#FactCheck - Edited Video Falsely Claims as an attack on PM Netanyahu in the Israeli Senate

Introduction

The spread of misinformation online has become a significant concern, with far-reaching social, political, economic and personal implications. The degree of vulnerability to misinformation differs from person to person, dependent on psychological elements such as personality traits, familial background and digital literacy combined with contextual factors like information source, repetition, emotional content and topic. How to reduce misinformation susceptibility in real-world environments where misinformation is regularly consumed on social media remains an open question. Inoculation theory has been proposed as a way to reduce susceptibility to misinformation by informing people about how they might be misinformed. Psychological inoculation campaigns on social media are effective at improving misinformation resilience at scale.

Prebunking has gained prominence as a means to preemptively build resilience against anticipated exposure to misinformation. This approach, grounded in Inoculation Theory, allows people to analyse and avoid manipulation without prior knowledge of specific misleading content by helping them build generalised resilience. We may draw a parallel here with broad spectrum antibiotics that can be used to fight infections and protect the body against symptoms before one is able to identify the particular pathogen at play.

Inoculation Theory and Prebunking

Inoculation theory is a promising approach to combat misinformation in the digital age. It involves exposing individuals to weakened forms of misinformation before encountering the actual false information. This helps develop resistance and critical thinking skills to identify and counter deceptive content. 

Inoculation theory has been established as a robust framework for countering unwanted persuasion and can be applied within the modern context of online misinformation:

1. Preemptive Inoculation:  Preemptive inoculation entails exposing people to weaker kinds of misinformation before they encounter genuine erroneous information. Individuals can build resistance and critical thinking abilities by being exposed to typical misinformation methods and strategies.
2. Technique/logic based Inoculation: Individuals can educate themselves about typical manipulative strategies used in online misinformation, which could be emotionally manipulative language, conspiratorial reasoning, trolling and logical fallacies. Learning to recognise these tactics as indicators of misinformation is an important first step to being able to recognise and reject the same. Through logical reasoning, individuals can recognize such tactics for what they are: attempts to distort the facts or spread misleading information. Individuals who are equipped with the capacity to discern weak arguments and misleading methods may properly evaluate the reliability and validity of information they encounter on the Internet.
3. Educational Campaigns: Educational initiatives that increase awareness about misinformation, its consequences, and the tactics used to manipulate information can be useful inoculation tools. These programmes equip individuals with the knowledge and resources they need to distinguish between reputable and fraudulent sources, allowing them to navigate the online information landscape more successfully.
4. Interactive Games and Simulations: Online games and simulations, such as ‘Bad News,’ have been created as interactive aids to protect people from misinformation methods. These games immerse users in a virtual world where they may learn about the creation and spread of misinformation, increasing their awareness and critical thinking abilities.
5. Joint Efforts: Combining inoculation tactics with other anti-misinformation initiatives, such as accuracy primes, building resilience on social media platforms, and media literacy programmes, can improve the overall efficacy of our attempts to combat misinformation. Expert organisations and people can build a stronger defence against the spread of misleading information by using many actions at the same time.

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CyberPeace Policy Recommendations for Tech/Social Media Platforms

Implementation of the Inoculation Theory on social media platforms can be seen as an effective strategy point for building resilience among users and combating misinformation. Tech/social media platforms can develop interactive and engaging content in the form of educational prebunking videos, short animations, infographics, tip sheets, and misinformation simulations. These techniques can be deployed through online games, collaborations with influencers and trusted sources that help design and deploy targeted campaigns whilst also educating netizens about the usefulness of Inoculation Theory so that they can practice critical thinking. 

The approach will inspire self-monitoring amongst netizens so that people consume information mindfully. It is a powerful tool in the battle against misinformation because it not only seeks to prevent harm before it occurs, but also actively empowers the target audience. In other words, Inoculation Theory helps build people up, and takes them on a journey of transformation from ‘potential victim’ to ‘warrior’ in the battle against misinformation. Through awareness-building, this approach makes people more aware of their own vulnerabilities and attempts to exploit them so that they can be on the lookout while they read, watch, share and believe the content they receive online.

