#FactCheck - Viral Video of Argentina Football Team Dancing to Bhojpuri Song is Misleading

Introduction

Phone farms refer to setups or systems using multiple phones collectively. Phone farms are often for deceptive purposes, to create repeated actions in high numbers quickly, or to achieve goals. These can include faking popularity through increasing views, likes, and comments and growing the number of followers. It can also include creating the illusion of legitimate activity through actions like automatic app downloads, ad views, clicks, registrations, installations and in-app engagement. 

A phone farm is a network where cybercriminals exploit mobile incentive programs by using multiple phones to perform the same actions repeatedly. This can lead to misattributions and increased marketing spends. Phone farming involves exploiting paid-to-watch apps or other incentive-based programs over dozens of phones to increase the total amount earned. It can also be applied to operations that orchestrate dozens or hundreds of phones to create a certain outcome, such as improving restaurant ratings or App Store Optimization(ASO). Companies constantly update their platforms to combat phone farming, but it is nearly impossible to prevent people from exploiting such services for their own benefit.

How Do Phone Farms Work?

Phone farms are a collection of connected smartphones or mobile devices used for automated tasks, often remotely controlled by software programs. These devices are often used for advertising, monetization, and artificially inflating app ratings or social media engagement. The software used in phone farms is typically a bot or script that interacts with the operating system and installed apps. The phone farm operator connects the devices to the Internet via wired or wireless networks, VPNs, or other remote access software. Once the software is installed, the operator can use a web-based interface or command-line tool to schedule and monitor tasks, setting specific schedules or monitoring device status for proper operation.

Modus Operandi Behind Phone Farms 

Phone farms have gained popularity due to the growing popularity and scope of the Internet and the presence of bots. Phone farmers use multiple phones simultaneously to perform illegitimate activity and mimic high numbers. The applications can range from ‘watching’ movie trailers and clicking on ads to giving fake ratings and creating false engagements. When phone farms drive up ‘engagement actions’ on social media through numerous likes and post shares, they help perpetuate a false narrative. Through phone click farms, bad actors also earn on each ad or video watched. Phone farmers claim to use this as a side hustle, as a means of making more money. Click farms can be modeled as companies providing digital engagement services or as individual corporations to multiply clicks for various objectives. They are operated on a much larger scale, with thousands of employees and billions of daily clicks, impressions, and engagements.

The Legality of Phone Farms 

The question about the legality of phone farms presents a conundrum. It is notable that phone farms are also used for legitimate application in software development and market research, enabling developers to test applications across various devices and operating systems simultaneously. However, they are typically employed for more dubious purposes, such as social media manipulation, generatiing fake clicks on online ads, spamming, spreading misinformation, and facilitating cyberattacks, and such use cases classify as illegal and unethical behaviour.

The use of the technology to misrepresent information for nefarious intents is illegitimate and unethical. Phone farms are famed for violating the terms of the apps they use to make money by simulating clicks, creating multiple fake accounts and other activities through multiple phones, which can be illegal. 

Furthermore, should any entity misrepresent its image/product/services through fake reviews/ratings obtained through bots and phone farms and create deliberately-false impressions for consumers, it is to be considered an unfair trade practice and may attract liabilities. 

CyberPeace Policy Recommendations

CyberPeace advocates for truthful and responsible consumption of technology and the Internet. Businesses are encouraged to refrain from using such unethical methods to gain a business advantage and mimic fake popularity online. Businesses must be mindful to avoid any actions that may misrepresent information and/ or cause injury to consumers, including online users. The ethical implications of phone farms cannot be ignored, as they can erode public trust in digital platforms and contribute to a climate of online deception. Law enforcement agencies and regulators are encouraged to keep a check on any illegal use of mobile devices by cybercriminals to commit cyber crimes. Tech and social media platforms must implement monitoring and detection systems to analyse any unusual behaviour/activity on their platforms, looking for suspicious bot activity or phone farming groups. To stay protected from sophisticated threats and to ensure a secure online experience, netizens are encouraged to follow cybersecurity best practices and verify all information from authentic sources.

Final Words

Phone farms have the ability to generate massive amounts of social media interactions, capable of performing repetitive tasks such as clicking, scrolling, downloading, and more in very high volumes in very short periods of time. The potential for misuse of phone farms is higher than the legitimate uses they can be put to. As technology continues to evolve, the challenge lies in finding a balance between innovation and ethical use, ensuring that technology is harnessed responsibly. 

References

• https://www.branch.io/glossary/phone-farm/
• https://clickpatrol.com/phone-farms/
• https://www.airbridge.io/glossary/phone-farms#:~:text=A%20phone%20farm%20is%20a,monitor%20the%20tasks%20being%20performed
• https://innovation-village.com/phone-farms-exposed-the-sneaky-tech-behind-fake-likes-clicks-and-more/

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Introduction

According to a draft of the Digital Personal Data Protection Bill, 2023, the Indian government may have the authority to reduce the age at which users can agree to data processing to 14 years. Companies requesting consent to process children’s data, on the other hand, must demonstrate that the information is handled in a “verifiably safe” manner.

The Central Government might change the age limit for consent

The proposed Digital Personal Data Protection Bill 2022 in India attempts to protect child’s personal data under the age of 14 through several provisions. The proposed lower age of consent in India under the Digital Personal Data Protection Bill 2022 is to loosen relevant norms and fulfil the demands of Internet corporations. After a year, the government may reconsider the definition of a child with the goal of expanding coverage to children under the age of 14. The proposed shift in the age of consent has elicited varied views, with some experts suggesting that it might potentially expose children to data processing concerns.

