“Try Without Personalisation” Google’s New Search Feature For Non-Personalised Search Results
Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.
References
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On June 5th, the world comes together to reflect on how the way we live impacts the environment. We discuss conserving water, cutting back on plastic, and planting trees, but how often do we think about the environmental impact of our digital lives?
The internet is ubiquitous but invisible in a world that is becoming more interconnected by the day. It drives our communications, meetings, and recollections. However, there is a price for this digital convenience: carbon emissions.
A Digital Carbon Footprint: What Is It?
Electricity is necessary for every video we stream, email we send, and file we store on the cloud. But almost 60% of the electricity produced today is generated from burning fossil fuels. The digital world uses an incredible amount of energy, from the energy-hungry data centres that house our information to the networks that send it. Thus, the greenhouse gas emissions produced by our use of digital tools and services are referred to as our "digital carbon footprint."
To put it in perspective:
- Up to 150–200 grams of CO₂ can be produced by streaming an hour-long HD video on your phone.
- A typical email sent can release about 4 grams of CO₂, and more if it contains attachments.
- Comparable to the airline industry, the internet as a whole accounts for 1.5% to 4% of global greenhouse gas emissions.
Why It Matters
Ironically, despite the fact that digital life frequently feels "clean" and weightless, it is backed by enormous, power-hungry infrastructures. Additionally, our online activity is growing at a rapid pace as digital penetration increases. Plus, with the advent of AI and big data, the demand for energy is only going to rise. The harms of air, water, and soil degradation, and biodiversity loss are already upon us. It's high time we reconsider how we use technology on World Environment Day.
What Can You Do?
The good news is that even minor adjustments to our online conduct can have an impact.
🗑️ Clear out your digital clutter by getting rid of unnecessary emails, apps, and files.
📥 Unsubscribe from mailing lists that you no longer use.
📉 When HD is not required, stream videos with lower quality.
⚡ Make use of energy-saving gadgets and disconnect them when not in use.
🌐 Make the move to renewable energy-powered, environmentally friendly cloud providers.
🗳️ Support informed policy by engaging with your elected representatives and advocating for greener tech policies. Knowing your digital rights and responsibilities can help shape smarter policies and a healthier planet.
We at the CyberPeace Foundation think that cyberspace needs to be sustainable. An eco-friendly digital world is also a safer one, where all communities can thrive in harmony. We must promote digital responsibility, including its environmental component, as we work towards digital equity and resilience.
On this World Environment Day, let's go one step further and work towards a greener internet as well as a greener planet.
Introduction
In recent years, the city of Hyderabad/Cyberabad has emerged as a technology hub, a place with the strong presence of multi corporations, Startups, and research institutions, Hyderabad has become a hub of innovations and technological advancement. However, this growing land of cyber opportunities has also become a hub for cybercriminals as well. In this blog post, we shall explore the reasons why professionals are being targeted and the effects of cyber fraud on techies. Through this investigation, we hope to raise awareness about the seriousness of the problem as well as give vital insights and techniques for Cyberabad’s computer workers to defend themselves against cyber theft. We can work together to make Cyberabad’s technology ecosystem safer and more secure.
Defining Cyber Fraud
In today’s age, where everything has an interconnected digital world, cyber fraud cases are increasing daily. Cyber fraud encompasses a wide range of threats and techniques employed by bad actors, such as Phishing, Ransomware, identity theft, online scams, data breaches, and fake websites designed for users. The sophistication of cyber fraud techniques is constantly evolving, making it challenging for individuals and organisations to stay ahead. Cybercriminals use software vulnerabilities, social engineering tactics, and flaws in cybersecurity defences to carry out their harmful operations. Individuals and organisations must grasp these dangers and tactics to protect themselves against cyber fraud.
Impact of Cyber Frauds
The consequences of Falling victim to cyber fraud can be devastating, both personally and professionally. The emotional and financial toll on individuals may be a challenge. Identity theft may lead to damaged credit scores, fraudulent transactions, and years of recovery work to rehabilitate one’s image. Financial fraud can result in depleted bank accounts, unauthorised charges, and substantial monetary losses. Furthermore, being tricked and violated in the digital environment can generate anxiety, tension, and a lack of confidence.
The impact of cyber fraud goes beyond immediate financial losses and can have long-term consequences for individuals’ and organisations’ entire well-being and stability. As the threat environment evolves, it is critical for people and organisations to recognise the gravity of these repercussions and take proactive actions to protect themselves against cyber theft.
Why are Cyberabad Tech Professionals Targeted?
Tech professionals in Cyberabad are particularly vulnerable to cyber due to various factors. Firstly, their expertise and knowledge in technology make them attractive targets for cybercrooks. These professionals possess valuable coding, Software, and administration skills, making them attractive to cybercriminals.
Secondly, the nature of work often involves enormous use of technology, including regular internet contacts, email exchanges, and access to private information. This expanded digital presence exposes them to possible cyber dangers and makes them more vulnerable to fraudsters’ social engineering efforts. Furthermore, the fast-moving nature of the tech industry, with many deadlines and work pressure to deliver, can create a distraction. This can let them click on some malicious links or share sensitive information unknowingly all these factors let the cyber criminals exploit vulnerabilities.
