What’s Your New Year's Resolution?

Introduction

In the digital realm of social media, Meta Platforms, the driving force behind Facebook and Instagram, faces intense scrutiny following The Wall Street Journal's investigative report. This exploration delves deeper into critical issues surrounding child safety on these widespread platforms, unravelling algorithmic intricacies, enforcement dilemmas, and the ethical maze surrounding monetisation features. Instances of "parent-managed minor accounts" leveraging Meta's subscription tools to monetise content featuring young individuals have raised eyebrows. While skirting the line of legality, this practice prompts concerns due to its potential appeal to adults and the associated inappropriate interactions. It's a nuanced issue demanding nuanced solutions.

Failed Algorithms 

The very heartbeat of Meta's digital ecosystem, its algorithms, has come under intense scrutiny. These algorithms, designed to curate and deliver content, were found to actively promoting accounts featuring explicit content to users with known pedophilic interests. The revelation sparks a crucial conversation about the ethical responsibilities tied to the algorithms shaping our digital experiences. Striking the right balance between personalised content delivery and safeguarding users is a delicate task.

While algorithms play a pivotal role in tailoring content to users' preferences, Meta needs to reevaluate the algorithms to ensure they don't inadvertently promote inappropriate content. Stricter checks and balances within the algorithmic framework can help prevent the inadvertent amplification of content that may exploit or endanger minors.

Major Enforcement Challenges

Meta's enforcement challenges have come to light as previously banned parent-run accounts resurrect, gaining official verification and accumulating large followings. The struggle to remove associated backup profiles adds layers to concerns about the effectiveness of Meta's enforcement mechanisms. It underscores the need for a robust system capable of swift and thorough actions against policy violators.

To enhance enforcement mechanisms, Meta should invest in advanced content detection tools and employ a dedicated team for consistent monitoring. This proactive approach can mitigate the risks associated with inappropriate content and reinforce a safer online environment for all users.

The financial dynamics of Meta's ecosystem expose concerns about the exploitation of videos that are eligible for cash gifts from followers. The decision to expand the subscription feature before implementing adequate safety measures poses ethical questions. Prioritising financial gains over user safety risks tarnishing the platform's reputation and trustworthiness. A re-evaluation of this strategy is crucial for maintaining a healthy and secure online environment.

To address safety concerns tied to monetisation features, Meta should consider implementing stricter eligibility criteria for content creators. Verifying the legitimacy and appropriateness of content before allowing it to be monetised can act as a preventive measure against the exploitation of the system.

Meta's Response 

In the aftermath of the revelations, Meta's spokesperson, Andy Stone, took centre stage to defend the company's actions. Stone emphasised ongoing efforts to enhance safety measures, asserting Meta's commitment to rectifying the situation. However, critics argue that Meta's response lacks the decisive actions required to align with industry standards observed on other platforms. The debate continues over the delicate balance between user safety and the pursuit of financial gain. A more transparent and accountable approach to addressing these concerns is imperative.

To rebuild trust and credibility, Meta needs to implement concrete and visible changes. This includes transparent communication about the steps taken to address the identified issues, continuous updates on progress, and a commitment to a user-centric approach that prioritises safety over financial interests.

The formation of a task force in June 2023 was a commendable step to tackle child sexualisation on the platform. However, the effectiveness of these efforts remains limited. Persistent challenges in detecting and preventing potential child safety hazards underscore the need for continuous improvement. Legislative scrutiny adds an extra layer of pressure, emphasising the urgency for Meta to enhance its strategies for user protection.

To overcome ongoing challenges, Meta should collaborate with external child safety organisations, experts, and regulators. Open dialogues and partnerships can provide valuable insights and recommendations, fostering a collaborative approach to creating a safer online environment.

Drawing a parallel with competitors such as Patreon and OnlyFans reveals stark differences in child safety practices. While Meta grapples with its challenges, these platforms maintain stringent policies against certain content involving minors. This comparison underscores the need for universal industry standards to safeguard minors effectively. Collaborative efforts within the industry to establish and adhere to such standards can contribute to a safer digital environment for all.

To align with industry standards, Meta should actively participate in cross-industry collaborations and adopt best practices from platforms with successful child safety measures. This collaborative approach ensures a unified effort to protect users across various digital platforms.

