Advisory for APS School Students

Introduction

The Kumbh Mela is known worldwide as India's most significant pilgrimage and has earned a place on the UNESCO Intangible Cultural Heritage of Humanity list in 2017.  This year, the Maha Kumbh will be held in Prayagraj, Uttar Pradesh, with 40 crore devotees from all over the world expected to attend this momentous event from January 13th  to 26th February 2025. As the world embraces the blessings of digitalisation, people are increasingly relying on the Internet for arranging their travel, booking rooms, and securing accommodations for this grand spiritual journey. 

However, amidst this digital age, where the conveniences offered are manifold, there also lurks the shadow of deceit. Cybercriminals are finding innovative ways to entrap innocent individuals. Fraudulent activities are on the rise, with wrongdoers operating fake websites that promise secure bookings for cottages, tents, and other accommodations for the Mahakumbh event. Like the deceptive mirage that the desert traveller may mistakenly believe to be an oasis, these malicious sites lure pilgrims with the false hope of easy arrangements, only to exploit their trust and commit malicious cyber fraudulent activities. 

Policy and Preventive Measures Taken by Government

This year, the government has taken steps to utilise digitalisation services to enhance the experience of devotees, blending innovation with tradition. However, considering the rise in cyber scams, a dedicated cyber police station has also been established at Maha Kumbh 2025 to address threats such as the misuse of AI, the dark web, and social media platforms. This initiative aims to protect devotees from potential scams.

To strengthen safety measures, a special team of selected officers from across the state has been deployed in Mahakumbh Nagar, Prayagraj, to provide cybersecurity and ensure the safety of pilgrims. A dedicated cyber police station or digital police station will ensure round-the-clock monitoring of cyberspace.

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The cybersecurity team has already identified 44 suspicious websites and initiated action against them. To further safeguard devotees attending Maha Kumbh 2025, a large-scale awareness campaign is being conducted to educate users about potential cyber threats.

The Role of Digital Discipline in Navigating the Uncharted Waters of the Internet

As the Yajurveda (ancient Vedic scriptures of Hinduism) reminds us ‘सत्यं चानृतं च सत्यं अभवत्, यदेतत् तपसा तप्यताम्।’. This learning translates into English as "Truth and falsehood are both present, yet truth is purified through intense discipline”. The Mahakumbh is a confluence not just of rivers but of faith and humanity's eternal quest for truth (Satyam). In the digital age, this vigilance extends to protecting ourselves from cyber frauds and scams that exploit the sanctity of occasions like the Mahakumbh. Just as devotees seek purity through holy rituals, we must also embrace Digital Discipline to navigate the confluence of tradition and technology safely.

Here are some Digital Discipline best practices you must follow:

• Be cautious of fake websites, fraudulent travel agencies, and scam bookings. Always verify legitimacy before engaging in any  transactions.  
• Stay alert for fake donation requests and only contribute to verified organizations.
• Be aware of any mis/disinformation and implausible claims surrounding the Mahakumbh event and verify it from authenticated sources. The official website of Mahakumbh is https://kumbh.gov.in.
• To report any cybercrime or issue, you can report it on the National Cyber Crime Reporting Portal at https://cybercrime.gov.in/, equipped with a 24x7 helpline 1930 that serves as a powerful resource available to the victims of cybercrimes to report their cases.

Conclusion

Netizens worldwide must prioritise Digital Discipline to ensure they are safeguarded from the snares of these cyber miscreants, so that they may safely and joyfully embark on their journey to the Maha Kumbh and receive divine blessings and purity of purpose through the experience.

References

• https://www.deccanherald.com/india/uttar-pradesh/up-police-gets-on-its-toes-to-ensure-cyber-safe-maha-kumbh-3335911
• https://www.hindustantimes.com/cities/others/four-cyber-crooks-held-for-operating-fake-booking-websites-101735326388201.html
• https://www.indiatvnews.com/uttar-pradesh/maha-kumbh-2025-cyber-police-station-set-up-in-prayagraj-to-safeguard-devotees-from-online-frauds-in-city-preparation-security-other-details-2024-12-11-965745
• https://organiser.org/2024/12/12/268915/bharat/mahakumbh-2025-cyber-police-station-set-up-to-protect-devotees-from-ai-and-social-media-scammers/
• https://www.ptinews.com/story/national/maha-kumbh-56-cyber-warriors-deployed-to-safeguard-devotees-against-online-scams/2135062

Introduction

In today’s digital world, where everything is related to data, the more data you own, the more control and compliance you have over the market, which is why companies are looking for ways to use data to improve their business. But at the same time, they have to make sure they are protecting people’s privacy. It is very tricky to strike a balance between both of them. Imagine you are trying to bake a cake where you need to use all the ingredients to make it taste great, but you also have to make sure no one can tell what’s in it. That’s kind of what companies are dealing with when it comes to data. Here, ‘Pseudonymisation’ emerges as a critical technical and legal mechanism that offers a middle ground between data anonymisation and unrestricted data processing. 

