#FactCheck - AI Generated Photo Circulating Online Misleads About BARC Building Redesign

Executive Summary:

A picture about the April 8 solar eclipse, which was authored by AI and was not a real picture of the astronomical event, has been spreading on social media.  Despite all the claims of the authenticity of the image, the CyberPeace’s analysis showed that the image was made using Artificial Intelligence image-creation algorithms. The total solar eclipse on April 8 was observable only in those places on the North American continent that were located in the path of totality, whereas a partial visibility in other places was possible. NASA made the eclipse live broadcast for people who were out of the totality path. The spread of false information about rare celestial occurrences, among others, necessitates relying on trustworthy sources like NASA for correct information.

Claims:

An image making the rounds through social networks, looks like the eclipse of the sun of the 8th of April, which makes it look like a real photograph.

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Fact Check:

After receiving the news, the first thing we did was to try with Keyword Search to find if NASA had posted any lookalike image related to the viral photo or any celestial events that might have caused this photo to be taken, on their official social media accounts or website. The total eclipse on April 8 was experienced by certain parts of North America that were located in the eclipse pathway. A part of the sky above Mazatlan, Mexico, was the first to witness it. Partial eclipse was also visible for those who were not in the path of totality. 

Next, we ran the image through the AI Image detection tool by Hive moderation, which found it to be 99.2% AI-generated.

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Following that, we applied another AI Image detection tool called Isitai, and it found the image to be 96.16% AI-generated.

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With the help of AI detection tools, we came to the conclusion that the claims made by different social media users are fake and misleading. The viral image is AI-generated and not a real photograph.

Conclusion:

Hence, it is a generated image by AI that has been circulated on the internet as a real eclipse photo on April 8. In spite of some debatable claims to the contrary, the study showed that the photo was created using an artificial intelligence algorithm. The total eclipse was not visible everywhere in North America, but rather only in a certain part along the eclipse path, with partial visibility elsewhere. Through AI detection tools, we were able to establish a definite fact that the image is fake. It is very important, when you are talking about rare celestial phenomena, to use the information that is provided by the trusted sources like NASA for the accurate reason.

• Claim:  A viral image of a solar eclipse claiming to be a real photograph of the celestial event on April 08
• Claimed on: X, Facebook, Instagram, website
• Fact Check: Fake & Misleading

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Introduction

Digitalisation presents both opportunities and challenges for micro, small, and medium enterprises (MSMEs) in emerging markets. Digital tools can increase business efficiency and reach but also increase exposure to misinformation, fraud, and cyber attacks. Such cyber threats can lead to financial losses, reputational damage, loss of customer trust, and other challenges hindering MSMEs' ability and desire to participate in the digital economy.

The current information dump is a major component of misinformation. Misinformation spreads or emerges from online sources, causing controversy and confusion in various fields including politics, science, medicine, and business. One obvious adverse effect of misinformation is that MSMEs might lose trust in the digital market. Misinformation can even result in the devaluation of a product, sow mistrust among customers, and negatively impact the companies’ revenue. The reach of and speed with which misinformation can spread and ruin companies’ brands, as well as the overall difficulty businesses face in seeking recourse, may discourage MSMEs from fully embracing the digital ecosystem. 

MSMEs are essential for innovation, job development, and economic growth. They contribute considerably to the GDP and account for a sizable share of enterprises. They serve as engines of economic resilience in many nations, including India. Hence, a developing economy’s prosperity and sustainability depend on the MSMEs' growth and such digital threats might hinder this process of growth. 

There are widespread incidents of misinformation on social media, and these affect brand and product promotion. MSMEs also rely on online platforms for business activities, and threats such as misinformation and other digital risks can result in reputational damage and financial losses. A company's reputation being tarnished due to inaccurate information or a product or service being incorrectly represented are just some examples and these incidents can cause MSMSs to lose clients and revenue.

In the digital era, MSMEs need to be vigilant against false information in order to preserve their brand name, clientele, and financial standing. In the interconnected world of today, these organisations must develop digital literacy and resistance against misinformation in order to succeed in the long run. Information resilience is crucial for protecting and preserving their reputation in the online market.

