#FactCheck - Deepfake Video Falsely Claims visuals of a massive rally held in Manipur

Executive Summary:

In the end of January 2024, India sees an inauguration of Ram Mandir that is a historical event to which people came culturally and spiritually. All communities in the world acknowledge this point of life as a victory and also understand how it unites people. In the midst of this genuine joy over success, there has been a disconcerting increase in malpractices designed to exploit people’s enthusiasm. This report aims at providing awareness and guidelines on how one can avoid the fraud activities that could be circulating as a celebration of Ram Mandir inauguration. An example cited here is on scams that give fake free recharge to users making them connect with the Prime Minister of India and UP Chief Minister Yogi Adityanath.

False Claim:

According to the message passed in WhatsApp, as a commemoration of the inauguration of Ram Mandir  in Ayodhya in January 2024, free Rs.749 mobile recharge for three months would be offered to all Indians across India by both the PM and UP CM. The message prompts the recipients to click on the blue link provided and then recharge their numbers.

The Deceptive Scheme:

We have been informed of a circulating link (https://mahacashhback[.]in/#1705296887543) stating that it offers ₹719 recharge in honor of the Ram Mandir inauguration. It is worth mentioning that this link does not belong to any legitimate movement concerning the inauguration; public excitement and trust were used for personal gain. 

Analyzing the Fraudulent Campaign:

• Exploiting Emotional Significance:Scammers are using the cultural and religious significance of Ram mandir inauguration as a cover to fool people into participating in its fraudulent scheme. 

• Fake Recharge Offers:The broadcasted link is offering a recharge pretending that they celebrate it’s inauguration. Such offers should be handled with care and established through authorized avenues.

• Bogus Landing Pages and Comments:The landing page linked to the link typically shows images of Ram Mandir and fake comments succeeding in a make-believe appearance. Legitimate projects linked to major events rely on official and trustworthy communication mechanisms. 

• Data Collection Attempts:However, users may be asked for personal details like mobile numbers under the false pretext of winning a fake recharge. Legitimate organizations practice secure protocols for data collection and communication. 

• Sharing for Activation:After the data entry, users are prompted to share a link in other people’s posts; it is said that this will help “activate” recharge. This is a popular trick among swindlers to keep the fraud going on due to sending misleading messages. 

What do we Analyze?

• It is important to note that at this particular point, there has not been any official declaration or a proper confirmation of such offers on any official channel.
• The campaign is hosted on a third party domain instead of any official Government Website, this raised suspicion. Also the domain has been registered in very recent times.

• Domain Name: mahacashhback[.]in
• Registry Domain ID: D1FCF1B5751244310A2FA723B62CE83E9-IN
• Registrar URL: https://publicdomainregistry[.]com/
• Registrar: Endurance Digital Domain Technology LLP
• Registrar IANA ID: 801217
• Updated Date: 2024-01-18T08:09:00Z
• Creation Date: 2023-05-27T12:01:17Z
• Registry Expiry Date: 2024-05-27T12:01:17Z
• Registrant Organization: Sachin Kumar
• Registrant State/Province: Bihar
• Name Server: ns2.suspended-domain[.]com
• Name Server: ns1.suspended-domain[.]com
  

CyberPeace Advisory and Best Practices:

• Verify Authenticity:Authenticate any offers or promotions linked to the Ram Mandir inauguration through official channels. 

• Exercise Caution with Links:Do not engage with questionable URLs, in particular those without secure encryption (HTTPS). Official announcements and initiatives are disseminated through secure outlets.

• Protect Personal Information:Do not provide personal information and do not respond to unsolicited offers on nonofficial platforms. Genuine organizations employ safe and official routes for communication.

• Report Fraudulent Activity:When you see scams or fraudulent activities, immediately report them to authorities and platforms so that no one falls into their trap.

Conclusion:

In the coming days, let us be cautious from such cheating strategies which would be misutilized or create false situations. Individuals should stay informed, verify sources and defend their personal information to ensure a safer world wide web. Official and secure channels are used to communicate authentic initiatives linked with notable events. When an offer sounds too favorable or attractive, exercise due caution and check its genuineness to avoid being defrauded. Thus by undertaking the research we found this campaign to be fake.

