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Introduction

Bumble’s launch of its ‘Opening Move’ feature has sparked a new narrative on safety and privacy within the digital dating sphere and has garnered mixed reactions from users. It was launched against the backdrop of women stating that the ‘message first’ policy of Bumble was proving to be tedious. Addressing the large-scale review, Bumble launched its ‘Opening Move’ feature, whereby users can either craft or select from pre-set questions which potential matches may choose to answer to start the conversation at first glance. These questions are a segue into meaningful and insightful conversation from the get-go and overstep the traditional effort to start engaging chats between matched users. This feature is an optional feature that users may enable and as such does not prevent a user from exercising the autonomy previously in place.

Innovative Approach to Conversation Starters

Many users consider this feature as innovative; not only does it act as a catalyst for fluid conversation but also cultivates insightful dialogue, fostering meaningful interactions that are devoid of the constraint of superficial small talk. The ‘Opening Moves’ feature may also be aligned with unique scientific research indicating that individuals form their initial attractions within 3-seconds of intimate interaction, thereby proving to be a catalyst to the decision-making process of an individual in the attraction time frame. 

Organizational Benefits and Data Insights

From an organisational standpoint, the feature is a unique solution towards localisation challenges faced by apps; the option of writing a personalised ‘Opening Move’ implies setting prompts that are culturally relevant and appropriate in a specific area. Moreover, it is anticipated that Bumble may enhance and improve user experience within the platform through data analysis. Data from responses to an ‘Opening Move’ may provide valuable insights into user preferences and patterns by analysing which pre-set prompts garner more responses over others and how often is a user-written ‘Opening Move’ successful in obtaining a response in comparison with Bumble’s pre-set prompts. A quick glance at Bumble’s privacy policy[1] shows that data storing and transferring of chats between users are not shared with third parties, further safeguarding personal privacy. However,  Bumble does use the chat data for its own internal purposes after removing personally identifiable information from chats. The manner of such review and removal of data has not been specified, which may raise challenges depending upon whether the reviewer is a human or an algorithm.

However, some users perceive the feature as counterproductive to the company’s principle of ‘women make the first move’. While Bumble aims to market the feature as a neutral ground for matched users based on the exercise of choice, users see it as a step back into the heteronormative gender expectations that most dating apps conform to, putting the onus of the ‘first move’ on men. Many male users have complained that the feature acts as a catalyst for men to opt out of the dating app and would most likely refrain from interacting with profiles enabled with the ‘Opening Move’ feature, since the pressure to answer in a creative manner is disproportionate with the likelihood their response actually being entertained.[2] Coupled with the female users terming the original protocol as ‘too much effort’, the preset questions of the ‘Opening Move’ feature may actively invite users to categorise potential matches according to arbitrary questions that undermine real-life experiences, perspectives and backgrounds of each individual.[3]

Additionally, complications are likely to arise when a notorious user sets a question that indirectly gleans personal or sensitive, identifiable information. The individual responding may be bullied or be subjected to hateful slurs when they respond to such carefully crafted conversation prompts.

Safety and Privacy Concerns

On the corollary, the appearance of choice may translate into more challenges for women on the platform. The feature may spark an increase in the number of unsolicited, undesirable messages and images from a potential match. The most vulnerable groups at present remain individuals who identify as females and other sexual minorities.[4] At present, there appears to be no mechanism in place to proactively monitor the content of responses, relying instead on user reporting. This approach may prove to be impractical given the potential volume of objectionable messages, necessitating a more efficient solution to address this issue. It is to be noted that in spite of a user reporting, the current redressal systems of online platforms remain lax, largely inadequate and demonstrate ineffectiveness in addressing user concerns or grievances. This lack of proactiveness is violative of the right to redressal provided under the Digital Personal Data Protection Act, 2023. It is thought that the feature may actually take away user autonomy that Bumble originally aimed to grant since Individuals who identify as introverted, shy, soft-spoken, or non-assertive may refrain from reporting harassing messages altogether, potentially due to discomfort or reluctance to engage in confrontation. Resultantly, it is anticipated that there would be a sharp uptake in cases pertaining to cyberbullying, harassment and hate speech (especially vulgar communications) towards both the user and the potential match. 

