“Try Without Personalisation” Google’s New Search Feature For Non-Personalised Search Results
Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.
References
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Introduction
To combat the problem of annoying calls and SMS, telecom regulator TRAI has urged service providers to create a uniform digital platform in two months that will allow them to request, maintain, and withdraw customers’ approval for promotional calls and messages. In the initial stage, only subscribers will be able to initiate the process of registering their consent to receive promotional calls and SMS, and later, business entities will be able to contact customers to seek their consent to receive promotional messages, according to a statement issued by the Telecom Regulatory Authority of India (TRAI) on Saturday.
TRAI Directs Telecom Providers to Set Up Digital Platform
TRAI has now directed all access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to digitally register customers’ consent across all service providers and principal entities. Consent is received and maintained under the current system by several key entities such as banks, other financial institutions, insurance firms, trading companies, business entities, real estate businesses, and so on.
The purpose, scope of consent, and the principal entity or brand name shall be clearly mentioned in the consent-seeking message sent over the short code,” according to the statement.
It stated that only approved online or app links, call-back numbers, and so on will be permitted to be used in consent-seeking communications.
TRAI issued guidelines to guarantee that all voice-based Telemarketers are brought under a single Distributed ledger technology (DLT) platform for more efficient monitoring of nuisance calls and unwanted communications. It also instructs operators to actively deploy AI/ML-based anti-phishing systems as well as to integrate tech solutions on the DLT platform to deal with malicious calls and texts.
TRAI has issued two separate Directions to Access Service Providers under TCCCPR-2018 (Telecom Commercial Communications Customer Preference Regulations) to ensure that all promotional messages are sent through Registered Telemarketers (RTMs) using approved Headers and Message Templates on Distributed Ledger Technologies (DLT) platform, and to stop misuse of Headers and Message Templates,” the regulator said in a statement.
Users can already block telemarketing calls and texts by texting 1909 from their registered mobile number. By dialing 1909, customers can opt out of getting advertising calls by activating the do not disturb (DND) feature.
Telecom providers operate DLT platforms, and businesses involved in sending bulk promotional or transactional SMS must register by providing their company information, including sender IDs and SMS templates.
According to the instructions, telecom companies will send consent-seeking messages using the common short code 127. The goal, extent of consent, and primary entity/brand name must be clearly stated in the consent-seeking message delivered via the shortcode.
TRAI stated that only whitelisted URLs/APKs (Android package kits file format)/OTT links/call back numbers, etc., shall be used in consent-seeking messages.
Telcos must “ensure that promotional messages are not transmitted by unregistered telemarketers or telemarketers using telephone numbers (10 digits numbers).” Telecom providers have been urged to act against all erring telemarketers in accordance with the applicable regulations and legal requirements.
Users can, however, refuse to receive any consent-seeking messages launched by any significant Telcos have been urged to create an SMS/IVR (interactive voice response)/online service for this purpose.
According to TRAI’s timeline, the consent-taking process by primary companies will begin on September 1.According to a nationwide survey conducted by a local circle, 66% of mobile users continue to receive three or more bothersome calls per day, the majority of which originate from personal cell numbers.
There are scams surfacing on the internet with new types of scams, like WhatsApp international call scams. The latest scam is targeting Delhi police, the scammers pretend to be police officials of Delhi and ask for the personal details of the users and the calling them from a 9-digit number.
A recent scam
A Twitter user reported receiving an automated call from +91 96681 9555, stating, “This call is from Delhi Police.” It went on to ask her to stay in the queue since some of her documents needed to be picked up. Then he said he is a sub-inspector at New Delhi’s Kirti Nagar police station. He then questioned if she had lately misplaced her Aadhaar card, PAN card, or ATM card, to which she replied ‘no’. The fraudster then claims to be a cop and asks her to validate the final four digits of her card because they have discovered a card with her name on it. And so many other people tweeted about this.
The scams are constantly increasing as earlier these scammers asked for account details and claimed to be Delhi police and used 9-digit numbers for scamming people.
TRAI’s new guidelines regarding the consent to receive any promotional calls and messages to telecommunication providers will be able to curb the scams.
The e- KYC is an essential requirement as e-KYC offers a more secure identity verification process in an increasingly digital age that uses biometric technologies to provide quick results.
Conclusion
The aim is to prevent unwanted calls and communications sent to customers via digital methods without their permission. Once this platform is implemented, an organization can only send promotional calls or messages with the customer’s explicit approval. Companies use a variety of methods to notify clients about their products, including phone calls, text messages, emails, and social media. Customers, however, are constantly assaulted with the same calls and messages as a result of this practice. With the constant increase in scams, the new guideline of TRAI will also curb the calling of Scams. digital KYC prevents SIM fraud and offers a more secure identity verification method.
