#FactCheck - "Deepfake Video Falsely Claims of Elon Musk conducting give away for Cryptocurrency”

Recently, Apple has pushed away the Advanced Data Protection feature for its customers in the UK. This was done due to a request by the UK’s Home Office, which demanded access to encrypted data stored in its cloud service, empowered by the Investigatory Powers Act (IPA). The Act compels firms to provide information to law enforcement. This move and its subsequent result, however, have raised concerns—bringing out different perspectives regarding the balance between privacy and security, along with the involvement of higher authorities and tech firms.

What is Advanced Data Protection?

Advanced Data Protection is an opt-in feature and doesn’t necessarily require activation. It is Apple’s strongest data tool, which provides end-to-end encryption for the data that the user chooses to protect. This is different from the standard (default) encrypted data services that Apple provides for photos, back-ups, and notes, among other things. The flip side of having such a strong security feature from a user perspective is that if the Apple account holder were to lose access to the account, they would lose their data as well since there are no recovery paths.

Doing away with the feature altogether, the sign-ups have been currently halted, and the company is working on removing existing user access at a later date (which is yet to be confirmed). For the UK users who hadn’t availed of this feature, there would be no change. However, for the ones who are currently trying to avail it are met with a notification on the Advanced Data Protection settings page that states that the feature cannot be enabled anymore. Consequently, there is no clarity whether the data stored by the UK users who availed the former facility would now cease to exist as even Apple doesn’t have access to it.  It is important to note that withdrawing the feature does not ensure compliance with the Investigative Powers Act (IPA) as it is applicable to tech firms worldwide that have a UK market. Similar requests to access data have been previously shut down by Apple in the US. 

Apple’s Stand on Encryption and Government Requests

The Tech giant has resisted court orders, rejecting requests to write software that would allow officials to access and enable identification of iPhones operated by gunmen (made in 2016 and 2020). It is said that the supposed reasons for such a demand by the UK Home Office have been made owing to the elusive role of end-to-end encryption in hiding criminal activities such as child sexual abuse and terrorism, hampering the efforts of security officials in catching them. Over the years, Apple has emphasised time and again its reluctance to create a backdoor to its encrypted data, stating the consequences of it being more vulnerable to attackers once a pathway is created. The Salt Typhoon attack on the US Telecommunication system is a recent example that has alerted officials, who now encourage the use of end-to-end encryption. Barring this, such requests could set a dangerous precedent for how tech firms and governments operate together. This comes against the backdrop of the Paris AI Action Summit, where US Vice President J.D. Vance raised concerns regarding regulation. As per reports, Apple has now filed a legal complaint against the Investigatory Powers Tribunal, the UK’s judicial body that handles complaints with respect to surveillance power usage by public authorities. 

The Broader Debate on Privacy vs. Security

This standoff raises critical questions about how tech firms and governments should collaborate without compromising fundamental rights. Striking the right balance between privacy and regulation is imperative, ensuring security concerns are addressed without dismantling individual data protection. The outcome of Apple’s legal challenge against the IPA may set a significant precedent for how encryption policies evolve in the future.

References

• https://www.bbc.com/news/articles/c20g288yldko 
• https://www.bbc.com/news/articles/cgj54eq4vejo
• https://www.bbc.com/news/articles/cn524lx9445o
• https://www.yahoo.com/tech/apple-advanced-data-protection-why-184822119.html
• https://indianexpress.com/article/technology/tech-news-technology/apple-advanced-data-protection-removal-uk-9851486/
• https://www.techtarget.com/searchsecurity/news/366619638/Apple-pulls-Advanced-Data-Protection-in-UK-sparking-concerns
• https://www.computerweekly.com/news/366619614/Apple-withdraws-encrypted-iCloud-storage-from-UK-after-government-demands-back-door-access?_gl=1*1p1xpm0*_ga*NTE3NDk1NzQxLjE3MzEzMDA2NTc.*_ga_TQKE4GS5P9*MTc0MDc0MTA4Mi4zMS4xLjE3NDA3NDEwODMuMC4wLjA. 
• https://www.theguardian.com/technology/2025/feb/21/apple-removes-advanced-data-protection-tool-uk-government 
• https://proton.me/blog/protect-data-apple-adp-uk#:~:text=Proton-,Apple%20revoked%20advanced%20data%20protection%20
• https://www.theregister.com/2025/03/05/apple_reportedly_ipt_complaint/ 
• https://www.computerweekly.com/news/366616972/Government-agencies-urged-to-use-encrypted-messaging-after-Chinese-Salt-Typhoon-hack

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Introduction

Given the era of digital trust and technological innovation, the age of artificial intelligence has provided a new dimension to how people communicate and how they create and consume content. However, like all borrowed powers, the misuse of AI can lead to terrible consequences. One recent dark example was a cybercrime in Brazil: a sophisticated online scam using deepfake technology to impersonate celebrities of global stature, including supermodel Gisele Bündchen, in misleading Instagram ads. Luring in millions of reais in revenue, this crime clearly brings forth the concern of AI-generative content having rightfully set on the side of criminals. 

