Unmasking 'Pig Butchering' Scams

Introduction

The hospitality industry is noted to be one of the industries most influenced by technology. Hotels, restaurants, and travel services are increasingly reliant on digital technologies to automate core operations and customer interactions. The shift to electronic modes of conducting business has made the industry a popular target for cyber threats. In light of increasing cyber threats, safeguarding personal and sensitive personal data on the part of the hospitality industry becomes significant not only from a customer standpoint but also from an organisational and legal perspective.

Role of cybersecurity in the hospitality industry

A hospitality industry-based entity (“HI entity”) deploys several technologies not only to automate operations but to also deliver excellent customer experiences. Technologies such as IoTs that enable smart controls in rooms, Point-of-Sale systems that manage reservations, Call Accounting Systems that track and record customer calls, keyless entry systems, and mobile apps that facilitate easy booking and service requests are popularly used in addition to operative technologies such as Property Management Systems, Hotel Accounting Systems, Local Area Networks (LAN).{1} These technologies collect vast volumes of data daily due to the nature of operations. Such data necessarily includes personal information such as names, addresses, phone numbers, email IDs etc. and sensitive information such as gender, bank account and payment details, health information pertaining to food allergens etc. Resultantly, the breach and loss of such critical data impacts customer trust and loyalty and in turn, their retention within the business. Lack of adequate cybersecurity measures also impacts the reputation and goodwill of an HI entity since customers are more likely to opt for establishments that prioritise the protection of their data. In 2022, cybercriminals syphoned 20GB of internal documents and customer data from Marriott Hotels, which included credit card information and staff information such as wage data, corporate card number and even a personnel assessment file. A much larger breach was seen in 2018, where 383 million booking records and 5.3 million unencrypted passport numbers were stolen from Marriott’s servers.{2}

Cybersecurity is also central to safeguarding trade secrets and key confidential trade information. An estimate of US $6 trillion per year on average amounts to losses generated from cybercrimes.{3} The figure, however, does not include the cost of breach, expenses related to incident response, legal fees, regulatory fines etc which may be significantly higher for a HI entity when loss of potential profits is factored in.

Cybersecurity is also central from a legal standpoint. Legal provisions in various jurisdictions mandate the protection of guest data. In India, the Digital Personal Data Protection Act 2023, imposes a penalty of up to Rs. 50 Crores on a breach in observing obligations to take reasonable security safeguards to prevent personal data breach.{4} Similarly, the General Data Protection Regulation (GDPR) of the European Union also has guidelines for protecting personal data. Several other industry-specific rules, such as those pertaining to consumer protection,  may also be applicable.

Breaches and Mitigation

There are several kinds of cyber security threats faced by an HI entity. “Fake Booking” is a popular method of cyber attack, whereby attackers build and design a website that is modelled exactly after the hotel’s legitimate website. Many customers end up using such malicious phishing websites thereby exposing their personal and sensitive personal data to threats. Additionally, the provision of free wifi within hotel premises, usually accessible freely to the public, implies that a malicious actor may introduce viruses and updates bearing malware. Other common cyber threats include denial of service (DoS) attacks, supply chain attacks, ransomware threats, SQL injection attacks (a type of attack where malicious code is inserted into a database to manipulate data and gain access to information), buffer overflow or buffer overrun (when the amount of data exceeds its storage capacity, implying that the excess data overflows into other memory locations and corrupt or overwrites data in those locations). 

One of the best ways to manage data breaches is to leverage newer technologies that operate on a “privacy by design” model. An HI entity must deploy web application firewalls (WAF) that differ from regular firewalls since they can filter the content of specific web applications and prevent cyber attacks. Another method to safeguard data is by deploying a digital certificate which binds a message/instruction to the owner/generator of the message. This is useful in preventing any false claims fraud by customers. Digital certificates may be deployed on distributed ledger technologies such as blockchain, that are noted for their immutability, transparency and security. Self-sovereign identities or Identifiers (SSI) are also a security use-concept of blockchain whereby individuals own and control their personal data, thereby eliminating reliance on central authorities.{5} In the hospitality industry, SSIs enhance cybersecurity by securely storing identity-related information on a decentralised network, thereby reducing the risk of data breaches. Users can selectively share their information, ensuring privacy and minimising data exposure. This approach not only protects guests' personal details but also streamlines authentication processes, making interactions safer and more efficient.

From a less technical standpoint, cybersecurity insurance may be opted for by a hotel to secure themselves and customer information against breach. Through such insurance, a hotel may cover the liability that arises from breaches caused by both first- and third-party actions.{6} Additionally, Payment Cards Industry Data Security Standards should be adhered to, since these standards ensure that businesses should apply best practices when processing credit card data through optimised security. Employee training and upskilling in basic, practical cybersecurity measures and good practices is also a critical component of a comprehensive cybersecurity strategy.

References:

• [1]  The Growing Importance of Cybersecurity in the Hospitality Industry”, Alfatec, 11 September 2023 https://www.alfatec.ai/academy/resource-library/the-growing-importance-of-cybersecurity-in-the-hospitality-industry
• [2]  Vigliarolo, Brandon, “Marriott Hotels admit to third data breach in 4 years”, 6 July 2022 https://www.theregister.com/2022/07/06/marriott_hotels_suffer_yet_another/#:~:text=In%20the%20case%20of%20the,of%20an%20individual%20organization%20ever. 

• [3] Shabani, Neda & Munir, Arslan. (2020). A Review of Cyber Security Issues in the Hospitality Industry. 10.1007/978-3-030-52243-8_35. https://www.researchgate.net/publication/342683038_A_Review_of_Cyber_Security_Issues_in_Hospitality_Industry/citation/download    
• [4] The Digital Personal Data Protection Act 2023 https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• [5]  “What is self-sovereign identity?”, Sovrin, 6 December 2018 https://sovrin.org/faq/what-is-self-sovereign-identity/ 
• [6] Yasar, Kinza, “Cyber Insurance”, Tech Target https://www.techtarget.com/searchsecurity/definition/cybersecurity-insurance-cybersecurity-liability-insurance 

Pretext

The Army Welfare Education Society has informed the Parents and students that a Scam is targeting the Army schools Students. The Scamster approaches the students by faking the voice of a female and a male. The scamster asks for the personal information and photos of the students by telling them they are taking details for the event, which is being organised by the Army welfare education society for the celebration of independence day. The Army welfare education society intimated that Parents to beware of these calls from scammers.

The students of  Army Schools of Jammu & Kashmir, Noida, are getting calls from the scamster. The students were asked to share sensitive information. Students across the country are getting calls and WhatsApp messages from two numbers, which end with 1715 and 2167.  The Scamster are posing to be teachers and asking for the students’ names on the pretext of adding them to the WhatsApp Groups. The scamster then sends forms links to the WhatsApp groups and asking students to fill out the form to seek more sensitive information.

Do’s

• Do Make sure to verify the caller.
• Do block the caller while finding it suspicious.
• Do be careful while sharing personal Information.
• Do inform the School Authorities while receiving these types of calls and messages posing to be teachers.
• Do Check the legitimacy of any agency and organisation while telling the details
• Do Record Calls asking for personal information.
• Do inform parents about scam calling.
• Do cross-check the caller and ask for crucial information.
• Do make others aware of the scam.

Don’ts

• Don’t answer anonymous calls or unknown calls from anyone.
• Don’t share personal information with anyone.
• Don’t Share OTP with anyone.
• Don’t open suspicious links.
• Don’t fill any forms, asking for personal information
• Don’t confirm your identity until you know the caller.
• Don’t Reply to messages asking for financial information.
• Don’t go to a fake website by following a prompt call.
• Don’t share bank Details and passwords.
• Don’t Make payment over a prompt fake call.