From an Indian legal perspective, dating apps have to adhere to the Information Technology Act, 2000 [5], the Information Technology (Intermediary and Digital Media Ethics) Rules 2021 [6] and the Digital Personal Data Protection Act, 2023, that regulates a person’s digital privacy and set standards on the kind of content an intermediary may host. An obligation is cast upon an intermediary to uprise its users on what content is not allowed on its platform in addition to mandating intimation of the user’s digital rights. The lack of automated checks, as mentioned above, is likely to make Bumble non-compliant with the ethical guidelines. 

The optional nature of the ‘Opening Move’ grants users some autonomy. However, some technical updates may enhance the user experience of this feature. Technologies like AI are an effective aid in behavioural and predictive analysis. An upgraded ‘matching’ algorithm can analyse the number of un-matches a profile receives, thereby identifying and flagging a profile having multiple lapsed matches. Additionally, the design interface of the application bearing a filter option to filter out flagged profiles would enable a user to be cautious while navigating through the matches. Another possible method of weeding out notorious profiles is by deploying a peer-review system of profiles whereby a user has a singular check-box that enables them to flag a profile. Such a checkbox would ideally be devoid of any option for writing personal comments and would bear a check box stating whether the profile is most or least likely to bully/harass. This would ensure that a binary, precise response is recorded and any coloured remarks are avoided. [7]

Governance and Monitoring Mechanisms

From a governance point of view, a monitoring mechanism on the manner of crafting questions is critical. Systems should be designed to detect certain words/sentences and a specific manner of framing sentences to disallow questions contrary to the national legal framework. An onscreen notification having instructions on generally acceptable manner of conversations as a reminder to users to maintain cyber hygiene while conversing is also proposed as a mandated requirement for platforms. The notification/notice may also include guidelines on what information is safe to share in order to safeguard user privacy. Lastly, a revised privacy policy should establish the legal basis for processing responses to ‘Opening Moves’, thereby bringing it in compliance with national legislations such as the Digital Personal Data Protection Act, 2023.

Conclusion

Bumble's 'Opening Move' feature marks the company’s ‘statement’ step to address user concerns regarding initiating conversations on the platform. While it has been praised for fostering more meaningful interactions, it also raises not only ethical concerns but also concerns over user safety. While the 'Opening Move' feature can potentially enhance user experience, its success is largely dependent on Bumble's ability to effectively navigate the complex issues associated with this feature. A more robust monitoring mechanism that utilises newer technology is critical to address user concerns and to ensure compliance with national laws on data privacy.

Endnotes:

• [1] Bumble’s privacy policy https://bumble.com/en-us/privacy  
• [2] Discussion thread, r/bumble, Reddit https://www.reddit.com/r/Bumble/comments/1cgrs0d/women_on_bumble_no_longer_have_to_make_the_first/?share_id=idm6DK7e0lgkD7ZQ2TiTq&utm_content=2&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=1&rdt=65068 
• [3] Mcrea-Hedley, Olivia, “Love on the Apps: When did Dating Become so Political?”, 8 February 2024 https://www.service95.com/the-politics-of-dating-apps/ 
• [4] Gewirtz-Meydan, A., Volman-Pampanel, D., Opuda, E., & Tarshish, N. (2024). ‘Dating Apps: A New Emerging Platform for Sexual Harassment? A Scoping Review. Trauma, Violence, & Abuse, 25(1), 752-763. https://doi.org/10.1177/15248380231162969 
• [5]  Information Technology Act, 2000 https://www.indiacode.nic.in/bitstream/123456789/13116/1/it_act_2000_updated.pdf 
• [6]  Information Technology (Intermediary Guidelines and Digital Media Ethics) Rules 2021 https://www.meity.gov.in/writereaddata/files/Information%20Technology%20%28Intermediary%20Guidelines%20and%20Digital%20Media%20Ethics%20Code%29%20Rules%2C%202021%20%28updated%2006.04.2023%29-.pdf 
• [7]  Date Confidently: Engaging Features in a Dating App (Use Cases), Consaguous, 10 July 2023 https://www.consagous.co/blog/date-confidently-engaging-features-in-a-dating-app-use-cases  

‍

Amid the popularity of OpenAI’s ChatGPT and Google’s announcement of introducing its own Artificial Intelligence chatbot called Bard, there has been much discussion over how such tools can impact India at a time when the country is aiming for an AI revolution.

