Consequences for Platforms Sharing Misinformation
Misinformation spread has become a cause for concern for all stakeholders, be it the government, policymakers, business organisations or the citizens. The current push for combating misinformation is rooted in the growing awareness that misinformation leads to sentiment exploitation and can result in economic instability, personal risks, and a rise in political, regional, and religious tensions. The circulation of misinformation poses significant challenges for organisations, brands and administrators of all types. The spread of misinformation online poses a risk not only to the everyday content consumer, but also creates concerns for the sharer but the platforms themselves. Sharing misinformation in the digital realm, intentionally or not, can have real consequences.
Consequences for Platforms
Platforms have been scrutinised for the content they allow to be published and what they don't. It is important to understand not only how this misinformation affects platform users, but also its impact and consequences for the platforms themselves. These consequences highlight the complex environment that social media platforms operate in, where the stakes are high from the perspective of both business and societal impact. They are:
- Legal Consequences: Platforms can be fined by regulators if they fail to comply with content moderation or misinformation-related laws and a prime example of such a law is the Digital Services Act of the EU, which has been created for the regulation of digital services that act as intermediaries for consumers and goods, services, and content. They can face lawsuits by individuals, organisations or governments for any damages due to misinformation. Defamation suits are part of the standard practice when dealing with misinformation-causing vectors. In India, the Prohibition of Fake News on Social Media Bill of 2023 is in the pipeline and would establish a regulatory body for fake news on social media platforms.
- Reputational Consequences: Platforms employ a trust model where the user trusts it and its content. If a user loses trust in the platform because of misinformation, it can reduce engagement. This might even lead to negative coverage that affects the public opinion of the brand, its value and viability in the long run.
- Financial Consequences: Businesses that engage with the platform may end their engagement with platforms accused of misinformation, which can lead to a revenue drop. This can also have major consequences affecting the long-term financial health of the platform, such as a decline in stock prices.
- Operational Consequences: To counter the scrutiny from regulators, the platform might need to engage in stricter content moderation policies or other resource-intensive tasks, increasing operational costs for the platforms.
- Market Position Loss: If the reliability of a platform is under question, then, platform users can migrate to other platforms, leading to a loss in the market share in favour of those platforms that manage misinformation more effectively.
- Freedom of Expression vs. Censorship Debate: There needs to be a balance between freedom of expression and the prevention of misinformation. Censorship can become an accusation for the platform in case of stricter content moderation and if the users feel that their opinions are unfairly suppressed.
- Ethical and Moral Responsibilities: Accountability for platforms extends to moral accountability as they allow content that affects different spheres of the user's life such as public health, democracy etc. Misinformation can cause real-world harm like health misinformation or inciting violence, which leads to the fact that platforms have social responsibility too.
Misinformation has turned into a global issue and because of this, digital platforms need to be vigilant while they navigate the varying legal, cultural and social expectations across different jurisdictions. Efforts to create standardised practices and policies have been complicated by the diversity of approaches, leading platforms to adopt flexible strategies for managing misinformation that align with global and local standards.
Addressing the Consequences
These consequences can be addressed by undertaking the following measures:
- The implementation of a more robust content moderation system by the platforms using a combination of AI and human oversight for the identification and removal of misinformation in an effective manner.
- Enhancing the transparency in platform policies for content moderation and decision-making would build user trust and reduce the backlash associated with perceived censorship.
- Collaborations with fact checkers in the form of partnerships to help verify the accuracy of content and reduce the spread of misinformation.
- Engage with regulators proactively to stay ahead of legal and regulatory requirements and avoid punitive actions.
- Platforms should Invest in media literacy initiatives and help users critically evaluate the content available to them.
Final Takeaways
The accrual of misinformation on digital platforms has resulted in presenting significant challenges across legal, reputational, financial, and operational functions for all stakeholders. As a result, a critical need arises where the interlinked, but seemingly-exclusive priorities of preventing misinformation and upholding freedom of expression must be balanced. Platforms must invest in the creation and implementation of a robust content moderation system with in-built transparency, collaborating with fact-checkers, and media literacy efforts to mitigate the adverse effects of misinformation. In addition to this, adapting to diverse international standards is essential to maintaining their global presence and societal trust.
References
- https://pirg.org/edfund/articles/misinformation-on-social-media/
- https://www.mdpi.com/2076-0760/12/12/674
- https://scroll.in/article/1057626/israel-hamas-war-misinformation-is-being-spread-across-social-media-with-real-world-consequences
- https://www.who.int/europe/news/item/01-09-2022-infodemics-and-misinformation-negatively-affect-people-s-health-behaviours--new-who-review-finds