#FactCheck - Manipulated Image Alleging Disrespect Towards PM Circulates Online

Executive Summary:

A viral claim circulated in social media that Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.  Thorough analysis revealed abnormalities in image quality, particularly between the face, neck, and hands compared to the claimed gold clothing, leads to possible AI manipulation. A keyword search found no credible news reports or authentic images supporting this claim. Further analysis using AI detection tools, TrueMedia and Hive Moderator, confirmed substantial evidence of AI fabrication, with a high probability of the image being AI-generated or a deep fake. Additionally, a photo from a previous event at Jio World Plaza matched with the pose of the manipulated image, further denying the claim and indicating that the image of Anant Ambani and Radhika Merchant wearing golden outfit during their pre-wedding cruise was digitally altered.

Claims:

Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.

Fact Check:

When we received the posts, we found anomalies that were usually found in edited images or AI manipulated images, particularly between the face, neck, and hands.

It’s very unusual in any image. So we then checked in AI Image detection software named Hive Moderation detection tool and found it to be 95.9% AI manipulated.

We also checked with another widely used AI detection tool named True Media. True Media also found it to be 100% to be made using AI.

This implies that the image is AI-generated. To find the original image that has been edited, we did keyword search. We found an image with the same pose as in the manipulated image, with the title "Radhika Merchant, Anant Ambani pose with Mukesh Ambani at Jio World Plaza opening”.  The two images can be compared to verify that the digitally altered image is the same.

Hence, it’s confirmed that the viral image is digitally altered and has no connection with the 2nd Pre-wedding cruise party in Europe.  Thus the viral image is fake and misleading.

Conclusion:

The claim that Anant Ambani and Radhika Merchant wore clothes made of pure gold at their pre-wedding cruise party in Europe is false. The analysis of the image showed signs of manipulation, and a lack of credible news reports or authentic photos supports that it was likely digitally altered. AI detection tools confirmed a high probability that the image was fake, and a comparison with a genuine photo from another event revealed that the image had been edited. Therefore, the claim is false and misleading.

• Claim:  Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.
• Claimed on: YouTube, LinkedIn, Instagram
• Fact Check: Fake & Misleading

Introduction 

India has always been celebrated as the land of abundance, once known as the ‘golden bird’ that attracted the world with its prosperity and wisdom. In the current century, as the world moves deeper into the age where every nation is redefining its strength through advancements in every sector, including technology, India is preparing for a powerful transformation. “Viksit Bharat 2047” is an initiative aimed at achieving  India's aspiration of becoming a developed nation by its centennial year of independence. India’s growth story is shifting as it takes a step towards development in every field and advances progress both in terms of generating economic growth and breakthroughs in technologies across industries. 

Today, when technology touches every aspect of our lives, ‘Cyber Security’ becomes a key area that will significantly drive progress and hold strong importance under the Viksit Bharat vision, especially with the rise of emerging technologies such as AI, quantum computing, cryptography, 5G & 6G, robotics and automation, Internet of Things (IoT), augmented reality (AR) & virtual reality (VR) etc. 

Key Initiatives Taken by the Centre

Indian Cyber Crime Coordination Centre: 

The Indian Cybercrime Coordination Centre (I4C) was established by the Ministry of Home Affairs (MHA) to provide a framework for law enforcement agencies (LEAs) to deal with cybercrime in a coordinated and comprehensive manner. I4C is actively working on initiatives to combat emerging threats in cyberspace, and it has become a strong pillar of India’s cybersecurity and cybercrime prevention. The ‘National Cyber Crime Reporting Portal’, equipped with a 24x7 cybercrime helpline number 1930,  is one of the key components of the I4C.

Recently under I4C, key initiatives were launched to strengthen cybersecurity. The Cyber Fraud Mitigation Centre (CFMC) has been incorporated to bring together banks, financial institutions, telecom companies, Internet Service Providers, and law enforcement agencies on a single platform to tackle online financial crimes efficiently. The Cyber Commandos Program will establish a specialised wing of trained Cyber Commandos in states, Union Territories, and Central Police Organisations to counter rising cyber threats. The Samanvay platform, a web-based Joint Cybercrime Investigation Facility System, has been introduced as a one-stop data repository for cybercrime to foster data sharing and collaboration. The Suspect Registry Portal, connected to the National Cybercrime Reporting Portal (NCRP), has been designed to track cybercriminals and strengthen fraud risk management.