Unveiling the Statistics
According to various reports, 80% of cyber fraud victims in Hyderabad are techies; the rest are the public targeted by cyber crooks. This surprising number emphasises the critical need to address the vulnerabilities and threats this specific segment within the IT community faces.
Going further into the data, we can acquire insights into the many forms of cyber fraud targeting tech workers, the strategies used by cybercriminals, and the impact these occurrences have on individuals and organisations. Examining precise features and patterns within data might give important information for developing successful preventative and protection methods.
Factors Contributing
Several reasons contribute to the elevated risk of cyber fraud among ICT professionals in Cyberabad. Understanding these aspects helps explain why this group is specifically targeted and may be more vulnerable to such assaults.
Technical Expertise: Tech workers frequently have specialised technical knowledge, but this knowledge may only sometimes extend to cybersecurity. Their primary concentration is writing software, designing systems, or implementing technologies, which may result in missing possible vulnerabilities or a lack of overall cybersecurity understanding.
Confidence in Technology: IT workers have a higher level of confidence in technology because of their knowledge and dependence on technology. This trust can sometimes make individuals more vulnerable to sophisticated frauds or social engineering approaches that prey on their faith in the services they utilise.
Time Constraints and Pressure: Tech workers frequently operate under tight deadlines and tremendous pressure to reach project milestones. This may result in hurried decision-making or disregarding possible warning signals of cyber fraud, rendering them more exposed to assaults that prey on time-sensitive circumstances.
Cybercriminals know that technology workers have valuable knowledge, trade secrets, and intellectual property that may be economically profitable. As a result, they are attractive targets for attacks aiming at stealing sensitive data or gaining unauthorised access to critical systems.
The best practices that cyber techies can apply to safeguard their personal and professional data by following these simple tips:
Strong Passwords: create a strong password, using passwords for all your online accounts and changing them regularly. Remember to use unique combinations!
MFA (Multi-Factor Authentication): Enable MFA wherever possible. This provides an extra degree of protection by requiring a second form of verification, such as a code texted to your mobile device and your password.
Use Secured WiFi: Use secure and encrypted Wi-Fi networks, especially while viewing sensitive information. Avoid connecting to public or unprotected networks, as they can be readily exploited. Recognising Red Flags and Staying Ahead
Social Engineering: Be sceptical of unwanted solicitations or offers, both online and offline. Cybercriminals may try to persuade or fool you using social engineering tactics. Before revealing any personal or private information, think critically and confirm the veracity of the request.
Secure Web Browsing: Only browse trustworthy websites with valid SSL certificates (look for “https://” in the URL). Avoid clicking on strange links or downloading files from unknown sources since they may contain malware or ransomware.
Report Suspicious actions: If you encounter any suspicious or fraudulent actions, report them to the relevant authorities, such as the Cyber Crime Police or your organisation’s IT department. Reporting events can assist in avoiding additional harm and aid in identifying and apprehending hackers.
Stay Current on Security Practises: Stay up to speed on the newest cybersecurity risks and best practices. Follow credible sources, participate in cybersecurity forums or seminars, and remain current on new threats and preventative measures.
Conclusion
The rise in cybercrimes and fraud cases among tech experts in Cyberabad is a disturbing trend that requires prompt intervention. We can establish a safer tech cluster that lives on creativity, trust, and resilience by adopting proactive actions, raising awareness, and encouraging cooperation. Let us work together to prevent cybercrime and ensure the future of Cyberabad’s IT ecosystem.
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Introduction
Misinformation poses a significant challenge to public health policymaking since it undermines efforts to promote effective health interventions and protect public well-being. The spread of inaccurate information, particularly through online channels such as social media and internet platforms, further complicates the decision-making process for policymakers since it perpetuates public confusion and distrust. This misinformation can lead to resistance against health initiatives, such as vaccination programs, and fuels scepticism towards scientifically-backed health guidelines.
Before the COVID-19 pandemic, misinformation surrounding healthcare largely encompassed the effects of alcohol and tobacco consumption, marijuana use, eating habits, physical exercise etc. However, there has been a marked shift in the years since. One such example is the outcry against palm oil in 2024: it is an ingredient prevalent in numerous food and cosmetic products, and came under the scanner after a number of claims that palmitic acid, which is present in palm oil, is detrimental to our health. However, scientific research by reputable institutions globally established that there is no cause for concern regarding the health risks posed by palmitic acid. Such trends and commentaries tend to create a parallel unscientific discourse that has the potential to not only impact individual choices but also public opinion and as a result, market developments and policy conversations.
A prevailing narrative during the worst of the Covid-19 pandemic was that the virus had been engineered to control society and boost hospital profits. The extensive misinformation surrounding COVID-19 and its management and care increased vaccine hesitancy amongst people worldwide. It is worth noting that vaccine hesitancy has been a consistent trend historically; the World Health Organisation flagged vaccine hesitancy as one of the main threats to global health, and there have been other instances where a majority of the population refused to get vaccinated anticipating unverified, long-lasting side effects. For example, research from 2016 observed a significant level of public skepticism regarding the development and approval process of the Zika vaccine in Africa. Further studies emphasised the urgent need to disseminate accurate information about the Zika virus on online platforms to help curb the spread of the pandemic.
