake endorsements (CCN, 2024). Further, attackers have exploited popular digital events such as esports events, such as Counter-Strike 2 (CS2), by hijacking YouTube gaming channels and livestreaming false giveaways or referring viewers to imitated betting sites.

Protective Measures for Creators

• Enable Multi-Factor Authentication (MFA) 

Adds an essential layer of defence. Even if a password is compromised, attackers can't log in without the second factor. Prefer app-based or hardware token authentication.

• Scrutinize Sponsorships 

Verify sender domains and avoid opening suspicious attachments. Use sandbox environments to test files. In case of doubt, verify collaboration opportunities through official company sources or verified contacts.

• Monitor Account Activity 

Keep tabs on login history, new uploads, and connected apps. Configure alerts for suspicious login attempts or spikes in activity to detect breaches early. Configure alerts for suspicious login attempts or spikes in activity to detect breaches early.

• Educate Your Team 

If your account is managed by editors or third parties, train them on common phishing and malware tactics.  Employ regular refresher sessions and send mock phishing tests to reinforce awareness.

• Use Purpose-Built Security Tools 

Specialised security solutions offer features like account monitoring, scam detection, guided recovery, and protection for team members. These tools can also help identify suspicious activity early and support a quick response to potential threats.

Conclusion 

Account takeover attacks are no longer random events, they're systemic risks that compromise the financial well-being and personal safety of creators all over the world. As cybercriminals grow increasingly sophisticated and realistic in their scams, the only solution is a security-first approach. This encompasses a mix of technical controls, platform-level collaboration, education, and investment in creator-centric cybersecurity technologies. In today's fast-paced digital landscape, creators not only need to think about content but also about defending their digital identity. As digital platforms continue to grow, so do the threats targeting creators. However, with the right awareness, tools, and safeguards in place, a secure and thriving digital environment for creators is entirely achievable.

References

• https://www.bitdefender.com/en-au/blog/hotforsecurity/account-takeover-attacks-on-social-media-a-rising-threat-for-content-creators-and-influencers
• https://www.arkoselabs.com/account-takeover/social-media-account-takeover/
• https://www.imperva.com/learn/application-security/account-takeover-ato/
• https://www.security.org/digital-safety/account-takeover-annual-report/
• https://www.niceactimize.com/glossary/account-takeover/

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Introduction

In 2022, Oxfam’s India Inequality report revealed the worsening digital divide, highlighting that only 38% of households in the country are digitally literate. Further, only 31% of the rural population uses the internet, as compared to 67% of the urban population. Over time, with the increasing awareness about the importance of digital privacy globally, the definition of digital divide has translated into a digital privacy divide, whereby different levels of privacy are afforded to different sections of society. This further promotes social inequalities and impedes access to fundamental rights.

Digital Privacy Divide: A by-product of the digital divide

The digital divide has evolved into a multi-level issue from its earlier interpretations; level I implies the lack of physical access to technologies, level II refers to the lack of digital literacy and skills and recently, level III relates to the impacts of digital access. Digital Privacy Divide (DPD) refers to the various gaps in digital privacy protection provided to users based on their socio-demographic patterns. It forms a subset of the digital divide, which involves uneven distribution, access and usage of information and communication technology (ICTs). Typically, DPD exists when ICT users receive distinct levels of digital privacy protection. As such, it forms a part of the conversation on digital inequality. 

Contrary to popular perceptions, DPD, which is based on notions of privacy, is not always based on ideas of  individualism and collectivism and may constitute internal and external factors at the national level. A study on the impacts of DPD conducted in the U.S., India, Bangladesh and Germany highlighted that respondents in Germany and Bangladesh expressed more concerns about their privacy compared to respondents in the U.S. and India. This suggests that despite the U.S. having a strong tradition of individualistic rights, that is reflected in internal regulatory frameworks such as the Fourth Amendment, the topic of data privacy has not garnered enough interest from the population. Most individuals consider forgoing the right to privacy as a necessary evil to access many services, and schemes and to stay abreast with technological advances. Research shows that 62%- 63% of Americans believe that companies and the government collecting data have become an inescapable necessary evil in modern life. Additionally, 81% believe that they have very little control over what data companies collect and about 81% of Americans believe that the risk of data collection outweighs the benefits. Similarly, in Japan, data privacy is thought to be an adopted concept emerging from international pressure to regulate, rather than as an ascribed right, since collectivism and collective decision-making are more valued in Japan, positioning the concept of privacy as subjective, timeserving and an idea imported from the West.

Regardless, inequality in privacy preservation often reinforces social inequality. Practices like surveillance that are geared towards a specific group highlight that marginalised communities are more likely to have less data privacy. As an example, migrants, labourers, persons with a conviction history and marginalised racial groups are often subject to extremely invasive surveillance under suspicions of posing threats and are thus forced to flee their place of birth or residence. This also highlights the fact that focus on DPD is not limited to those who lack data privacy but also to those who have (either by design or by force) excess privacy. While on one end, excessive surveillance, carried out by both governments and private entities, forces immigrants to wait in deportation centres during the pendency of their case, the other end of the privacy extreme hosts a vast number of undocumented individuals who avoid government contact for fear of deportation, despite noting high rates of crime victimization.

