#Fact Old image of Hindu Priest with Donald trump at White house goes viral as recent.

Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

‍

Introduction

The Ministry of Electronics and Information Technology ( MeitY) through its Information Security Education & Awareness ( ISEA ) came up with an advisory regarding the growing cases of e-challan fraud. Cybercriminals are exploiting the beliefs of individuals by attracting them into clicking malicious links under the impression of paying traffic fines. Cybercriminals employ sending phishing messages and impersonating official e-challan notifications as a primary method. These messages are crafted in such a way that portrays a sense of urgency, provoking individuals to click on a link for spontaneous payment. For building trust, the messages are deviously created by scammers depicting official communication, which in actuality are fake messages targeting individuals for committing online financial fraud.

Unveiling the E-Challan Scam

Scammers send a text message to your phones that closely resembles e-challan alerts. The text appears from the traffic police, informing the netizens of a traffic violation that requires a fine payment. These messages contain a link and a text message urging the recipient to settle the fine by clicking on the links to make the payment.  Scammers have started trapping innocent individuals through such fake messages. These scammers are creating and sending fake messages that look like traffic challan alert messages. However, it is a completely deceptive and fake message. Such messages contain malicious links to fake website, leading users to visit the fake website and enter their bank account details, or make the payment which ultimately leads to financial loss to victims. Cyber scammers have meticulously copied the format used by the traffic authorities however a close examination can help us spot the trap. The modus operandi of such type of scam is to get the targeted individuals to click on a malicious link for payment of traffic e-challan. Once you click on such malicious payment link to pay for the e-challan the individuals unknowingly will end up paying the cyber criminals instead of the police in a bid to discharge the traffic e-challan.

How to spot a fake E-Challan?

• Verify the Vehicle Number: Make sure that the vehicle number mentioned in the message matches your vehicle’s number. Cross-check this information with your vehicle’s number plate or the smart card ( blue book) issued by the Regional Transport Office ( RTO).
• Verify the E-challan Number: Verify the validity of the e-challan number by logging into the official traffic police website or app. Legitimate e-challans will have a corresponding record that can be cross-checked for authenticity. The challan number can be verified by logging in to the official e-challan website. It is always advisable to Visit the official government website to check if you have actually been fined.
• Inspect the Message Content: Give attention to the language inculcated in the message. Hackers' messages may contain grammatical errors or unusual phrases. For example, cybercriminals might encourage victims to visit the RTO office in person. Trying to build up confidence among the victims. Also, it is important that you do not make such payments in haste. Vehicle owners must check such messages carefully before clicking on any link.

Best Practices to Stay Safe

• Be aware of unbidden messages: Be cautious when you receive unsolicited e- challan notifications. Abstain yourself by clicking on links or downloading attachments from unknown sources. 
• Always stick to legitimate or official websites: The scammers use links which look similar to the official link, and a casual glance can miss the difference. Hence it is strictly advisable to visit the official websites only. Also do note that government websites will always have the domain '.gov.in'.  The official website of Traffic Challan is https://echallan.parivahan.gov.in/ 
• Get it cross-checked through official channels: Always cross-check the authenticity of an e-challan by directly accessing official channels, such as the official traffic police website or application. 
• Connect with the RTO directly: If in doubt, independently connect with the Regional Transport Office ( RTO) using official contact details to verify the authenticity of the e-challan.  It is best not to solely rely on information received from suspicious messages. 
• Software update: Make sure that your device’s security software is up to date to protect against malware and phishing scams.

Conclusion:

Cybercriminals are exploiting the fear of traffic fines to trick individuals into clicking on malicious links and revealing their personal and financial information. These scams can lead to significant financial losses for the victims. To stay safe, it is important to be cautious of unsolicited messages, verify the authenticity of e-challans through official channels, and avoid clicking on links or downloading attachments from unknown sources. Awareness is the first line of defence in the evolving landscape of online threats. 

References:

• https://economictimes.indiatimes.com/news/new-updates/ahmedabad-residents-duped-out-of-lakhs-in-e-challan-scam-cops-arrest-jharkhand-man/articleshow/103528317.cms
• https://economictimes.indiatimes.com/wealth/save/new-traffic-e-challan-fraud-heres-how-to-identify-scam-messages-and-avoid-getting-duped/articleshow/104960817.cms
• https://www.ndtv.com/india-news/explained-the-new-e-challan-scam-how-we-can-escape-it-4342129

‍

Introduction

A 33-year-old MBA graduate and 36-year-old software engineer set up the cybercrime hub in one bedroom. They formed the nameless private enterprise two years ago and hired the two youngsters as employees. The police revealed that the fraudsters moved Rs 854 crore rapidly through 84 bank accounts in the last two years. They were using eight mobile phones active during the day and night for their malicious operations. This bad actors group came in the eyes of the police when a 26-year-old woman filed a complaint, she was lured and cheated for Rs 8.5 lakh on the pretext of making small investments for high returns. It led to cyber crime police on their doorstep. The police discovered that they were operating a massive cyber fraud network from that single room, targeting a large number of people for committing cyber fraud through offering investment schemes and luring innocent people. 