Conclusion

Navigating the intricate landscape of child safety concerns on Meta Platforms demands a nuanced and comprehensive approach. The identified algorithmic failures, enforcement challenges, and controversies surrounding monetisation features underscore the urgency for Meta to reassess and fortify its commitment to being a responsible digital space. As the platform faces this critical examination, it has an opportunity to not only rectify the existing issues but to set a precedent for ethical and secure social media engagement.

This comprehensive exploration aims not only to shed light on the existing issues but also to provide a roadmap for Meta Platforms to evolve into a safer and more responsible digital space. The responsibility lies not just in acknowledging shortcomings but in actively working towards solutions that prioritise the well-being of its users.

References

• https://timesofindia.indiatimes.com/gadgets-news/instagram-facebook-prioritised-money-over-child-safety-claims-report/articleshow/107952778.cms
• https://www.adweek.com/blognetwork/meta-staff-found-instagram-tool-enabled-child-exploitation-the-company-pressed-ahead-anyway/107604/
• https://www.tbsnews.net/tech/meta-staff-found-instagram-subscription-tool-facilitated-child-exploitation-yet-company

‍

Introduction 

In the interconnected world of social networking and the digital landscape, social media users have faced some issues like hacking. Hence there is a necessity to protect your personal information and data from scammers or hackers. In case your email or social media account gets hacked, there are mechanisms or steps you can utilise to recover your email or social media account. It is important to protect your email or social media accounts in order to protect your personal information and data on your account. It is always advisable to keep strong passwords to protect your account and enable two-factor authentication as an extra layer of protection. Hackers or bad actors can take control of your account, they can even change the linked mail ID or Mobile numbers to take full access to your account.

‍

Recent Incident

Recently, a US man's Facebook account was deleted or disabled by Facebook. He has sued Facebook and initiated a legal battle. He has contended that there was no violation of any terms and policy of the platform, and his account was disabled. In the first instance, he approached the platform. However, the platform neglected his issue then he filed a suit, where the court ordered Facebook's parent company, Meta, to pay $50,000 compensation, citing ignorance of the tech company. 

‍

Social media account recovery using the ‘Help’ Section

If your Facebook account has been disabled, when you log in to your account, you will see a text saying that your account is disabled. If you think that your account is disabled by mistake, in such a scenario, you can make a request to Facebook to ‘review’ its decision using the help centre section of the platform. To recover your social media account, you can go to the “Help” section of the platform where you can fix a login problem and also report any suspicious activity you have faced in your account. 

‍

Best practices to stay protected

1. Strong password: Use strong and unique passwords for your email and all social media accounts.
2. Privacy settings: You can utilise the privacy settings of the social media platform, where you can set privacy as to who can see your posts and who can see your contact information, and you can also keep your social media account private. You might have noticed a few accounts on which the user's name is unusual and isn’t one which you recognise. The account has few or no friends, posts, or visible account activity.
3. Avoid adding unknown users or strangers to your social networking accounts: Unknown users might be scammers who can steal your personal information from your social media profiles, and such bad actors can misuse that information to hack into your social media account. 
4. Report spam accounts or posts: If you encounter any spam post, spam account or inappropriate content, you can report such profile or post to the platform using the reporting centre. The platform will review the report and if it goes against the community guidelines or policy of the platform. Hence, recognise and report spam, inappropriate, and abusive content.
5. Be cautious of phishing scams: As a user, we encounter phishing emails or links, and phishing attacks can take place on social media as well. Hence, it is important that do not open any suspicious emails or links. On social media, ‘Quiz posts’ or ‘advertisement links’ may also contain phishing links, hence, do not open or click on such unauthenticated or suspicious links.

‍

Conclusion

We all use social media for connecting with people, sharing thoughts, and lots of other activities. For marketing or business, we use social media pages. Social media offers a convenient way to connect with a larger community. We also share our personal information on the platform. It becomes important to protect your personal information, your email and all your social media accounts from hackers or bad actors. Follow the best practices to stay safe, such as using strong passwords, two-factor authentication, etc. Hence contributing to keeping your social media accounts safe and secure.

‍

References:

• https://www.gpb.org/news/2023/07/11/facebook-wrongfully-deleted-his-account-he-sued-the-company-and-won
• https://consumer.ftc.gov/articles/how-recover-your-hacked-email-or-social-media-account

‍

Executive Summary:

Microsoft rolled out a set of major security updates in August, 2024 that fixed 90 cracks in the MS operating systems and the office suite; 10 of these had been exploited in actual hacker attacks and were zero-days. In the following discussion, these vulnerabilities are first outlined and then a general analysis of the contemporary cyber security threats is also undertaken in this blog. This blog seeks to give an acquainted and non-acquainted audience about these updates, the threat that these exploits pose, and prevent measures concerning such dangers. 

