#FactCheck-A manipulated image showing Indian cricketer Virat Kohli allegedly watching Rahul Gandhi's media briefing on his mobile phone has been widely shared online.

Introduction

Over-the-Top (OTT) streaming platforms have become a significant part of Indian entertainment consumption, offering users the ability to watch films, web series, and short-format videos directly online. These platforms operate on a subscription-based model, allowing for creative freedom, but they also lack clear accountability. On certain platforms, some content has been criticised for focusing on sensational or sexually explicit themes, particularly targeting young viewers seeking risqué entertainment. Such applications lack strong age verification mechanisms and offer ‘user access’ with minimal restrictions, which raises serious concerns about exposure to obscene content. This has triggered serious concerns among regulators, civil society organisations, advocacy and parental groups about the accessibility of such material and its potential influence, especially on minors.

Blocking order issued by the Ministry of Broadcasting and Information (MIB)

On 23rd July 2025, the Government of India, invoking powers under the Information Technology Act, 2000, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, has issued a ‘blocking order’ against 25 OTT platforms. A total of 26 websites and 14 mobile applications of the said OTT platforms were on the list, including several prominent OTT platforms for alleged distribution of obscene, vulgar and pornographic content in some cases.  This regulatory action follows previous statutory advice and repeated warnings to the platforms in question, some of which continued to operate through new domains and disobeyed Indian laws and regulations. 

This action was taken by the Ministry of Broadcasting and Information (MIB) in consultation with Ministry of Home Affairs, Ministry of Women and Child Development, Ministry of Electronics and Information Technology, Department of Legal Affairs, industry bodies and experts in the field of women rights and child rights.

The list of OTT Platforms covered under the said ‘Blocking Order’

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The list includes - Big Shots App, Desiflix, Boomex, NeonX VIP, Navarasa Lite, Gulab App, Kangan App, Bull App, ShowHit, Jalva App, Wow Entertainment, Look Entertainment, Hitprime, Fugi, Feneo, ShowX, Sol Talkies, Adda TV, ALTT, HotX VIP, Hulchul App, MoodX, Triflicks, Ullu, and Mojflix. 

The government has explicitly directed Internet Service Providers (ISP’s) to disable or remove public access to these websites within India.

Recent Judicial and Centre’s Interventions

• To refresh the memory, last year in March 2024, the Ministry of I&B blocked 18 OTT Platforms for Obscene and Vulgar Content. 
• In April 2025, the Apex Court of India heard a petition on the prohibition of streaming of sexually explicit content on over-the-top (OTT) and social media platforms. In response to the petition, the Apex court stated, ‘It's not our domain, the centre has to take action and highlighted the need for executive action in the matter. The apex court has also issued notice to the Centre, OTT platforms, as well as social media platforms in response to a petition seeking a ban on sexually explicit content. (Uday Mahurkar & Ors. v. Union of India & Ors. [WP(C) 313/2025])
• The following recent blocking order dated 23rd July 2025 by the Ministry of I&B is a welcome and commendable step that reflects the government’s firm stance against illicit content on OTT platforms. Kangana Ranaut, Actress and politician, while speaking to a news agency, has appreciated the government's move to ban OTT platforms such as Ullu, ALTT, and Desiflix for showing soft porn content.

Conclusion

The centre’s intervention sends a clear message that OTT platforms cannot remain exempt from accountability. The move is a response to the growing concern of harms caused by unregulated digital content and non-compliances by the platforms, particularly in relation to illicit material, and broader violations of decency laws in India. However, the enforcement must now go beyond issuing orders and require a robust measurable compliance framework for OTT platforms. 

In today’s fast-paced era, when subscription-based content platforms place vast libraries at users' fingertips, the government's action is necessary and proportionate, marking a decisive step toward safer digital and healthy regulated environments.

