#FactCheck -AI-Generated Image Falsely Linked to Kotdwar Shop Controversy
Executive Summary
A dispute had recently emerged in Kotdwar, Uttarakhand, over the name of a shop. During the controversy, a local youth, Deepak Kumar, came forward in support of the shopkeeper. The incident subsequently became a subject of discussion on social media, with users expressing varied reactions. Meanwhile, a photo began circulating on social media showing a burqa-clad woman presenting a bouquet to Deepak Kumar. The image is being shared with the claim that All India Majlis-e-Ittehadul Muslimeen (AIMIM)’s women’s president, Rubina, welcomed “Mohammad Deepak Kumar” by presenting him with a bouquet. However, research conducted by the CyberPeace found the viral claim to be false. The research revealed that users are sharing an AI-generated image with a misleading claim.
Claim:
On social media platform Instagram, a user shared the viral image claiming that AIMIM’s women’s president Rubina welcomed “Mohammad Deepak Kumar” by presenting him with a bouquet. The link to the post, its archived version, and a screenshot are provided below.

Fact Check:
Upon closely examining the viral image, certain inconsistencies raised suspicion that it could be AI-generated. To verify its authenticity, the image was analysed using the AI detection tool Hive Moderation, which indicated a 96 percent probability that the image was AI-generated.

In the next stage of the research , the image was also analysed using another AI detection tool, Wasit AI, which likewise identified the image as AI-generated.

Conclusion
The research establishes that users are circulating an AI-generated image with a misleading claim linking it to the Kotdwar controversy.
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Introduction
Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.
The Know-How
The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.
The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,
Changes Expected
The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.
Conclusion
The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.

Executive Summary
A video of Foreign Secretary Vikram Misri speaking to a reporter is being circulated on social media with the claim that he said the Indian government was forced to publicly acknowledge the soldiers killed during Operation Sindoor due to political pressure from the families of the deceased. Research conducted by the CyberPeace Research Wing found that the viral video had been manipulated using artificial intelligence (AI). Vikram Misri's voice was artificially cloned, meaning the audio heard in the clip is not genuine but has been generated and altered using AI technology.
Claim
The video was shared on X (formerly Twitter) with the following caption: "Breaking. Explosive revelations from Vikram Misri. Indian Government was forced to admit the fallen soldiers in Operation Sindoor due to political pressure from the families of victims. Previous CDS was made to resign because of the same reason."
https://x.com/InsiderWB/status/2071642756125008031

Fact Check
We conducted a reverse image search using Google Lens, which led us to a video uploaded on The Tribune's verified YouTube channel that matched the viral clip. In the original video, Vikram Misri clarified that the Government of India neither officially participated in, supported, nor was involved in any event related to India-Pakistan dialogue. He further stated that the government had taken no cognisance of such private events and that the retired dignitaries and diplomats present were expressing their personal views, not speaking on behalf of the Government of India.
https://www.youtube.com/watch?v=wCrv0Vcgp28

Since we found no evidence that Vikram Misri had ever made the statements attributed to him in the viral clip, we analysed the video using Hive Moderation's AI-generated content detection tool. The analysis indicated that the viral video is 96 per cent AI-generated.

To further verify the claim, we analysed the audio using Hiya Audio Intelligence. The tool concluded that the voice in the viral video appears to have been generated or modified using artificial intelligence.

Conclusion
The viral video is misleading. Our research found that the video of Foreign Secretary Vikram Misri had been manipulated using artificial intelligence. He never made any statement claiming that the Indian government disclosed the names of soldiers killed during Operation Sindoor due to pressure from their families. Therefore, the viral claim is false.

Introduction
The Online Lottery Scam involves a scammer reaching out through email, phone or SMS to inform you that you have won a significant amount of money in a lottery, instructing you to contact an agent at a specific phone number or email address that actually belongs to the fraudster. Once the agent is reached out to, the recipient will need to cover processing charges in order to claim the lottery reward. Upfront Paying is required in order to receive your reward. However, actual rewards come at no cost. Additionally, such defective 'offers’ often contain phishing attacks, tricking users into clicking on malicious links.
Modus Operandi
The common lottery fraud starts with a message stating that the receiver has won a large lottery prize. These messages are frequently crafted to imitate official correspondence from reputable institutions, sweepstakes, or foreign administrations. The scammers request the receiver to give personal information like name, address, and banking details, or to make a payment for taxes, processing fees, or legal procedures. After the victim sends the money or discloses their personal details, the scammers may vanish or persist in requesting more payments for different reasons.
Tactics and Psychological Manipulation
These fraudulent techniques mostly rely on psychological manipulation to work. Fraudsters by persuading the victims create the fake sense of emergency that they must act quickly in order to get the lottery prize. Additionally, they prey on people's hopes for a better life by convincing them that this unanticipated gain has the power to change their destiny. Many people fall prey to the scam because they are driven by the desire to get wealthy and fail to recognize the warning indications. Additionally, fraudsters frequently use convincing language and fictitious documentation that appears authentic, hence users need to be extra cautious and recognise the early signs of such online fraudulent activities.
Festive Season and Uptick in Deceptive Online Scams
As the festive season begins, there is a surge in deceptive online scams that aim at targeting innocent internet users. A few examples of such scams include, free Navratri garba passes, quiz participation opportunities, coupons offering freebies, fake offers of cheap jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals. Most of these scams are targeted to lure the victims for financial gain.
In 2023, CyberPeace released a research report on the Navratri festivities scam where we highlighted the ‘Tanishq iPhone 15 Gift’ scam which involved fraudsters posing as Tanishq, a well-known jewellery brand, and offering fake iPhone 15 as Navratri gifts. Victims were lured into clicking on malicious links. CyberPeace issued a detailed advisory within the report, highlighting that the public must exercise vigilance, scrutinise the legitimacy of such offers, and take precautionary measures to shield themselves from falling prey to such deceptive cyber schemes.
Preventive Measures for Lottery Scams
To avoid lottery scams ,users should avoid responding to messages or calls about fake lottery wins, verify the source of the lottery, maintain confidentiality by not sharing sensitive personal details, approach unexpected windfalls with scepticism, avoid upfront payment requests, and recognize manipulative tactics by scammers. Ignoring messages or calls about fake lottery wins is a smart move. Verifying the source and asking probing questions is also crucial. Users are also advisednot to click on such unsolicited links of lottery prizes received in emails or messages as such links can be phishing attempts. These best practices can help protect the victims against scammers who pressurise victims to act quickly that led them to fall prey to such scams.
Must-Know Tips to Prevent Lottery Scams
● It is advised to steer clear of any communication that offers lotteries or giveaways, as these are often perceived as too good to be true.
● It is advised to refrain from transferring money to individuals/entities who are unknown without verifying their identity and credibility.
● If you have already given the fraudsters your bank account details, it is crucial to alert your bank immediately.
● Report any such incidents on the National Cyber Crime Reporting Portal at cybercrime.gov.in or Cyber Crime Helpline Number 1930.