#FactCheck: Old Thundercloud Video from Lviv city in Ukraine Ukraine (2021) Falsely Linked to Delhi NCR, Gurugram and Haryana

Executive Summary:

A viral social media claim suggested that India Post would discontinue all red post boxes across the country from 1 September 2025, attributing the move to the government’s Digital India initiative. However, fact-checking revealed this claim to be false. India Post’s official X (formerly Twitter) and Instagram handles clarified on 7 August 2025 that red letterboxes remain operational, calling them timeless symbols of connection and memories. No official notice or notification regarding their discontinuation exists on the Department of Posts’ website. This indicates the viral posts were misleading and aimed at creating confusion among the public.

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Claim:

A claim is circulating on social media stating that India Post will discontinue all red post boxes across the country effective 1 September 2025. According to the viral posts,[archived link] the move is being linked to the government’s push towards Digital India, suggesting that traditional post boxes have lost their relevance in the digital era.

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‍Fact Check:  

After conducting a reverse image analysis, we found that the official X handle of India Post, in a post dated 7 August 2025, clarified that the viral claim was incorrect and misleading. The post was shared with the caption:

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I’m still right here and always will be!"

India Post is evolving with the times, but some things will remain the same- always. We have carried love, news, and stories for generations... And guess what? Our red letterboxes are here to stay.

They are symbols of connection, memories, and moments that mattered. Then. Now. Always. 

Keep sending handwritten letters- we are here for you.

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This directly refutes the viral claim about the discontinuation of the red post box from 1 September 2025. A similar clarification was also posted on the official Instagram handle @indiapost_dop on the same date.

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Furthermore, after thoroughly reviewing the official website of the Department of Posts, Government of India, we found absolutely no trace, notice, or even the slightest mention of any plan to discontinue the iconic red post boxes. This complete absence of official communication strongly reinforces the fact that the viral claim is nothing more than a baseless and misleading rumour.

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Conclusion: 

The claim about the discontinuation of red post boxes from 1 September 2025 is false and misleading. India Post has officially confirmed that the iconic red letterboxes will continue to function as before and remain an integral part of India’s postal services.

• Claim: A viral claim suggests that India Post will remove all red letter boxes across the country beginning 1 September 2025.‍
• Claimed On: Social Media‍
• Fact Check: False and Misleading

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Introduction

The Senate bill introduced on 19 March 2024 in the United States would require online platforms to obtain consumer consent before using their data for Artificial Intelligence (AI) model training. If a company fails to obtain this consent, it would be considered a deceptive or unfair practice and result in enforcement action from the Federal Trade Commission (FTC) under the AI consumer opt-in, notification standards, and ethical norms for training (AI Consent) bill. The legislation aims to strengthen consumer protection and give Americans the power to determine how their data is used by online platforms. 

The proposed bill also seeks to create standards for disclosures, including requiring platforms to provide instructions to consumers on how they can affirm or rescind their consent. The option to grant or revoke consent should be made available at any time through an accessible and easily navigable mechanism, and the selection to withhold or reverse consent must be at least as prominent as the option to accept while taking the same number of steps or fewer as the option to accept.

The AI Consent bill directs the FTC to implement regulations to improve transparency by requiring companies to disclose when the data of individuals will be used to train AI and receive consumer opt-in to this use. 
The bill also commissions an FTC report on the technical feasibility of de-identifying data, given the rapid advancements in AI technologies, evaluating potential measures companies could take to effectively de-identify user data.

The definition of ‘Artificial Intelligence System’ under the proposed bill

ARTIFICIALINTELLIGENCE SYSTEM- The term artificial intelligence system“ means a machine-based system that—

1. Is capable of influencing the environment by producing an output, including predictions, recommendations or decisions, for a given set of objectives; and
2. 2. Uses machine or human-based data and inputs to

(i) Perceive real or virtual environments;

(ii) Abstract these perceptions into models through analysis in an automated manner (such as by using machine learning) or manually; and

(iii) Use model inference to formulate options for outcomes.

Importance of the proposed AI Consent Bill USA

1. Consumer Data Protection: The AI Consent bill primarily upholds the privacy rights of an individual. Consent is necessitated from the consumer before data is used for AI Training; the bill aims to empower individuals with unhinged autonomy over the use of personal information. The scope of the bill aligns with the greater objective of data protection laws globally, stressing the criticality of privacy rights and autonomy.

2. Prohibition Measures: The proposed bill intends to prohibit covered entities from exploiting the data of consumers for training purposes without their consent. This prohibition extends to the sale of data, transfer to third parties and usage. Such measures aim to prevent data misuse and exploitation of personal information. The bill aims to ensure companies are leveraged by consumer information for the development of AI without a transparent process of consent.

3. Transparent Consent Procedures: The bill calls for clear and conspicuous disclosures to be provided by the companies for the intended use of consumer data for AI training. The entities must provide a comprehensive explanation of data processing and its implications for consumers. The transparency fostered by the proposed bill allows consumers to make sound decisions about their data and its management, hence nurturing a sense of accountability and trust in data-driven practices.

4. Regulatory Compliance: The bill's guidelines call for strict requirements for procuring the consent of an individual. The entities must follow a prescribed mechanism for content solicitation, making the process streamlined and accessible for consumers. Moreover, the acquisition of content must be independent, i.e. without terms of service and other contractual obligations. These provisions underscore the importance of active and informed consent in data processing activities, reinforcing the principles of data protection and privacy.

