#Fact Check: Old Photo Misused to Claim Israeli Helicopter Downed in Lebanon!

Starting on 16th February 2025, Google changed its advertisement platform program policy. It will permit advertisers to employ device fingerprinting techniques for user tracking. Organizations that use their advertising services are now permitted to use fingerprinting techniques for tracking their users' data. Originally announced on 18th December 2024, this rule change has sparked yet another debate regarding privacy and profits.

The Issue

Fingerprinting is a technique that allows for the collection of information about a user’s device and browser details, ultimately enabling the creation of a profile of the user. Not only used for or limited to targeting advertisements, data procured in such a manner can be used by private entities and even government organizations to identify individuals who access their services. If information on customization options, such as language settings and a user’s screen size, is collected, it becomes easier to identify an individual when combined with data points like browser type, time zone, battery status, and even IP address.

What makes this technique contentious at the moment is the lack of awareness regarding the information being collected from the user and the inability to opt out once permissions are granted.

This is unlike Google’s standard system of data collection through permission requests, such as accepting website cookies—small text files sent to the browser when a user visits a particular website. While contextual and first-party cookies limit data collection to enhance user experience, third-party cookies enable the display of irrelevant advertisements while users browse different platforms. Due to this functionality, companies can engage in targeted advertising.

This issue has been addressed in laws like the General Data Protection Regulation (GDPR) of the European Union (EU) and the Digital Personal Data Protection (DPDP) Act, 2023 (India), which mandate strict rules and regulations regarding advertising, data collection, and consent, among other things. One of the major requirements in both laws is obtaining clear, unambiguous consent. This also includes the option to opt out of previously granted permissions for cookies.

However, in the case of fingerprinting, the mechanism of data collection relies on signals that users cannot easily erase. While clearing all data from the browser or refusing cookies might seem like appropriate steps to take, they do not prevent tracking through fingerprinting, as users can still be identified using system details that a website has already collected. This applies to all IoT products as well. People usually do not frequently change the devices they use, and once a system is identified, there are no available options to stop tracking, as fingerprinting relies on device characteristics rather than data-collecting text files that could otherwise be blocked.

Google’s Changing Stance

According to Statista, Google’s revenue is largely made up of the advertisement services it provides (amounting to 264.59 billion U.S. dollars in 2024). Any change in its advertisement program policies draws significant attention due to its economic impact.

In 2019, Google claimed in a blog post that fingerprinting was a technique that “subverts user choice and is wrong.” It is in this context that the recent policy shift comes as a surprise. In response, the ICO (Information Commissioner’s Office), the UK’s data privacy watchdog, has stated that this change is irresponsible. Google, however, is eager to have further discussions with the ICO regarding the policy change.

Conclusion

The debate regarding privacy in targeted advertising has been ongoing for quite some time. Concerns about digital data collection and storage have led to new and evolving laws that mandate strict fines for non-compliance.

Google’s shift in policy raises pressing concerns about user privacy and transparency. Fingerprinting, unlike cookies, offers no opt-out mechanism, leaving users vulnerable to continuous tracking without consent. This move contradicts Google’s previous stance and challenges global regulations like the GDPR and DPDP Act, which emphasize clear user consent.

With regulators like the ICO expressing disapproval, the debate between corporate profits and individual privacy intensifies. As digital footprints become harder to erase, users, lawmakers, and watchdogs must scrutinize such changes to ensure that innovation does not come at the cost of fundamental privacy rights

References

• https://www.techradar.com/pro/security/profit-over-privacy-google-gives-advertisers-more-personal-info-in-major-fingerprinting-u-turn
• https://www.ccn.com/news/technology/googles-new-fingerprinting-policy-sparks-privacy-backlash-as-ads-become-harder-to-avoid/
• https://www.emarketer.com/content/google-pivot-digital-fingerprinting-enable-better-cross-device-measurement
• https://www.lewissilkin.com/insights/2025/01/16/google-adopts-new-stance-on-device-fingerprinting-102ju7b
• https://www.lewissilkin.com/insights/2025/01/16/ico-consults-on-storage-and-access-cookies-guidance-102ju62
• https://www.bbc.com/news/articles/cm21g0052dno 
• https://www.techradar.com/features/browser-fingerprinting-explained
• https://fingerprint.com/blog/canvas-fingerprinting/
• https://www.statista.com/statistics/266206/googles-annual-global-revenue/#:~:text=In%20the%20most%20recently%20reported,billion%20U.S.%20dollars%20in%202024