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In 2023, PIB reported that up to 22% of young women in India are affected by Polycystic Ovarian Syndrome (PCOS). However, access to reliable information regarding the condition and its treatment remains a challenge. A study by the PGIMER Chandigarh conducted in 2021 revealed that approximately 37% of affected women rely on the internet as their primary source of information for PCOS. However, it can be difficult to distinguish credible medical advice from misleading or inaccurate information online since the internet and social media are rife with misinformation. The uptake of misinformation can significantly delay the diagnosis and treatment of medical conditions, jeopardizing health outcomes for all.

The PCOS Misinformation Ecosystem Online

PCOS is one of the most common disorders diagnosed in the female endocrine system, characterized by the swelling of ovaries and the formation of small cysts on their outer edges. This may lead to irregular menstruation, weight gain, hirsutism, possible infertility, poor mental health, and other symptoms. However, there is limited research on its causes, leaving most medical practitioners in India ill-equipped to manage the issue effectively and pushing women to seek alternate remedies from various sources.

This creates space for the proliferation of rumours, unverified cures and superstitions,  on social media, For example, content on YouTube, Facebook, and Instagram may promote “miracle cures” like detox teas or restrictive diets, or viral myths claiming PCOS can be “cured” through extreme weight loss or herbal remedies. Such misinformation not only creates false hope for women but also delays treatment, or may worsen symptoms.

 How Tech Platforms Amplify Misinformation 

1. Engagement vs. Accuracy: Social media algorithms are designed to reward viral content, even if it’s misleading or incendiary since it generates advertisement revenue. Further, non-medical health influencers often dominate health conversations online and offer advice with promises of curing the condition.
2. Lack of Verification: Although platforms like YouTube try to provide verified health-related videos through content shelves, and label unverified content, the sheer volume of content online means that a significant chunk of content escapes the net of content moderation. 
3. Cultural Context: In India, discussions around women’s health, especially reproductive health, are stigmatized, making social media the go-to source for private, albeit unreliable, information. 

Way Forward

a. Regulating Health Content on Tech Platforms: Social media is a significant source of health information to millions who may otherwise lack access to affordable healthcare. Rather than rolling back content moderation practices as seen recently, platforms must dedicate more resources to identify and debunk misinformation, particularly health misinformation. 

b. Public Awareness Campaigns: Governments and NGOs should run nationwide campaigns in digital literacy to educate on women’s health issues in vernacular languages and utilize online platforms for culturally sensitive messaging to reach rural and semi-urban populations. This is vital for countering the stigma and lack of awareness which enables misinformation to proliferate. 

c. Empowering Healthcare Communication: Several studies suggest a widespread dissatisfaction among women in many parts of the world regarding the information and care they receive for PCOS.  This is what drives them to social media for answers. Training PCOS specialists and healthcare workers to provide accurate details and counter misinformation during patient consultations can improve the communication gaps between healthcare professionals and patients. 

d. Strengthening the Research for PCOS: The allocation of funding for research in PCOS is vital, especially in the face of its growing prevalence amongst Indian women. Academic and healthcare institutions must collaborate to produce culturally relevant, evidence-based interventions for PCOS. Information regarding this must be made available online since the internet is most often a primary source of information. An improvement in the research will inform improved communication, which will help reduce the trust deficit between women and healthcare professionals when it comes to women’s health concerns.

Conclusion 

In India, the PCOS misinformation ecosystem is shaped by a mix of local and global factors such as health communication failures, cultural stigma, and tech platform design prioritizing engagement over accuracy. With millions of women turning to the internet for guidance regarding their conditions, they are increasingly vulnerable to unverified claims and pseudoscientific remedies which can lead to delayed diagnoses, ineffective treatments, and worsened health outcomes. The rising number of PCOS cases in the country warrants the bridging of health research and communications gaps so that women can be empowered with accurate, actionable information to make the best decisions regarding their health and well-being. 