5. Enforcement and Oversight: To enforce compliance with the provisions of the bill, robust mechanisms for oversight and enforcement are established. Violations of the prescribed regulations are treated as unfair or deceptive acts under its provisions. Empowering regulatory bodies like the FTC to ensure adherence to data privacy standards. By holding covered entities accountable for compliance, the bill fosters a culture of accountability and responsibility in data handling practices, thereby enhancing consumer trust and confidence in the digital ecosystem.

Importance of Data Anonymization

Data Anonymization is the process of concealing or removing personal or private information from the data set to safeguard the privacy of the individual associated with it. Anonymised data is a sort of information sanitisation in which data anonymisation techniques encrypt or delete personally identifying information from datasets to protect data privacy of the subject. This reduces the danger of unintentional exposure during information transfer across borders and allows for easier assessment and analytics after anonymisation. When personal information is compromised, the organisation suffers not just a security breach but also a breach of confidence from the client or consumer. Such assaults can result in a wide range of privacy infractions, including breach of contract, discrimination, and identity theft.

The AI consent bill asks the FTC to study data de-identification methods. Data anonymisation is critical to improving privacy protection since it reduces the danger of re-identification and unauthorised access to personal information. Regulatory bodies can increase privacy safeguards and reduce privacy risks connected with data processing operations by investigating and perhaps implementing anonymisation procedures.

The AI consent bill emphasises de-identification methods, as well as the DPDP Act 2023 in India, while not specifically talking about data de-identification, but it emphasises the data minimisation principles, which highlights the potential future focus on data anonymisation processes or techniques in India.

Conclusion

The proposed AI Consent bill in the US represents a significant step towards enhancing consumer privacy rights and data protection in the context of AI development. Through its stringent prohibitions, transparent consent procedures, regulatory compliance measures, and robust enforcement mechanisms, the bill strives to strike a balance between fostering innovation in AI technologies while safeguarding the privacy and autonomy of individuals.

References:

• https://fedscoop.com/consumer-data-consent-training-ai-models-senate-bill/#:~:text=%E2%80%9CThe%20AI%20CONSENT%20Act%20gives,Welch%20said%20in%20a%20statement
• https://www.dataguidance.com/news/usa-bill-ai-consent-act-introduced-house#:~:text=USA%3A%20Bill%20for%20the%20AI%20Consent%20Act%20introduced%20to%20House%20of%20Representatives,-ConsentPrivacy%20Law&text=On%20March%2019%2C%202024%2C%20US,the%20U.S.%20House%20of%20Representatives
• https://datenrecht.ch/en/usa-ai-consent-act-vorgeschlagen/
• https://www.lujan.senate.gov/newsroom/press-releases/lujan-welch-introduce-billto-require-online-platforms-receive-consumers-consent-before-using-their-personal-data-to-train-ai-models/

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As e-commerce companies expand their base and sell a wide range of products on their platforms, attackers continue to look for newer avenues to exploit and potential loopholes to perpetuate scams. A recent method used by scammers is the brushing scam, which targets online shoppers to drive sales. As per reports, it is already being conducted on popular and trusted e-commerce websites such as Amazon and Alibaba Express, and online shoppers must exercise caution with regard to the packages they receive.

The Brushing Scam

Deriving its name from China’s e-commerce practice, this scam includes sellers creating and sending fake orders to unsuspecting individuals, posing to be from e-commerce websites in order to ‘brush up’ the sales figures of their product. The products received are usually low quality and contain items such as low-cost jewellery, seeds, and random gadgets, among other things. The aim is to manipulate reviews for a particular product and make it seem popular so other buyers online are encouraged to purchase the items marketed. Most online shoppers today check reviews before making a purchase, and popular items and seemingly-trustworthy reviews can go a long way towards influencing customer behaviour. Since many platforms do include labels to authenticate reviews tied to genuine purchases to counter fake reviews, scammers have evolved a step further to develop an MO for fake reviews that holds up against basic levels of scrutiny. Some of the packages received under the brushing scam also have QR codes which once scanned lead the receiver to malicious websites.

CyberPeace Insights

Mysterious deliveries that have no information but your name and address may seem tempting to many, as receivers might assume that it could be a marketing gig and free products to try for the sake of promoting a product. The credibility of such deliveries increases as they are packaged to show that these are delivered through trusted online shopping and e-commerce sites. However, even though receiving products for free might seem harmless, it is advised that unknown items be dealt with carefully, more so when addressed to an individual with personal details. Receiving an order itself is an indication that personal information such as one’s name and address has been compromised, and it is likely that the sellers are involved in procuring personal information through a third party, often using illegal methods.

Registering complaints to the concerned e-commerce websites is encouraged, as the frequency of cases raises questions and encourages platforms to take action to ensure a secure buying and delivery experience from their end. An awareness of such scams being carried out for their customers could encourage caution on the part of these platforms and prove to be helpful in addressing the issue on multiple levels. On the part of the receivers, they can change the passwords of their e-commerce accounts and use a 2FA (2-factor authentication) for better security. They should also exercise caution while receiving such parcels, and avoid scanning QR codes on suspicious items.

References

1. https://www.livemint.com/technology/tech-news/brushing-scam-explained-from-fake-orders-to-reviews-how-fraudsters-are-manipulating-online-shopping-platforms-11735824384866.html
2. https://www.indiatvnews.com/technology/news/beware-of-amazon-scams-how-fraudsters-use-fake-reviews-to-sell-counterfeit-products-2025-01-02-969115
3. https://www.indiatoday.in/technology/news/story/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know-2659172-2025-01-03
4. https://www.msn.com/en-in/money/news/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know/ar-AA1wTvon 

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