#FactCheck - Viral Video Claiming Snowfall Near Ambience Mall in Gurugram Is Misleading
A video circulating widely on social media claims to show snowfall near Ambience Mall in Gurugram, Haryana. The clip is being shared alongside assertions that Gurugram witnessed snowfall for the first time in its history amid a severe cold wave in January 2026. However, an research by Cyber Peace Foundation has found the claim to be misleading. Our verification reveals that the viral video is not recent and has been available online since March 2023.
The Claim
On 14 January 2026, a Facebook user shared the video with the caption,“Something truly unbelievable happened today — Gurgaon witnessed snowfall for the first time in its history!”Through this post, the user implied that the visuals showed snowfall near Ambience Mall during the ongoing cold wave.link and screeshot
- https://www.instagram.com/reel/DTfS9X9DyBo/?utm_source=ig_embed&ig_rid=239ddaf7-ec53-4b1d-8f3b-a5e39540b3ee
- https://archive.ph/JVjHf

Fact Check:
To verify the claim, we conducted a detailed search using relevant keywords but found no credible media reports or official statements to support it. Although Gurugram’s temperature dropped to 0.6 degrees Celsius amid an IMD-issued cold wave warning, there is no evidence to suggest that the city experienced snowfall or hail. As of January 16, 2026, weather records and official sources confirm that no such weather event occurred in Gurugram.
A reverse image search of keyframes extracted from the viral clip traced the same footage to a video uploaded on the YouTube channel Crazy Tube on March 21, 2023. This establishes that the video has been in circulation for nearly three years. In the original upload, the person filming clearly mentions that the visuals were recorded near a toll plaza, further indicating that the clip is unrelated to the recent weather conditions in Gurugram. Link and Screen Shot

We also came across an X (formerly Twitter) post from March 19, 2023, which featured images similar to those seen in the viral video. The post described the visuals as being from a hailstorm in Gurugram, indicating that the content predates the current weather conditions and is unrelated to the recent cold wave.

Conclusion:
The video is old and predates January 2026, and has been on the internet at least since March 2023. While Gurugram recorded a low of 0.6 degrees Celsius amid an IMD cold wave warning, the city did not experience snowfall or hail as of 16 January 2026. News reports from March 2023 confirm heavy rain and hail in Delhi and adjoining areas, including parts of Gurugram, but there is no evidence of snowfall in January 2026. Hence, the claim made in the post is MISLEADING.
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Introduction
In today's digital economy, data is not only a business asset but also the fuel for innovation, decision-making, and consumer trust. However, the digitisation of services has made personal or sensitive data a top target for cybercriminals. The stakes are high: a data breach can cost millions of fines, cause damage to reputation and devastate the confidence of consumers. Therefore, regulatory compliance and data protection have become a strategic imperative.
From the General Data Protection Regulation (GDPR) in the EU to the Digital Personal Data Protection (DPDP) Act of India, various sector-specific regulations like HIPAA for healthcare in the US, companies are now subject to a web of data protection and compliance laws. The challenge is to balance compliance efforts with strong security, a balance that demands both policy restraint and technical resilience. This blog examines pivotal pillars, shifting trends and actionable best practices for dominating data protection and compliance in 2025 and beyond.
Why Data Protection and Compliance Matter More Than Ever
Data protection isn't just about keeping fines at bay, it's about preserving the relationship with customers, partners and regulators. A 2024 IBM report says the average data-breach cost has now exceeded USD 4.5 million, with regulatory fines constituting a large portion of the cost. In addition to economics, breaches tend to result in intellectual property loss, customer loss and long-term brand attenuation. Compliance ensures organisations remain within certain legislative necessities for collecting, holding, transferring and setting of personal and sensitive information. Failure to conformity can lead to serious penalties: under GDPR, fines could be up to 4% of the company's annual turnover or €20 million, whichever is higher. In regulated sectors like banking and healthcare, compliance breaches can also lead to the suspension of licenses.
Important Regulatory Frameworks Informing 2025
- GDPR and Its Global Ripple Effect
GDPR was enacted in 2018 and continues to have a ripple effect on privacy legislation worldwide. Its tenets of lawfulness, transparency, data minimisation and purpose limitation have been replicated in many jurisdictions such as Brazil's LGPD and South Korea's PIPA.