Sources

• https://pib.gov.in/PressReleasePage.aspx?PRID=1893279#:~:text=It%20is%20the%20most%20prevailing%20female%20endocrine,neuroendocrine%20system%2C%20sedentary%20lifestyle%2C%20diet%2C%20and%20obesity. 
• https://www.thinkglobalhealth.org/article/india-unprepared-pcos-crisis?utm_source=chatgpt.com 
• https://www.bbc.com/news/articles/ckgz2p0999yo ‍
• https://pmc.ncbi.nlm.nih.gov/articles/PMC9092874/

Introduction 

As digital platforms rapidly become repositories of information related to health, YouTube has emerged as a trusted source people look to for answers. To counter rampant health misinformation online, the platform launched YouTube Health, a program aiming to make “high-quality health information available to all” by collaborating with health experts and content creators. While this is an effort in the right direction, the program needs to be tailored to the specificities of the Indian context if it aims to transform healthcare communication in the long run.

The Indian Digital Health Context 

India’s growing internet penetration and lack of accessible healthcare infrastructure, especially in rural areas, facilitates a reliance on digital platforms for health information. However, these, especially social media, are rife with misinformation. Supplemented by varying literacy levels, access disparities, and lack of digital awareness, health misinformation can lead to serious negative health outcomes. The report ‘Health Misinformation Vectors in India’ by DataLEADS suggests a growing reluctance surrounding conventional medicine, with people looking for affordable and accessible natural remedies instead. Social media helps facilitate this shift. However, media-sharing platforms such as WhatsApp, YouTube, and Facebook host a large chunk of health misinformation. The report identifies that cancer, reproductive health, vaccines, and lifestyle diseases are four key areas susceptible to misinformation in India.

YouTube’s Efforts in Promoting Credible Health Content 

YouTube Health aims to provide evidence-based health information with “digestible, compelling, and emotionally supportive health videos,” from leading experts to everyone irrespective of who they are or where they live. So far, it executes this vision through:

• Content Curation: The platform has health source information panels and content shelves highlighting videos regarding 140+ medical conditions from authority sources like All India Institute of Medical Sciences (AIIMS), National Institute of Mental Health and Neurosciences (NIMHANS), Max Healthcare etc., whenever users search for health-related topics.
• Localization Strategies: The platform offers multilingual health content in regional languages such as Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Punjabi, and Bengali, apart from English. This is to help health information reach viewers across most of the country. 
• Verification of professionals: Healthcare professionals and organisations can apply to YouTube’s health feature for their videos to be authenticated as an authority health source on the platform and for their videos to show up on the ‘Health Sources’ shelf.

Challenges 

• Limited Reach: India has a diverse linguistic ecosystem. While health information is made available in over 8 languages, the number is not enough to reach everyone in the country. Efforts to reach more people in vernacular languages need to be ramped up. Further, while there were around 50 billion views of health content on YouTube in 2023, it is difficult to measure the on-ground outcomes of those views.
• Lack of Digital Literacy: Misinformation on digital platforms cannot be entirely curtailed owing to the way algorithms are designed to enhance user engagement. However, uploading authoritative health information as a solution may not be enough, if users lack awareness about misinformation and the need to critically evaluate and trust only credible sources. In India, this critical awareness remains largely underdeveloped.

Conclusion 

Considering that India has over 450 million users, by far the highest number of users in any country in the world, the platform has recognized that it can play a transformative role in the country’s digital health ecosystem. To accomplish its mission “to combat the societal threat of medical misinformation,” YouTube will have to continue to take several proactive measures. There is scope for strengthening collaborations with Indian public health agencies and trusted public figures, national and regional,  to provide credible health information to all.  The approach will have to be tailored to India’s vast linguistic diversity, by encouraging capacity-building for vernacular creators to produce credible content. Finally, multiple stakeholders will need to come together to promote digital literacy through education campaigns about identifying trustworthy sources.

Sources 

• https://indianexpress.com/article/technology/tech-news-technology/youtube-health-dr-garth-graham-interview-9746673/ 
• https://economictimes.indiatimes.com/news/india/cancer-misinformation-extremely-prevalent-in-india-trust-in-science-medicine-crucial-report/articleshow/115931783.cms?from=mdr 
• https://health.youtube/our-mission/ 
• https://health.youtube/features-application/ 
• https://backlinko.com/youtube-users