Phone Farms: A Closer Look
Introduction
Phone farms refer to setups or systems using multiple phones collectively. Phone farms are often for deceptive purposes, to create repeated actions in high numbers quickly, or to achieve goals. These can include faking popularity through increasing views, likes, and comments and growing the number of followers. It can also include creating the illusion of legitimate activity through actions like automatic app downloads, ad views, clicks, registrations, installations and in-app engagement.
A phone farm is a network where cybercriminals exploit mobile incentive programs by using multiple phones to perform the same actions repeatedly. This can lead to misattributions and increased marketing spends. Phone farming involves exploiting paid-to-watch apps or other incentive-based programs over dozens of phones to increase the total amount earned. It can also be applied to operations that orchestrate dozens or hundreds of phones to create a certain outcome, such as improving restaurant ratings or App Store Optimization(ASO). Companies constantly update their platforms to combat phone farming, but it is nearly impossible to prevent people from exploiting such services for their own benefit.
How Do Phone Farms Work?
Phone farms are a collection of connected smartphones or mobile devices used for automated tasks, often remotely controlled by software programs. These devices are often used for advertising, monetization, and artificially inflating app ratings or social media engagement. The software used in phone farms is typically a bot or script that interacts with the operating system and installed apps. The phone farm operator connects the devices to the Internet via wired or wireless networks, VPNs, or other remote access software. Once the software is installed, the operator can use a web-based interface or command-line tool to schedule and monitor tasks, setting specific schedules or monitoring device status for proper operation.
Modus Operandi Behind Phone Farms
Phone farms have gained popularity due to the growing popularity and scope of the Internet and the presence of bots. Phone farmers use multiple phones simultaneously to perform illegitimate activity and mimic high numbers. The applications can range from ‘watching’ movie trailers and clicking on ads to giving fake ratings and creating false engagements. When phone farms drive up ‘engagement actions’ on social media through numerous likes and post shares, they help perpetuate a false narrative. Through phone click farms, bad actors also earn on each ad or video watched. Phone farmers claim to use this as a side hustle, as a means of making more money. Click farms can be modeled as companies providing digital engagement services or as individual corporations to multiply clicks for various objectives. They are operated on a much larger scale, with thousands of employees and billions of daily clicks, impressions, and engagements.
The Legality of Phone Farms
The question about the legality of phone farms presents a conundrum. It is notable that phone farms are also used for legitimate application in software development and market research, enabling developers to test applications across various devices and operating systems simultaneously. However, they are typically employed for more dubious purposes, such as social media manipulation, generatiing fake clicks on online ads, spamming, spreading misinformation, and facilitating cyberattacks, and such use cases classify as illegal and unethical behaviour.
The use of the technology to misrepresent information for nefarious intents is illegitimate and unethical. Phone farms are famed for violating the terms of the apps they use to make money by simulating clicks, creating multiple fake accounts and other activities through multiple phones, which can be illegal.
Furthermore, should any entity misrepresent its image/product/services through fake reviews/ratings obtained through bots and phone farms and create deliberately-false impressions for consumers, it is to be considered an unfair trade practice and may attract liabilities.
CyberPeace Policy Recommendations
CyberPeace advocates for truthful and responsible consumption of technology and the Internet. Businesses are encouraged to refrain from using such unethical methods to gain a business advantage and mimic fake popularity online. Businesses must be mindful to avoid any actions that may misrepresent information and/ or cause injury to consumers, including online users. The ethical implications of phone farms cannot be ignored, as they can erode public trust in digital platforms and contribute to a climate of online deception. Law enforcement agencies and regulators are encouraged to keep a check on any illegal use of mobile devices by cybercriminals to commit cyber crimes. Tech and social media platforms must implement monitoring and detection systems to analyse any unusual behaviour/activity on their platforms, looking for suspicious bot activity or phone farming groups. To stay protected from sophisticated threats and to ensure a secure online experience, netizens are encouraged to follow cybersecurity best practices and verify all information from authentic sources.
Final Words
Phone farms have the ability to generate massive amounts of social media interactions, capable of performing repetitive tasks such as clicking, scrolling, downloading, and more in very high volumes in very short periods of time. The potential for misuse of phone farms is higher than the legitimate uses they can be put to. As technology continues to evolve, the challenge lies in finding a balance between innovation and ethical use, ensuring that technology is harnessed responsibly.