- India's DPDP Act
The DPDP Act, 2023, gives high importance to consent-based processing of data, transparent notice rules and fiduciary responsibilities for data. With a penalty for default of up to INR 250 crore, it's amongst the most impactful laws for digital personal data protection.
- Sectoral Regulations
- HIPAA for healthcare information in the US.
- PCI DSS for payment card security.
- DORA (Digital Operational Resilience Act) in the EU for financial organisations.
- These industry-specific models generate overlapping compliance responsibilities, making cross-enterprise compliance programs vital.
Key Pillars of a Sound Data Protection & Compliance Program
- Data Governance and Classification
Having insight into what data you have to store, where it is stored and who can have access to it is the keystone of compliance. Organisations need to have data classification policies in place to group information based on sensitivity and impose more rigorous controls on sensitive data.
- Security Controls and Privacy by Design
Strong technical defences, encryption, multi-factor authentication, and intrusion detection are the initial defences. Privacy by design integrated in product development guarantees compliance is thought through from the initial stage, not added on afterwards.
- Consent and Transparency
Contemporary data legislation highlights informed consent. This entails simple, non-technical privacy notices, detailed opt-in choices, and straightforward withdrawal options. Transparency produces trust and lessens legal danger.
- Incident Response and Breach Notification
Most laws demand timely breach notifications, and GDPR insists on reporting within 72 hours. Having a documented incident response plan maintains legal deadlines and reduces harm.
- Employee Training and Awareness
Human mistake is the top source of data breaches. Ongoing training in prevention of phishing, password management, basic cyber hygiene and compliance requirements is crucial.
Upcoming Trends in 2025
- AI-Powered Compliance Monitoring
Organisations are embracing AI-powered solutions to systematically monitor data flows, identify policy breaches and auto-create compliance reports. The solutions assist in closing the loop between IT security teams and compliance officers.
- Cross-Border Data Transfer Mechanisms
With increasingly severe regulations, companies are spending more on secure cross-border data transfer frameworks like Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs).
- Privacy-Enhancing Technologies (PETs)
Methods such as homomorphic encryption and differential privacy are picking up steam, enabling organisations to sift through datasets without revealing sensitive personal data.
- ESG and Data Ethics
Data handling is increasingly becoming a part of Environmental, Social and Governance (ESG) reporting. Ethical utilisation of customer data, not just compliance, has become a reputational differentiator.
Challenges in Implementation
Despite having transparent frameworks, data protection plans encounter challenges like jurisdictions having competing needs, and global compliance is becoming expensive. The emerging technologies, such as generative AI, often bring privacy threats that haven’t been fully covered by legislation. Small and micro enterprises have neither the budget nor the skills to implement enterprise-level compliance programs. Qualifying these challenges often needs a risk-based strategy, allocations of resources to top areas of impact and automating the compliance chores wherever possible.
Best Practices for 2025 and Beyond
In 2025, regulatory compliance and data protection are no longer a precaution or a response to a breach but are strategic drivers of resilience and trust. As regulatory analysis rises, cyber threats evolve, and consumer expectations grow, administrations need to integrate compliance into the very fabric of their actions. By bringing governance and technology together, organisations can break free from a "checklist" mentality and instead adopt a proactive and risk-sensitive approach. Eventually, data protection is not just about not getting in trouble; it's about developing a kind that succeeds in the digital era.
References
- GDPR – Official EU Regulation Page: https://gdpr.eu
- India’s DPDP Act Overview – MeitY: https://www.meity.gov.in/data-protection-framework
- HIPAA – US Department of Health & Human Services: https://www.hhs.gov/hipaa
- PCI DSS Standards: https://www.pcisecuritystandards.org
- IBM Cost of a Data Breach Report 2024: https://www.ibm.com/reports/data-breach
- OECD – Privacy Guidelines: https://www.oecd.org/sti/privacy-guidelines

Introduction
On May 21st, 2025, the Department of Telecommunications (DoT) launched the Financial Risk Indicator (FRI) feature, marking an important step towards safeguarding mobile phone users from the risks of financial fraud. This was developed as a part of the Digital Intelligence Platform (DIP), which facilitates coordination between stakeholders to curb the misuse of telecom services for conducting cyber crimes.
