“Try Without Personalisation” Google’s New Search Feature For Non-Personalised Search Results
Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.
References
Related Blogs

Introduction
A bill requiring social media companies, providers of encrypted communications, and other online services to report drug activity on their platforms to the U.S. The Drug Enforcement Administration (DEA) advanced to the Senate floor, alarming privacy advocates who claim the legislation transforms businesses into de facto drug enforcement agents and exposes many of them to liability for providing end-to-end encryption.
Why is there a requirement for online companies to report drug activity?
The reason behind the bill is that there was a Kansas teenager died after unknowingly taking a fentanyl-laced pill he purchased on Snapchat. The bill requires social media companies and other web communication providers to provide the DEA with users’ names and other information when the companies have “actual knowledge” that illicit drugs are being distributed on their platforms.
There is an urgent need to look into this matter as platforms like Snapchat and Instagram are the constant applications that netizens use. If these kinds of apps promote the selling of drugs, then it will result in major drug-selling vehicles and become drug-selling platforms.
Threat to end to end encryption
End-to-end encryption has long been criticised by law enforcement for creating a “lawless space” that criminals, terrorists, and other bad actors can exploit for their illicit purposes. End- to end encryption is important for privacy, but it has been criticised as criminals also use it for bad purposes that result in cyber fraud and cybercrimes.
Cases of drug peddling on social media platforms
It is very easy to get drugs on social media, just like calling an Uber. It is that simple to get the drugs. The survey discovered that access to illegal drugs is “staggering” on social media applications, which has contributed to the rising number of fentanyl overdoses, which has resulted in suicide, gun violence, and accidents.
According to another survey, drug dealers use slang, emoticons, QR codes, and disappearing messages to reach customers while avoiding content monitoring measures on social networking platforms. Drug dealers are frequently active on numerous social media platforms, advertising their products on Instagram while providing their WhatApps or Snapchat names for queries, making it difficult for law officials to crack down on the transactions.
There is a need for social media platforms to report these kinds of drug-selling activity on specific platforms to the Drug enforcement administration. The bill requires online companies to report drug cases going on websites, such as the above-mentioned Snapchat case. There are so many other cases where drug dealers sell the drug through Instagram, Snapchat etc. Usually, if Instagram blocks one account, they create another account for the drug selling. Just by only blocking the account does not help to stop drug trafficking on social media platforms.
Will this put the privacy of users at risk?
It is important to report the cybercrime activities of selling drugs on social media platforms. The companies will only detect the activity regarding the drugs which are being sold through social media platforms which are able to detect bad actors and cyber criminals. The detection will be on the particular activities on the applications where it is happening because the social media platforms lack regulations to govern them, and their convenience becomes the major vehicle for the drugs sale.
Conclusion
Social media companies are required to report these kinds of activities happening on their platforms immediately to the Drugs enforcement Administration so that the DEA will take the required steps instead of just blocking the account. Because just blocking does not stop these drug markets from happening online. There must be proper reporting for that. And there is a need for social media regulations. Social media platforms mostly influence people.

Starting in mid-December, 2024, a series of attacks have targeted Chrome browser extensions. A data protection company called Cyberhaven, California, fell victim to one of these attacks. Though identified in the U.S., the geographical extent and potential of the attack are yet to be determined. Assessment of these cases can help us to be better prepared for such instances if they occur in the near future.
The Attack
Browser extensions are small software applications that add and enable functionality or a capacity (feature) to a web browser. These are written in CSS, HTML, or JavaScript and like other software, can be coded to deliver malware. Also known as plug-ins, they have access to their own set of Application Programming Interface (APIs). They can also be used to remove unwanted elements as per customisation, such as pop-up advertisements and auto-play videos, when one lands on a website. Some examples of browser extensions include Ad-blockers (for blocking ads and content filtering) and StayFocusd (which limits the time of the users on a particular website).
In the aforementioned attack, the publisher of the browser at Cyberhaven received a phishing mail from an attacker posing to be from the Google Chrome Web Store Developer Support. It mentioned that their browser policies were not compatible and encouraged the user to click on the “Go to Policy”action item, which led the user to a page that enabled permissions for a malicious OAuth called Privacy Policy Extension (Open Authorisation is an adopted standard that is used to authorise secure access for temporary tokens). Once the permission was granted, the attacker was able to inject malicious code into the target’s Chrome browser extension and steal user access tokens and session cookies. Further investigation revealed that logins of certain AI and social media platforms were targeted.
CyberPeace Recommendations
As attacks of such range continue to occur, it is encouraged that companies and developers take active measures that would make their browser extensions less susceptible to such attacks. Google also has a few guidelines on how developers can safeguard their extensions from their end. These include:
- Minimal Permissions For Extensions- It is encouraged that minimal permissions for extensions barring the required APIs and websites that it depends on are acquired as limiting extension privileges limits the surface area an attacker can exploit.
- Prioritising Protection Of Developer Accounts- A security breach on this end could lead to compromising all users' data as this would allow attackers to mess with extensions via their malicious codes. A 2FA (2-factor authentication) by setting a security key is endorsed.
- HTTPS over HTTP- HTTPS should be preferred over HTTP as it requires a Secure Sockets Layer (SSL)/ transport layer security(TLS) certificate from an independent certificate authority (CA). This creates an encrypted connection between the server and the web browser.
Lastly, as was done in the case of the attack at Cyberhaven, it is encouraged to promote the practice of transparency when such incidents take place to better deal with them.
References
- https://indianexpress.com/article/technology/tech-news-technology/hackers-hijack-companies-chrome-extensions-cyberhaven-9748454/
- https://indianexpress.com/article/technology/tech-news-technology/google-chrome-extensions-hack-safety-tips-9751656/
- https://www.techtarget.com/whatis/definition/browser-extension
- https://www.forbes.com/sites/daveywinder/2024/12/31/google-chrome-2fa-bypass-attack-confirmed-what-you-need-to-know/
- https://www.cloudflare.com/learning/ssl/why-use-https/