References

• https://www.newsonair.gov.in/govt-bans-25-ott-websites-apps-over-vulgar-and-pornographic-content/
• https://timesofindia.indiatimes.com/technology/tech-news/big-shots-ullu-altt-desiflix-mojflix-and-20-other-ott-apps-banned-what-governments-ban-order-says/articleshow/122918803.cms
• https://www.ndtv.com/india-news/centre-bans-ott-platforms-ullu-altt-desiflix-for-obscene-content-8947100
• https://foxmandal.in/News/sc-takes-note-of-obscenity-plea-issues-notice-to-ott-platforms/
• https://www.morungexpress.com/kangana-ranaut-calls-banning-ott-platforms-for-soft-porn-content-a-much-appreciated-move
• https://www.livemint.com/news/india/do-something-supreme-court-to-centre-ott-platforms-on-obscene-content-pil-netflix-amazon-prime-ullu-altt-x-facebook-11745823594972.html

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Introduction

As our experiments with Generative Artificial Intelligence (AI) continue, companies and individuals look for new ways to incorporate and capitalise on it. This also includes big tech companies betting on their potential through investments. This process also sheds light on how such innovations are being carried out, used, and affect other stakeholders. Google’s AI overview feature has raised concerns from various website publishers and regulators. Recently, Chegg, a US-based tech education company that provides online resources for high school and college students, has filed a lawsuit against Google alleging abuse of monopoly over the searching mechanism.

Legal Background

Google’s AI Overview/Search Generative Experience (SGE) is a feature that incorporates AI into its standard search tool and helps summarise search results. This is then presented at the top, over the other published websites, when one looks for the search result. Although the sources of the information present are linked, they are half-covered, and it is ambiguous to tell which claims made by the AI come from which link. This creates an additional step for the searcher as, to find out the latter, their user interface requires the searcher to click on a drop-down box. Individual publishers and companies like Chegg have argued that such summaries deter their potential traffic and lead to losses as they continue to bid higher for advertisement services that Google offers, only to have their target audience discouraged from visiting their websites. What is unique about the lawsuit that has been filed by Chegg, is that it is based on anti-trust law rather than copyright law, which it has dealt with previously. In August 2024, a US Federal Judge had ruled that Google had an illegal monopoly over internet search and search text advertising markets, and by November, the US Department of Justice (DOJ) filed its proposed remedy. Some of them were giving advertisers and publishers more control of their data flowing through Google’s products, opening Google’s search index to the rest of the market, and imposing public oversight over Google’s AI investments. Currently, the DOJ has emphasised its stand on dismantling the search monopoly through structural separations, i.e., divesting Google of Chrome. The company is slated to defend itself before the DC District Court Judge Amit Mehta starting April 20, 2025.

CyberPeace Insights

As per a report by Statista (Global market share of leading search engines 2015-2025), Google, as the market leader, held a search traffic share of around 89.62 per cent. It is also stated that its advertising services account for the majority of its revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The inclusion of the AI feature is undoubtedly changing how we search for things online. Benefits for users include an immediate, convenient scan of general information pertaining to the looked-up subject, but it may also raise concerns on the part of the website publishers and their loss of ad revenue owing to fewer impressions/clicks. Even though links (sources) are mentioned, they are usually buried. Such a searching mechanism questions the incentive on both ends- the user to explore various viewpoints, as people are now satisfied with the first few results that pop up, and the incentive for a creator/publisher to create new content as well as generate an income out of it. There might be a shift to more passive consumption rather than an active one, where one looks up/or is genuinely searching for information.

Conclusion

AI might make life more convenient, but in this case, it might also take away from small businesses, their finances, and the results of their hard work. It is also necessary for regulators, publishers, and users to continue asking such critical questions to keep the accountability of big tech giants in check, whilst not compromising their creations and publications.

References

• https://www.washingtonpost.com/technology/2024/05/13/google-ai-search-io-sge/
• https://www.theverge.com/news/619051/chegg-google-ai-overviews-monopoly
• https://economictimes.indiatimes.com/tech/technology/google-leans-further-into-ai-generated-overviews-for-its-search-engine/articleshow/118742139.cms?from=mdr
• https://www.nytimes.com/2024/12/03/technology/google-search-antitrust-judge.html
• https://www.odinhalvorson.com/monopoly-and-misuse-googles-strategic-ai-narrative/
• https://cio.economictimes.indiatimes.com/news/artificial-intelligence/google-leans-further-into-ai-generated-overviews-for-its-search-engine/118748621
• https://www.techpolicy.press/the-elephant-in-the-room-in-the-google-search-case-generative-ai/
• https://www.karooya.com/blog/proposed-remedies-break-googles-monopoly-antitrust/
• https://getellipsis.com/blog/googles-monopoly-and-the-hidden-brake-on-ai-innovation/
• https://www.statista.com/statistics/266249/advertising-revenue-of-google/#:~:text=Google:%20annual%20advertising%20revenue%202001,local%20products%20are%20more%20preferred.
• https://www.statista.com/statistics/1381664/worldwide-all-devices-market-share-of-search-engines/
• https://www.techpolicy.press/doj-sets-record-straight-of-whats-needed-to-dismantle-googles-search-monopoly/