What is the Financial Risk Indicator (FRI)?
The FRI is a risk-based metric feature that categorises phone numbers into risk, medium risk, and high risk based on their association with financial fraud in the past. The data pool enabling this intelligence sharing includes the Digital Intelligence Unit (DIU) of the DoT, which engages and sends a list of Mobile Numbers that were disconnected (Mobile Number Revocation List - MNRL) to the following stakeholders, creating a network of checks and balances. They are:
- Intelligence from Non-Banking Finance Companies, and UPI (Unified Payment Interface) gateways.
- The Chakshu facility- a feature on the Sanchar Saathi portal that enables users to report suspected fraudulent communication (Calls, SMS, WhatsApp messages), which has also been roped in.
- Complaints from the National Cybercrime Reporting Portal (NCRP) through the I4C (Indian Cyber Coordination Center).
Some other initiatives taken up concerning securing against digital financial fraud are the Citizen Financial Cyber Fraud Reporting and Management System, the International Incoming Spoofed Calls Prevention System, among others.
A United Stance
The ease of payment and increasing digitisation might have enabled the increasing usage of UPI platforms. However, post-adoption, the responsibility of securing the digital payments infrastructure becomes essential. As per a report by CNBC TV18, UPI fraud cases surged by 85% in FY24. The number of incidents have increased from 7.25 lakh in FY23 to 13.42 lakh in FY24. These cases involved a total value of ₹1,087 crore, compared to ₹573 crore in the previous year, and the number continues to increase.
Nevertheless, UPI platforms are taking their own initiative to combat such crimes. PhonePe, one of the most used digital payment interface as of January 2025 (Statista) has already incorporated the FRI into its PhonePe Protect feature; this blocks transactions with high-risk numbers and issues a warning prior to engaging with numbers that are categorised to be of medium risk.
CyberPeace Insights
The launch of a feature addressing the growing threat of financial fraud is crucial for creating a network of stakeholders to coordinate with law enforcement to better track and prevent crimes. Publicity of these measures will raise public awareness and keep end-users informed. A secure infrastructure for digital payments is necessary in this age, with a robust base mechanism that can adapt to both current and future threats.
References
- https://www.thehawk.in/news/economy-and-business/centre-launches-financial-fraud-risk-indicator-to-safeguard-mobile-users
- https://telanganatoday.com/government-launches-financial-fraud-risk-indicator-to-safeguard-mobile-users
- https://www.pib.gov.in/PressReleasePage.aspx?PRID=2130249#:~:text=What%20is%20the%20%E2%80%9CFinancial%20Fraud,High%20risk%20of%20financial%20fraud
- https://www.business-standard.com/industry/news/dot-launches-financial-fraud-risk-indicator-to-aid-cybercrime-detection-125052101912_1.html
- https://www.cnbctv18.com/business/finance/upi-fraud-cases-rise-85-pc-in-fy24-increase-parliament-reply-data-19514295.htm
- https://www.statista.com/statistics/1034443/india-upi-usage-by-platform/#:~:text=In%20January%202025%2C%20PhonePe%20held%20the%20highest,key%20drivers%20of%20UPI%20adoption%20in%20India
- https://telecom.economictimes.indiatimes.com/amp/news/policy/centre-notifies-draft-rules-for-delicensing-lower-6-ghz-band/121260887?nt
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Introduction
The link between social media and misinformation is undeniable. Misinformation, particularly the kind that evokes emotion, spreads like wildfire on social media and has serious consequences, like undermining democratic processes, discrediting science, and promulgating hateful discourses which may incite physical violence. If left unchecked, misinformation propagated through social media has the potential to incite social disorder, as seen in countless ethnic clashes worldwide. This is why social media platforms have been under growing pressure to combat misinformation and have been developing models such as fact-checking services and community notes to check its spread. This article explores the pros and cons of the models and evaluates their broader implications for online information integrity.
