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The rapid innovation of technology and its resultant proliferation in India has integrated businesses that market technology-based products with commerce. Consumer habits have now shifted from traditional to technology-based products, with many consumers opting for smart devices, online transactions and online services. This migration has increased potential data breaches, product defects, misleading advertisements and unfair trade practices. 

The need to regulate technology-based commercial industry is seen in the backdrop of various threats that technologies pose, particularly to data. Most devices track consumer behaviour without the authorisation of the consumer. Additionally, products are often defunct or complex to use and the configuration process may prove to be lengthy with a vague warranty. 

It is noted that consumers also face difficulties in the technology service sector, even while attempting to purchase a product. These include vendor lock-ins (whereby a consumer finds it difficult to migrate from one vendor to another), dark patterns (deceptive strategies and design practices that mislead users and violate consumer rights), ethical concerns etc. 

Against this backdrop, consumer laws are now playing catch up to adequately cater to new consumer rights that come with technology. Consumer laws now have to evolve to become complimentary with other laws and legislation that govern and safeguard individual rights. This includes emphasising compliance with data privacy regulations, creating rules for ancillary activities such as advertising standards and setting guidelines for both product and product seller/manufacturer. 

The Legal Framework in India

Currently, Consumer Laws in India while not tech-targeted, are somewhat adequate; The Consumer Protection Act 2019 (“Act”) protects the rights of consumers in India. It places liability on manufacturers, sellers and service providers for any harm caused to a consumer by faulty/defective products. As a result, manufacturers and sellers of ‘Internet & technology-based products’ are brought under the ambit of this Act. The Consumer Protection Act 2019 may also be viewed in light of the Digital Personal Data Protection Act 2023, which mandates the security of the digital personal data of an individual. Envisioned provisions such as those pertaining to mandatory consent, purpose limitation, data minimization, mandatory security measures by organisations, data localisation, accountability and compliance by the DPDP Act can be applied to information generated by and for consumers.

Multiple regulatory authorities and departments have also tasked themselves to issue guidelines that imbibe the principle of caveat venditor. To this effect, the Networks & Technologies (NT) wing of the Department of Telecommunications (DoT) on 2 March 2023, issued the Advisory Guidelines to M2M/IoT stakeholders for securing consumer IoT (“Guidelines”) aiming for M2M/IoT (i.e. Machine to Machine/Internet of things) compliance with the safety and security standards and guidelines in order to protect the users and the networks that connect these devices. The comprehensive Guidelines suggest the removal of universal default passwords and usernames such as “admin” that come preprogrammed with new devices and mandate the password reset process to be done after user authentication. Web services associated with the product are required to use Multi-Factor Authentication and duty is cast on them to not expose any unnecessary user information prior to authentication. Further, M2M/IoT stakeholders are required to provide a public point of contact for reporting vulnerability and security issues. Such stakeholders must also ensure that the software components are updateable in a secure and timely manner. An end-of-life policy is to be published for end-point devices which states the assured duration for which a device will receive software updates.

The involvement of regulatory authorities depends on the nature of technology products; a single product or technical consumer threat may see multiple guidelines. The Advertising Standards Council of India (ASCI) notes that cryptocurrency and related products were considered as the most violative category to commit fraud. In an attempt to protect consumer safety, it introduced guidelines to regulate advertising and promotion of virtual digital assets (VDA) exchange and trading platforms and associated services as a necessary interim measure in February 2022. It mandates that all VDA ads must carry the stipulated disclaimer “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” must be made in a prominent and unmissable manner.

Further, authorities such as Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) also issue cautionary notes to consumers and investors against crypto trading and ancillary activities. Even bodies like Bureau of Indian Standards (BIS) act as a complimenting authority, since product quality, including electronic products, is emphasised by mandating compliance to prescribed standards. 