During the Budget Session, Finance Minister Nirmala Sitharaman talked about AI, while her colleague, Minister of State (MoS) for Electronics and Information Technology Rajeev Chandrasekhar discussed it at the India Stack Developer Conference.

While Sitharaman stated that the government will establish three centres of excellence in AI in the country, Chandrashekhar at the event mentioned that India Stack, which includes digital solutions like Aadhaar, Digilocker and others, will become more sophisticated over time with the inclusion of AI.

As AI chatbots become the buzzword, News18 discusses with experts how such tech tools will impact India.

AI IN INDIA

Many experts believe that in a country like India, which is extremely diverse in nature and has a sizeable population, the introduction of technologies and their right adoption can bring a massive digital revolution.

For example, Manoj Gupta, Cofounder of Plotch.ai, a full-stack AI-enabled SaaS product, told News18 that Bard is still experimental and not open to everyone to use while ChatGPT is available and can be used to build applications on top of it.

He said: “Conversational chatbots are interesting since they have the potential to automate customer support and assisted buying in e-commerce. Even simple banking applications can be built that can use ChatGPT AI models to answer queries like bank balance, service requests etc.”

According to him, such tools could be extremely useful for people who are currently excluded from the digital economy due to language barriers.

Ashwini Vaishnaw, Union Minister for Communications, Electronics & IT, has also talked about using such tools to reduce communication issues. At World Economic Forum in Davos, he said: “We integrated our Bhashini language AI tool, which translates from one Indian language to another Indian language in real-time, spoken and text everything. We integrated that with ChatGPT and are seeing very good results.”

‘DOUBLE-EDGED SWORD’

Sundar Balasubramanian, Managing Director, India & SAARC, at Check Point Software, told News18 that generative AI like ChatGPT is a “double-edged sword”.

According to him, used in the right way, it can help developers write and fix code quicker, enable better chat services for companies, or even be a replacement for search engines, revolutionising the way people search for information.

“On the flip side, hackers are also leveraging ChatGPT to accelerate their bad acts and we have already seen examples of such exploitations. ChatGPT has lowered the bar for novice hackers to enter the field as they are able to learn quicker and hack better through asking the AI tool for answers,” he added.

Balasubramanian also stated that CPR has seen the quality of phishing emails improve tremendously over the past 3 months, making it increasingly difficult to discern between legitimate sources and a targeted phishing scam.

“Despite the emergence of the use of generative AI impacting cybercrime, Check Point is continually reminding organisations and individuals of the significance of being vigilant as ChatGPT and Codex become more mature, it can affect the threat landscape, for both good and bad,” he added.

While the real-life applications of ChatGPT include several things ranging from language translation to explaining tricky math problems, Balasubramanian said it can also be used for making the work of cyber researchers and developers more efficient.

“Generative AI or tools like ChatGPT can be used to detect potential threats by analysing large amounts of data and identifying patterns that may indicate malicious activity. This can help enterprises quickly identify and respond to a potential threat before it escalates to something more,” he added.

POSITIVE FACTORS

Major Vineet Kumar, Founder and Global President of CyberPeace Foundation, believes that the deployment of AI chatbots has proven to be highly beneficial in India, where a booming economy and increasing demand for efficient customer service have led to a surge in their use. According to him, both ChatGPT and Bard have the potential to bring significant positive change to various industries and individuals in India.

“ChatGPT has already made an impact by revolutionising customer service, providing instant and accurate support, and reducing wait time. It has automated tedious and complicated tasks for businesses and educational institutions, freeing up valuable time for more significant activities. In the education sector, ChatGPT has also improved learning experiences by providing quick and reliable information to students and educators,” he added.

