Deepfake Alert: Sachin Tendulkar's Warning Against Technology Misuse
Introduction
Deepfake have become a source of worry in an age of advanced technology, particularly when they include the manipulation of public personalities for deceitful reasons. A deepfake video of cricket star Sachin Tendulkar advertising a gaming app recently went popular on social media, causing the sports figure to deliver a warning against the widespread misuse of technology.
Scenario of Deepfake
Sachin Tendulkar appeared in the deepfake video supporting a game app called Skyward Aviator Quest. The app's startling quality has caused some viewers to assume that the cricket legend is truly supporting it. Tendulkar, on the other hand, has resorted to social media to emphasise that these videos are phony, highlighting the troubling trend of technology being abused for deceitful ends.
Tendulkar's Reaction
Sachin Tendulkar expressed his worry about the exploitation of technology and advised people to report such videos, advertising, and applications that spread disinformation. This event emphasises the importance of raising knowledge and vigilance about the legitimacy of material circulated on social media platforms.
The Warning Signs
The deepfake video raises questions not just for its lifelike representation of Tendulkar, but also for the material it advocates. Endorsing gaming software that purports to help individuals make money is a significant red flag, especially when such endorsements come from well-known figures. This underscores the possibility of deepfakes being utilised for financial benefit, as well as the significance of examining information that appears to be too good to be true.
How to Protect Yourself Against Deepfakes
As deepfake technology advances, it is critical to be aware of potential signals of manipulation. Here are some pointers to help you spot deepfake videos:
- Look for artificial facial movements and expressions, as well as lip sync difficulties.
- Body motions and Posture: Take note of any uncomfortable body motions or discrepancies in the individual's posture.
- Lip Sync and Audio Quality: Look for mismatches between the audio and lip motions.
- background and Content: Consider the video's background, especially if it has a popular figure supporting something in an unexpected way.
- Verify the legitimacy of the video by verifying the official channels or accounts of the prominent person.
Conclusion
The popularity of deepfake videos endangers the legitimacy of social media material. Sachin Tendulkar's response to the deepfake in which he appears serves as a warning to consumers to remain careful and report questionable material. As technology advances, it is critical that individuals and authorities collaborate to counteract the exploitation of AI-generated material and safeguard the integrity of online information.
Reference
- https://www.news18.com/tech/sachin-tendulkar-disturbed-by-his-new-deepfake-video-wants-swift-action-8740846.html
- https://www.livemint.com/news/india/sachin-tendulkar-becomes-latest-victim-of-deepfake-video-disturbing-to-see-11705308366864.html
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Introduction
The year, 2022 has been a year of transition and change for the gaming industry. This year esports and gaming including the industry’s greater increased acceptance by the sports authorities and higher prize pools for top players, has been more commercial than ever, according to research by the year 2025 the industry will witness growth by 5 million dollars and around 420 million active gamers from India. Since, India is on the way to become world’s largest gaming market, with revenue earned in 2021 increasing by up to 28%, or 1.2 billion dollars, and predicted to reach 2 billion dollars by 2024 as a result of the COVID-19 expanding internet access throughout the country.
After a lengthy debate, the government has finally decided to bring online gaming under the purview of the law. The President of India has changed the rules governing e-sports and requested that the Sports Ministry and the Ministry of Electronics and Information Technology (MeitY) include e-sports in multi-sport competitions. India’s gaming sector has reached new heights this year, with the country winning its first bronze medal in the first esports event organized by this year’s Commonwealth Games, and this is only the beginning.
Indian government takes on E-sports
The Indian government has given esports a huge boost. It has been introduced into the traditional sports disciplines of the nation. Droupadi Murmu, the President of India, changed the regulations governing eSports using the authority “conferred by clause (3) of Article 77 of the Constitution,” and requested that “e-Sports be included as part of multi-sports events” from the Ministries of Electronics and Information Technology and Sports. Some crucial points will clarify the government’s position on e-sports.
- E-sports were added as a demonstration sport to the 2018 Asian Games in Jakarta, which meant that medals earned in the sport were not counted in the official total of medals.
- There is a greater desire for Esports to be integrated with school curricula.
- E-Sports (Electronic Sports) have been acknowledged by the Indian government as a component of multi-sport tournaments.

Why is e-sports important?
The Indian Esports Industry has worked hard to distinguish Esports from the broader category of “Gaming.” Esports is a competitive sport in which esports athletes compete in specific video game genres in a virtual, electronic environment using their physical and mental prowess, according to the industry.