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Executive Summary: 

A viral post on X (formerly Twitter) has been spreading misleading captions about a video that falsely claims to depict severe wildfires in Los Angeles similar to the real wildfire happening in Los Angeles. Using AI Content Detection tools we confirmed that the footage shown is entirely AI-generated and not authentic. In this report, we’ll break down the claims, fact-check the information, and provide a clear summary of the misinformation that has emerged with this viral clip.

Claim:

A video shared across social media platforms and messaging apps alleges to show wildfires ravaging Los Angeles, suggesting an ongoing natural disaster.

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Fact Check:

After taking a close look at the video, we noticed some discrepancy such as the flames seem unnatural, the lighting is off, some glitches etc. which are usually seen in any AI generated video. Further we checked the video with an online AI content detection tool hive moderation, which says the video is AI generated, meaning that the video was deliberately created to mislead viewers. It’s crucial to stay alert to such deceptions, especially concerning serious topics like wildfires. Being well-informed allows us to navigate the complex information landscape and distinguish between real events and falsehoods.

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Conclusion: 

This video claiming to display wildfires in Los Angeles is AI generated, the case again reflects the importance of taking a minute to check if the information given is correct or not, especially when the matter is of severe importance, for example, a natural disaster. By being careful and cross-checking of the sources, we are able to minimize the spreading of misinformation and ensure that proper information reaches those who need it most.

• Claim: The video shows real footage of the ongoing wildfires in Los Angeles, California
• Claimed On: X (Formerly Known As Twitter)
• Fact Check: Fake Video

Introduction

The hospitality industry is noted to be one of the industries most influenced by technology. Hotels, restaurants, and travel services are increasingly reliant on digital technologies to automate core operations and customer interactions. The shift to electronic modes of conducting business has made the industry a popular target for cyber threats. In light of increasing cyber threats, safeguarding personal and sensitive personal data on the part of the hospitality industry becomes significant not only from a customer standpoint but also from an organisational and legal perspective.

Role of cybersecurity in the hospitality industry

A hospitality industry-based entity (“HI entity”) deploys several technologies not only to automate operations but to also deliver excellent customer experiences. Technologies such as IoTs that enable smart controls in rooms, Point-of-Sale systems that manage reservations, Call Accounting Systems that track and record customer calls, keyless entry systems, and mobile apps that facilitate easy booking and service requests are popularly used in addition to operative technologies such as Property Management Systems, Hotel Accounting Systems, Local Area Networks (LAN).{1} These technologies collect vast volumes of data daily due to the nature of operations. Such data necessarily includes personal information such as names, addresses, phone numbers, email IDs etc. and sensitive information such as gender, bank account and payment details, health information pertaining to food allergens etc. Resultantly, the breach and loss of such critical data impacts customer trust and loyalty and in turn, their retention within the business. Lack of adequate cybersecurity measures also impacts the reputation and goodwill of an HI entity since customers are more likely to opt for establishments that prioritise the protection of their data. In 2022, cybercriminals syphoned 20GB of internal documents and customer data from Marriott Hotels, which included credit card information and staff information such as wage data, corporate card number and even a personnel assessment file. A much larger breach was seen in 2018, where 383 million booking records and 5.3 million unencrypted passport numbers were stolen from Marriott’s servers.{2}

Cybersecurity is also central to safeguarding trade secrets and key confidential trade information. An estimate of US $6 trillion per year on average amounts to losses generated from cybercrimes.{3} The figure, however, does not include the cost of breach, expenses related to incident response, legal fees, regulatory fines etc which may be significantly higher for a HI entity when loss of potential profits is factored in.