Overview:
The rapid digitization of educational institutions in India has created both opportunities and challenges. While technology has improved access to education and administrative efficiency, it has also exposed institutions to significant cyber threats. This report, published by CyberPeace, examines the types, causes, impacts, and preventive measures related to cyber risks in Indian educational institutions. It highlights global best practices, national strategies, and actionable recommendations to mitigate these threats.

Significance of the Study:
The pandemic-induced shift to online learning, combined with limited cybersecurity budgets, has made educational institutions prime targets for cyberattacks. These threats compromise sensitive student, faculty, and institutional data, leading to operational disruptions, financial losses, and reputational damage. Globally, educational institutions face similar challenges, emphasizing the need for universal and localized responses.
Threat Faced by Education Institutions:
Based on the insights from the CyberPeace’s report titled 'Exploring Cyber Threats and Digital Risks in Indian Educational Institutions', this concise blog provides a comprehensive overview of cybersecurity threats and risks faced by educational institutions, along with essential details to address these challenges.
🎣 Phishing: Phishing is a social engineering tactic where cyber criminals impersonate trusted sources to steal sensitive information, such as login credentials and financial details. It often involves deceptive emails or messages that lead to counterfeit websites, pressuring victims to provide information quickly. Variants include spear phishing, smishing, and vishing.
💰 Ransomware: Ransomware is malware that locks users out of their systems or data until a ransom is paid. It spreads through phishing emails, malvertising, and exploiting vulnerabilities, causing downtime, data leaks, and theft. Ransom demands can range from hundreds to hundreds of thousands of dollars.
🌐 Distributed Denial of Service (DDoS): DDoS attacks overwhelm servers, denying users access to websites and disrupting daily operations, which can hinder students and teachers from accessing learning resources or submitting assignments. These attacks are relatively easy to execute, especially against poorly protected networks, and can be carried out by amateur cybercriminals, including students or staff, seeking to cause disruptions for various reasons
🕵️ Cyber Espionage: Higher education institutions, particularly research-focused universities, are vulnerable to spyware, insider threats, and cyber espionage. Spyware is unauthorized software that collects sensitive information or damages devices. Insider threats arise from negligent or malicious individuals, such as staff or vendors, who misuse their access to steal intellectual property or cause data leaks..
🔒 Data Theft: Data theft is a major threat to educational institutions, which store valuable personal and research information. Cybercriminals may sell this data or use it for extortion, while stealing university research can provide unfair competitive advantages. These attacks can go undetected for long periods, as seen in the University of California, Berkeley breach, where hackers allegedly stole 160,000 medical records over several months.
🛠️ SQL Injection: SQL injection (SQLI) is an attack that uses malicious code to manipulate backend databases, granting unauthorized access to sensitive information like customer details. Successful SQLI attacks can result in data deletion, unauthorized viewing of user lists, or administrative access to the database.
🔍Eavesdropping attack: An eavesdropping breach, or sniffing, is a network attack where cybercriminals steal information from unsecured transmissions between devices. These attacks are hard to detect since they don't cause abnormal data activity. Attackers often use network monitors, like sniffers, to intercept data during transmission.
🤖 AI-Powered Attacks: AI enhances cyber attacks like identity theft, password cracking, and denial-of-service attacks, making them more powerful, efficient, and automated. It can be used to inflict harm, steal information, cause emotional distress, disrupt organizations, and even threaten national security by shutting down services or cutting power to entire regions
Insights from Project eKawach
The CyberPeace Research Wing, in collaboration with SAKEC CyberPeace Center of Excellence (CCoE) and Autobot Infosec Private Limited, conducted a study simulating educational institutions' networks to gather intelligence on cyber threats. As part of the e-Kawach project, a nationwide initiative to strengthen cybersecurity, threat intelligence sensors were deployed to monitor internet traffic and analyze real-time cyber attacks from July 2023 to April 2024, revealing critical insights into the evolving cyber threat landscape.
Cyber Attack Trends
Between July 2023 and April 2024, the e-Kawach network recorded 217,886 cyberattacks from IP addresses worldwide, with a significant portion originating from countries including the United States, China, Germany, South Korea, Brazil, Netherlands, Russia, France, Vietnam, India, Singapore, and Hong Kong. However, attributing these attacks to specific nations or actors is complex, as threat actors often use techniques like exploiting resources from other countries, or employing VPNs and proxies to obscure their true locations, making it difficult to pinpoint the real origin of the attacks.
Brute Force Attack:
The analysis uncovered an extensive use of automated tools in brute force attacks, with 8,337 unique usernames and 54,784 unique passwords identified. Among these, the most frequently targeted username was “root,” which accounted for over 200,000 attempts. Other commonly targeted usernames included: "admin", "test", "user", "oracle", "ubuntu", "guest", "ftpuser", "pi", "support"
Similarly, the study identified several weak passwords commonly targeted by attackers. “123456” was attempted over 3,500 times, followed by “password” with over 2,500 attempts. Other frequently targeted passwords included: "1234", "12345", "12345678", "admin", "123", "root", "test", "raspberry", "admin123", "123456789"