According to studies, as individuals have gotten more screen aware and online gaming has become a part of their life, internet gaming not only improves fine motor skills but also sharpens the mind. The industry has the most users and stakeholders, and it has become critical to governing it; consequently, legislation is required to regulate it.
The online regulation bill 2022
The Online Gaming (Regulations) Bill, 2022, was recently filed in the Lok Sabha to create an effective regulatory mechanism for the online gaming business to prevent fraud and misuse of things related to or incidental to it. There are 20 sections spread throughout three chapters. It intends to establish an Online Gaming Commission, the authority, mandate, and jurisdiction of which will be specified by the Bill. An online gaming server will be licensed, relinquished, revoked, or suspended by the Commission’s key highlights of the bill to make it more clear
- The Bill establishes a regulating agency, the Online Gaming Commission (“OGC”), comprised of five members chosen by the Central Government, each with at least one specialist in the fields of law, cyber technology, and law enforcement experience.
- The OGC will be able to oversee the functions of online gaming websites, issue periodic or special reports on Online Gaming issues, recommend appropriate measures to control and curb illegal Online Gaming, grant, suspend, and revoke licenses for online gaming websites, and set fees for license applications and renewals.
- Without a website and a non-transferable and non-assignable license, the Bill proposes to make online gambling illegal. Anyone operating an online gaming server or website without a license risks up to three years in prison and a fine. The permission will be good for a six-year term.
- The license intended to be given under the Bill may be terminated or canceled if the licensee violates any of the license’s requirements or any of Bill’s provisions. However, the Bill does not apply to anybody providing backend services in India, including hosting and maintenance for any international gaming website situated outside of India.
- The bill also mentions the Foreign Direct Investment and Technology Collaboration in Online Gaming

Few misses in the bill that can be addressed to make it stronger and a better version
- The law does not address Know Your Customer (KYC) requirements, customer complaint procedures, advertising and marketing restrictions, user data protection, responsible gaming guidelines, and other concerns.
- In the bill, there is no clear distinction between money involved in the game. This is a matter of concern and needs to be addressed so the money laundering aspect can be determined.
- The distinction between “games of chance” and “games of skill” is not addressed in the Bill. Furthermore, the Bill does not specify whether its prohibitions apply only to for-real-money games or to free games.
Conclusion
Despite the bill’s flaws, it has offered optimism to the burgeoning gaming sector, which desperately needs a robust regulatory and legal framework free of ambiguity, allowing players to play safely, and encouraging entrepreneurs to enter the field with safety and security. An improved regulatory framework will increase job prospects while also assisting the government. A transparent framework will also aid in the protection of the rights of actors and stakeholders.
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Introduction
Misinformation is a major issue in the AI age, exacerbated by the broad adoption of AI technologies. The misuse of deepfakes, bots, and content-generating algorithms have made it simpler for bad actors to propagate misinformation on a large scale. These technologies are capable of creating manipulative audio/video content, propagate political propaganda, defame individuals, or incite societal unrest. AI-powered bots may flood internet platforms with false information, swaying public opinion in subtle ways. The spread of misinformation endangers democracy, public health, and social order. It has the potential to affect voter sentiments, erode faith in the election process, and even spark violence. Addressing misinformation includes expanding digital literacy, strengthening platform detection capabilities, incorporating regulatory checks, and removing incorrect information.
AI's Role in Misinformation Creation
AI's growth in its capabilities to generate content have grown exponentially in recent years. Legitimate uses or purposes of AI many-a-times take a backseat and result in the exploitation of content that already exists on the internet. One of the main examples of misinformation flooding the internet is when AI-powered bots flood social media platforms with fake news at a scale and speed that makes it impossible for humans to track and figure out whether the same is true or false.
The netizens in India are greatly influenced by viral content on social media. AI-generated misinformation can have particularly negative consequences. Being literate in the traditional sense of the word does not automatically guarantee one the ability to parse through the nuances of social media content authenticity and impact. Literacy, be it social media literacy or internet literacy, is under attack and one of the main contributors to this is the rampant rise of AI-generated misinformation. Some of the most common examples of misinformation that can be found are related to elections, public health, and communal issues. These issues have one common factor that connects them, which is that they evoke strong emotions in people and as such can go viral very quickly and influence social behaviour, to the extent that they may lead to social unrest, political instability and even violence. Such developments lead to public mistrust in the authorities and institutions, which is dangerous in any economy, but even more so in a country like India which is home to a very large population comprising a diverse range of identity groups.