References
- https://www.branch.io/glossary/phone-farm/
- https://clickpatrol.com/phone-farms/
- https://www.airbridge.io/glossary/phone-farms#:~:text=A%20phone%20farm%20is%20a,monitor%20the%20tasks%20being%20performed
- https://innovation-village.com/phone-farms-exposed-the-sneaky-tech-behind-fake-likes-clicks-and-more/
Related Blogs
Introduction
As the world seemingly shrinks under the vast, ever-stretching canopy of the internet, the channels through which information flows are becoming increasingly enigmatic and tangled. In the digital world, the gulf between fact and fabrication narrows dramatically, with the veracity of information too often lost in the flood. Amidst the torrents of data, platforms like YouTube, a veritable Goliath in the video streaming sphere, are finding themselves at the forefront of a critical battle against the dark forces of fake news and disinformation—a war that is waged with the intensity of any historical conflict over truth and influence.
It is in this volatile theatre that Google's video behemoth, YouTube, under the scrutiny of the global eye, announces its strategic campaign to shield against the onslaught of misinformation. With India, the world's most populous democracy, on the cusp of its monumental general elections, the stakes could hardly be higher. YouTube's involvement thus evolves beyond corporate social responsibility—it becomes a crusade for the integrity of information, a paladin for the democratic process, and a protector of the public’s right to factual reporting.
The Campaign
The campaign envisioned by YouTube India's vanguard is multifaceted and robust, aimed at rooting out the insidious tendrils of fake news where they lie. At the heart of this mission are two pivotal strategies that form the backbone of YouTube's defense. Firstly, a rigorous misinformation policy, which heralds as a bastion against content designed with duplicitous intent. YouTube Indian Head Ishan Chatterjee elucidates, 'Our misinformation policies clearly state that if the content has been technically manipulated with the intent to deceive a user and there's a danger of real-world harm...we will act against that content.' It is an exhortation of YouTube's commitment to a culture of truth and an acknowledgement of the platform's influence and responsibility. This process, however, is more complex than it appears; it is tangled in socio-political nuances and demands an uncompromising vigilance to identify and dispel falsehoods.
Yet, this is merely the foundation upon which YouTube’s strategy rests. The second prong of their stratagem is even more ambitious—intending not only to eradicate the chaff of misinformation but also to till the soil with the seeds of verifiable, authoritative news content. This is an initiative to resuscitate the public's faith in digital information sources. By allying with credible news publishers and fostering a symbiosis with independent journalists, YouTube has taken up the mantle of an institution that not just police content, but cultivates it, transforming the barren desert of online falsehoods into an oasis of enlightenment.
News on YouTube is symbiotic with the larger consciousness of its users, driving content consumption and engaging millions who seek out current affairs, investigative reports, and in-depth analysis on the platform. The democratisation of news, once the hallowed ground of traditional broadcast and print media, now finds its theatre online. Chatterjee insightfully notes the ascending trend of news story engagement on YouTube Shorts and Connected TV (CTV)—two emergent platforms that have revolutionised content delivery and consumption. CTV, in particular, has skyrocketed in popularity within the past five years, boasting over 58 million viewers in India consuming YouTube content from the comfort of their living rooms as of June 2023, per analytics.
This phenomenon is acutely observed by YouTube's Director and Global Head of Responsibility, Tim Katz, who delineates a portrait of the Indian market's distinctive hunger for live content, particularly news, on CTV. Katz's observations carry an air of fascination, 'The other two things that have been exciting to see are that we've seen a lot of growth, particularly during sensitive moments, with large news stories occurring certainly during an election cycle, and we just see very large growth from many of our authoritative partners.'
The Implications of the Campaign
The tapestry of YouTube's news ecosystem is a rich mosaic of diversity, including independent journalists, broadcasters, legacy print publications, and digital-first media organisations. Katz underscores the gravity of nurturing such a broad and dynamic news environment on the platform, a gesture of YouTube's commitment to a holistic information landscape.
An illuminating report from the Google News Initiative, forged in cooperation with Kantar, reiterates the dominance of video as the consummate medium for news consumption across a spectrum of languages and formats in India. It paints a picture of a nation of insatiable news consumers, with nearly every second Indian language internet user engaging with news content, a substantial proportion hailing from urban locales. Of particular resonance is hyperlocal news, which plucks the chords of local interests and concerns, touching the lives of seven out of ten citizens.