It is worth noting that ASCI has proactively responded to new-age technology-induced threats to consumers by attempting to tackle “dark patterns” through its existing Code on Misleading Ads (“Code”), since it is applicable across media to include online advertising on websites and social media handles. It was noted by ASCI that 29% of advertisements were disguised ads by influencers, which is a form of dark pattern. Although the existing Code addressed some issues, a need was felt to encompass other dark patterns.

Perhaps in response, the Central Consumer Protection Authority in November 2023 released guidelines addressing “dark patterns” under the Consumer Protection Act 2019 (“Guidelines”). The Guidelines define dark patterns as deceptive strategies and design practices that mislead users and violate consumer rights. These may include creating false urgency, scarcity or popularity of a product, basket sneaking (whereby additional services are added automatically on purchase of a product or service), confirm shaming (it refers to statements such as “I will stay unsecured” when opting out of travel insurance on booking of transportation tickets), etc. The Guidelines also cater to several data privacy considerations; for example, they stipulate a bar on encouraging consumers from divulging more personal information while making purchases due to difficult language and complex settings of their privacy policies, thereby ensuring compliance of technology product sellers and e-commerce platforms/vendors with data privacy laws in India. It is to be noted that the Guidelines are applicable on all platforms that systematically offer goods and services in India, advertisers and sellers.

Conclusion

Consumer laws for technology-based products in India play a pivotal role in safeguarding the rights and interests of individuals in an era marked by rapid technological advancements. These legislative frameworks, spanning facets such as data protection, electronic transactions, and product liability, assume a pivotal role in establishing a regulatory equilibrium that addresses the nuanced challenges of the digital age. The dynamic evolution of the digital landscape necessitates an adaptive legal infrastructure that ensures ongoing consumer safeguarding amidst technological innovations. As the digital landscape evolves, it is imperative for regulatory frameworks to adapt, ensuring that consumers are protected from potential risks associated with emerging technologies. Striking a balance between innovation and consumer safety requires ongoing collaboration between policymakers, businesses, and consumers. By staying attuned to the evolving needs of the digital age, Indian consumer laws can provide a robust foundation for security and equitable relationships between consumers and technology-based products.

References:

• https://dot.gov.in/circulars/advisory-guidelines-m2miot-stakeholders-securing-consumer-iot
• https://www.mondaq.com/india/advertising-marketing--branding/1169236/asci-releases-guidelines-to-govern-ads-for-cryptocurrency
• https://www.ascionline.in/the-asci-code/#:~:text=Chapter%20I%20(4)%20of%20the,nor%20deceived%20by%20means%20of
• https://www.ascionline.in/wp-content/uploads/2022/11/dark-patterns.pdf

Introduction

AI-generated fake videos are proliferating on the Internet indeed becoming more common by the day. There is a use of sophisticated AI algorithms that help manipulate or generate multimedia content such as videos, audio, and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake content, and these AI-manipulated videos look realistic. A recent study has shown that 98% of deepfake-generated videos have adult content featuring young girls, women, and children, with India ranking 6th among the nations that suffer from misuse of deepfake technology. This practice has dangerous consequences and could harm an individual's reputation, and criminals could use this technology to create a false narrative about a candidate or a political party during elections.

The working of deepfake videos is based on algorithms that refine the fake content, and the generators are built and trained in such a way as to get the desired output. The process is repeated several times, allowing the generator to improve the content until it seems realistic, making it more flawless. Deepfake videos are created by specific approaches some of them are: -

• Lip syncing: This is the most common technique used in deepfake. Here, the voice recordings of the video, make it appear as to what was originally said by the person appearing in the video.
• Audio deepfake:  For Audio-generated deepfake, a generative adversarial network (GAN) is used to colon a person’s voice, based on the vocal patterns and refine it till the desired output is generated.

• Deepfake has become so serious that the technology could be used by bad actors or by cyber-terrorist squads to set their Geo-political agendas.  Looking at the present situation in the past few the number of cases has just doubled, targeting children, women and popular faces. 