In India during the COVID-19 pandemic, despite multiple official advisories, notifications and guidelines issued by the government and ICMR, people continued to remain opposed to vaccination, which resulted in inflated mortality rates within the country. Vaccination hesitancy was also compounded by anti-vaccination celebrities who claimed that vaccines were dangerous and contributed in large part to the conspiracy theories doing the rounds. Similar hesitation was noted in misinformation surrounding the MMR vaccines and their likely role in causing autism was examined. At the time of the crisis, the Indian government also had to tackle disinformation-induced fraud surrounding the supply of oxygens in hospitals. Many critically-ill patients relied on fake news and unverified sources that falsely portrayed the availability of beds, oxygen cylinders and even home set-ups, only to be cheated out of money.
The above examples highlight the difficulty health officials face in administering adequate healthcare. The special case of the COVID-19 pandemic also highlighted how current legal frameworks failed to address misinformation and disinformation, which impedes effective policymaking. It also highlights how taking corrective measures against health-related misinformation becomes difficult since such corrective action creates an uncomfortable gap in an individual’s mind, and it is seen that people ignore accurate information that may help bridge the gap. Misinformation, coupled with the infodemic trend, also leads to false memory syndrome, whereby people fail to differentiate between authentic information and fake narratives. Simple efforts to correct misperceptions usually backfire and even strengthen initial beliefs, especially in the context of complex issues like healthcare. Policymakers thus struggle with balancing policy making and making people receptive to said policies in the backdrop of their tendencies to reject/suspect authoritative action. Examples of the same can be observed on both the domestic front and internationally. In the US, for example, the traditional healthcare system rations access to healthcare through a combination of insurance costs and options versus out-of-pocket essential expenses. While this has been a subject of debate for a long time, it hadn’t created a large scale public healthcare crisis because the incentives offered to the medical professionals and public trust in the delivery of essential services helped balance the conversation. In recent times, however, there has been a narrative shift that sensationalises the system as an issue of deliberate “denial of care,” which has led to concerns about harms to patients.
Policy Recommendations
The hindrances posed by misinformation in policymaking are further exacerbated against the backdrop of policymakers relying on social media as a method to measure public sentiment, consensus and opinions. If misinformation about an outbreak is not effectively addressed, it could hinder individuals from adopting necessary protective measures and potentially worsen the spread of the epidemic. To improve healthcare policymaking amidst the challenges posed by health misinformation, policymakers must take a multifaceted approach. This includes convening a broad coalition of central, state, local, territorial, tribal, private, nonprofit, and research partners to assess the impact of misinformation and develop effective preventive measures. Intergovernmental collaborations such as the Ministry of Health and the Ministry of Electronics and Information Technology should be encouraged whereby doctors debunk online medical misinformation, in the backdrop of the increased reliance on online forums for medical advice. Furthermore, increasing investment in research dedicated to understanding misinformation, along with the ongoing modernization of public health communications, is essential. Enhancing the resources and technical support available to state and local public health agencies will also enable them to better address public queries and concerns, as well as counteract misinformation. Additionally, expanding efforts to build long-term resilience against misinformation through comprehensive educational programs is crucial for fostering a well-informed public capable of critically evaluating health information.
From an individual perspective, since almost half a billion people use WhatsApp it has become a platform where false health claims can spread rapidly. This has led to a rise in the use of fake health news. Viral WhatsApp messages containing fake health warnings can be dangerous, hence it is always recommended to check such messages with vigilance. This highlights the growing concern about the potential dangers of misinformation and the need for more accurate information on medical matters.
Conclusion
The proliferation of misinformation in healthcare poses significant challenges to effective policymaking and public health management. The COVID-19 pandemic has underscored the role of misinformation in vaccine hesitancy, fraud, and increased mortality rates. There is an urgent need for robust strategies to counteract false information and build public trust in health interventions; this includes policymakers engaging in comprehensive efforts, including intergovernmental collaboration, enhanced research, and public health communication modernization, to combat misinformation. By fostering a well-informed public through education and vigilance, we can mitigate the impact of misinformation and promote healthier communities.
References
- van der Meer, T. G. L. A., & Jin, Y. (2019), “Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source” Health Communication, 35(5), 560–575. https://doi.org/10.1080/10410236.2019.1573295
- “Health Misinformation”, U.S. Department of Health and Human Services. https://www.hhs.gov/surgeongeneral/priorities/health-misinformation/index.html
- Mechanic, David, “The Managed Care Backlash: Perceptions and Rhetoric in Health Care Policy and the Potential for Health Care Reform”, Rutgers University. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2751184/pdf/milq_195.pdf
- “Bad actors are weaponising health misinformation in India”, Financial Express, April 2024.
- “Role of doctors in eradicating misinformation in the medical sector.”, Times of India, 1 July 2024. https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/national-doctors-day-role-of-doctors-in-eradicating-misinformation-in-the-healthcare-sector/articleshow/111399098.cms