The definition of a child is understood to have been amended in the data protection Bill, which is anticipated to be submitted in Parliament’s Monsoon session, to an “individual who has not completed the age of eighteen years or such lower age as the central government may notify.” A child was defined as an “individual who has not completed eighteen years of age” in the 2022 draft.

Under deemed consent, the government has also added the 'legitimate business interest' clause

This clause allows businesses to process personal data without obtaining explicit consent if it is required for their legitimate business interests. The measure recognises that corporations have legitimate objectives, such as innovation, that can be pursued without jeopardising privacy.‍

Change in Data Protection Boards

The Digital Personal Data Protection Bill 2022, India’s new plan to secure personal data, represents a significant shift in strategy by emphasising outcomes rather than legislative compliance. This amendment will strengthen the Data Protection Board’s position, as its judgments on noncompliance complaints will establish India’s first systematic jurisprudence on data protection. The Cabinet has approved the bill and may be introduced in Parliament in the Monsoon session starting on July 20.

The draft law leaves the selection of the Data Protection Board’s chairperson and members solely to the discretion of the central government, making it a central government set-up board. The government retains control over the board’s composition, terms of service, and so on. The bill does specify, however, that the Data Protection Board would be completely independent and will have a strictly adjudicatory procedure to adjudicate data breaches. It has the same status as a civil court, and its rulings can be appealed.

India's first regulatory body in Charge of preserving privacy

Some expected amendments to the law include a blacklist of countries to which Indian data cannot be transferred and fewer penalties for data breaches. The bill’s scope is limited to processing digital personal data within Indian territory, which means that any offline personal data and anything not digitised will be exempt from the legislation’s jurisdiction. Furthermore, the measure is silent on the governance of digital paper records.

Conclusion

The Digital Personal Data Protection Bill 2022 is a much-needed piece of legislation that will replace India’s current data protection regime and assist in preserving individuals’ rights. Central Government is looking for a change in the age for consent from 18 to 14 years. The bill underlines the need for verifiable parental consent before processing a child’s personal data, including those under 18. This section seeks to ensure that parents or legal guardians have a say in the processing of their child’s personal data.

Introduction 

In the interconnected world of social networking and the digital landscape, social media users have faced some issues like hacking. Hence there is a necessity to protect your personal information and data from scammers or hackers. In case your email or social media account gets hacked, there are mechanisms or steps you can utilise to recover your email or social media account. It is important to protect your email or social media accounts in order to protect your personal information and data on your account. It is always advisable to keep strong passwords to protect your account and enable two-factor authentication as an extra layer of protection. Hackers or bad actors can take control of your account, they can even change the linked mail ID or Mobile numbers to take full access to your account.

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Recent Incident

Recently, a US man's Facebook account was deleted or disabled by Facebook. He has sued Facebook and initiated a legal battle. He has contended that there was no violation of any terms and policy of the platform, and his account was disabled. In the first instance, he approached the platform. However, the platform neglected his issue then he filed a suit, where the court ordered Facebook's parent company, Meta, to pay $50,000 compensation, citing ignorance of the tech company. 

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Social media account recovery using the ‘Help’ Section

If your Facebook account has been disabled, when you log in to your account, you will see a text saying that your account is disabled. If you think that your account is disabled by mistake, in such a scenario, you can make a request to Facebook to ‘review’ its decision using the help centre section of the platform. To recover your social media account, you can go to the “Help” section of the platform where you can fix a login problem and also report any suspicious activity you have faced in your account. 

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Best practices to stay protected

1. Strong password: Use strong and unique passwords for your email and all social media accounts.
2. Privacy settings: You can utilise the privacy settings of the social media platform, where you can set privacy as to who can see your posts and who can see your contact information, and you can also keep your social media account private. You might have noticed a few accounts on which the user's name is unusual and isn’t one which you recognise. The account has few or no friends, posts, or visible account activity.
3. Avoid adding unknown users or strangers to your social networking accounts: Unknown users might be scammers who can steal your personal information from your social media profiles, and such bad actors can misuse that information to hack into your social media account. 
4. Report spam accounts or posts: If you encounter any spam post, spam account or inappropriate content, you can report such profile or post to the platform using the reporting centre. The platform will review the report and if it goes against the community guidelines or policy of the platform. Hence, recognise and report spam, inappropriate, and abusive content.
5. Be cautious of phishing scams: As a user, we encounter phishing emails or links, and phishing attacks can take place on social media as well. Hence, it is important that do not open any suspicious emails or links. On social media, ‘Quiz posts’ or ‘advertisement links’ may also contain phishing links, hence, do not open or click on such unauthenticated or suspicious links.

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Conclusion

We all use social media for connecting with people, sharing thoughts, and lots of other activities. For marketing or business, we use social media pages. Social media offers a convenient way to connect with a larger community. We also share our personal information on the platform. It becomes important to protect your personal information, your email and all your social media accounts from hackers or bad actors. Follow the best practices to stay safe, such as using strong passwords, two-factor authentication, etc. Hence contributing to keeping your social media accounts safe and secure.

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References:

• https://www.gpb.org/news/2023/07/11/facebook-wrongfully-deleted-his-account-he-sued-the-company-and-won
• https://consumer.ftc.gov/articles/how-recover-your-hacked-email-or-social-media-account

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