Insights from Threat Landscape Analysis
Research done by the USI - CyberPeace Centre of Excellence (CCoE) and Resecurity has uncovered several breached databases belonging to public, private, and government universities in India, highlighting significant cybersecurity threats in the education sector. The research aims to identify and mitigate cybersecurity risks without harming individuals or assigning blame, based on data available at the time, which may evolve with new information. Institutions were assigned risk ratings that descend from A to F, with most falling under a D rating, indicating numerous security vulnerabilities. Institutions rated D or F are 5.4 times more likely to experience data breaches compared to those rated A or B. Immediate action is recommended to address the identified risks.


Risk Findings :
The risk findings for the institutions are summarized through a pie chart, highlighting factors such as data breaches, dark web activity, botnet activity, and phishing/domain squatting. Data breaches and botnet activity are significantly higher compared to dark web leakages and phishing/domain squatting. The findings show 393,518 instances of data breaches, 339,442 instances of botnet activity, 7,926 instances related to the dark web and phishing & domain activity - 6711.

Key Indicators: Multiple instances of data breaches containing credentials (email/passwords) in plain text.


- Botnet activity indicating network hosts compromised by malware.

- Credentials from third-party government and non-governmental websites linked to official institutional emails

- Details of software applications, drivers installed on compromised hosts.

- Sensitive cookie data exfiltrated from various browsers.


- IP addresses of compromised systems.
- Login credentials for different Android applications.

Below is the sample detail of one of the top educational institutions that provides the insights about the higher rate of data breaches, botnet activity, dark web activities and phishing & domain squatting.
Risk Detection:
It indicates the number of data breaches, network hygiene, dark web activities, botnet activities, cloud security, phishing & domain squatting, media monitoring and miscellaneous risks. In the below example, we are able to see the highest number of data breaches and botnet activities in the sample particular domain.

Risk Changes:

Risk by Categories:

Risk is categorized with factors such as high, medium and low, the risk is at high level for data breaches and botnet activities.

