#FactCheck - AI Generated Photo Circulating Online Misleads About BARC Building Redesign

Introduction

The ongoing debate on whether AI scaling has hit a wall has been rehashed by the underwhelming response to OpenAI’s ChatGPT v5. AI scaling laws, which describe that machine learning models perform better with increased training data, model parameters and computational resources, have guided the rapid progress of Large Language Models (LLMs) so far. But many AI researchers suggest that further improvements in LLMs will have to be effected through large computational costs by orders of magnitude, which does not justify the returns.  The question, then, is whether scaling remains a viable path or whether the field must explore new approaches. This is not just a tech issue but a profound innovation challenge for countries like India, charting their own AI course. 

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The Scaling Wall: Gaps and Innovation Opportunities

Escalating costs, data scarcity, and diminishing gains mean that simply building larger AI models may no longer guarantee breakthroughs. In such a scenario, LLM developers will have to refine new approaches to training these models, for example, by diversifying data types and redefining training techniques.  

This global challenge has a bearing on India’s AI ambitions. For India, where compute and data resources are relatively scarce, this scaling slowdown poses both a challenge and an opportunity. While the India AI Mission embodies smart priorities such as democratising compute resources and developing local datasets, looming scaling challenges could prove a roadblock.  Realising these ambitions requires strong input from research and academia, and improved coordination between policymakers and startups. The scaling wall highlights systemic innovation gaps where sustained support is needed, not only in hardware but also in talent development, safety research, and efficient model design.

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Way Forward

To truly harness AI’s transformative power, India must prioritise policy actions and ecosystem shifts that support smarter, safer, and context-rich research through the following measures: 

• Driving Efficiency and Compute Innovation: Instead of relying on brute-force scaling, India should invest in research and startups working on efficient architectures, energy-conscious training methods, and compute optimisation.
• Investing in Multimodal and Diverse Data: While indigenous datasets are being developed under the India AI Mission through AI Kosha, they must be ethically sourced from speech, images, video, sensor data, and regional content, apart from text, to enable context-rich AI models truly tailored to Indian needs. 
• Addressing Core Problems for Trustworthy AI:  LLMs offered by all major companies, like OpenAI, Grok, and Deepseek, have the problem of unreliability, hallucinations, and biases, since they are primarily built on scaling large datasets and parameters, which have inherent limitations. India should invest in capabilities to solve these issues and design more trustworthy LLMs.
• Supporting Talent Development and Training: Despite its substantial AI talent pool, India faces an impending demand-supply gap. It will need to launch national programs and incentives to upskill engineers, researchers, and students in advanced AI skills such as model efficiency, safety, interpretability, and new training paradigms

Conclusion

The AI scaling wall debate is a reminder that the future of LLMs will depend not on ever-larger models but on smarter, safer, and more sustainable innovation. A new generation of AI is approaching us, and India can help shape its future. The country’s AI Mission and startup ecosystem are well-positioned to lead this shift by focusing on localised needs, efficient technologies, and inclusive growth, if implemented effectively. How India approaches this new set of challenges and translates its ambitions into action, however, remains to be seen.

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References

• https://blogs.nvidia.com/blog/ai-scaling-laws/
• https://www.marketingaiinstitute.com/blog/scaling-laws-ai-wall 
• https://fortune.com/2025/02/19/generative-ai-scaling-agi-deep-learning/ 
• https://indiaai.gov.in/ 
• https://www.deloitte.com/in/en/about/press-room/bridging-the-ai-talent-gap-to-boost-indias-tech-and-economic-impact-deloitte-nasscom-report.html 

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Introduction

Whatsapp is one of the leading OTT messaging platforms, which has been owned by the tech giant Meta since 2013. WhatsApp enjoys a user base of nearly 2.24 billion people globally, with almost 487 million users in India. Since the advent of Whatsapp, it has been the most commonly used messaging app, and it has made an impact to such an extent that it is used for professional as well as personal purposes. Meta powers the platform and follows similar guidelines and policies as its parent company.