India’s AI Mission:-

The Indian Cabinet has approved a comprehensive national-level IndiaAI Mission. The mission aims to strengthen the Indian AI innovation ecosystem by democratizing computing access, improving data quality, developing indigenous AI capabilities, attracting top AI talent, enabling industry collaboration, providing startup risk capital, ensuring socially impactful AI projects, and bolstering ethical AI. Through India AI Mission, the government is facilitating the development of India’s own foundational models, including Large Language Models (LLMs) and problem-specific AI solutions tailored to Indian needs.

The mission is implemented by the 'IndiaAI' Independent Business Division (IBD) under the Digital India Corporation (DIC) and consists of several components, such as IndiaAI Compute Capacity, IndiaAI Innovation Centre (IAIC), IndiaAI Datasets Platform, IndiaAI Application Development Initiative, IndiaAI Future Skills, IndiaAI Startup Financing, and Safe & Trusted AI. The main objective is to create and nurture an ecosystem for India’s AI innovation. 

Startup India:-  

With more than 1.59 lakh startups recognised by the Department for Promotion of Industry and Internal Trade (DPIIT) as of January 15, 2025, India has firmly established itself as the third-largest startup ecosystem in the world. Startup India is a flagship initiative launched by the Government of India on 16th January 2016 to build a strong ecosystem for nurturing innovation and startups in the country, which will drive economic growth and generate large-scale employment opportunities.

Key Regulations:-

‍The Centre, in order to better regulate the cyber domain, has come up with significant regulations. To protect the personal data of citizens, the Digital Personal Data Protection Act, 2023 has been enacted. The Intermediary Guidelines 2021 lay down obligations on social media platforms and intermediaries to ensure accountability and user safety. The Telecommunications Act 2023 has also been enacted. Further, the Promotion and Regulation of Online Gaming Bill 2025, passed by Parliament on 21st August 2025, aims to address related concerns. In addition, Cert-In issues guidelines & advisories from time to time, in order to strengthen cybersecurity.

CyberPeace Outlook 

CyberPeace has been at the forefront in transforming policy, technology, and ethical growth in the cyber landscape through its key initiatives. In 2023, CyberPeace hosted the Global CyberPeace Summit in collaboration with Civil 20 and G20 India, with knowledge support from the United Service Institution of India and participation from MeitY, NCIIPC, CERT-In, Zoom, Meta, InMobi, ICANN, Internet Society, MANRS, APNIC, and leading universities, which helped shape critical global conversations on trust, safety, and collaboration in cyberspace. 

Viksit Bharat 2047 is more than just a vision for economic success; it is a pledge to create a nation that is technologically secure, resilient, and globally competitive.  In this journey, cybersecurity will be at the heart of India's digital reboot, securing its innovation, empowering its citizens, and ensuring its future.

References

• https://www.cyberpeace.org/resources/blogs/i4c-foundation-day-celebration-shri-amit-shah-launches-key-initiatives-to-tackle-cybercrime
• https://www.cyberpeace.org/resources/blogs/indiaai-mission
• https://bharatarticles.com/viksit-bharat-2047-vision-challenges-and-roadmap-to-a-developed-india/
• https://www.pib.gov.in/PressReleasePage.aspx?PRID=2012355‍
• https://www.pib.gov.in/PressReleasePage.aspx?PRID=2093125

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Introduction

Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.

The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem. 

MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth. 

There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.

In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.

The Impact of Misinformation on MSMEs

Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty. 

Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.

When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.

Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image. 

There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs. 

Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success. 

Misinformation: Key Risk Areas for MSMEs

1. Product and Service Misinformation

For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.

2. False Customer Reviews and Testimonials

False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.

3. Misleading Information about Business Practices

False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.

4. Fake News Related to Industry and Market Conditions

By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.

Factors Contributing to the Vulnerability of MSMEs

1. Limited Resources for Verification

MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.

2. Inadequate Digital Literacy

Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.

3. Lack of Crisis Management Plans

MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.

4. High Dependence on Social Media and Online Platforms

The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.

CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs

CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.

‍Conclusion

Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape. 

References:

1. https://www.dai.com/uploads/digital-downsides.pdf
2. https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
4. https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
5. https://www.dai.com/uploads/digital-downsides.pdf

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