The Impact of Misinformation on MSMEs

Misinformation can have serious financial repercussions, such as lost sales, higher expenses, legal fees, harm to the company's reputation, diminished consumer trust, bad press, and a long-lasting unfavourable impact on image. A company's products may lose value as a result of rumours, which might affect both sales and client loyalty. 

Inaccurate information can also result in operational mistakes, which can interrupt regular corporate operations and cost the enterprise a lot of money. When inaccurate information on a product's safety causes demand to decline and stockpiling problems to rise, supply chain disruptions may occur. Misinformation can also lead to operational and reputational issues, which can cause psychological stress and anxiety at work. The peace of the workplace and general productivity may suffer as a result. For MSMEs, false information has serious repercussions that impact their capacity to operate profitably, retain employees, and maintain a sustainable business. Companies need to make investments in cybersecurity defence, legal costs, and restoring consumer confidence and brand image in order to lessen the effects of false information and ensure smooth operations.

When we refer to the financial implications caused by misinformation spread in the market, be it about the product or the enterprise, the cost is two-fold in all scenarios: there is loss of revenue and then the organisation has to contend with the costs of countering the impact of the misinformation. Stock Price Volatility is one financial consequence for publicly-traded MSMEs, as misinformation can cause stock price fluctuations. Potential investors might be discouraged due to false negative information.

Further, the reputational damage consequences of misinformation on MSMEs is also a serious concern as a loss of their reputation can have long-term damages for a carefully-cultivated brand image. 

There are also operational disruptions caused by misinformation: for instance, false product recalls can take place and supplier mistrust or false claims about supplier reliability can disrupt procurement leading to disruptions in the operations of MSMEs. 

Misinformation can negatively impact employee morale and productivity due to its physiological effects. This leads to psychological stress and workplace tensions. Staff confidence is also affected due to the misinformation about the brand. Internal operational stability is a core component of any organisation’s success. 

Misinformation: Key Risk Areas for MSMEs

1. Product and Service Misinformation

For MSMEs, misinformation about products and services poses a serious danger since it undermines their credibility and the confidence clients place in the enterprise and its products or services. Because this misleading material might mix in with everyday activities and newsfeeds, viewers may find it challenging to identify fraudulent content. For example, falsehoods and rumours about a company or its goods may travel quickly through social media, impacting the confidence and attitude of customers. Algorithms that favour sensational material have the potential to magnify disinformation, resulting in the broad distribution of erroneous information that can harm a company's brand.

2. False Customer Reviews and Testimonials

False testimonies and evaluations pose a serious risk to MSMEs. These might be abused to damage a company's brand or lead to unfair competition. False testimonials, for instance, might mislead prospective customers about the calibre or quality of a company’s offerings, while phony reviews can cause consumers to mistrust a company's goods or services. These actions frequently form a part of larger plans by rival companies or bad individuals to weaken a company's position in the market.

3. Misleading Information about Business Practices

False statements or distortions regarding a company's operations constitute misleading information about business practices. This might involve dishonest marketing, fabrications regarding the efficacy or legitimacy of goods, and inaccurate claims on a company's compliance with laws or moral principles. Such incorrect information can result in a decline in consumer confidence, harm to one's reputation, and even legal issues if consumers or rival businesses act upon it. Even before the truth is confirmed, for example, allegations of wrongdoing or criminal activity pertaining can inflict a great deal of harm, even if they are disproven later.

4. Fake News Related to Industry and Market Conditions

By skewing consumer views and company actions, fake news about market and industry circumstances can have a significant effect on MSMEs. For instance, false information about market trends, regulations, or economic situations might make consumers lose faith in particular industries or force corporations to make poor strategic decisions. The rapid dissemination of misinformation on online platforms intensifies its effects on enterprises that significantly depend on digital engagement for their operations.