Widespread adoption of Inoculation Theory may well inspire systemic and technological change that goes beyond individual empowerment: these interventions on social media platforms can be utilized to advance digital tools and algorithms so that such interventions and their impact are amplified. Additionally, social media platforms can explore personalized inoculation strategies, and customized inoculation approaches for different audiences so as to be able to better serve more people. One such elegant solution for social media platforms can be to develop a dedicated prebunking strategy that identifies and targets specific themes and topics that could be potential vectors for misinformation and disinformation. This will come in handy, especially during sensitive and special times such as the ongoing elections where tools and strategies for ‘Election Prebunks’ could be transformational.

Conclusion

Applying Inoculation Theory in the modern context of misinformation can be an effective method of establishing resilience against misinformation, help in developing critical thinking and empower individuals to discern fact from fiction in the digital information landscape. The need of the hour is to prioritize extensive awareness campaigns that encourage critical thinking, educate people about manipulation tactics, and pre-emptively counter false narratives associated with information. Inoculation strategies can help people to build mental amour or mental defenses against malicious content and malintent that they may encounter in the future by learning about it in advance. As they say, forewarned is forearmed. 

References

• https://www.science.org/doi/10.1126/sciadv.abo6254
• https://stratcomcoe.org/publications/download/Inoculation-theory-and-Misinformation-FINAL-digital-ISBN-ebbe8.pdf

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Introduction

Deepfake have become a source of worry in an age of advanced technology, particularly when they include the manipulation of public personalities for deceitful reasons. A deepfake video of cricket star Sachin Tendulkar advertising a gaming app recently went popular on social media, causing the sports figure to deliver a warning against the widespread misuse of technology.

Scenario of Deepfake

Sachin Tendulkar appeared in the deepfake video supporting a game app called Skyward Aviator Quest. The app's startling quality has caused some viewers to assume that the cricket legend is truly supporting it. Tendulkar, on the other hand, has resorted to social media to emphasise that these videos are phony, highlighting the troubling trend of technology being abused for deceitful ends.

Tendulkar's Reaction

Sachin Tendulkar expressed his worry about the exploitation of technology and advised people to report such videos, advertising, and applications that spread disinformation. This event emphasises the importance of raising knowledge and vigilance about the legitimacy of material circulated on social media platforms.

The Warning Signs

The deepfake video raises questions not just for its lifelike representation of Tendulkar, but also for the material it advocates. Endorsing gaming software that purports to help individuals make money is a significant red flag, especially when such endorsements come from well-known figures. This underscores the possibility of deepfakes being utilised for financial benefit, as well as the significance of examining information that appears to be too good to be true.

How to Protect Yourself Against Deepfakes

As deepfake technology advances, it is critical to be aware of potential signals of manipulation. Here are some pointers to help you spot deepfake videos:

• Look for artificial facial movements and expressions, as well as lip sync difficulties.
• Body motions and Posture: Take note of any uncomfortable body motions or discrepancies in the individual's posture.
• Lip Sync and Audio Quality: Look for mismatches between the audio and lip motions.
• background and Content: Consider the video's background, especially if it has a popular figure supporting something in an unexpected way.
• Verify the legitimacy of the video by verifying the official channels or accounts of the prominent person.

Conclusion 

The popularity of deepfake videos endangers the legitimacy of social media material. Sachin Tendulkar's response to the deepfake in which he appears serves as a warning to consumers to remain careful and report questionable material. As technology advances, it is critical that individuals and authorities collaborate to counteract the exploitation of AI-generated material and safeguard the integrity of online information.

Reference 

• https://www.news18.com/tech/sachin-tendulkar-disturbed-by-his-new-deepfake-video-wants-swift-action-8740846.html 
• https://www.livemint.com/news/india/sachin-tendulkar-becomes-latest-victim-of-deepfake-video-disturbing-to-see-11705308366864.html 

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The concept of web accessibility (i.e., access to the internet) stems from the recognition of internet access as an inalienable right. In 2016, the United Nations Human Rights Commission (UNHRC) General Assembly referred to the access to Internet as an essential human right. The Supreme Court of India also declared such internet access as a fundamental right under the Constitution of India. Various international instruments of which India is a signatory, such as the United Nations Convention on Rights of Persons with Disabilities (UNCRPD) mandate access to information. The heavy reliance on the internet and websites necessitates making the web space inclusive, navigational and accessible to all individuals, including persons with disabilities.