• Greater Risk: in the last few years the cases of deep fake have risen. by the end of the year 2022, the number of cases has risen to 96% against women and children according to a survey.
• Every 60 seconds, a deepfake pornographic video is created, now quicker and more affordable than ever, it takes less than 25 minutes and costs using just one clean face image.  
• The connection to deepfakes is that people can become targets of "revenge porn" without the publisher having sexually explicit photographs or films of the victim. They may be made using any number of random pictures or images collected from the internet to obtain the same result. This means that almost everyone who has taken a selfie or shared a photograph of oneself online faces the possibility of a deepfake being constructed in their image.

Deepfake-related security concerns

As deepfakes proliferate, more people are realising that they can be used not only to create non-consensual porn but also as part of disinformation and fake news campaigns with the potential to sway elections and rekindle frozen or low-intensity conflicts.

Deepfakes have three security implications: at the international level, strategic deepfakes have the potential to destroy precarious peace; at the national level, deepfakes may be used to unduly influence elections, and the political process, or discredit opposition, which is a national security concern, and at the personal level, the scope for using Women suffer disproportionately from exposure to sexually explicit content as compared to males, and they are more frequently threatened. 

Policy Consideration

Looking at the present situation where the cases of deepfake are on the rise against women and children, the policymakers need to be aware that deepfakes are utilized for a variety of valid objectives, including artistic and satirical works, which policymakers should be aware of. Therefore, simply banning deepfakes is not a way consistent with fundamental liberties. One conceivable legislative option is to require a content warning or disclaimer. Deepfake is an advanced technology and misuse of deepfake technology is a crime.

What are the existing rules to combat deepfakes?

It's worth noting that both the IT Act of 2000 and the IT Rules of 2021 require social media intermediaries to remove deep-fake videos or images as soon as feasible. Failure to follow these guidelines can result in up to three years in jail and a Rs 1 lakh fine. Rule 3(1)(b)(vii) requires social media intermediaries to guarantee that its users do not host content that impersonates another person, and Rule 3(2)(b) requires such content to be withdrawn within 24 hours of receiving a complaint. Furthermore, the government has stipulated that any post must be removed within 36 hours of being published online. Recently government has also issued an advisory to social media intermediaries to identify misinformation and deepfakes.

Conclusion

It is important to foster ethical and responsible consumption of technology. This can only be achieved by creating standards for both the creators and users, educating individuals about content limits, and providing information. Internet-based platforms should also devise techniques to deter the uploading of inappropriate information. We can reduce the negative and misleading impacts of deepfakes by collaborating and ensuring technology can be used in a better manner.  

References

• https://timesofindia.indiatimes.com/life-style/parenting/moments/how-social-media-scandals-like-deepfake-impact-minors-and-students-mental-health/articleshow/105168380.cms?from=mdr
• https://www.aa.com.tr/en/science-technology/deepfake-technology-putting-children-at-risk-say-experts/2980880
• https://wiisglobal.org/deepfakes-as-a-security-issue-why-gender-matters/

Executive Summary:

Microsoft rolled out a set of major security updates in August, 2024 that fixed 90 cracks in the MS operating systems and the office suite; 10 of these had been exploited in actual hacker attacks and were zero-days. In the following discussion, these vulnerabilities are first outlined and then a general analysis of the contemporary cyber security threats is also undertaken in this blog. This blog seeks to give an acquainted and non-acquainted audience about these updates, the threat that these exploits pose, and prevent measures concerning such dangers. 

1. Introduction

Nowadays, people and organisations face the problem of cybersecurity as technologies develop and more and more actions take place online. These cyber threats have not ceased to mutate and hence safeguarding organisations’ digital assets requires a proactive stand. This report is concerned with the vulnerabilities fixed by Microsoft in August 2024 that comprised a cumulative of 90 security weaknesses where six of them were zero-day exploits. All these make a terrible risk pose and thus, it is important to understand them as we seek to safeguard virtual properties. 