Factors Contributing to the Vulnerability of MSMEs

1. Limited Resources for Verification

MSMEs have a small resource pool. Information verification is typically not a top priority for most. MSMEs usually lack the resources needed to verify the information and given their limited resources, they usually tend to deploy the same towards other, more seemingly-critical functions. They are more susceptible to misleading information because they lack the capacity to do thorough fact-checking or validate the authenticity of digital content. Technology tools, human capital, and financial resources are all in low supply but they are essential requirements for effective verification processes.

2. Inadequate Digital Literacy

Digital literacy is required for effective day-to-day operations. Fake reviews, rumours, or fake images commonly used by malicious actors can result in increased scrutiny or backlash against the targeted business. The lack of awareness combined with limited resources usually spells out a pale redressal plan on part of the affected MSME. Due to their low digital literacy in this domain, a large number of MSMEs are more susceptible to false information and other online threats. Inadequate knowledge and abilities to use digital platforms securely and effectively can result in making bad decisions and raising one's vulnerability to fraud, deception, and online scams.

3. Lack of Crisis Management Plans

MSMEs frequently function without clear-cut procedures for handling crises. They lack the strategic preparation necessary to deal with the fallout from disinformation and cyberattacks. Proactive crisis management plans usually incorporate procedures for detecting, addressing, and lessening the impact of digital harms, which are frequently absent from MSMEs.

4. High Dependence on Social Media and Online Platforms

The marketing strategy for most MSMEs is heavily reliant on social media and online platforms. While the digital-first nature of operations reduces the need for a large capital to set up in the form of stores or outlets, it also gives them a higher need to stay relevant to the trends of the online community and make their products attractive to the customer base. However, MSMEs are depending more and more on social media and other online channels for marketing, customer interaction, and company operations. These platforms are really beneficial, but they also put organisations at a higher risk of false information and online fraud. Heavy reliance on these platforms coupled with the absence of proper security measures and awareness can result in serious interruptions to operations and monetary losses.

CyberPeace Policy Recommendations to Enhance Information Resilience for MSMEs

CyberPeace advocates for establishing stronger legal frameworks to protect MSMEs from misinformation. Governments should establish regulations to build trust in online business activities and mitigate fraud and misinformation risks. Mandatory training programs should be implemented to cover online safety and misinformation awareness for MSME businesses. Enhanced reporting mechanisms should be developed to address digital harm incidents promptly. Governments should establish strict penalties for deliberate inaccurate misinformation spreaders, similar to those for copyright or intellectual property violations. Community-based approaches should be encouraged to help MSMEs navigate digital challenges effectively. Donor communities and development agencies should invest in digital literacy and cybersecurity training for MSMEs, focusing on misinformation mitigation and safe online practices. Platform accountability should be increased, with social media and online platforms playing a more active role in removing content from known scam networks and responding to fraudulent activity reports. There should be investment in comprehensive digital literacy solutions for MSMEs that incorporate cyber hygiene and discernment skills to combat misinformation.

‍Conclusion

Misinformation poses a serious risk to MSME’s digital resilience, operational effectiveness, and financial stability. MSMEs are susceptible to false information because of limited technical resources, lack of crisis management strategies, and insufficient digital literacy. They are also more vulnerable to false information and online fraud because of their heavy reliance on social media and other online platforms. To address these challenges it is significant to strengthen their cyber hygiene and information resilience. Robust policy and regulatory frameworks are encouraged, promoting and mandating online safety training programmes, and improved reporting procedures, are required to overall enhance the information landscape. 

References:

1. https://www.dai.com/uploads/digital-downsides.pdf
2. https://www.indiacode.nic.in/bitstream/123456789/2013/3/A2006-27.pdf
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1946375
4. https://dai-global-digital.com/digital-downsides-the-economic-impact-of-misinformation-and-other-digital-harms-on-msmes-in-kenya-india-and-cambodia.html
5. https://www.dai.com/uploads/digital-downsides.pdf

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Introduction

The Ministry of Electronics and Information Technology ( MeitY) through its Information Security Education & Awareness ( ISEA ) came up with an advisory regarding the growing cases of e-challan fraud. Cybercriminals are exploiting the beliefs of individuals by attracting them into clicking malicious links under the impression of paying traffic fines. Cybercriminals employ sending phishing messages and impersonating official e-challan notifications as a primary method. These messages are crafted in such a way that portrays a sense of urgency, provoking individuals to click on a link for spontaneous payment. For building trust, the messages are deviously created by scammers depicting official communication, which in actuality are fake messages targeting individuals for committing online financial fraud.

