Digital Impersonation Scam
Introduction
In a distressing incident that highlights the growing threat of cyber fraud, a software engineer in Bangalore fell victim to fraudsters who posed as police officials. These miscreants, operating under the guise of a fake courier service and law enforcement, employed a sophisticated scam to dupe unsuspecting individuals out of their hard-earned money. Unfortunately, this is not an isolated incident, as several cases of similar fraud have been reported recently in Bangalore and other cities. It is crucial for everyone to be aware of these scams and adopt preventive measures to protect themselves.
Bangalore Techie Falls Victim to ₹33 Lakh
The software engineer received a call from someone claiming to be from FedEx courier service, informing him that a parcel sent in his name to Taiwan had been seized by the Mumbai police for containing illegal items. The call was then transferred to an impersonator posing as a Mumbai Deputy Commissioner of Police (DCP), who alleged that a money laundering case had been registered against him. The fraudsters then coerced him into joining a Skype call for verification purposes, during which they obtained his personal details, including bank account information.
Under the guise of verifying his credentials, the fraudsters manipulated him into transferring a significant amount of money to various accounts. They assured him that the funds would be returned after the completion of the procedure. However, once the money was transferred, the fraudsters disappeared, leaving the victim devastated and financially drained.
Best Practices to Stay Safe
- Be vigilant and skeptical: Maintain a healthy level of skepticism when receiving unsolicited calls or messages, especially if they involve sensitive information or financial matters. Be cautious of callers pressuring you to disclose personal details or engage in immediate financial transactions.
- Verify the caller’s authenticity: If someone claims to represent a legitimate organisation or law enforcement agency, independently verify their credentials. Look up the official contact details of the organization or agency and reach out to them directly to confirm the authenticity of the communication.
- Never share sensitive information: Avoid sharing personal information, such as bank account details, passwords, or Aadhaar numbers, over the phone or through unfamiliar online platforms. Legitimate organizations will not ask for such information without proper authentication protocols.
- Use secure communication channels: When communicating sensitive information, prefer secure platforms or official channels that provide end-to-end encryption. Avoid switching to alternative platforms or applications suggested by unknown callers, as fraudsters can exploit these.
- Educate yourself and others: Stay informed about the latest cyber fraud techniques and scams prevalent in your region. Share this knowledge with family, friends, and colleagues to create awareness and prevent them from falling victim to similar schemes.
- Implement robust security measures: Keep your devices and software updated with the latest security patches. Utilize robust anti-virus software, firewalls, and spam filters to safeguard against malicious activities. Regularly review your financial statements and account activity to detect any unauthorized transactions promptly.
Conclusion:
The incident involving the Bangalore techie and other victims of cyber fraud highlights the importance of remaining vigilant and adopting preventive measures to safeguard oneself from such scams. It is disheartening to see individuals falling prey to impersonators who exploit their trust and manipulate them into sharing sensitive information. By staying informed, exercising caution, and following best practices, we can collectively minimize the risk and protect ourselves from these fraudulent activities. Remember, the best defense against cyber fraud is a well-informed and alert individual.
Related Blogs
Pretext
The Army Welfare Education Society has informed the Parents and students that a Scam is targeting the Army schools Students. The Scamster approaches the students by faking the voice of a female and a male. The scamster asks for the personal information and photos of the students by telling them they are taking details for the event, which is being organised by the Army welfare education society for the celebration of independence day. The Army welfare education society intimated that Parents to beware of these calls from scammers.
The students of Army Schools of Jammu & Kashmir, Noida, are getting calls from the scamster. The students were asked to share sensitive information. Students across the country are getting calls and WhatsApp messages from two numbers, which end with 1715 and 2167. The Scamster are posing to be teachers and asking for the students’ names on the pretext of adding them to the WhatsApp Groups. The scamster then sends forms links to the WhatsApp groups and asking students to fill out the form to seek more sensitive information.
Do’s
- Do Make sure to verify the caller.
- Do block the caller while finding it suspicious.
- Do be careful while sharing personal Information.
- Do inform the School Authorities while receiving these types of calls and messages posing to be teachers.
- Do Check the legitimacy of any agency and organisation while telling the details
- Do Record Calls asking for personal information.
- Do inform parents about scam calling.
- Do cross-check the caller and ask for crucial information.
- Do make others aware of the scam.