Legal Framework and Regulatory Landscape 

Pseudonymisation, as defined by the General Data Protection Regulation (GDPR) in Article 4(5), refers to “the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person”. This technique represents a paradigm shift in data protection strategy, enabling organisations to preserve data utility while significantly reducing privacy risks. The growing importance of this balance is evident in the proliferation of data protection laws worldwide, from GDPR in Europe to India’s Digital Personal Data Protection Act (DPDP) of 2023. 

Its legal treatment varies across jurisdictions, but a convergent approach is emerging that recognises its value as a data protection safeguard while maintaining that the pseudonymised data remains personal data. Article 25(1) of GDPR recognises it as “an appropriate technical and organisational measure” and emphasises its role in reducing risks to data subjects. It protects personal data by reducing the risk of identifying individuals during data processing. The European Data Protection Board’s (EDPB) 2025 Guidelines on Pseudonymisation provide detailed guidance emphasising the importance of defining the “pseudonymisation domain”. It defines who is prevented from attributing data to specific individuals and ensures that the technical and organised measures are in place to block unauthorised linkage of pseudonymised data to the original data subjects. In India, while the DPDP Act does not explicitly define pseudonymisation, legal scholars argue that such data would still fall under the definition of personal data, as it remains potentially identifiable. The Act defines personal data defined in section 2(t) broadly as “any data about an individual who is identifiable by or in relation to such data,” suggesting that the pseudonymised information, being reversible, would continue to require compliance with data protection obligations. 

Further, the DPDP  Act, 2023 also includes principles of data minimisation and purpose limitation. Section 8(4) says that a “Data Fiduciary shall implement appropriate technical and organisational measures to ensure effective observance of the provisions of this Act and the Rules made under it.” The concept of Pseudonymization fits here because it is a recognised technical safeguard, which means companies can use pseudonymization as one of the methods or part of their compliance toolkit under Section 8(4) of the DPDP Act. However, its use should be assessed on a case to case basis, since ‘encryption’ is also considered one of the strongest methods for protecting personal data. The suitability of pseudonymization depends on the nature of the processing activity, the type of data involved, and the level of risk that needs to be mitigated. In practice, organisations may use pseudonymization in combination with other safeguards to strengthen overall compliance and security.

The European Court of Justice’s recent jurisprudence has introduced nuanced considerations about when pseudonymised data might not constitute personal data for certain entities. In cases where only the original controller possesses the means to re-identify individuals, third parties processing such data may not be subject to the full scope of data protection obligations, provided they cannot reasonably identify the data subjects. The “means reasonably likely” assessment represents a significant development in understanding the boundaries of data protection law. 

Corporate Implementation Strategies 

Companies find that pseudonymisation is not just about following rules, but it also brings real benefits. By using this technique, businesses can keep their data more secure and reduce the damage in the event of a breach. Customers feel more confident knowing that their information is protected, which builds trust. Additionally, companies can utilise this data for their research or other important purposes without compromising user privacy. 

Key Benefits of Pseudonymisation:

1. Enhanced Privacy Protection: It hides personal details like names or IDs with fake ones (with artificial values or codes), making it harder for accidental privacy breaches.
2. Preserved Data Utility: Unlike completely anonymous data, pseudonymised data keeps its usefulness by maintaining important patterns and relationships within datasets.
3. Facilitate Data Sharing: It’s easier to share pseudonymised data with partners or researchers because it protects privacy while still being useful.

However, using pseudonymisation is not as easy as companies have to deal with tricky technical issues like choosing the right methods, such as encryption or tokenisation and managing security keys safely. They have to implement strong policies to stop anyone from figuring out who the data belongs to. This can get expensive and complicated, especially when dealing with a large amount of data, and it often requires expert help and regular upkeep. 

Balancing Privacy Rights and Data Utility

The primary challenge in pseudonymisation is striking the right balance between protecting individuals' privacy and maintaining the utility of the data. To get this right, companies need to consider several factors, such as why they are using the data, the potential hacker's level of skill, and the type of data being used.

Conclusion 

Pseudonymisation offers a practical middle ground between full anonymisation and restricted data use, enabling organisations to harness the value of data while protecting individual privacy. Legally, it is recognised as a safeguard but still treated as personal data, requiring compliance under frameworks like GDPR and India’s DPDP Act. For companies, it is not only regulatory adherence but also ensuring that it builds trust and enhances data security. However, its effectiveness depends on robust technical methods, governance, and vigilance. Striking the right balance between privacy and data utility is crucial for sustainable, ethical, and innovation-driven data practices.