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Executive Summary:

Social media is buzzing with a link  that claims to offer an iPhone 15 as a gift from LuLu Hype­rmarket, presente­d as part of Holi celebrations. This article e­xamines the deceptive tactics behind this fraudulent offe­r and provides guidance on recognizing and avoiding such scams.

False Claim:

The link be­ing shared is misleading and falsely claims that LuLu Hype­rmarket is giving away free iPhone­ 15 phones. This is taking advantage of the Holi fe­stival to trick unsuspecting people. Whe­n users click on the link, they are­ redirected multiple­ times and end up on a page with LuLu Hype­rmarket's photo and some simple que­stions. Fake comments are also use­d to make the offer se­em genuine, but it is all a de­ception.

The Deceptive Scheme:

The plan uses psychological tricks by linking the offe­r to a famous brand and a popular celebration. The landing page's simplicity and phoney comments try to make users trust it and fe­el like they ne­ed to act fast, so they'll join the scam.

The Fraudulent Campaign Analysed:

The­ scammers are using psychological tactics to manipulate pe­ople. They're e­xploiting the trust people have­ in LuLu Hypermarket and the e­xcitement around the ne­w iPhone 15 during the Holi festival. The­ fake questionnaire se­rves no real purpose, but it's a way to e­ngage users and make the­ scam seem legitimate­. Testimonials claiming people have­ successfully receive­d the iPhone 15 are also fake­, designed to create­ a false sense of cre­dibility. Users are prompted to se­lect a "gift box," which adds an interactive e­lement to draw them in furthe­r. When a user sele­cts a box, they're falsely congratulate­d on winning the iPhone 15, giving them a se­nse of accomplishment. Finally, users are­ urged to share the link via WhatsApp to "claim" the­ gift, spreading the scam to more pote­ntial victims.

What do we Analyse? :

• We analyse the deceptive tactics employed by the scam, including psychological manipulation, false engagement techniques, and fake testimonials, all aimed at convincing users of the offer's legitimacy.

Link : (https://sophisticate­ddistort[.]top/nTiwpTTTT526?llue1696559991144)

• It is important to note that at this particular point, there has not been any official declaration or a proper confirmation of an offer made by Lulu Hypermarket So, people must be very careful when encountering such messages because they are often employed as lures in phishing attacks or misinformation campaigns. Before engaging or transmitting such claims, it is always advisable to authenticate the information from trustworthy sources in order to protect oneself online and prevent the spread of wrongful information
• The campaign is hosted on a third party domain instead of any official Website of LuLu Hypermarket, this raised suspicion. Also the domain was registered last year.
• The intercepted request revealed a connection to a China-linked analytical service, Baidu in the backend.

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• Domain Name: sophisticateddistort.top
• Registry Domain ID: D20230629G10001G_04181852-top
• Registrar WHOIS Server: whois.west263.com
• Registrar URL: www.west263.com
• Updated Date: 2023-07-01T02:55:34Z
• Creation Date: 2023-06-29T06:05:00Z
• Registry Expiry Date: 2024-06-29T06:05:00Z
• Registrar: Chengdu west dimension digital
• Registrant State/Province: Shan Xi
• Registrant Country: CN (China)
• Name Server: curt.ns.cloudflare.com
• Name Server: harlee.ns.cloudflare.com

Note: Cybercriminal used Cloudflare technology to mask the actual IP address of the fraudulent website.

CyberPeace Advisory:

• Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
• Falling prey to such scams could compromise your entire system, potentially granting unauthorised access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
• Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
• Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
• For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.

Conclusion:

During the festive season, as we engage in merrymaking and online activities, we should be mindful of fraudster's exploitation strategies. Another instance is the illegitimate Lulu Hypermarket offer of the upcoming iPhone 15. With the knowledge and carefulness, we can report any suspicious actions to avoid being victims of fraud in this way. Keep in mind the fact that legitimate offers are usually issued by trustworthy sources while if, the offer looks too good to be true, then it is rather a scam.

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