Various laws mandate web accessibility:

• Right of Persons with Disability Act, 2016: The Right of Persons with Disability Act 2016 Is the primary document for the protection of the rights of persons with disabilities to ensure their full participation. The Act provides several direct and indirect provisions (such as Section 2(y) “Reasonable Accommodation”, Section 40 on “Accessibility”, and Section 42 on “Access to Information and Communication Technology”) to ensure that technology products and services are accessible to a person with disabilities. 
• Rights of Persons with Disabilities Rules 2017: The 2017 rules under Rule 15 (2) task the respective Ministries and Departments to ensure compliance with accessibility standards.
• Guidelines for Indian Government Websites (GIGW): The GIGW provide a framework for websites to be designed in accordance with Web Content Accessibility Guidelines (WCAG) 2.0 standards. The GIGW enables websites to obtain certification by the Standardisation Testing and Quality Certification Directorate, after audit. 

Various other policies include;

• National Policy on Universal Electronic Accessibility, 2013: The National Policy ("Policy") on Electronic Accessibility recognizes the need to eliminate discrimination on the basis of disabilities and to facilitate equal access to Electronics & ICTs. The National Policy also recognizes the diversity of differently-abled persons and provides for their specific needs. The Policy covers accessibility requirements in the area of Electronics & ICT by different stakeholders. It recognizes the need to ensure that accessibility standards, guidelines and universal design concepts are adopted and adhered to.
• Web Content Accessibility Guidelines (WCAG): The WCAG defines how to make web content more accessible to persons with disabilities. While adhering to these guidelines is optional, various versions of the WCAG have been issued. It operates on four principles; perceivable, operable, understandable and robust. It provides a path to ensuring compliance and demonstrating reasonable accommodation for persons with disabilities.

However, despite the laws, web accessibility remains a challenge. A vast majority of Indian websites, especially e-commerce entities and several government websites remain inaccessible to persons with disabilities and most often do not conform with international accessibility standards. A report by the Centre of Internet and Society states that out of the 7800 websites of the Government of India, 5815 had accessibility barriers and 1985 websites failed to open. The report also notes that more than half of the websites had no navigation markup and only 52 websites had the option to change colours. The Ministry of Electronics and Information Technology (MeITy), during the 258^th Session of the Rajya Sabha on 9 December 2022 noted that 95 websites of the Central Government have been made accessible to persons with disabilities during the COVID-19 pandemic, however, only 45 websites of the Central Government have been certified as compliant under the Guidelines for Indian Government Websites (GIGW). As of that date, certification of the remaining governmental websites remains incomplete due to the pandemic. Meity also stated that the Department of Empowerment of Persons with Disabilities in 2017 sanctioned a project to be implemented by ERNET India for making 917 websites of State and Union territories. Under the project, a total of 647 websites have been made accessible as of that date.

Conclusion 

While India has established a robust legal framework and policies emphasizing the importance of web accessibility as a fundamental right, the existing gap between legislation and effective implementation poses a significant challenge. The reported accessibility barriers on numerous government and e-commerce websites indicate a pressing need for heightened efforts in enforcing and enhancing accessibility standards. 

In addressing these challenges, continued collaboration between government agencies, private entities and advocacy groups can play a crucial role. Ongoing monitoring, regular audits and public awareness campaigns may contribute to improving accessibility for persons with disabilities to ensure an inclusive environment and compliance with fundamental laws.

References:

1. https://www.legalserviceindia.com/legal/article-2967-right-to-internet-and-fundamental-rights.html 
2. https://www.indiacode.nic.in/bitstream/123456789/15939/1/the_rights_of_persons_with_disabilities_act%2C_2016.pdf 
3. https://www.meity.gov.in/writereaddata/files/National%20Policy%20on%20Universal%20Electronics%281%29_0.pdf 
4. https://www.meity.gov.in/writereaddata/files/National%20Policy%20on%20Universal%20Electronics%281%29_0.pdf 
5. https://www.w3.org/TR/WCAG21/#:~:text=Web%20Content%20Accessibility%20Guidelines%20(WCAG)%202.1%20defines%20how%20to%20make,%2C%20learning%2C%20and%20neurological%20disabilities. 
6. https://www.boia.org/blog/india-digital-accessibility-laws-an-overview
7. https://cis-india.org/accessibility/accessibility-of-govt-websites.pdf/view 
8. https://sansad.in/rs/questions/questions-and-answers