References:

1. https://gdpr-info.eu/art-4-gdpr/
2. https://www.meity.gov.in/static/uploads/2024/06/2bf1f0e9f04e6fb4f8fef35e82c42aa5.pdf
3. https://gdpr-info.eu/art-25-gdpr/
4. https://www.edpb.europa.eu/system/files/2025-01/edpb_guidelines_202501_pseudonymisation_en.pdf
5. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915
6. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915

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Introduction 

The pervasive issue of misinformation in India is a multifaceted challenge with profound implications for democratic processes, public awareness, and social harmony. The Election Commission of India (ECI) has taken measures to counter misinformation during the 2024 elections. ECI has launched campaigns to educate people and urge them to verify election-related content and share responsibly on social media. In response to the proliferation of fake news and misinformation online, the ECI has introduced initiatives such as ‘Myth vs. Reality’ and  'VerifyBeforeYouAmplify' to clear the air around fake news being spread on social media. EC measures aim to ensure that the spread of misinformation is curbed, especially during election time, when voters consume a lot of information from social media. It is of the utmost importance that voters take in facts and reliable information and avoid any manipulative or fake information that can negatively impact the election process. 

EC Collaboration with Tech Platforms

In this new age of technology, the Internet and social media continue to witness a surge in the spread of misinformation, disinformation, synthetic media content, and deepfake videos. This has rightly raised serious concerns. The responsible use of social media is instrumental in maintaining the accuracy of information and curbing misinformation incidents. 

The ECI has collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google supports the 2024 Indian General Election by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. The company connects voters to helpful information through product features that show data from trusted organisations across its portfolio. YouTube showcases election information panels, including how to register to vote, how to vote, and candidate information. YouTube's recommendation system prominently features content from authority sources on the homepage, in search results, and in the "Up Next" panel. YouTube highlights high-quality content from authoritative news sources during key moments through its Top News and Breaking News shelves, as well as the news watch page. 

Google has also implemented strict policies and restrictions regarding who can run election-related advertising campaigns on its platforms. They require all advertisers who wish to run election ads to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the ECI for each election ad they want to run where necessary, and have in-ad disclosures that clearly show who paid for the ad. Additionally, they have long-standing ad policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections.

CyberPeace Countering Misinformation

CyberPeace Foundation, a leading organisation in the field of cybersecurity works to promote digital peace for all. CyberPeace is working on the wider ecosystem to counter misinformation and develop a safer and more responsible Internet. CyberPeace has collaborated with Google.org to run a pan-India awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower over 40 million netizens in building resilience against misinformation and practising responsible online behaviour. This step is crucial in creating a strong foundation for a trustworthy  Internet and secure digital landscape.  

Myth vs Reality Register by ECI

The Election Commission of India (ECI) has launched the 'Myth vs Reality Register' to combat misinformation and ensure the integrity of the electoral process during the general elections 2024. The 'Myth vs Reality Register' can be accessed through the Election Commission's official website (https://mythvsreality.eci.gov.in/). All stakeholders are urged to verify and corroborate any dubious information they receive through any channel with the information provided in the register. The register provides a one-stop platform for credible and authenticated election-related information, with the factual matrix regularly updated to include the latest busted fakes and fresh FAQs. The ECI has identified misinformation as one of the challenges, along with money, muscle, and Model Code of Conduct violations, for electoral integrity. The platform can be used to verify information, prevent the spread of misinformation, debunk myths, and stay informed about key issues during the General Elections 2024.

The ECI has taken proactive steps to combat the challenge of misinformation which could cripple the democratic process. EC has issued directives urging vigilance and responsibility from all stakeholders, including political parties, to verify information before amplifying it. The EC has also urged responsible behaviour on social media platforms and discourse that inspires unity rather than division. The commission has stated that originators of false information will face severe consequences, and nodal officers across states will remove unlawful content. Parties are encouraged to engage in issue-based campaigning and refrain from disseminating unverified or misleading advertisements.

Conclusion

The steps taken by the ECI have been designed to empower citizens and help them affirm the accuracy and authenticity of content before amplifying it. All citizens must be well-educated about the entire election process in India. This includes information on how the electoral rolls are made, how candidates are monitored, a complete database of candidates and candidate backgrounds, party manifestos, etc. For informed decision-making, active reading and seeking information from authentic sources is imperative. The partnership between government agencies, tech platforms and civil societies helps develop strategies to counter the widespread misinformation and promote online safety in general, and electoral integrity in particular. 

References 

• https://pib.gov.in/PressReleasePage.aspx?PRID=2017375

• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2016941#:~:text=To%20combat%20the%20spread%20of,the%20ongoing%20General%20Elections%202024
• https://www.business-standard.com/elections/lok-sabha-election/ls-elections-2024-ec-uses-social-media-to-nudge-electors-to-vote-124040700429_1.html
• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/

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