#FactCheck -Viral Claim That Yogi Adityanath Urged People Not to Watch Shah Rukh Khan’s Films Is Misleading

Introduction

With the rise of AI deepfakes and manipulated media, it has become difficult for the average internet user to know what they can trust online. Synthetic media can have serious consequences, from virally spreading election disinformation or medical misinformation to serious consequences like revenge porn and financial fraud. Recently, a Pune man lost ₹43 lakh when he invested money based on a deepfake video of Infosys founder Narayana Murthy. In another case, that of Babydoll Archi, a woman from Assam had her likeness deepfaked by an ex-boyfriend to create revenge porn.

Image or video manipulation used to leave observable traces. Online sources may advise examining the edges of objects in the image, checking for inconsistent patterns, lighting differences, observing the lip movements of the speaker in a video or counting the number of fingers on a person’s hand. Unfortunately, as the technology improves, such folk advice might not always help users identify synthetic and manipulated media.

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The Coalition for Content Provenance and Authenticity (C2PA)

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One interesting project in the area of trust-building under these circumstances has been the Coalition for Content Provenance and Authenticity (C2PA). Started in 2019 by Adobe and Microsoft, C2PA is a collaboration between major players in AI, social media, journalism, and photography, among others. It set out to create a standard for publishers of digital media to prove the authenticity of digital media and track changes as they occur.

When photos and videos are captured, they generally store metadata like the date and time of capture, the location, the device it was taken on, etc. C2PA developed a standard for sharing and checking the validity of this metadata, and adding additional layers of metadata whenever a new user makes any edits. This creates a digital record of any and all changes made. Additionally, the original media is bundled with this metadata. This makes it easy to verify the source of the image and check if the edits change the meaning or impact of the media. This standard allows different validation software, content publishers and content creation tools to be interoperable in terms of maintaining and displaying proof of authenticity.

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The standard is intended to be used on an opt-in basis and can be likened to a nutrition label for digital media. Importantly, it does not limit the creativity of fledgling photo editors or generative AI enthusiasts; it simply provides consumers with more information about the media they come across.

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Could C2PA be Useful in an Indian Context?

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The World Economic Forum’s Global Risk Report 2024, identifies India as a significant hotspot for misinformation. The recent AI Regulation report by MeitY indicates an interest in tools for watermarking AI-based synthetic content for ease of detecting and tracking harmful outcomes. Perhaps C2PA can be useful in this regard as it takes a holistic approach to tracking media manipulation, even in cases where AI is not the medium.

Currently, 26 India-based organisations like the Times of India or Truefy AI have signed up to the Content Authenticity Initiative (CAI), a community that contributes to the development and adoption of tools and standards like C2PA. However, people are increasingly using social media sites like WhatsApp and Instagram as sources of information, both of which are owned by Meta and have not yet implemented the standard in their products.

India also has low digital literacy rates and low resistance to misinformation. Part of the challenge would be showing people how to read this nutrition label, to empower people to make better decisions online. As such, C2PA is just one part of an online trust-building strategy. It is crucial that education around digital literacy and policy around organisational adoption of the standard are also part of the strategy.

The standard is also not foolproof. Current iterations may still struggle when presented with screenshots of digital media and other non-technical digital manipulation. Linking media to their creator may also put journalists and whistleblowers at risk. Actual use in context will show us more about how to improve future versions of digital provenance tools, though these improvements are not guarantees of a safer internet.

The largest advantage of C2PA adoption would be the democratisation of fact-checking infrastructure. Since media is shared at a significantly faster rate than it can be verified by professionals, putting the verification tools in the hands of people makes the process a lot more scalable. It empowers citizen journalists and leaves a public trail for any media consumer to look into.

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Conclusion

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From basic colour filters to make a scene more engaging, to removing a crowd from a social media post, to editing together videos of a politician to make it sound like they are singing a song, we are so accustomed to seeing the media we consume be altered in some way. The C2PA is just one way to bring transparency to how media is altered. It is not a one-stop solution, but it is a viable starting point for creating a fairer and democratic internet and increasing trust online. While there are risks to its adoption, it is promising to see that organisations across different sectors are collaborating on this project to be more transparent about the media we consume.