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Introduction
With the advent of the internet, the world revealed the promise of boundless connection and the ability to bridge vast distances with a single click. However, as we wade through the complex layers of the digital age, we find ourselves facing a paradoxical realm where anonymity offers both liberation and a potential for unforeseen dangers. Omegle, a chat and video messaging platform, epitomizes this modern conundrum. Launched over a decade ago in 2009, it has burgeoned into a popular avenue for digital interaction, especially amidst the heightened need for human connection spurred by the COVID-19 pandemic's social distancing requirements. Yet, this seemingly benign tool of camaraderie, tragically, doubles as a contemporary incarnation of Pandora's box, unleashing untold risks upon the online privacy and security landscape. Omegle shuts down its operations permanently after 14 years of its service.
The Rise of Omegle
The foundations of this nebulous virtual dominion can be traced back to the very architecture of Omegle. Introduced to the world as a simple, anonymous chat service, Omegle has since evolved, encapsulating the essence of unpredictable human interaction. Users enter this digital arena, often with the innocent desire to alleviate the pangs of isolation or simply to satiate curiosity; yet they remain blissfully unaware of the potential cybersecurity maelstrom that awaits them.
As we commence a thorough inquiry into the psyche of Omegle's vast user base, we observe a digital diaspora with staggering figures. The platform, in May 2022, counted 51.7 million unique visitors, a testament to its sprawling reach across the globe. Delve a bit deeper, and you will uncover that approximately 29.89% of these digital nomads originate from the United States. Others, in varying percentages, flock from India, the Philippines, the United Kingdom, and Germany, revealing a vast, intricate mosaic of international engagement.
Such statistics beguile the uninformed observer with the lie of demographic diversity. Yet we must proceed with caution, for while the platform boasts an impressive 63.91% male patronage, we cannot overlook the notable surge in female participation, which has climbed to 36.09% during the pandemic era. More alarming still is the revelation, borne out of a BBC investigation in February 2021, that children as young as seven have trespassed into Omegle's adult sections—a section purportedly guarded by a minimum age limit of thirteen. How we must ask, has underage presence burgeoned on this platform? A sobering pointer finger towards the platform's inadvertent marketing on TikTok, where youthful influencers, with abandon, promote their Omegle exploits under the #omegle hashtag.
The Omegle Allure
Omegle's allure is further compounded by its array of chat opportunities. It flaunts an adult section awash with explicit content, a moderated chat section that, despite the platform's own admissions, remains imperfectly patrolled, and an unmoderated section, its entry pasted with forewarnings of an 18+ audience. Beyond these lies the college chat option, a seemingly exclusive territory that only admits individuals armed with a verified '.edu' email address.
The effervescent charm of Omegle's interface, however, belies its underlying treacheries. Herein lies a digital wilderness where online predators and nefarious entities prowl, emboldened by the absence of requisite registration protocols. No email address, no unique identifier—pestilence to any notion of accountability or safeguarding. Within this unchecked reality, the young and unwary stand vulnerable, a hapless game for exploitation.
Threat to Users
Venture even further into Omegle's data fiefdom, and the spectre of compromise looms larger. Users, particularly the youth, risk exposure to unsuitable content, and their naivety might lead to the inadvertent divulgence of personal information. Skulking behind the facade of connection, opportunities abound for coercion, blackmail, and stalking—perils rendered more potent as every video exchange and text can be captured, and recorded by an unseen adversary. The platform acts as a quasi-familiar confidante, all the while harvesting chat logs, cookies, IP addresses, and even sensory data, which, instead of being ephemeral, endure within Omegle's databases, readily handed to law enforcement and partnered entities under the guise of due diligence.
How to Combat the threat
In mitigating these online gorgons, a multi-faceted approach is necessary. To thwart incursion into your digital footprint, adults, seeking the thrills of Omegle's roulette, would do well to cloak their activities with a Virtual Private Network (VPN), diligently pore over the privacy policy, deploy robust cybersecurity tools, and maintain an iron-clad reticence on personal disclosures. For children, the recommendation gravitates towards outright avoidance. There, a constellation of parental control mechanisms await the vigilant guardian, ready to shield their progeny from the internet's darker alcoves.
Conclusion
In the final analysis, Omegle emerges as a microcosm of the greater web—a vast, paradoxical construct proffering solace and sociability, yet riddled with malevolent traps for the uninformed. As digital denizens, our traverse through this interconnected cosmos necessitates a relentless guarding of our private spheres and the sober acknowledgement that amidst the keystrokes and clicks, we must tread with caution lest we unseal the perils of this digital Pandora's box.
References:
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Introduction to Grooming
The term grooming is believed to have been first used by a group of investigators in the 1970s to describe patterns of seduction of an offender towards a child. It eventually evolved and began being commonly used by law enforcement agencies and has now replaced the term seduction for this behavioural pattern. At its core, grooming refers to conditioning a child by an adult offender to further their wrong motives. In its most popular sense, it refers to the sexual victimisation of children whereby an adult befriends a minor and builds an emotional connection to sexually abuse, exploit and even trafficking such a victim. The onset of technology has shifted the offline physical proximity of perpetrators to the internet, enabling groomers to integrate themselves completely into the victim’s life by maintaining consistent contact. It is noted that while grooming can occur online and offline, groomers often establish online contact before moving the ‘relationship’ offline to commit sexual offences.