The New Feature

Users of WhatsApp on the web and desktop can now access one account from various devices. One WhatsApp account may now be used on up to four handsets thanks to a new update from Meta. Be aware that the multi-device capability has been planned for some time and is finally being made available to stable WhatsApp users. Each linked device (up to four devices can be linked) will function independently, and the independent devices will continue to receive messages even if the central device’s network connection is lost. Remember that WhatsApp will automatically log out of all the companion devices if the primary smartphone is dormant for an extended period. Four more gadgets may be a mix of four PCs and smartphones or four smartphones. This feature is now available for updates and downloads on Android as well as iOS platforms.

Potential issues

As we go deeper into the digital age, it is the responsibility of the tech giants to pilot innovation with features of security by design. Thus such new features should be accompanied by coherent safety and security policies or advisories to ensure the users understand the implications of the new features. Convenience over conditions is an essential part of cyberspace. It points to the civic duty of netizens to go through the conditions of any app rather than only focus on the convenience it creates. The following potential issues may arise from the new features on Whatsapp –

• Increased cybercrime- The bad actors now do not need to access SIM cards to commit frauds over the platforms as now on a single number 4 devices can be used hence the cybercriminal activity can increase over the platform. It is also pertinent for the platform to create SoPs for fake accounts which use multiple devices, as they pose a direct threat to the users and their interests.
• Difficulty in identifying and tracing- The LEAs will face a significant issue in identifying the bad actors and tracing them as the individual’s involvement through a linked device needs to be given legal validity and scope for investigation. This may also cause issues in evidence handling and analysis.
• Surge in Misinformation and Disinformation- With access to multiple devices, the screen time of an individual is also bound to increase. This leads to more time spent online, thus causing a rise in instances of misinformation and disinformation by bad actors. Thus the aspect of fack checking is of prime importance.
• Potential Oversharing of Personal Data- With the increased accessibility on different devices, it is very easy for the app to seek data from all devices on which the app is running, thus leading to a bigger reservoir of personal data for the platforms and data fiduciaries.
• Higher risk of Phishing, Ransomware and Malware Attacks- As the devices under the same login credentials and mobile number will increase, the message can be viewed on all the devices, thus increasing the risk of widespread embedded ransomware and malware in multiple devices is and ever-present threat.
• One number, more criminals- This feature will allow cybercriminals to operate using one device only, earlier they used to forge Adhaar cards to get new sims, but this feature will enable the bad actors to commit crimes and attacks from one single SIM using 4 different devices.
• Rise in Digital Footprint- As the number of devices increases, the users will generate more digital footprints. As a tech giant, Meta will have access to a bigger database, which increases the risk of data breaches by third-party actors.

Conclusion

In the fast-paced digital world, it is important to remain updated about new software, technologies and policies for our applications or forms of tech. This was a long-awaited feature from WhatsApp, and its value of it doesn’t lie in technological advancement only but also in the formulation of policies to govern this technology towards the trust and safety aspect of users. The platforms, in synergy with the policy makers, need to create a robust framework to accommodate the new features and add-ons on apps vehicle, staying in compliance with the laws of the land. Awareness about new features and vulnerabilities is a must for all netizens, and it is a shared responsibility for all netizens to spread the word about safety and security mechanisms.

Executive Summary

A misleading  advertisement circulating in social media providing attractive offers like iPhone15, AirPods and Smartwatches from the Indian e-commerce platform ‘Myntra’. This “Myntra - Festival Gifts” scam aims to attract the unsuspecting users into a series of redirects and fake interactions to compromise their personal information and devices. It is important to stay vigilant to protect ourselves from misleading attractive offers. Through this report, the Research Wing of CyberPeace explains about a series of processes that happens when the link gets clicked. Through this knowledge, we aim to provide awareness and empower the users to guard themselves and not fall into deceptive offers that aim to scam them.   