He also said there are several possible positive impacts that the AI chatbots, ChatGPT and Bard, could have in India and these include improved customer experience, increased productivity, better access to information, improved healthcare, improved access to education and better financial services.

Reference Link : https://www.news18.com/news/explainers/confused-about-chatgpt-bard-experts-tell-news18-how-openai-googles-ai-chatbots-may-impact-india-7026277.html

Over The Top (OTT)

OTT messaging platforms have taken the world by storm; everyone across the globe is working on OTT platforms, and they have changed the dynamics of accessibility and information speed forever. Whatsapp is one of the leading OTT messaging platforms under the tech giant Meta as of 2013. All tasks, whether personal or professional, can be performed over Whatsapp, and as of today, Whatsapp has 2.44 billion users worldwide, with 487.5 Million users in India alone^[1]. With such a vast user base, it is pertinent to have proper safety and security measures and mechanisms on these platforms and active reporting options for the users. The growth of OTT platforms has been exponential in the previous decade. As internet penetration increased during the Covid-19 pandemic, the following factors contributed towards the growth of OTT platforms –

• Urbanisation and Westernisation
• Access to Digital Services
• Media Democratization
• Convenience
• Increased Internet Penetration

These factors have been influential in providing exceptional content and services to the  consumers, and extensive internet connectivity has allowed people from the remotest part of the country to use OTT messaging platforms. But it is pertinent to maintain user safety and security by the platforms and abide by the policies and regulations to maintain accountability and transparency.

New Safety Features

Keeping in mind the safety requirements and threats coming with emerging technologies, Whatsapp has been crucial in taking out new technology and policy-based security measures. A number of new security features have been added to WhatsApp to make it more difficult to take control of other people’s accounts. The app’s privacy and security-focused features go beyond its assertion that online chats and discussions should be as private and secure as in-person interactions. Numerous technological advancements pertaining to that goal have focussed on message security, such as adding end-to-end encryption to conversations. The new features allegedly increase user security on the app.

WhatsApp announced that three new security features are now available to all users on Android and iOS devices. The new security features are called Account Protect, Device Verification, and Automatic Security Codes

• For instance, a new programme named “Account Protect” will start when users migrate an account from an old device to a new one. If users receive an unexpected alert, it may be a sign that someone is trying to access their account without their knowledge. Users may see an alert on their previous handset asking them to confirm that they are truly transitioning away from it.
• To make sure that users cannot install malware to access other people’s messages, another function called “Device Verification” operates in the background. Without the user’s knowledge, this feature authenticates devices in the background. In particular, WhatsApp claims it is concerned about unlicensed WhatsApp applications that contain spyware made explicitly for this use. Users do not need to take any action due to the company’s new checks that help authenticate user accounts to prevent this.
• The final feature is dubbed “automatic security codes,” It builds on an already-existing service that lets users verify that they are speaking with the person they believe they are. This is still done manually, but by default, an automated version will be carried out with the addition of a tool to determine whether the connection is secure.

While users can now view the code by visiting a user’s profile, the social media platform will start to develop a concept called “Key Transparency” to make it easier for its users to verify the validity of the code. Update to the most recent build if you use WhatsApp on Android because these features have already been released. If you use iOS, the security features have not yet been released, although an update is anticipated soon.

Conclusion

Digital safety is a crucial matter for netizens across the world; platforms like Whatsapp, which enjoy a massive user base, should lead the way in terms of OTT platforms’ cyber security by inculcating the use of emerging technologies, user reporting, and transparency in the principles and also encourage other platforms to replicate their security mechanisms to keep bad actors at bay. Account Protect, Device Verification, and Automatic Security Codes will go a long way in protecting the user’s interests while simultaneously maintaining convenience, thus showing us that the future with such platforms is bright and secure.

^[1] https://verloop.io/blog/whatsapp-statistics-2023/#:~:text=1.,over%202.44%20billion%20users%20worldwide.