References

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• https://c2pa.org/
• https://contentauthenticity.org/
• https://indianexpress.com/article/technology/tech-news-technology/kate-middleton-9-signs-edited-photo-9211799/  
• https://photography.tutsplus.com/articles/fakes-frauds-and-forgeries-how-to-detect-image-manipulation--cms-22230
• https://www.media.mit.edu/projects/detect-fakes/overview/
• https://www.youtube.com/watch?v=qO0WvudbO04&pp=0gcJCbAJAYcqIYzv
• https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2024.pdf
• https://indianexpress.com/article/technology/tech-news-technology/ai-law-may-not-prescribe-penal-consequences-for-violations-9457780/
• https://thesecretariat.in/article/meity-s-ai-regulation-report-ambitious-but-no-concrete-solutions
• https://www.ndtv.com/lifestyle/assam-what-babydoll-archi-viral-fame-says-about-india-porn-problem-8878689
• https://www.meity.gov.in/static/uploads/2024/02/9f6e99572739a3024c9cdaec53a0a0ef.pdf

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Introduction

The 2023-24 annual report of the Union Home Ministry states that WhatsApp is among the primary platforms being targeted for cyber fraud in India, followed by Telegram and Instagram. Cybercriminals have been conducting frauds like lending and investment scams, digital arrests, romance scams, job scams, online phishing etc., through these platforms, creating trauma for victims and overburdening law enforcement, which is not always the best equipped to recover their money. WhatsApp’s scale, end-to-end encryption, and ease of mass messaging make it both a powerful medium of communication and a vulnerable target for bad actors. It has over 500 million users in India, which makes it a primary subject for scammers running illegal lending apps, phishing schemes, and identity fraud. 

Action Taken by Whatsapp

As a response to this worrying trend and in keeping with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, [updated as of 6.4.2023], WhatsApp has been banning millions of Indian accounts through automated tools, AI-based detection systems, and behaviour analysis, which can detect suspicious activity and misuse. In July 2021, it banned over 2 million accounts. By February 2025, this number had shot up to over 9.7 million, with  1.4 million accounts removed proactively, that is, before any user reported them.  While this may mean that the number of attacks has increased, or WhatsApp’s detection systems have improved, or both,  what it surely signals is the acknowledgement of a deeper, systemic challenge to India’s digital ecosystem and the growing scale and sophistication of cyber fraud, especially on encrypted platforms. 

CyberPeace Insights

1. Under Rule 4(1)(d) of the IT Rules, 2021, significant social media intermediaries (SSMIs) are required to implement automated tools to detect harmful content. But enforcement has been uneven. WhatsApp’s enforcement action demonstrates what effective compliance with proactive moderation can look like because of the scale and transparency of its actions. 
2. Platforms must treat fraud not just as a content violation but as a systemic abuse of the platform’s infrastructure. 
3. India is not alone in facing this challenge. The EU’s Digital Services Act (DSA), for instance, mandates large platforms to conduct regular risk assessments, maintain algorithmic transparency, and allow independent audits of their safety mechanisms. These steps go beyond just removing bad content by addressing the design of the platform itself. India can draw from this by codifying a baseline standard for fraud detection, requiring platforms to publish detailed transparency reports, and clarifying the legal expectations around proactive monitoring. Importantly, regulators must ensure this is done without compromising encryption or user privacy.
4. WhatsApp’s efforts are part of a broader, emerging ecosystem of threat detection. The Indian Cyber Crime Coordination Centre (I4C) is now sharing threat intelligence with platforms like Google and Meta to help take down scam domains, malicious apps, and sponsored Facebook ads promoting illegal digital lending. This model of public-private intelligence collaboration should be institutionalized and scaled across sectors.

Conclusion: Turning Enforcement into Policy

WhatsApp’s mass account ban is not just about enforcement but an example of how platforms must evolve. As India becomes increasingly digital, it needs a forward-looking policy framework that supports proactive monitoring, ethical AI use, cross-platform coordination, and user safety. The digital safety of users in India and those around the world must be built into the architecture of the internet.