Moreover, the economic impetus behind YouTube’s role in the media firmament is brought to light in the Oxford Economics Impact Report, revealing a staggering 70% of Indian media and music companies with a YouTube presence acknowledge the platform as a crucial revenue stream.
Conclusion
Poised upon the sharp edge of an electric election season—a season that will no doubt be drenched in a spectrum of information, both fact and fable—YouTube's convictions stand as a beacon of reliability. Their initiative is more than a method—it's a philosophy, a dedication to purifying the information sphere. In the digital epoch, where the battle lines for truth are drawn in bytes and bandwidth, YouTube’s rallying cry for responsibility, its vow to safeguard democratic ideals, and its unyielding commitment to illuminating the corridors of knowledge are more than strategies; they are pillars on which a well-informed, engaged, and enlightened citizenry can lean.
Reference
Introduction
Ministry of Electronics and Information Technology (MeitY) Announces to Centre Government to Plan to Certify Permissible Online Games.
In a recent update to the notification released by the Ministry of Electronics and Information Technology (MeitY) on April 6, MeitY has requested gaming entities to establish self-regulatory organisations (SROs) within a timeframe of 30 days or a maximum of 90 days from the date of the notification, which is April 6, 2023. The Ministry of Electronics and Information Technology (MeitY) has further announced that the central government will certify which online games are permissible until the SROs are officially established. The intention behind establishing SROs is to assist intermediaries, such as Apple or Google, in determining what constitutes a permitted online game, but the SRO will take 2-3 months to complete. In the meanwhile, the Central government will step in and determine what is a permissible online game.
Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 & Intermediary Guidelines and Digital Media Ethics Code Amendment Rules, 2023
By enacting these rules, the Indian government has taken decisive action to protect Indian gamers and their financial resources against scams and fraud. The rules also serve to promote responsible gaming while preventing young and vulnerable users from being exposed to indecent or abusive content.
Amendment Rules developed the concept of a “Permissible online real money game.” This designation is reserved for games that have passed a review process conducted by a self-regulatory body (SRB). Amendment rules indicate that Online Gaming Intermediaries must ensure that they do not permit any third party to host non-permissible online real money games on their platforms. This development is important because it empowers us to distinguish between legitimate and illicit real money games.
The Amendment Rules define an online gaming provider as an “intermediary” under the Information Technology Act of 2000, creating a separate classification called ‘Online Gaming Intermediary’.
Central government to certify what is an ‘Online Permissible Game’
The industry has been wondering what games come under wagering and will be banned. So, until the SROs are officially established, the government, in the interim, will certify what is a permissible game, what is wagering, and what is not wagering. Games that involve elements of wagering are going to be barred. The new regulations prohibit wagering on any outcome, whether in skill-based or chance-based games. Hence gaming applications involving wagering and betting apps will be barred.
Self-Regulatory Organizations (SROs)
According to the new regulations by the Ministry of Electronics and Information Technology (MeitY), online gaming intermediaries must establish a Self-Regulatory Body (SRO) to approve games offered to users over the Internet. The SRO must be registered with the Ministry and develop a framework to ensure compliance with the IT Rules 2021 objectives. An ‘online game’ can be registered by the SRO if it meets specific criteria, which include that the game is offered by an online gaming intermediary that is a member of the self-regulatory body, the game is not containing any content harmful to India’s interests, and complying with all relevant Indian regulations. If these requirements are met, the intermediary can display a visible registration mark indicating its registration with the self-regulatory authority.
Conclusion
MeitY found that with the rapid growth of the gaming industry, the real money gaming (RMG) sector had to be regulated properly. Rules framed must be properly implemented to stop gambling, betting, and wagering apps.
The IT Rules 2021, along with the Amendment Rules 2023, are created to take concrete action to curb the proliferation of gambling, betting, and wagering apps in India. These rules empower to issue of directives to ban specific apps that facilitate or promote such activities. The app ban directive allows the government to take decisive action by blocking access to these apps, making them unavailable for download or use within the country. This measure is aimed at curbing the negative impact of gambling, betting, and wagering on individuals and society, including issues related to addiction, financial loss, and illegal activities. Rules aim to actively combat the spread and influence of such apps and provide a safer online environment for gaming users.