False Claim

The widely shared WhatsApp message claims that Myntra  is offering a wide range of high-valued prizes including the latest iPhone 15, AirPods, various smartwatches among all as a Festival Gift promotion. The campaign invites the users to click on the link provided and take a short quiz to be eligible for the prize.

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The Deceptive Scheme

• The link in the social media post is tailored to work only on mobile devices, users are taken through a chain of redirects.
• Users are greeted with the Myntra's "Big Fashion Festival" branding accompanied by Myntra’s logo once they reach the landing page, which gives an impression of authenticity.
• Next, a simple quiz asks basic questions about the user's shopping experience with Myntra, their age, and gender.
• On the bottom of the quiz, there is a comment section that shows the comments from users who are supposedly provided with the prizes to look real,  
• After the completion of the quiz, users are presented with a Spin-to-Win mechanism, to win the prize. 
• After winning, a congratulatory message is displayed which says that the user has won an iPhone 15.
• The final step requires the user to share the campaign over WhatsApp in order to claim the prize.

 Analyzing the Fraudulent Campaign 

• The use of Myntra's branding and the promise of exclusive, high-value prizes are designed to attract  users' interest.
• The fake comments and social proof elements aim to create a false sense of legitimacy and widespread participation, making the offer seem more credible.
• The series of redirects, quizzes, and Spin-to-Win mechanics are tactics to keep users engaged and increase the likelihood of them falling for the scam.
• The final step of sharing the post on WhatsApp is a way for the scammers to further spread the campaign and compromise more victims. Through sharing the link over WhatsApp, users become unaware accomplices that are simply assisting the scammers to reach an even bigger audience and hence their popularity.

• The primary objectives of such scams are to gather users' personal information and potentially gain access to their devices. By luring users with the promise of exclusive gifts and creating a false sense of legitimacy, the scammers aim to exploit user trust and compromise their data, leading to potential identity theft, financial fraud, or the installation of potentially unwanted softwares.
• We have also cross-checked and as of now there is no well established and credible source or any official notification that has confirmed such an offer advertised by Myntra.
• Domain Analysis: If we closely look at the viral message, it is clearly visible that the scammers mentioned myntra.com in the url. However, the actual url takes the user to a different domain as the campaign is hosted on a third party domain instead of the official Website of Myntra, this raised suspicion. This is the common way to deceive users into falling for a Phishing scam. Whois information reveals that the domain has been registered not long ago i.e on 8th April 2024, just a few days back. Cybercriminals used Cloudflare technology to mask the actual IP address of the fraudulent website.

• Domain Name: MYTNRA.CYOU
• Registry Domain ID: D445770144-CNIC
• Registrar WHOIS Server: whois.hkdns.hk
• Registrar URL: http://www.hkdns.hk
• Updated Date: 2024-04-08T03:27:58.0Z
• Creation Date: 2024-04-08T02:58:14.0Z
• Registry Expiry Date: 2025-04-08T23:59:59.0Z
• Registrar: West263 International Limited
• Registrant State/Province: Delhi
• Registrant Country: IN
• Name Server: NORMAN.NS.CLOUDFLARE.COM
• Name Server: PAM.NS.CLOUDFLARE.COM

‍CyberPeace Advisory and Best Practices‍

• Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
• Falling prey to such scams could compromise your entire system, potentially granting unauthorized access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
• Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
• Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
• For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.

Conclusion:

The “Myntra - Festival Gift” scam is a kind of manipulation in which the fraudsters exploit the trust of the users and take advantage of a popular e-commerce website. It is equally crucial to equip the users by imparting them knowledge on fraudulent behavior tactics like impersonating brands, creating fake social proof and application of different engagement strategies. We are required to remain alert and stand firm against cyber attacks. Be careful, make sure that information is verified and share awareness to help make a safe online environment for all users.

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