Misinformation and Gen AI
Generative AI (GAI) is a powerful tool that allows individuals to create massive amounts of realistic-seeming content, including imitating real people's voices and creating photos and videos that are indistinguishable from reality. Advanced deepfake technology blurs the line between authentic and fake. However, when used smartly, GAI is also capable of providing a greater number of content consumers with trustworthy information, counteracting misinformation.
Generative AI (GAI) is a technology that has entered the realm of autonomous content production and language creation, which is linked to the issue of misinformation. It is often difficult to determine if content originates from humans or machines and if we can trust what we read, see, or hear. This has led to media users becoming more confused about their relationship with media platforms and content and highlighted the need for a change in traditional journalistic principles.
We have seen a number of different examples of GAI in action in recent times, from fully AI-generated fake news websites to fake Joe Biden robocalls telling the Democrats in the U.S. not to vote. The consequences of such content and the impact it could have on life as we know it are almost too vast to even comprehend at present. If our ability to identify reality is quickly fading, how will we make critical decisions or navigate the digital landscape safely? As such, the safe and ethical use and applications of this technology needs to be a top global priority.
Challenges for Policymakers
AI's ability to generate anonymous content makes it difficult to hold perpetrators accountable due to the massive amount of data generated. The decentralised nature of the internet further complicates regulation efforts, as misinformation can spread across multiple platforms and jurisdictions. Balancing the need to protect the freedom of speech and expression with the need to combat misinformation is a challenge. Over-regulation could stifle legitimate discourse, while under-regulation could allow misinformation to propagate unchecked. India's multilingual population adds more layers to already-complex issue, as AI-generated misinformation is tailored to different languages and cultural contexts, making it harder to detect and counter. Therefore, developing strategies catering to the multilingual population is necessary.
Potential Solutions
To effectively combat AI-generated misinformation in India, an approach that is multi-faceted and multi-dimensional is essential. Some potential solutions are as follows:
- Developing a framework that is specific in its application to address AI-generated content. It should include stricter penalties for the originator and spreader and dissemination of fake content in proportionality to its consequences. The framework should establish clear and concise guidelines for social media platforms to ensure that proactive measures are taken to detect and remove AI-generated misinformation.
- Investing in tools that are driven by AI for customised detection and flagging of misinformation in real time. This can help in identifying deepfakes, manipulated images, and other forms of AI-generated content.
- The primary aim should be to encourage different collaborations between tech companies, cyber security orgnisations, academic institutions and government agencies to develop solutions for combating misinformation.
- Digital literacy programs will empower individuals by training them to evaluate online content. Educational programs in schools and communities teach critical thinking and media literacy skills, enabling individuals to better discern between real and fake content.
Conclusion
AI-generated misinformation presents a significant threat to India, and it is safe to say that the risks posed are at scale with the rapid rate at which the nation is developing technologically. As the country moves towards greater digital literacy and unprecedented mobile technology adoption, one must be cognizant of the fact that even a single piece of misinformation can quickly and deeply reach and influence a large portion of the population. Indian policymakers need to rise to the challenge of AI-generated misinformation and counteract it by developing comprehensive strategies that not only focus on regulation and technological innovation but also encourage public education. AI technologies are misused by bad actors to create hyper-realistic fake content including deepfakes and fabricated news stories, which can be extremely hard to distinguish from the truth. The battle against misinformation is complex and ongoing, but by developing and deploying the right policies, tools, digital defense frameworks and other mechanisms, we can navigate these challenges and safeguard the online information landscape.
References:
- https://economictimes.indiatimes.com/news/how-to/how-ai-powered-tools-deepfakes-pose-a-misinformation-challenge-for-internet-users/articleshow/98770592.cms?from=mdr
- https://www.dw.com/en/india-ai-driven-political-messaging-raises-ethical-dilemma/a-69172400
- https://pure.rug.nl/ws/portalfiles/portal/975865684/proceedings.pdf#page=62

Executive Summary:
In the age of virtuality, misinformation and misleading techniques shape the macula of the internet, and these threaten human safety and well-being. Recently, an alarming fake information has surfaced, intended to provide a fake Government subsidy scheme with the name of Indian Post. This serves criminals, who attack people's weaknesses, laying them off with proposals of receiving help in exchange for info. In this informative blog, we take a deep dive into one of the common schemes of fraud during this time. We will go through the stages involved which illustrates how one is deceived and offer practical tips to avoid the fall.