Cybersecurity is also central from a legal standpoint. Legal provisions in various jurisdictions mandate the protection of guest data. In India, the Digital Personal Data Protection Act 2023, imposes a penalty of up to Rs. 50 Crores on a breach in observing obligations to take reasonable security safeguards to prevent personal data breach.{4} Similarly, the General Data Protection Regulation (GDPR) of the European Union also has guidelines for protecting personal data. Several other industry-specific rules, such as those pertaining to consumer protection,  may also be applicable.

Breaches and Mitigation

There are several kinds of cyber security threats faced by an HI entity. “Fake Booking” is a popular method of cyber attack, whereby attackers build and design a website that is modelled exactly after the hotel’s legitimate website. Many customers end up using such malicious phishing websites thereby exposing their personal and sensitive personal data to threats. Additionally, the provision of free wifi within hotel premises, usually accessible freely to the public, implies that a malicious actor may introduce viruses and updates bearing malware. Other common cyber threats include denial of service (DoS) attacks, supply chain attacks, ransomware threats, SQL injection attacks (a type of attack where malicious code is inserted into a database to manipulate data and gain access to information), buffer overflow or buffer overrun (when the amount of data exceeds its storage capacity, implying that the excess data overflows into other memory locations and corrupt or overwrites data in those locations). 

One of the best ways to manage data breaches is to leverage newer technologies that operate on a “privacy by design” model. An HI entity must deploy web application firewalls (WAF) that differ from regular firewalls since they can filter the content of specific web applications and prevent cyber attacks. Another method to safeguard data is by deploying a digital certificate which binds a message/instruction to the owner/generator of the message. This is useful in preventing any false claims fraud by customers. Digital certificates may be deployed on distributed ledger technologies such as blockchain, that are noted for their immutability, transparency and security. Self-sovereign identities or Identifiers (SSI) are also a security use-concept of blockchain whereby individuals own and control their personal data, thereby eliminating reliance on central authorities.{5} In the hospitality industry, SSIs enhance cybersecurity by securely storing identity-related information on a decentralised network, thereby reducing the risk of data breaches. Users can selectively share their information, ensuring privacy and minimising data exposure. This approach not only protects guests' personal details but also streamlines authentication processes, making interactions safer and more efficient.

From a less technical standpoint, cybersecurity insurance may be opted for by a hotel to secure themselves and customer information against breach. Through such insurance, a hotel may cover the liability that arises from breaches caused by both first- and third-party actions.{6} Additionally, Payment Cards Industry Data Security Standards should be adhered to, since these standards ensure that businesses should apply best practices when processing credit card data through optimised security. Employee training and upskilling in basic, practical cybersecurity measures and good practices is also a critical component of a comprehensive cybersecurity strategy.

References:

• [1]  The Growing Importance of Cybersecurity in the Hospitality Industry”, Alfatec, 11 September 2023 https://www.alfatec.ai/academy/resource-library/the-growing-importance-of-cybersecurity-in-the-hospitality-industry
• [2]  Vigliarolo, Brandon, “Marriott Hotels admit to third data breach in 4 years”, 6 July 2022 https://www.theregister.com/2022/07/06/marriott_hotels_suffer_yet_another/#:~:text=In%20the%20case%20of%20the,of%20an%20individual%20organization%20ever. 

• [3] Shabani, Neda & Munir, Arslan. (2020). A Review of Cyber Security Issues in the Hospitality Industry. 10.1007/978-3-030-52243-8_35. https://www.researchgate.net/publication/342683038_A_Review_of_Cyber_Security_Issues_in_Hospitality_Industry/citation/download    
• [4] The Digital Personal Data Protection Act 2023 https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• [5]  “What is self-sovereign identity?”, Sovrin, 6 December 2018 https://sovrin.org/faq/what-is-self-sovereign-identity/ 
• [6] Yasar, Kinza, “Cyber Insurance”, Tech Target https://www.techtarget.com/searchsecurity/definition/cybersecurity-insurance-cybersecurity-liability-insurance