2. Overview of Microsoft’s August 2024 Security Updates

August 2024 security update provided by Microsoft to its products involved 90 vulnerabilities for Windows, Office, and well known programs and applications. These updates are of the latest type which are released by Microsoft under its Patch Tuesday program, a regular cum monthly release of all Patch updates. 

•  Critical Flaws: As expected, seven of the 90 were categorised as Critical, meaning that these are flaws that could be leveraged by hackers to compromise the targeted systems or bring operations to a halt. 
•  Zero-Day Exploits: A zero-day attack can be defined as exploits, which are as of now being exploited by attackers while the software vendor has not yet developed a patch for the same. It had managed 10 zero-days with the August update, which underlines that Microsoft and its ecosystems remain at risk. 
•  Broader Impact: These are not isolated to the products of Microsoft only They still persist Despite this, these vulnerabilities are not exclusive to the Microsoft products only. Other vendors such as Adobe, Cisco, Google, and others also released security advisories to fix a variety of issues which proves today’s security world is highly connected. 

3. Detailed Analysis of Key Vulnerabilities

This section provides an in-depth analysis of some of the most critical vulnerabilities patched in August 2024. Each vulnerability is explained in layman’s terms to ensure accessibility for all readers.

3. 1 CVE-2024-38189: Microsoft Project Remote Code Execution Vulnerability (CVSS score:8. 8) : 

 The problem is in programs that belong to the Microsoft Project family which is known to be a popular project management system. The vulnerability enables an attacker to produce a file to entice an user into opening it and in the process execute code on the affected system. This could possibly get the attacker full control of the user’s system as mentioned in the following section. 

 Explanation for Non-Technical Readers: Let us assume that one day you received a file which appears to be a normal word document. When it is opened, it is in a format that it secretly downloads a problematic program in the computer and this goes unnoticed. This is what could happen with this vulnerability, that is why it is very dangerous. 

 3. 2 CVE-2024-38178: Windows Scripting Engine Memory Corruption Vulnerability (CVSS score: 7.5):

Some of the risks relate to a feature known as the Windows Scripting Engine, which is an important system allowing a browser or an application to run scripts in a web page or an application. The weak point can result in corruption of memory space and an attacker can perform remote code execution with the possibility to affect the entire system. 

 Explanation for Non-Technical Readers: For the purpose of understanding how your computer memory works, imagine if your computer’s memory is a library. This vulnerability corrupts the structure of the library so that an intruder can inject malicious books (programs) which you may read (execute) on your computer and create havoc. 

 3. 3 CVE-2024-38193: WinSock Elevation of Privilege Vulnerability (CVSS score: 7. 8 )

 It opens up a security weakness in the Windows Ancillary Function Driver for WinSock, which is an essential model that masks the communication between the two. It enables the attacker to gain new privileges on the particular system they have attacked, in this case they gain some more privileges on the attacked system and can access other higher activities or details. 

 Explanation for Non-Technical Readers: This flaw is like somebody gaining access to the key to your house master bedroom. They can also steal all your valuable items that were earlier locked and could only be accessed by you. It lets the attacker cause more havoc as soon as he gets inside your computer. 

3. 4 CVE-2024-38106: Windows Kernel Elevation of Privilege Vulnerability (CVSS score: 7. 0) 

 This vulnerability targets what is known as the Windows Kernel which forms the heart or main frameworks of the operating system that controls and oversees the functions of the computer components. This particular weakness can be exploited and an opponent will be able to get high-level access and ownership of the system. 

 Explanation for Non-Technical Readers: The kernel can be compared to the brain of your computer. It is especially dangerous that if someone can control the brain he can control all the rest, which makes it a severe weakness. 

 3. 5 CVE-2024-38213: Windows Mark of the Web Security Feature Bypass Vulnerability (CVSS score: 6.5). 

 This vulnerability enables the attackers to evade the SmartScreen component of Windows which is used to safeguard users from accessing unsafe files. This weakness can be easily used by the attackers to influence the users to open files that are otherwise malicious. 