Unveiling the E-Challan Scam

Scammers send a text message to your phones that closely resembles e-challan alerts. The text appears from the traffic police, informing the netizens of a traffic violation that requires a fine payment. These messages contain a link and a text message urging the recipient to settle the fine by clicking on the links to make the payment.  Scammers have started trapping innocent individuals through such fake messages. These scammers are creating and sending fake messages that look like traffic challan alert messages. However, it is a completely deceptive and fake message. Such messages contain malicious links to fake website, leading users to visit the fake website and enter their bank account details, or make the payment which ultimately leads to financial loss to victims. Cyber scammers have meticulously copied the format used by the traffic authorities however a close examination can help us spot the trap. The modus operandi of such type of scam is to get the targeted individuals to click on a malicious link for payment of traffic e-challan. Once you click on such malicious payment link to pay for the e-challan the individuals unknowingly will end up paying the cyber criminals instead of the police in a bid to discharge the traffic e-challan.

How to spot a fake E-Challan?

• Verify the Vehicle Number: Make sure that the vehicle number mentioned in the message matches your vehicle’s number. Cross-check this information with your vehicle’s number plate or the smart card ( blue book) issued by the Regional Transport Office ( RTO).
• Verify the E-challan Number: Verify the validity of the e-challan number by logging into the official traffic police website or app. Legitimate e-challans will have a corresponding record that can be cross-checked for authenticity. The challan number can be verified by logging in to the official e-challan website. It is always advisable to Visit the official government website to check if you have actually been fined.
• Inspect the Message Content: Give attention to the language inculcated in the message. Hackers' messages may contain grammatical errors or unusual phrases. For example, cybercriminals might encourage victims to visit the RTO office in person. Trying to build up confidence among the victims. Also, it is important that you do not make such payments in haste. Vehicle owners must check such messages carefully before clicking on any link.

Best Practices to Stay Safe

• Be aware of unbidden messages: Be cautious when you receive unsolicited e- challan notifications. Abstain yourself by clicking on links or downloading attachments from unknown sources. 
• Always stick to legitimate or official websites: The scammers use links which look similar to the official link, and a casual glance can miss the difference. Hence it is strictly advisable to visit the official websites only. Also do note that government websites will always have the domain '.gov.in'.  The official website of Traffic Challan is https://echallan.parivahan.gov.in/ 
• Get it cross-checked through official channels: Always cross-check the authenticity of an e-challan by directly accessing official channels, such as the official traffic police website or application. 
• Connect with the RTO directly: If in doubt, independently connect with the Regional Transport Office ( RTO) using official contact details to verify the authenticity of the e-challan.  It is best not to solely rely on information received from suspicious messages. 
• Software update: Make sure that your device’s security software is up to date to protect against malware and phishing scams.

Conclusion:

Cybercriminals are exploiting the fear of traffic fines to trick individuals into clicking on malicious links and revealing their personal and financial information. These scams can lead to significant financial losses for the victims. To stay safe, it is important to be cautious of unsolicited messages, verify the authenticity of e-challans through official channels, and avoid clicking on links or downloading attachments from unknown sources. Awareness is the first line of defence in the evolving landscape of online threats. 

References:

• https://economictimes.indiatimes.com/news/new-updates/ahmedabad-residents-duped-out-of-lakhs-in-e-challan-scam-cops-arrest-jharkhand-man/articleshow/103528317.cms
• https://economictimes.indiatimes.com/wealth/save/new-traffic-e-challan-fraud-heres-how-to-identify-scam-messages-and-avoid-getting-duped/articleshow/104960817.cms
• https://www.ndtv.com/india-news/explained-the-new-e-challan-scam-how-we-can-escape-it-4342129

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