1. Introduction

Nowadays, people and organisations face the problem of cybersecurity as technologies develop and more and more actions take place online. These cyber threats have not ceased to mutate and hence safeguarding organisations’ digital assets requires a proactive stand. This report is concerned with the vulnerabilities fixed by Microsoft in August 2024 that comprised a cumulative of 90 security weaknesses where six of them were zero-day exploits. All these make a terrible risk pose and thus, it is important to understand them as we seek to safeguard virtual properties. 

2. Overview of Microsoft’s August 2024 Security Updates

August 2024 security update provided by Microsoft to its products involved 90 vulnerabilities for Windows, Office, and well known programs and applications. These updates are of the latest type which are released by Microsoft under its Patch Tuesday program, a regular cum monthly release of all Patch updates. 

•  Critical Flaws: As expected, seven of the 90 were categorised as Critical, meaning that these are flaws that could be leveraged by hackers to compromise the targeted systems or bring operations to a halt. 
•  Zero-Day Exploits: A zero-day attack can be defined as exploits, which are as of now being exploited by attackers while the software vendor has not yet developed a patch for the same. It had managed 10 zero-days with the August update, which underlines that Microsoft and its ecosystems remain at risk. 
•  Broader Impact: These are not isolated to the products of Microsoft only They still persist Despite this, these vulnerabilities are not exclusive to the Microsoft products only. Other vendors such as Adobe, Cisco, Google, and others also released security advisories to fix a variety of issues which proves today’s security world is highly connected. 

3. Detailed Analysis of Key Vulnerabilities

This section provides an in-depth analysis of some of the most critical vulnerabilities patched in August 2024. Each vulnerability is explained in layman’s terms to ensure accessibility for all readers.

3. 1 CVE-2024-38189: Microsoft Project Remote Code Execution Vulnerability (CVSS score:8. 8) : 

 The problem is in programs that belong to the Microsoft Project family which is known to be a popular project management system. The vulnerability enables an attacker to produce a file to entice an user into opening it and in the process execute code on the affected system. This could possibly get the attacker full control of the user’s system as mentioned in the following section. 

 Explanation for Non-Technical Readers: Let us assume that one day you received a file which appears to be a normal word document. When it is opened, it is in a format that it secretly downloads a problematic program in the computer and this goes unnoticed. This is what could happen with this vulnerability, that is why it is very dangerous. 

 3. 2 CVE-2024-38178: Windows Scripting Engine Memory Corruption Vulnerability (CVSS score: 7.5):

Some of the risks relate to a feature known as the Windows Scripting Engine, which is an important system allowing a browser or an application to run scripts in a web page or an application. The weak point can result in corruption of memory space and an attacker can perform remote code execution with the possibility to affect the entire system. 

 Explanation for Non-Technical Readers: For the purpose of understanding how your computer memory works, imagine if your computer’s memory is a library. This vulnerability corrupts the structure of the library so that an intruder can inject malicious books (programs) which you may read (execute) on your computer and create havoc. 

 3. 3 CVE-2024-38193: WinSock Elevation of Privilege Vulnerability (CVSS score: 7. 8 )

 It opens up a security weakness in the Windows Ancillary Function Driver for WinSock, which is an essential model that masks the communication between the two. It enables the attacker to gain new privileges on the particular system they have attacked, in this case they gain some more privileges on the attacked system and can access other higher activities or details. 

 Explanation for Non-Technical Readers: This flaw is like somebody gaining access to the key to your house master bedroom. They can also steal all your valuable items that were earlier locked and could only be accessed by you. It lets the attacker cause more havoc as soon as he gets inside your computer. 

3. 4 CVE-2024-38106: Windows Kernel Elevation of Privilege Vulnerability (CVSS score: 7. 0) 

 This vulnerability targets what is known as the Windows Kernel which forms the heart or main frameworks of the operating system that controls and oversees the functions of the computer components. This particular weakness can be exploited and an opponent will be able to get high-level access and ownership of the system. 