Don’ts
- Don’t answer anonymous calls or unknown calls from anyone.
- Don’t share personal information with anyone.
- Don’t Share OTP with anyone.
- Don’t open suspicious links.
- Don’t fill any forms, asking for personal information
- Don’t confirm your identity until you know the caller.
- Don’t Reply to messages asking for financial information.
- Don’t go to a fake website by following a prompt call.
- Don’t share bank Details and passwords.
- Don’t Make payment over a prompt fake call.
Introduction
Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.
The Know-How
The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.
The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,
Changes Expected
The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.
Conclusion
The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.
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Introduction
YouTube is testing a new feature called ‘Notes,’ which allows users to add community-sourced context to videos. The feature allows users to clarify if a video is a parody or if it is misrepresenting information. The feature builds on existing features to provide helpful content alongside videos. Currently under testing, the feature will be available to a limited number of eligible contributors who will be invited to write notes on videos. These notes will appear publicly under a video if they are found to be broadly helpful. Viewers will be able to rate notes into three categories: ‘Helpful,’ ‘Somewhat helpful,’ or ‘Unhelpful’. Based on the ratings, YouTube will determine which notes are published. The feature will first be rolled out on mobile devices in the U.S. in English. The Google-owned platform will look at ways to improve the feature over time, including whether it makes sense to expand it to other markets.
YouTube To Roll Out The New ‘Notes’ Feature
YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube in its blog clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
YouTube further stated in its blog that a limited number of eligible contributors will be invited via email or Creator Studio notifications to write notes so that they can test the feature and add value to the system before the organisation decides on next steps and whether or not to expand the feature. Eligibility criteria include having an active YouTube channel in good standing with Yotube’s Community Guidelines.
Viewers in the U.S. will start seeing notes on videos in the coming weeks and months. In this initial pilot, third-party evaluators will rate the helpfulness of notes, which will help train the platform’s systems. As the pilot moves forward, contributors themselves will rate notes as well.
Notes will appear publicly under a video if they are found to be broadly helpful. People will be asked whether they think a note is helpful, somewhat helpful, or unhelpful and the reasons for the same. For example, if a note is marked as ‘Helpful,’ the evaluator will have the opportunity to specify if it is so because it cites high-quality sources or is written clearly and neutrally. A bridging-based algorithm will be used to consider these ratings and determine what notes are published. YouTube is excited to explore new ways to make context-setting even more relevant, dynamic, and unique to the videos we are watching, at scale, across the huge variety of content on YouTube.
CyberPeace Analysis: How Can Notes Help Counter Misinformation
The potential effectiveness of countering misinformation on YouTube using the proposed ‘Notes’ feature is significant. Enabling contributors to include notes on videos can offer relevant and accurate context to clarify any misleading or false information in the video. These notes can aid in enhancing viewers' comprehension of the content and detecting misinformation. The participation from users to rate the added notes as helpful, somewhat helpful, and unhelpful adds a heightened layer of transparency and public participation in identifying the accuracy of the content.
As YouTube intends to gather feedback from its various stakeholders to improve the feature over time, one can look forward to improved policy and practical over time: the feedback mechanism will allow for continuous refinement of the feature, ensuring it effectively addresses misinformation. The platform employs algorithms to identify helpful notes that cater to a broad audience across different perspectives. This helps showcase accurate information and combat misinformation.
Furthermore, along with the Notes feature, YouTube should explore and implement prebunking and debunking strategies on the platform by promoting educational content and empowering users to discern between fact and any misleading information.
Conclusion
The new feature, currently in the testing phase, aims to counter misinformation by providing context, enabling user feedback, leveraging algorithms, promoting transparency, and continuously improving information quality. Considering the diverse audience on the platform and high volumes of daily content consumption, it is important for both the platform operators and users to engage with factual, verifiable information. The fallout of misinformation on such a popular platform can be immense, and so, any mechanism or feature that can help counter the same must be developed to its full potential. Apart from this new Notes feature, YouTube has also implemented certain measures in the past to counter misinformation, such as providing authenticated sources to counter any election misinformation during the recent 2024 elections in India. These efforts are a welcome contribution to our shared responsibility as netizens to create a trustworthy, factual and truly-informational digital ecosystem.
References:
- https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
- https://www.thehindu.com/sci-tech/technology/internet/youtube-tests-feature-that-will-let-users-add-context-to-videos/article68302933.ece