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Scam in Motion

Lately, the federal police of Brazil have stated that this scheme has been in circulation since 2024, when the ads were already being touted as apparently very genuine, using AI-generated video and images. The ads showed Gisele Bündchen and other celebrities endorsing skincare products, promotional giveaways, or time-limited discounts. The victims were tricked into making petty payments, mostly under 100 reais (about $19) for these fake products or were lured into paying "shipping costs" for prizes that never actually arrived.

The criminals leveraged their approach by scaling it up and focusing on minor losses accumulated from every victim, thus christening it "statistical immunity" by investigators. Victims being pocketed only a couple of dollars made most of them stay on their heels in terms of filing a complaint, thereby allowing these crooks extra limbs to shove on. Over time, authorities estimated that the group had gathered over 20 million reais ($3.9 million) in this elaborate con.

The scam was detected when a victim came forth with the information that an Instagram advertisement portraying a deepfake video of Gisele Bündchen was indeed false. With Anna looking to be Gisele and on the recommendation of a skincare company, the deepfake video was the most well-produced fake video. On going further into the matter, it became apparent that the investigations uncovered a whole network of deceptive social media pages, payment gateways, and laundering channels spread over five states in Brazil.

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The Role of AI and Deepfakes in Modern Fraud

It is one of the first few large-scale cases in Brazil where AI-generated deepfakes have been used to perpetrate financial fraud. Deepfake technology, aided by machine learning algorithms, can realistically mimic human appearance and speech and has become increasingly accessible and sophisticated. Whereas before a level of expertise and computer resources were needed, one now only requires an online tool or app. 

With criminals gaining a psychological advantage through deepfakes, the audiences would be more willing to accept the ad as being genuine as they saw a familiar and trusted face, a celebrity known for integrity and success. The human brain is wired to trust certain visual cues, making deepfakes an exploitation of this cognitive bias. Unlike phishing emails brimming with spelling and grammatical errors, deepfake videos are immersive, emotional, and visually convincing. 

This is the growing terrain: AI-enabled misinformation. From financial scams to political propaganda, manipulated media is killing trust in the digital ecosystem.

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Legalities and Platform Accountability

The Brazilian government had taken a proactive stance on the issue. In June 2025, the country's Supreme Court held that social media platforms could be held liable for failure to expeditiously remove criminal content, even in the absence of a formal order from a court. The icing on the cake is that that judgment would go a long way in architecting platform accountability in Brazil and potentially worldwide as jurisdictions adopt processes to deal with AI-generated fraud.

Meta, the parent company of Instagram, had said its policies forbid "ads that deceptively use public figures to scam people." Meta claims to use advanced detection mechanisms, trained review teams, and user tools to report violations. The persistence of such scams shows that the enforcement mechanisms still lag the pace and scale of AI-based deception.

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Why These Scams Succeed

There are many reasons for the success of these AI-powered scams.

1. Trust Due to Familiarity: Human beings tend to believe anything put forth by a known individual.
2. Micro-Fraud: Keeping the money laundered from victims small prevents any increase in the number of complaints about these crimes.
3. Speed To Create Content: New ads are being generated by criminals faster than ads can be checked for and removed by platforms via AI tools.
4. Cross-Platform Propagation: A deepfake ad is then reshared onto various other social networking platforms once it starts gaining some traction, thereby worsening the problem.
5. Absence of Public Awareness: Most users still cannot discern manipulated media, especially when high-quality deepfakes come into play.

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Wider Implications on Cybersecurity and Society

The Brazilian case is but a microcosm of a much bigger problem. With deepfake technology evolving, AI-generated deception threatens not only individuals but also institutions, markets, and democratic systems. From investment scams and fake charters to synthetic IDs for corporate fraud, the possibilities for abuse are endless.

Moreover, with generative AIs being adopted by cybercriminals, law enforcement faces obstructions to properly attributing, validating evidence, and conducting digital forensics. Determining what is actual and what is manipulated has now given rise to the need for a forensic AI model that has triggered the deployment of the opposite on the other side, the attacker, thus initiating a rising tech arms race between the two parties.