 Explanation for Non-Technical Readers: Usually, before opening a file your computer would ask you in advance that opening the file may harm your computer. This weak point makes your computer believe that this dangerous file is good and then no warning will be given to you. 

 4. Implications of the Vulnerabilities

These vulnerabilities, importantly the zero-day exploits, have significant implications on all users. 

•  Data Breaches: These weaknesses can therefore be manipulated to cause exposures of various data, occasioning data leaks that put individual and corporate information and wealth. 
•  System Compromise: The bad guys could end up fully compromising the impacted systems meaning that they can put in malware, pilfer data or simply shut down a program. 
•  Financial Loss: The organisations that do not patch these vulnerabilities on the shortest notice may end up experiencing a lot of losses because of having to deal with a lot of downtimes on their systems, having to incur the costs of remediating the systems that have been breached and also dealing with legal repercussions. 
•  Reputation Damage: Security breaches and IT system corruptions can result in loss of customer and partner confidence in an organisation’s ability to protect their information affecting its reputation and its position in the market. 

5. Recommendations for Mitigating Risks

Immediate measures should be taken regarding the risks linked to these issues since such weaknesses pose a rather high threat. The following are recommendations suitable for both technical and non-technical users. 

5. 1 Regular Software Updates 

 Make it a point that all the software, particularly operating systems and all Microsoft applications are updated. Any system out there needs to update it from Microsoft, and its Patch Tuesday release is crucial. 

 For Non-Technical Users: As much as possible, reply ‘yes’ to updates whenever your computer or smartphone prompts for it. These updates correct security matters and secure your instruments. 

 5. 2 Realisation of Phishing Attacks 

 Most of the risks are normally realised through phishing techniques. People should be taught diversifiable actions that come with crazy emails like clicking on links and opening attachments. 

 For Non-Technical Users: Do not respond to emails from unknown people and if they make you follow a link or download a file, do not do it. If it looks like spam, do not click on it. 

 5. 3 Security Software 

 Strong and reliable antivirus and anti-malware software can be used to identify and avoid the attacks that might have high chances of using these vulnerabilities. 

 For Non-Technical Users: Ensure you download a quality antivirus and always update it. This works like a security guard to your computer by preventing bad programs. 

 5. 4  Introduce Multi Factor Authentication (MFA)

 MFA works in a way to enforce a second factor of authentication before the account can be accessed; for instance, a user will be asked to input a text message or an authentication application. 

 For Non-Technical Users: NS is to make use of two-factor authentication on your accounts. It is like increasing the security measures that a man who has to burgle a house has to undergo by having to hammer an additional lock on the door. 

 5. 5 Network segmentations and Privileges management 

 Network segmentation should be adopted by organisations to prevent the spread of attacks while users should only be granted the privileges required to do their activities. 

 For Non- Technical Users: Perform the assessments of user privileges and the networks frequently and alter them in an effort of reducing the extent of the attacks. 

6. Global Cybersecurity Landscape and Vendor Patches

The other major vendors have also released patches to address security vulnerabilities in their products. The interdependent nature of technology has the effect on the entire digital ecosystem.

• Adobe, Cisco, Google, and Others: These companies have released updates to address the weaknesses in their products that are applied in different sectors. These patches should be applied promptly to enhance cybersecurity.
• Collaboration and Information Sharing:Security vendors as well as researchers and experts in the cybersecurity domain, need to remain vigilant and keep on sharing information on emerging threats in cyberspace.

7. Conclusion

The security updates companies such as Microsoft and other vendors illustrate the present day fight between cybersecurity experts and cybercriminals.  All the vulnerabilities addressed in this August 2024 update cycle are a call for prudence and constant protection of digital platforms. These vulnerabilities explain the importance of maintaining up-to-date systems, being aware of potential threats, and implementing robust security practices. Therefore, it is important to fortify our shield in this ever expanding threat domain, in order to be safe from attackers who use this weakness for their malicious purposes.

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