 Explanation for Non-Technical Readers: The kernel can be compared to the brain of your computer. It is especially dangerous that if someone can control the brain he can control all the rest, which makes it a severe weakness. 

 3. 5 CVE-2024-38213: Windows Mark of the Web Security Feature Bypass Vulnerability (CVSS score: 6.5). 

 This vulnerability enables the attackers to evade the SmartScreen component of Windows which is used to safeguard users from accessing unsafe files. This weakness can be easily used by the attackers to influence the users to open files that are otherwise malicious. 

 Explanation for Non-Technical Readers: Usually, before opening a file your computer would ask you in advance that opening the file may harm your computer. This weak point makes your computer believe that this dangerous file is good and then no warning will be given to you. 

 4. Implications of the Vulnerabilities

These vulnerabilities, importantly the zero-day exploits, have significant implications on all users. 

•  Data Breaches: These weaknesses can therefore be manipulated to cause exposures of various data, occasioning data leaks that put individual and corporate information and wealth. 
•  System Compromise: The bad guys could end up fully compromising the impacted systems meaning that they can put in malware, pilfer data or simply shut down a program. 
•  Financial Loss: The organisations that do not patch these vulnerabilities on the shortest notice may end up experiencing a lot of losses because of having to deal with a lot of downtimes on their systems, having to incur the costs of remediating the systems that have been breached and also dealing with legal repercussions. 
•  Reputation Damage: Security breaches and IT system corruptions can result in loss of customer and partner confidence in an organisation’s ability to protect their information affecting its reputation and its position in the market. 

5. Recommendations for Mitigating Risks

Immediate measures should be taken regarding the risks linked to these issues since such weaknesses pose a rather high threat. The following are recommendations suitable for both technical and non-technical users. 

5. 1 Regular Software Updates 

 Make it a point that all the software, particularly operating systems and all Microsoft applications are updated. Any system out there needs to update it from Microsoft, and its Patch Tuesday release is crucial. 

 For Non-Technical Users: As much as possible, reply ‘yes’ to updates whenever your computer or smartphone prompts for it. These updates correct security matters and secure your instruments. 

 5. 2 Realisation of Phishing Attacks 

 Most of the risks are normally realised through phishing techniques. People should be taught diversifiable actions that come with crazy emails like clicking on links and opening attachments. 

 For Non-Technical Users: Do not respond to emails from unknown people and if they make you follow a link or download a file, do not do it. If it looks like spam, do not click on it. 

 5. 3 Security Software 

 Strong and reliable antivirus and anti-malware software can be used to identify and avoid the attacks that might have high chances of using these vulnerabilities. 

 For Non-Technical Users: Ensure you download a quality antivirus and always update it. This works like a security guard to your computer by preventing bad programs. 

 5. 4  Introduce Multi Factor Authentication (MFA)

 MFA works in a way to enforce a second factor of authentication before the account can be accessed; for instance, a user will be asked to input a text message or an authentication application. 

 For Non-Technical Users: NS is to make use of two-factor authentication on your accounts. It is like increasing the security measures that a man who has to burgle a house has to undergo by having to hammer an additional lock on the door. 

 5. 5 Network segmentations and Privileges management 

 Network segmentation should be adopted by organisations to prevent the spread of attacks while users should only be granted the privileges required to do their activities. 

 For Non- Technical Users: Perform the assessments of user privileges and the networks frequently and alter them in an effort of reducing the extent of the attacks. 

6. Global Cybersecurity Landscape and Vendor Patches

The other major vendors have also released patches to address security vulnerabilities in their products. The interdependent nature of technology has the effect on the entire digital ecosystem.

• Adobe, Cisco, Google, and Others: These companies have released updates to address the weaknesses in their products that are applied in different sectors. These patches should be applied promptly to enhance cybersecurity.
• Collaboration and Information Sharing:Security vendors as well as researchers and experts in the cybersecurity domain, need to remain vigilant and keep on sharing information on emerging threats in cyberspace.

7. Conclusion

The security updates companies such as Microsoft and other vendors illustrate the present day fight between cybersecurity experts and cybercriminals.  All the vulnerabilities addressed in this August 2024 update cycle are a call for prudence and constant protection of digital platforms. These vulnerabilities explain the importance of maintaining up-to-date systems, being aware of potential threats, and implementing robust security practices. Therefore, it is important to fortify our shield in this ever expanding threat domain, in order to be safe from attackers who use this weakness for their malicious purposes.

‍