Underreporting and Vulnerability of Teenagers
Given the elusive nature of the crime, cyber grooming remains one of the most underreported crimes by victims, who are often unaware or embarrassed to share their experiences. Teenagers are particularly more susceptible to cyber grooming since they not only have more access to the internet but also engage in more online risk-taking behaviours such as posting sensitive and personal pictures. Studies indicate that individuals aged 18 to 23 often lack awareness regarding the grooming process. They frequently engage in relationships with groomers without recognising the deceptive and manipulative tactics employed, mistakenly perceiving these relationships as consensual rather than abusive.
Rise of Cyber Grooming incidents after COVID-19 pandemic
There has been an uptick in cyber grooming after the COVID-19 pandemic, whereby an adult poses as a teenager or a child and befriends a minor on child-friendly websites or social media outlets and builds an emotional connection with the victim. The main goal is to obtain intimate and personal data of the minor, often in the form of sexual chats, pictures or videos, to threaten and coerce them into continuing such acts. The grooming process usually begins with seemingly harmless inquiries about the minor's age, interests, and family background. Over time, these questions gradually shift to topics concerning sexual experiences and desires. Research and data indicate that online grooming is primarily carried out by males, who frequently choose their victims based on attractiveness, ease of access, and the ability to exploit the minor's vulnerabilities.
Beyond Sexual Exploitation: Ideological and Commercial Grooming
Grooming is not confined to sexual exploitation. The rise of technology has expanded the influence of extremist ideological groups, granting them access to children who can be coerced into adopting their beliefs. This phenomenon, known as ideological grooming, presents significant personal, social, national security, and law enforcement challenges. Additionally, a new trend, termed digital commercial grooming, involves malicious actors manipulating minors into procuring and using drugs. Violent extremists are improving their online recruitment strategies, learning from each other to target and recruit supporters more effectively and are constantly leveraging children’s vulnerabilities to reinforce anti-government ideologies.
Policy Recommendations to Combat Cyber Grooming
To address the pervasive issue of cyber grooming and child recruitment by extremist groups, several policy recommendations can be implemented. Social media and online platforms should enhance their monitoring and reporting systems to swiftly detect and remove grooming behaviours. This includes investing in AI technologies for content moderation and employing dedicated teams to respond to reports promptly. Additionally, collaborative efforts with cybersecurity experts and child psychologists to develop educational campaigns and tools that teach children about online safety and identify grooming tactics should be mandated. Legislation should also be strengthened to include provisions specifically addressing cyber grooming, ensuring strict penalties for offenders and protections for victims. In this regard, international cooperation among law enforcement agencies and tech companies is essential to create a unified approach to tackling cross-border online threats to children's safety and security.
References:
- Lanning, Kenneth “The Evolution of Grooming: Concept and Term”, Journal of Interpersonal Violence, 2018, Vol. 33 (1) 5-16. https://www.nationalcac.org/wp-content/uploads/2019/05/The-evolution-of-grooming-Concept-and-term.pdf
- Jonie Chiu, Ethel Quayle, “Understanding online grooming: An interpretative phenomenological analysis of adolescents' offline meetings with adult perpetrators”, Child Abuse & Neglect, Volume 128, 2022, 105600, ISSN 0145-2134,https://doi.org/10.1016/j.chiabu.2022.105600. https://www.sciencedirect.com/science/article/pii/S014521342200120X
- “Online child sexual exploitation and abuse”, Sharinnf Electronic Resources on Laws and Crime, United Nations Office for Drugs and Crime. https://sherloc.unodc.org/cld/en/education/tertiary/cybercrime/module-12/key-issues/online-child-sexual-exploitation-and-abuse.html
- Mehrotra, Karishma, “In the pandemic, more Indian children are falling victim to online grooming for sexual exploitation” The Scroll.in, 18 September 2021. https://scroll.in/magazine/1005389/in-the-pandemic-more-indian-children-are-falling-victim-to-online-grooming-for-sexual-exploitation
- Lorenzo-Dus, Nuria, “Digital Grooming: Discourses of Manipulation and Cyber-Crime”, 18 December 2022 https://academic.oup.com/book/45362
- Strategic orientations on a coordinated EU approach to prevention of radicalisation in 2022-2023 https://home-affairs.ec.europa.eu/system/files/2022-03/2022-2023%20Strategic%20orientations%20on%20a%20coordinated%20EU%20approach%20to%20prevention%20of%20radicalisation_en.pdf
- “Handbook on Children Recruited and Exploited by Terrorist and Violent Extremist Groups: The Role of the Justice System”, United Nations Office on Drugs and Crime, 2017. https://www.unodc.org/documents/justice-and-prison-reform/Child-Victims/Handbook_on_Children_Recruited_and_Exploited_by_Terrorist_and_Violent_Extremist_Groups_the_Role_of_the_Justice_System.E.pdf