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Protecting Citizens from AI-Powered Scams

Public awareness has remained the best defence for people in such scams. Gisele Bündchen's squad encouraged members of the public to verify any advertisement through official brand or celebrity channels before engaging with said advertisements. Consumers need to be wary of offers that appear "too good to be true" and double-check the URL for authenticity before sharing any kind of personal information

Individually though, just a few acts go so far in lessening some of the risk factors:

• Verify an advertisement's origin before clicking or sharing it
• Never share any monetary or sensitive personal information through an unverifiable link
• Enable two-factor authentication on all your social accounts
• Periodically check transaction history for any unusual activity
• Report any deepfake or fraudulent advertisement immediately to the platform or cybercrime authorities

Collaboration will be the way ahead for governments and technology companies. Investing in AI-based detection systems, cooperating on international law enforcement, and building capacity for digital literacy programs will enable us to stem this rising tide of synthetic media scams.

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Conclusion

The deepfake case in Brazil with Gisele Bündchen acts as a clarion for citizens and legislators alike. This shows the evolution of cybercrime that profited off the very AI technologies that were once hailed for innovation and creativity. In this new digital frontier that society is now embracing, authenticity stands closer to manipulation, disappearing faster with each dawn.

While keeping public safety will certainly still require great cybersecurity measures in this new environment, it will demand equal contributions on vigilance, awareness, and ethical responsibility. Deepfakes are not only a technology problem but a societal one-crossing into global cooperation, media literacy, and accountability at every level throughout the entire digital ecosystem.

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Introduction

The US national cybersecurity strategy was released at the beginning of March this year. The aim of the cybersecurity strategy is to build a more defensive and resilient digital mechanism through general investments in the cybersecurity infrastructure. It is important to invest in a resilient future, And the increasing digital diplomacy and private-sector partnerships, regulation of crucial industries, and holding software companies accountable if their products enable hackers in.

What is the cybersecurity strategy  

The US National cybersecurity strategy is the plan which organisations pursue to fight against cyberattacks and cyber threats, and also they plan a risk assessment plan for the future in a resilient way. Through the cybersecurity strategy, there will be appropriate defences against cyber threats.

US National Cybersecurity Strategy-

the national cybersecurity strategy mainly depends on five pillars-

1. Critical infrastructure- The national cybersecurity strategy intends to defend important infrastructure from cyberattacks, for example, hospitals and clean energy installations. This pillar mainly focuses on the security and resilience of critical systems and services that are critical.
2. Disrupt & Threat Assessment- This strategy pillar seeks to address and eliminate cyber attackers who endanger national security and public safety.
3. Shape the market forces in resilient and security has driven-
4. Invest in resilient future approaches.
5. Forging international partnerships to pursue shared goals.

Need for a National cybersecurity strategy in India –

India is becoming more reliant on technology for day-to-day purposes, communication and banking aspects. And as per the computer emergency response team (CERT-In), in 2022, ransomware attacks increased by 50% in India. Cybercrimes against individuals are also rapidly on the rise. To build a safe cyberspace, India also required a national cybersecurity strategy in the country to develop trust and confidence in IT systems.

Learnings for India-

India has a cybersecurity strategy just now but India can also implement its cybersecurity strategy as the US just released. For the threats assessments and for more resilient future outcomes, there is a need to eliminate cybercrimes and cyber threats in India.

Shortcomings of the US National Cybersecurity Strategy-

• The implementation of the United States National Cybersecurity Strategy has Some problems and things that could be improved in it. Here are some as follows:

• Significant difficulties: The cybersecurity strategy proved to be difficult for government entities. The provided guidelines do not fulfil the complexity and growing cyber threats.
• Insufficient to resolve desirable points: the implementation is not able to resolve some, of the aspects of national cybersecurity strategies, for example, the defined goals and resource allocation, which have been determined to be addressed by the national cybersecurity strategy and implementation plan.
• Lack of Specifying the Objectives: the guidelines shall track the cybersecurity progress, and the implementation shall define the specific objectives.
• Implementation Alone is insufficient: cyber-attacks and cybercrimes are increasing daily, and to meet this danger, the US cybersecurity strategy shall not depend on the implementation. However, the legislation will help to involve public-private collaboration, and technological advancement is required.
• The strategy calls for critical infrastructure owners and software companies to meet minimum security standards and be held liable for flaws in their products, but the implementation and enforcement of these standards and liability measures must be clearly defined.

Conclusion

There is a legitimate need for a national cybersecurity strategy to fight against the future consequences of the cyber pandemic. To plan proper strategies and defences. It is crucial to avail techniques under the cybersecurity strategy. And India is increasingly depending on technology, and cybercrimes are also increasing among individuals. Healthcare sectors and as well on educational sectors, so to resolve these complexities, there is a need for proper implementations.