How the Models Work
- Third-Party Fact-Checking Model (formerly used by Meta) Meta initiated this program in 2016 after claims of extraterritorial election tampering through dis/misinformation on its platforms. It entered partnerships with third-party organizations like AFP and specialist sites like Lead Stories and PolitiFact, which are certified by the International Fact-Checking Network (IFCN) for meeting neutrality, independence, and editorial quality standards. These fact-checkers identify misleading claims that go viral on platforms and publish verified articles on their websites, providing correct information. They also submit this to Meta through an interface, which may link the fact-checked article to the social media post that contains factually incorrect claims. The post then gets flagged for false or misleading content, and a link to the article appears under the post for users to refer to. This content will be demoted in the platform algorithm, though not removed entirely unless it violates Community Standards. However, in January 2025, Meta announced it was scrapping this program and beginning to test X’s Community Notes Model in the USA, before rolling it out in the rest of the world. It alleges that the independent fact-checking model is riddled with personal biases, lacks transparency in decision-making, and has evolved into a censoring tool.
- Community Notes Model ( Used by X and being tested by Meta): This model relies on crowdsourced contributors who can sign up for the program, write contextual notes on posts and rate the notes made by other users on X. The platform uses a bridging algorithm to display those notes publicly, which receive cross-ideological consensus from voters across the political spectrum. It does this by boosting those notes that receive support despite the political leaning of the voters, which it measures through their engagements with previous notes. The benefit of this system is that it is less likely for biases to creep into the flagging mechanism. Further, the process is relatively more transparent than an independent fact-checking mechanism since all Community Notes contributions are publicly available for inspection, and the ranking algorithm can be accessed by anyone, allowing for external evaluation of the system by anyone.
CyberPeace Insights
Meta’s uptake of a crowdsourced model signals social media’s shift toward decentralized content moderation, giving users more influence in what gets flagged and why. However, the model’s reliance on diverse agreements can be a time-consuming process. A study (by Wirtschafter & Majumder, 2023) shows that only about 12.5 per cent of all submitted notes are seen by the public, making most misleading content go unchecked. Further, many notes on divisive issues like politics and elections may not see the light of day since reaching a consensus on such topics is hard. This means that many misleading posts may not be publicly flagged at all, thereby hindering risk mitigation efforts. This casts aspersions on the model’s ability to check the virality of posts which can have adverse societal impacts, especially on vulnerable communities. On the other hand, the fact-checking model suffers from a lack of transparency, which has damaged user trust and led to allegations of bias.
Since both models have their advantages and disadvantages, the future of misinformation control will require a hybrid approach. Data accuracy and polarization through social media are issues bigger than an exclusive tool or model can effectively handle. Thus, platforms can combine expert validation with crowdsourced input to allow for accuracy, transparency, and scalability.
Conclusion
Meta’s shift to a crowdsourced model of fact-checking is likely to have bigger implications on public discourse since social media platforms hold immense power in terms of how their policies affect politics, the economy, and societal relations at large. This change comes against the background of sweeping cost-cutting in the tech industry, political changes in the USA and abroad, and increasing attempts to make Big Tech platforms more accountable in jurisdictions like the EU and Australia, which are known for their welfare-oriented policies. These co-occurring contestations are likely to inform the direction the development of misinformation-countering tactics will take. Until then, the crowdsourcing model is still in development, and its efficacy is yet to be seen, especially regarding polarizing topics.
References
- https://www.cyberpeace.org/resources/blogs/new-youtube-notes-feature-to-help-users-add-context-to-videos
- https://en-gb.facebook.com/business/help/315131736305613?id=673052479947730
- http://techxplore.com/news/2025-01-meta-fact.html
- https://about.fb.com/news/2025/01/meta-more-speech-fewer-mistakes/
- https://communitynotes.x.com/guide/en/about/introduction
- https://blogs.lse.ac.uk/impactofsocialsciences/2025/01/14/do-community-notes-work/?utm_source=chatgpt.com
- https://www.techpolicy.press/community-notes-and-its-narrow-understanding-of-disinformation/
- https://www.rstreet.org/commentary/metas-shift-to-community-notes-model-proves-that-we-can-fix-big-problems-without-big-government/
- https://tsjournal.org/index.php/jots/article/view/139/57