How cybercrime fraudsters lured the victims?

The Bangalore police have busted a cyber fraud scam worth 854 Crore rupees. And police have arrested 6 accused. These bad actors illegally deceived numerous victims on the pretext of investment schemes. The gang used to lure them through WhatsApp and Telegram. Initially, the people were asked to invest small amounts, promising daily profits ranging from 1 thousand to 5 thousand rupees. As the trust grew, thousands of victims indulged in investments ranging from 1 lack to 10 lack rupees. This Money luring modus operandi was used by the fraudsters to attract them and get the victims to invest more and more. The amount invested by the victims was deposited into various bank accounts by the fraudsters. When the victims tried to withdraw their amount after depositing they were unable to do so. Soon after the amount was received, the accused gang would launder the money and divert it to other accounts. 

Be cautious of online investment fraud 

It concerns all of us who used to invest online. The Bangalore police have busted cyber crime or cyber investment fraud of 854 crore rupees. The 6 members of the gang that the police have arrested used to approach victims through WhatsApp and telegram to convince them to invest small amounts, from 1 thousand to 10 thousand at the bare minimum and promising them returns or profit amount per day and later lock this amount and diverting it into different bank accounts, ensuring that those get invested never get access to it again.  Now, this went on in the country receiving a large number of cases that have been registered from various states in the country. 

Advisory and best practices

• It is important to mention that there could be several other cybercrime investment frauds like this that you may not even be aware of. Hence, this incident of massive online investment fraud operated from the IT capital of the country definitely acts as an eye-opener for all of us. We urge people to be cautious and raise the alarm about any such cyber crime or investment fraud that they see in the cyber world today. 
• In the age of the internet, where there is a large number of mobile users in the country, and users look for a source of income on the internet and use it to invest their money, it is important to be aware of such fraud and be cautious and take proper precautions before investing in any such online scheme. It is always advisable to invest only in legitimate sources and after conducting due diligence.
• Be cautious and do your research: Whenever you are investing in any scheme or in digital currency, make sure to verify the authenticity or legitimacy of the person or company who is offering such service. Check the reviews, official website, and feedback from authentic sources. Find out whether the agents or brokers who contact you are licensed to operate in your state and are compliant with regulators or other investors. 
• Verify the credentials: Check the genuineness by checking the licenses, registration and certification of the person or company offering such services, whether he is authorised or not.
• Be Skeptical of offers which seem to be too good: If it sounds too good, be cautious and inquire about its authenticity, such as unsolicited offers. Be especially careful if you receive an unsolicited pitch to invest in a particular company or see it praised online but if you could not find current financial information about it from independent sources. It could be a fraudulent scheme. It is advisable to compare promised yields with current returns on well-known stock indexes.
• Seek Expert Advice: If you are a beginner in online investment, you may seek advice from reliable resources such as financial advisors who can provide more clarity on aspects of investment and guidance to help you make informed decisions.
• Avoid Unreliable Platforms: Be cautious and stick to authorised established agencies. Be cautious when dealing with a person or company lacking sufficient user reviews and credible security measures.
• Protect yourself online: Protect yourself online. Fraudsters target users on online and social marketing sites and commit various online frauds; hence, it's important to be cautious and protect yourself online. So be cautious and make your own sound decision after all analysis while investing in any such services. 
• Report Suspicious Accounts: If you encounter any social media accounts, social media groups or profiles which seem suspicious and engaged in fraudulent services, you must report such profiles to the respective platform immediately.
• Report cyber crimes to law enforcement agencies: A powerful resource available to victims of cybercrime is the National Cyber Crime Reporting Portal, equipped with a 24x7 helpline number, 1930. This portal serves as a centralised platform for reporting cybercrimes, including financial fraud.

Conclusion:

This recent cyber investment fraud worth Rs 854 Crore, orchestrated by a group of fraudsters operating from a single room, serves as a stark reminder of the risks posed by bad actors. This incident underscores the importance of being vigilant when it comes to online investments and financial transactions. As we navigate the vast and interconnected landscape of the internet, it is imperative that we exercise due diligence and employ best practices to protect ourselves. We need to be cautious and protected from falling victim to these fraudulent schemes, actively reporting suspicious accounts and cybercrimes to relevant authorities through resources like the National Cyber Crime Reporting Portal will contribute to helping stop these types of cyber crimes. Knowledge and awareness are some of the biggest factors we have in fighting back against such cyber frauds in this digital age and making a safer digital environment for everyone.

References

• https://www.news18.com/india/bengaluru-cyber-crime-rs-854-crore-84-banks-accounts-fraud-network-one-bedroom-house-yelahanka-karnataka-8618426.html
• https://indianexpress.com/article/cities/bangalore/cyber-crime-bengaluru-links-over-5000-cases-india-8982753/lite/

‍

‍