DPD is also noted among groups with differential knowledge and skills in cyber security. For example, in India, data privacy laws mandate that information be provided on order of a court or any enforcement agency. However, individuals with knowledge of advanced encryption are adopting communication channels that have encryption protocols that the provider cannot control (and resultantly able to exercise their right to privacy more effectively),  in contrast with individuals who have little knowledge of encryption, implying a security as well as an intellectual divide. While several options for secure communication exist, like Pretty Good Privacy, which enables encrypted emailing, they are complex and not easy to use in addition to having negative reputations, like the Tor Browser. Cost considerations also are a major factor in propelling DPD since users who cannot afford devices like those by Apple, which have privacy by default, are forced to opt for devices that have relatively poor in-built encryption. 

Children remain the most vulnerable group. During the pandemic, it was noted that only 24% of Indian households had internet facilities to access e-education and several reported needing to access free internet outside of their homes. These public networks are known for their lack of security and privacy, as traffic can be monitored by the hotspot operator or others on the network if proper encryption measures are not in place. Elsewhere, students without access to devices for remote learning have limited alternatives and are often forced to rely on Chromebooks and associated Google services. In response to this issue, Google provided free Chromebooks and mobile hotspots to students in need during the pandemic, aiming to address the digital divide. However, in 2024, New Mexico was reported to be suing Google for allegedly collecting children’s data through its educational products provided to the state's schools, claiming that it tracks students' activities on their personal devices outside of the classroom. It signified the problems in ensuring the privacy of lower-income students while accessing basic education.

Policy Recommendations

Digital literacy is one of the critical components in bridging the DPD. It enables individuals to gain skills, which in turn effectively addresses privacy violations. Studies show that low-income users remain less confident in their ability to manage their privacy settings as compared to high-income individuals. Thus, emphasis should be placed not only on educating on technology usage but also on privacy practices since it aims to improve people’s Internet skills and take informed control of their digital identities.

In the U.S., scholars have noted the role of libraries and librarians in safeguarding intellectual privacy. The Library Freedom Project, for example, has sought to ensure that the skills and knowledge required to ensure internet freedoms are available to all. The Project channelled one of the core values of the library profession i.e. intellectual freedom, literacy, equity of access to recorded knowledge and information, privacy and democracy. As a result, the Project successfully conducted workshops on internet privacy for the public and also openly objected to the Department of Homeland Security’s attempts to shut down the use of encryption technologies in libraries. The International Federation of Library Association adopted a Statement of Privacy in the Library Environment in 2015 that specified “when libraries and information services provide access to resources, services or technologies that may compromise users’ privacy, libraries should encourage users to be aware of the implications and provide guidance in data protection and privacy.” The above should be used as an indicative case study for setting up similar protocols in inclusive public institutions like Anganwadis, local libraries, skill development centres and non-government/non-profit organisations in India, where free education is disseminated. The workshops conducted must inculcate two critical aspects; firstly, enhancing the know-how of using public digital infrastructure and popular technologies (thereby de-alienating technology) and secondly, shifting the viewpoint of privacy as a right an individual has and not something that they own.

However, digital literacy should not be wholly relied on, since it shifts the responsibility of privacy protection to the individual, who may not either be aware or cannot be controlled. Data literacy also does not address the larger issue of data brokers, consumer profiling, surveillance etc. Resultantly, an obligation on companies to provide simplified privacy summaries, in addition to creating accessible, easy-to-use technical products and privacy tools,  should be necessitated. Most notable legislations address this problem by mandating notices and consent for collecting personal data of users, despite slow enforcement. However, the Digital Personal Data Protection Act 2023 in India aims to address DPD by not only mandating valid consent but also ensuring that privacy policies remain accessible in local languages, given the diversity of the population.

References

• https://idronline.org/article/inequality/indias-digital-divide-from-bad-to-worse/ 
• https://arxiv.org/pdf/2110.02669 
• https://arxiv.org/pdf/2201.07936#:~:text=The%20DPD%20index%20is%20a,(33%20years%20and%20over). 
• https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/ 
• https://eprints.lse.ac.uk/67203/1/Internet%20freedom%20for%20all%20Public%20libraries%20have%20to%20get%20serious%20about%20tackling%20the%20digital%20privacy%20divi.pdf 
• /https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=6265&context=law_lawreview 
• https://eprints.lse.ac.uk/67203/1/Internet%20freedom%20for%20all%20Public%20libraries%20have%20to%20get%20serious%20about%20tackling%20the%20digital%20privacy%20divi.pdf 
• https://bosniaca.nub.ba/index.php/bosniaca/article/view/488/pdf 
• https://www.hindustantimes.com/education/just-24-of-indian-households-have-internet-facility-to-access-e-education-unicef/story-a1g7DqjP6lJRSh6D6yLJjL.html 
• https://www.forbes.com/councils/forbestechcouncil/2021/05/05/the-pandemic-has-unmasked-the-digital-privacy-divide/ 
• https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• https://www.isc.meiji.ac.jp/~ethicj/Privacy%20protection%20in%20Japan.pdf 
• https://socialchangenyu.com/review/the-surveillance-gap-the-harms-of-extreme-privacy-and-data-marginalization/