WhatsApp messages masquerading as an offer from Maruti Suzuki with links luring unsuspecting users with the promise of Maruti Suzuki 40th Anniversary Celebration presents, have been making the rounds on the app. If you receive such messages try to stay away from it, as it can be a scam.

The Research Wing of CyberPeace Foundation along with Autobot Infosec Private Limited have conducted a study based on a WhatsApp message that contained a link pretending to be a free gift offer from Maruti Suzuki which asks users to participate in a survey in order to get a chance to win a Maruti Baleno Sigma MT car.

Warning SignsThe campaign pretends to be an offer from Maruti Suzuki but is hosted on a third party domain instead of the official Maruti Suzuki website which makes it more suspicious.

The domain names associated with the campaign have been registered in very recent times.

Multiple redirections have been noticed between the links.

No reputed site would ask its users to share the campaign on WhatsApp.

The prize is kept really attractive to lure the laymen.

Grammatical mistakes have been noticed.

A congratulations message appears on the landing page with an attractive photo of Maruti Suzuki cars that asks users to participate in a quick survey in order to get a “Maruti Suzuki BALENO Sigma MT”. Also, the bottom of the page seems to appear like a comment section with public comments establishing the truthfulness of the offer.

The survey starts with some basic questions like Do you know Maruti Suzuki?, How old are you?, How do you think of Maruti Suzuki?, Are you male or female? Etc. Once the user answers the questions a “congratulatory message” is displayed.

On clicking the OK button users are given three attempts to win the prize. After completing all the attempts a message pops up that the user has won “Maruti Suzuki BALENO Sigma MT”. It then prompts the user to share the message on WhatsApp.

Strangely enough the user has to keep clicking the WhatsApp button until the progress bar completes. After clicking on the green ‘WhatsApp’ button multiple times it shows a section where an instruction has been given to complete registration in order to get the prize.

After clicking on the green ‘Complete registration’ button, it redirects the user to multiple advertisements web pages varying each time the user clicks on the button.

During the analysis the research team found a javascript code called hm.js was being executed in the background from the host hm[.]baidu[.]com which is a subdomain of Baidu and is used for Baidu Analytics, also known as Baidu Tongji. The important part is that Baidu is a Chinese multinational technology company specializing in Internet-related services, products and artificial intelligence, headquartered in Beijing’s Haidian district, China.To read the full report, please click (https://www.cyberpeace.org/CyberPeace/Repository/20210828Research-report-on-Maruti-Suzuki-40th-Anniversary-Celebration-free-gift-scam.pdf) here:

Conclusive Summary

1. The whole research activity was performed in a secured sandbox environment where the WhatsApp application was not installed. If any user opens the link from a device like smartphones where the WhatsApp application is installed, the sharing features on the site will open the Whatsapp application on the device to share the link.

2. The campaign collects browser and system information from the users.

3. Most of the domain names associated with the campaign have the registrant country as China.

4. Cybercriminals used Cloudflare technologies to mask the real IP addresses of the front-end domain names used in this Maruti Suzuki 40th Anniversary Celebration free gift campaign. But during the phases of investigation, the research team has identified a domain name that was requested in the background and has been traced as belonging to China.

CyberPeace Advisory

1. CyberPeace Foundation and Autobot Infosec recommend that people should avoid opening such messages sent via social platforms.

2. If at all, the user gets into this trap, it could lead to whole system compromise such as access to the microphone, Camera, Text Messages, Contacts, Pictures, Videos, Banking Applications, etc as well as financial losses.

3. Do not share confidential details like login credentials, banking information with such a type of scam.

4. Do not share or forward fake messages containing links without proper verification.

5. There is a need for International Cyber Cooperation between countries to bust the cybercriminal gangs running the fraud campaigns affecting individuals and organizations, to make Cyberspace resilient and peaceful.

Source: https://www.business-standard.com//content/press-releases-ani/cyber-criminals-target-internet-users-with-maruti-suzuki-40th-anniversary-celebration-free-gift-scam-121083101204_1.html