The self-regulatory body in the context of online gaming will have the authority to grant membership to gaming intermediaries, register online games, develop a framework for regulation, interact with the Central Government, address user complaints, report instances of non-compliance, and take necessary actions to safeguard online gaming users.
Introduction
Apple launched Passkeys with iOS 16 as a more authentic and secure mechanism. It is safer than passwords, and it is more efficient in comparison to passwords. Apple users using iOS 16 passkeys features should enable two-factor authentication. The passkeys are an unchallenging mechanism than the passwords for the passkeys. The user just has to open the apps and websites, and then the biometric sensor automatically recognises the face and fingerprints. There can be a PIN and pattern used to log instead of passwords. The passkeys add an extra coating of protection to the user’s systems against cyber threats like phishing attacks by SMS and one-time password-based. In a report 9 to 5mac, there is confirmation that 95% of users are using passkeys. Also, with the passkeys, users’ experience will be better, and it is a more security-proof mechanism. The passwords were weak, reused credentials and credentials leaked, and the chances of phishing attacks were real.
What are passkeys?
Passkey is a digital key linked to users’ accounts and websites or applications. Passkeys allow the user to log into any application and website without entering passwords, usernames, or other details. The aim of this new feature is to replace the old long pattern of entering passwords for going through any websites and applications.
The passkeys are developed by Microsoft, Apple, and Google together, and it is also called FIDO Authentication (Fast identity online). It eliminates the need to remember passwords and the need for typing. So, the passkeys work as they replace the password with a unique digital key, which is tied to the account then, the key is stored in the device itself, and it is end-to-end encrypted. The passkeys will always be on the sites on which users specifically created them. the passkeys use the technology of cryptography for more security purposes. And the passkeys guarantee against the phish.
And since the passkeys follow FIDO standards so, this also can be used for third-party nonapple devices as the third-party device generate a QR code that enables the iOS user to scan that to log in. It will recognise the face of the person for authentication and then asks for permission on another device to deny or allow.
How are passkeys more secure than passwords?
The passkeys follow the public key cryptographic protocols that support the security keys, and they work against phishing and other cyber threats. It is more secure than SMS and apps based on one-time passwords. And another type of multi-factor authentication.
Why are passwords insecure?
The users create passwords easily, and it is wondering if they are secure. The very important passwords are short and easy to crack as they generally relate to the user’s personal information or popular words. One password is reused by the user to the different accounts, and then, in this case, hacking one account gives access to all accounts to the hackers. The problem is that passwords have inherent flaws, like they could be easily stolen.
Are passkeys about to become obligatory?
Many websites restrict the type of passwords, as some websites ask for mixtures of numbers and symbols, and many websites ask for two-factor authentication. There is no surety about the obligation of passkeys widespread as it is still a new concept and it will take time, so it is going to be optional for a while.
- There was a case of a Heartland payment system data breach, and Heartland was handling over 100 million monthly credit card transactions for 175,000 retailers at the time of the incident. Visa and MasterCard detected the hack in January 2009 when they notified Heartland of suspicious transactions. And this happened due to a password breach. The corporation paid an estimated $145 million in settlement for illegal payments. Today, data-driven breaches affect millions of people’s personal information.
- GoDaddy reported a security attack in November that affected the accounts of over a million of its WordPress customers. The attacker acquired unauthorised access to GoDaddy’s Managed WordPress hosting environment by hacking into the provisioning system in the company’s legacy Managed WordPress code.
Conclusion
The use of strong and unique passwords is an essential requirement to safeguard information and data from cyberattacks, but still, passwords have its own disadvantages. And by the replacement of passwords, a passkey, a digital key that ensures proper safety and there is security against cyberattacks and cybercrimes through passkey. There are cases above-mentioned that happened due to the password’s weaker security. And in this technology world, there is a need for something for protection and prevention from cybercrimes, and the world dumps passwords and adopts passkeys.
References
- https://www.cnet.com/tech/mobile/switch-to-passkeys-more-secure-than-passwords-on-ios-16-iphone-14/
- https://economictimes.indiatimes.com/magazines/panache/google-is-ending-passwords-rolls-out-passkeys-for-easy-log-in-how-to-set-it/articleshow/99988444.cms?from=mdr
- https://security.googleblog.com/2023/05/making-authentication-faster-than-ever.html#:~:text=Because%20they%20are%20based%20on,%2Dfactor%20authentication%20(MFA).