Introduction:
Digital communication reaches individuals faster, and as a result, misinformation and mails have accelerated their spread globally. People, therefore, are susceptible to online scams as they add credibility to phenomena. In India, the recently increased fake news draws its target with the deceptive claims of being a subsidy from the Government mainly through the Indian post. These fraudulent schemes frequently are spread via social networks and messaging platforms, influence trust of the individual’s in respectable establishments to establish fraud and collect private data.
Understanding the Claim:
There is a claim circulating on the behalf of the Government at the national level of a great subsidy of $1066 for deserving residents. The individual will be benefited with the subsidy when they complete the questionnaire they have received through social media. The questionnaire may have been designed to steal the individual’s confidential information by way of taking advantage of naivety and carelessness.
The Deceptive Journey Unveiled:
Bogus Offer Presentation: The scheme often appeals to people, by providing a misleading message or a commercial purposely targeted at convincing them to act immediately by instilling the sense of an urgent need. Such messages usually combine the mood of persuasion and highly evaluative material to create an illusion of being authentic.
Questionnaire Requirement: After the visitors land on attractive content material they are directed to fill in the questionnaire which is supposedly required for processing the economic assistance. This questionnaire requests for non private information in their nature.
False Sense of Urgency: Simultaneously, in addition to the stress-causing factor of it being a fake news, even the false deadline may be brought out to push in the technique of compliance. This data collection is intended to put people under pressure and influence them to make the information transfer that immediate without thorough examination.
Data Harvesting Tactics: Despite the financial help actually serving, you might be unaware but lies beneath it is a vile motive, data harvesting. The collection of facts through questionnaires may become something priceless for scammers that they can use for a good while to profit from identity theft, financial crimes and other malicious means.
Analysis Highlights:
- It is important to note that at this particular point, there has not been any official declaration or a proper confirmation of an offer made by the India Post or from the Government. So, people must be very careful when encountering such messages because they are often employed as lures in phishing attacks or misinformation campaigns. Before engaging or transmitting such claims, it is always advisable to authenticate the information from trustworthy sources in order to protect oneself online and prevent the spread of wrongful information
- The campaign is hosted on a third party domain instead of any official Government Website, this raised suspicion. Also the domain has been registered in very recent times.

- Domain Name: ccn-web[.]buzz
- Registry Domain ID: D6073D14AF8D9418BBB6ADE18009D6866-GDREG
- Registrar WHOIS Server: whois[.]namesilo[.]com
- Registrar URL: www[.]namesilo[.]com
- Updated Date: 2024-02-27T06:17:21Z
- Creation Date: 2024-02-11T03:23:08Z
- Registry Expiry Date: 2025-02-11T03:23:08Z
- Registrar: NameSilo, LLC
- Name Server: tegan[.]ns[.]cloudflare[.]com
- Name Server: nikon[.]ns[.]cloudflare[.]com
Note: Cybercriminal used Cloudflare technology to mask the actual IP address of the fraudulent website.
CyberPeace Advisory:
Verification and Vigilance: It makes complete sense in this case that you should be cautious and skeptical. Do not fall prey to this criminal act. Examine the arguments made and the facts provided by either party and consult credible sources before disclosures are made.
Official Channels: Governments usually invoke the use of reliable channels which can as well be by disseminating subsidies and assistance programs through official websites and the legal channels. Take caution for schemes that are not following the protocols previously established.
Educational Awareness: Providing awareness through education and consciousness about on-line scams and the approaches which are fraudulent has to be considered a primary requirement. Through empowering individuals with capabilities and targets we, as a collective, can be armed with information that will prevent erroneous scheme spreading.
Reporting and Action: In a case of mission suspicious and fraudulent images, let them understand immediately by making the authorities and necessary organizations alert. Your swift actions do not only protect yourself but also help others avoid the costs of related security compromises.
Conclusion:
The rise of the ‘Indian Post Countrywide - government subsidy fake news’ poses a stern warning of the present time that the dangers within the virtual ecosystem are. The art of being wise and sharp in terms of scams always reminds us to show a quick reaction to the hacks and try to do the things that we should identify as per the CyberPeace advisories; thereby, we will contribute to a safer Cyberspace for everyone. Likewise, the ability to critically judge, and remain alert, is important to help defeat the variety of tricks offenders use to mislead you online.