References

• https://scontent.xx.fbcdn.net/v/t39.8562-6/486805827_1197340372070566_282096906288453586_n.pdf?_nc_cat=104&ccb=1-7&_nc_sid=b8d81d&_nc_ohc=BRGwyxF87MgQ7kNvwHyyW8u&_nc_oc=AdnNG2wXIN5F-Pefw_FTt2T4K6POllUyKpO7nxwzCWxNgQEkVLllHmh81AHT2742dH8&_nc_zt=14&_nc_ht=scontent.xx&_nc_gid=iaQzNQ8nBZzxuIS4rXLOkQ&oh=00_AfEnbac47YDXvymJ5vTVB-gXteibjpbTjY5uhP_sMN9ouw&oe=67F95BF0 
• https://scontent.xx.fbcdn.net/v/t39.8562-6/217535270_342765227288666_5007519467044742276_n.pdf?_nc_cat=110&ccb=1-7&_nc_sid=b8d81d&_nc_ohc=aj6og9xy5WQQ7kNvwG9Vzkd&_nc_oc=AdnDtVbrQuo4lm3isKg5O4cw5PHkp1MoMGATVpuAdOUUz-xyJQgWztGV1PBovGACQ9c&_nc_zt=14&_nc_ht=scontent.xx&_nc_gid=gabMfhEICh_gJFiN7vwzcA&oh=00_AfE7lXd9JJlEZCpD4pxW4OOc03BYcp1e3KqHKN9-kaPGMQ&oe=67FD6FD3 
• https://www.hindustantimes.com/india-news/whatsapp-is-most-used-platform-for-cyber-crimes-home-ministry-report-101735719475701.html 
• https://www.indiatoday.in/technology/news/story/whatsapp-bans-over-97-lakhs-indian-accounts-to-protect-users-from-scam-2702781-2025-04-02 

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Executive Summary

The viral video, in which south actor Allu Arjun is seen supporting the Congress Party's campaign for the upcoming Lok Sabha Election, suggests that he has joined Congress Party. Over the course of an investigation, the CyberPeace Research Team uncovered that the video is a close up of Allu Arjun marching as the Grand Marshal of the 2022 India Day parade in New York to celebrate India’s 75th Independence Day. Reverse image searches, Allu Arjun's official YouTube channel, the news coverage, and stock images websites are also proofs of this fact. Thus, it has been firmly established that the claim that Allu Arjun is in a Congress Party's campaign is fabricated and misleading

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Claims:

The viral video alleges that the south actor Allu Arjun is using his popularity and star status as a way of campaigning for the Congress party during the 2024 upcoming Lok Sabha elections.

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Fact Check:

Initially, after hearing the news, we conducted a quick search using keywords to relate it to actor Allu Arjun joining the Congress Party but came across nothing related to this. However, we found a video by SoSouth posted on Feb 20, 2022, of Allu Arjun’s Father-in-law Kancharla Chandrasekhar Reddy joining congress and quitting former chief minister K Chandrasekhar Rao's party. 

Next, we segmented the video into keyframes, and then reverse searched one of the images which led us to the Federation of Indian Association website. It says that the picture is from the 2022 India Parade. The picture looks similar to the viral video, and we can compare the two to help us determine if they are from the same event.

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Taking a cue from this, we again performed a keyword search using “India Day Parade 2022”. We found a video uploaded on the official Allu Arjun YouTube channel, and it’s the same video that has been shared on Social Media in recent times with different context. The caption of the original video reads, “Icon Star Allu Arjun as Grand Marshal @ 40th India Day Parade in New York | Highlights | #IndiaAt75”

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The Reverse Image search results in some more evidence of the real fact, we found the image on Shutterstock, the description of the photo reads, “NYC India Day Parade, New York, NY, United States - 21 Aug 2022 Parade Grand Marshall Actor Allu Arjun is seen on a float during the annual Indian Day Parade on Madison Avenue in New York City on August 21, 2022.”

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With this, we concluded that the Claim made in the viral video of Allu Arjun supporting the Lok Sabha Election campaign 2024 is baseless and false.

Conclusion:

The viral video circulating on social media has been put out of context. The clip, which depicts Allu Arjun's participation in the Indian Day parade in 2022, is not related to the ongoing election campaigns for any Political Party.

Hence, the assertion that Allu Arjun is campaigning for the Congress party is false and misleading.

• Claim: A video, which has gone viral, says that actor Allu Arjun is rallying for the Congress party.
• Claimed on: X (Formerly known as Twitter) and YouTube
• Fact Check: Fake & Misleading

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