Challenges Faced by Educational Institutions
Educational institutions face cyberattack risks, the challenges leading to cyberattack incidents in educational institutions are as follows:
🔒 Lack of a Security Framework: A key challenge in cybersecurity for educational institutions is the lack of a dedicated framework for higher education. Existing frameworks like ISO 27001, NIST, COBIT, and ITIL are designed for commercial organizations and are often difficult and costly to implement. Consequently, many educational institutions in India do not have a clearly defined cybersecurity framework.
🔑 Diverse User Accounts: Educational institutions manage numerous accounts for staff, students, alumni, and third-party contractors, with high user turnover. The continuous influx of new users makes maintaining account security a challenge, requiring effective systems and comprehensive security training for all users.
📚 Limited Awareness: Cybersecurity awareness among students, parents, teachers, and staff in educational institutions is limited due to the recent and rapid integration of technology. The surge in tech use, accelerated by the pandemic, has outpaced stakeholders' ability to address cybersecurity issues, leaving them unprepared to manage or train others on these challenges.
📱 Increased Use of Personal/Shared Devices: The growing reliance on unvetted personal/Shared devices for academic and administrative activities amplifies security risks.
💬 Lack of Incident Reporting: Educational institutions often neglect reporting cyber incidents, increasing vulnerability to future attacks. It is essential to report all cases, from minor to severe, to strengthen cybersecurity and institutional resilience.
Impact of Cybersecurity Attacks on Educational Institutions
Cybersecurity attacks on educational institutions lead to learning disruptions, financial losses, and data breaches. They also harm the institution's reputation and pose security risks to students. The following are the impacts of cybersecurity attacks on educational institutions:
📚Impact on the Learning Process: A report by the US Government Accountability Office (GAO) found that cyberattacks on school districts resulted in learning losses ranging from three days to three weeks, with recovery times taking between two to nine months.
💸Financial Loss: US schools reported financial losses ranging from $50,000 to $1 million due to expenses like hardware replacement and cybersecurity upgrades, with recovery taking an average of 2 to 9 months.
🔒Data Security Breaches: Cyberattacks exposed sensitive data, including grades, social security numbers, and bullying reports. Accidental breaches were often caused by staff, accounting for 21 out of 25 cases, while intentional breaches by students, comprising 27 out of 52 cases, frequently involved tampering with grades.
⚠️Data Security Breach: Cyberattacks on schools result in breaches of personal information, including grades and social security numbers, causing emotional, physical, and financial harm. These breaches can be intentional or accidental, with a US study showing staff responsible for most accidental breaches (21 out of 25) and students primarily behind intentional breaches (27 out of 52) to change grades.
🏫Impact on Institutional Reputation: Cyberattacks damaged the reputation of educational institutions, eroding trust among students, staff, and families. Negative media coverage and scrutiny impacted staff retention, student admissions, and overall credibility.
🛡️ Impact on Student Safety: Cyberattacks compromised student safety and privacy. For example, breaches like live-streaming school CCTV footage caused severe distress, negatively impacting students' sense of security and mental well-being.
CyberPeace Advisory:
CyberPeace emphasizes the importance of vigilance and proactive measures to address cybersecurity risks:
- Develop effective incident response plans: Establish a clear and structured plan to quickly identify, respond to, and recover from cyber threats. Ensure that staff are well-trained and know their roles during an attack to minimize disruption and prevent further damage.
- Implement access controls with role-based permissions: Restrict access to sensitive information based on individual roles within the institution. This ensures that only authorized personnel can access certain data, reducing the risk of unauthorized access or data breaches.
- Regularly update software and conduct cybersecurity training: Keep all software and systems up-to-date with the latest security patches to close vulnerabilities. Provide ongoing cybersecurity awareness training for students and staff to equip them with the knowledge to prevent attacks, such as phishing.
- Ensure regular and secure backups of critical data: Perform regular backups of essential data and store them securely in case of cyber incidents like ransomware. This ensures that, if data is compromised, it can be restored quickly, minimizing downtime.
- Adopt multi-factor authentication (MFA): Enforce Multi-Factor Authentication(MFA) for accessing sensitive systems or information to strengthen security. MFA adds an extra layer of protection by requiring users to verify their identity through more than one method, such as a password and a one-time code.
- Deploy anti-malware tools: Use advanced anti-malware software to detect, block, and remove malicious programs. This helps protect institutional systems from viruses, ransomware, and other forms of malware that can compromise data security.
- Monitor networks using intrusion detection systems (IDS): Implement IDS to monitor network traffic and detect suspicious activity. By identifying threats in real time, institutions can respond quickly to prevent breaches and minimize potential damage.
- Conduct penetration testing: Regularly conduct penetration testing to simulate cyberattacks and assess the security of institutional networks. This proactive approach helps identify vulnerabilities before they can be exploited by actual attackers.
- Collaborate with cybersecurity firms: Partner with cybersecurity experts to benefit from specialized knowledge and advanced security solutions. Collaboration provides access to the latest technologies, threat intelligence, and best practices to enhance the institution's overall cybersecurity posture.
- Share best practices across institutions: Create forums for collaboration among educational institutions to exchange knowledge and strategies for cybersecurity. Sharing successful practices helps build a collective defense against common threats and improves security across the education sector.
Conclusion:
The increasing cyber threats to Indian educational institutions demand immediate attention and action. With vulnerabilities like data breaches, botnet activities, and outdated infrastructure, institutions must prioritize effective cybersecurity measures. By adopting proactive strategies such as regular software updates, multi-factor authentication, and incident response plans, educational institutions can mitigate risks and safeguard sensitive data. