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What is Deepfake

Deepfakes have been, a fascinating but unsettling phenomenon that is now prominent in this digital age. These incredibly convincing films have drawn attention and blended in well with our high-tech surroundings. The lifelike but completely manufactured quality of deepfake videos has become an essential component of our digital environment as we traverse the broad reaches of our digital society. While these works have an undoubtedly captivating charm, they have important ramifications. Come along as we examine the deep effects that misuse of deepfakes can have on our globalized digital culture. After many actors now business tycoon Ratan Tata has become the latest victim of deepfake. Tata called out a post from a user that used a fake interview of him in a video recommending Investments.

Case Study

The nuisance of deep fake is sparing none from actors politicians to entrepreneurs everyone is getting caught in the Trap. Soon after the actresses Rashmika Mandana, Katrina Kaif, Kajol and other actresses fell prey to the rising scenario of deepfake, a new case from the industry emerged, which took Mr. Ratan Tata on storm. Business tycoon Ratan Tata has become the latest victim of deepfake. He took to his social media sharing an image of the interview that asked people to invest money in a project in a post on Instagram. Ratan Tata called out a post from a user that used a fake interview of him in a video recommending these Investments. 

This nuisance that has been created because of the deepfake is sparing nobody from actors to politicians to entrepreneurs now everyone is getting caught in the trap the latest victim being Ratan Tata. Tech magnate Ratan Tata is the most recent victim of this deepfake phenomenon. The millionaire was seen in the video, which was posted by the Instagram user, giving his followers a once-in-a-million opportunity to "exaggerate investments risk-free."

In the stated video, Ratan Tata was seen giving everyone in India advice mentioning to the public regarding the opportunity to increase their money with no risk and a 100% guarantee. The caption of the video clip stated, "Go to the channel right now."

Tata annotated both the video and the screenshot of the caption with the word "FAKE."

Ongoing Deepfake Assaults in India

Deepfake videos continue to target celebrities, and Priyanka Chopra is also a recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples, including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her looking the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Prevention and Detection

In order to effectively combat the growing threat posed by deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain.

Conclusion

The current instance involving Ratan Tata serves as an example of how the emergence of counterfeit technology poses an imminent danger to our digital civilization. The fake video, which was posted to Instagram, showed the business tycoon giving financial advice and luring followers with low-risk investment options. Tata quickly called out the footage as "FAKE," highlighting the need for careful media consumption. The Tata incident serves as a reminder of the possible damage deepfakes can do to prominent people's reputations. The issue, in Ratan Tata's instance specifically, demands that public personalities be more mindful of the possible misuse of their virtual identities. We can all work together to strengthen our defenses against this sneaky phenomenon and maintain the trustworthiness of our internet-based culture in the face of ever-changing technological challenges by emphasizing preventive measures like strict safety regulations and the implementation of state-of-the-art deepfake detection technologies.

References

• https://economictimes.indiatimes.com/magazines/panache/ratan-tata-slams-deepfake-video-that-features-him-giving-risk-free-investment-advice/articleshow/105805223.cms
• https://www.ndtv.com/india-news/ratan-tata-flags-deepfake-video-of-his-interview-recommending-investments-4640515
• https://www.businesstoday.in/bt-tv/short-video/viralvideo-business-tycoon-ratan-tata-falls-victim-to-deepfake-408557-2023-12-07
• https://www.livemint.com/news/india/false-ratan-tata-calls-out-a-deepfake-video-of-him-giving-investment-advice-11701926766285.html

Introduction

According to a draft of the Digital Personal Data Protection Bill, 2023, the Indian government may have the authority to reduce the age at which users can agree to data processing to 14 years. Companies requesting consent to process children’s data, on the other hand, must demonstrate that the information is handled in a “verifiably safe” manner.

The Central Government might change the age limit for consent

The proposed Digital Personal Data Protection Bill 2022 in India attempts to protect child’s personal data under the age of 14 through several provisions. The proposed lower age of consent in India under the Digital Personal Data Protection Bill 2022 is to loosen relevant norms and fulfil the demands of Internet corporations. After a year, the government may reconsider the definition of a child with the goal of expanding coverage to children under the age of 14. The proposed shift in the age of consent has elicited varied views, with some experts suggesting that it might potentially expose children to data processing concerns.

The definition of a child is understood to have been amended in the data protection Bill, which is anticipated to be submitted in Parliament’s Monsoon session, to an “individual who has not completed the age of eighteen years or such lower age as the central government may notify.” A child was defined as an “individual who has not completed eighteen years of age” in the 2022 draft.

Under deemed consent, the government has also added the 'legitimate business interest' clause

This clause allows businesses to process personal data without obtaining explicit consent if it is required for their legitimate business interests. The measure recognises that corporations have legitimate objectives, such as innovation, that can be pursued without jeopardising privacy.‍

Change in Data Protection Boards

The Digital Personal Data Protection Bill 2022, India’s new plan to secure personal data, represents a significant shift in strategy by emphasising outcomes rather than legislative compliance. This amendment will strengthen the Data Protection Board’s position, as its judgments on noncompliance complaints will establish India’s first systematic jurisprudence on data protection. The Cabinet has approved the bill and may be introduced in Parliament in the Monsoon session starting on July 20.

The draft law leaves the selection of the Data Protection Board’s chairperson and members solely to the discretion of the central government, making it a central government set-up board. The government retains control over the board’s composition, terms of service, and so on. The bill does specify, however, that the Data Protection Board would be completely independent and will have a strictly adjudicatory procedure to adjudicate data breaches. It has the same status as a civil court, and its rulings can be appealed.

India's first regulatory body in Charge of preserving privacy

Some expected amendments to the law include a blacklist of countries to which Indian data cannot be transferred and fewer penalties for data breaches. The bill’s scope is limited to processing digital personal data within Indian territory, which means that any offline personal data and anything not digitised will be exempt from the legislation’s jurisdiction. Furthermore, the measure is silent on the governance of digital paper records.

Conclusion

The Digital Personal Data Protection Bill 2022 is a much-needed piece of legislation that will replace India’s current data protection regime and assist in preserving individuals’ rights. Central Government is looking for a change in the age for consent from 18 to 14 years. The bill underlines the need for verifiable parental consent before processing a child’s personal data, including those under 18. This section seeks to ensure that parents or legal guardians have a say in the processing of their child’s personal data.

Introduction to Grooming

The term grooming is believed to have been first used by a group of investigators in the 1970s to describe patterns of seduction of an offender towards a child. It eventually evolved and began being commonly used by law enforcement agencies and has now replaced the term seduction for this behavioural pattern. At its core, grooming refers to conditioning a child by an adult offender to further their wrong motives. In its most popular sense, it refers to the sexual victimisation of children whereby an adult befriends a minor and builds an emotional connection to sexually abuse, exploit and even trafficking such a victim. The onset of technology has shifted the offline physical proximity of perpetrators to the internet, enabling groomers to integrate themselves completely into the victim’s life by maintaining consistent contact. It is noted that while grooming can occur online and offline, groomers often establish online contact before moving the ‘relationship’ offline to commit sexual offences.

Underreporting and Vulnerability of Teenagers

Given the elusive nature of the crime, cyber grooming remains one of the most underreported crimes by victims, who are often unaware or embarrassed to share their experiences. Teenagers are particularly more susceptible to cyber grooming since they not only have more access to the internet but also engage in more online risk-taking behaviours such as posting sensitive and personal pictures. Studies indicate that individuals aged 18 to 23 often lack awareness regarding the grooming process. They frequently engage in relationships with groomers without recognising the deceptive and manipulative tactics employed, mistakenly perceiving these relationships as consensual rather than abusive.

Rise of Cyber Grooming incidents after COVID-19 pandemic

There has been an uptick in cyber grooming after the COVID-19 pandemic, whereby an adult poses as a teenager or a child and befriends a minor on child-friendly websites or social media outlets and builds an emotional connection with the victim. The main goal is to obtain intimate and personal data of the minor, often in the form of sexual chats, pictures or videos, to threaten and coerce them into continuing such acts. The grooming process usually begins with seemingly harmless inquiries about the minor's age, interests, and family background. Over time, these questions gradually shift to topics concerning sexual experiences and desires. Research and data indicate that online grooming is primarily carried out by males, who frequently choose their victims based on attractiveness, ease of access, and the ability to exploit the minor's vulnerabilities. 

Beyond Sexual Exploitation: Ideological and Commercial Grooming

Grooming is not confined to sexual exploitation. The rise of technology has expanded the influence of extremist ideological groups, granting them access to children who can be coerced into adopting their beliefs. This phenomenon, known as ideological grooming, presents significant personal, social, national security, and law enforcement challenges. Additionally, a new trend, termed digital commercial grooming, involves malicious actors manipulating minors into procuring and using drugs. Violent extremists are improving their online recruitment strategies, learning from each other to target and recruit supporters more effectively and are constantly leveraging children’s vulnerabilities to reinforce anti-government ideologies.

Policy Recommendations to Combat Cyber Grooming

To address the pervasive issue of cyber grooming and child recruitment by extremist groups, several policy recommendations can be implemented. Social media and online platforms should enhance their monitoring and reporting systems to swiftly detect and remove grooming behaviours. This includes investing in AI technologies for content moderation and employing dedicated teams to respond to reports promptly. Additionally, collaborative efforts with cybersecurity experts and child psychologists to develop educational campaigns and tools that teach children about online safety and identify grooming tactics should be mandated. Legislation should also be strengthened to include provisions specifically addressing cyber grooming, ensuring strict penalties for offenders and protections for victims. In this regard, international cooperation among law enforcement agencies and tech companies is essential to create a unified approach to tackling cross-border online threats to children's safety and security.

References:

1. Lanning, Kenneth “The Evolution of Grooming: Concept and Term”, Journal of Interpersonal Violence, 2018, Vol. 33 (1) 5-16. https://www.nationalcac.org/wp-content/uploads/2019/05/The-evolution-of-grooming-Concept-and-term.pdf 
2. Jonie Chiu, Ethel Quayle, “Understanding online grooming: An interpretative phenomenological analysis of adolescents' offline meetings with adult perpetrators”, Child Abuse & Neglect, Volume 128, 2022, 105600, ISSN 0145-2134,https://doi.org/10.1016/j.chiabu.2022.105600. https://www.sciencedirect.com/science/article/pii/S014521342200120X 
3. “Online child sexual exploitation and abuse”, Sharinnf Electronic Resources on Laws and Crime, United Nations Office for Drugs and Crime. https://sherloc.unodc.org/cld/en/education/tertiary/cybercrime/module-12/key-issues/online-child-sexual-exploitation-and-abuse.html 
4. Mehrotra, Karishma, “In the pandemic, more Indian children are falling victim to online grooming for sexual exploitation” The Scroll.in, 18 September 2021. https://scroll.in/magazine/1005389/in-the-pandemic-more-indian-children-are-falling-victim-to-online-grooming-for-sexual-exploitation 
5. Lorenzo-Dus, Nuria, “Digital Grooming: Discourses of Manipulation and Cyber-Crime”, 18 December 2022 https://academic.oup.com/book/45362
6. Strategic orientations on a coordinated EU approach to prevention of radicalisation in 2022-2023 https://home-affairs.ec.europa.eu/system/files/2022-03/2022-2023%20Strategic%20orientations%20on%20a%20coordinated%20EU%20approach%20to%20prevention%20of%20radicalisation_en.pdf 
7. “Handbook on Children Recruited and Exploited by Terrorist and Violent Extremist Groups: The Role of the Justice System”, United Nations Office on Drugs and Crime, 2017. https://www.unodc.org/documents/justice-and-prison-reform/Child-Victims/Handbook_on_Children_Recruited_and_Exploited_by_Terrorist_and_Violent_Extremist_Groups_the_Role_of_the_Justice_System.E.pdf 

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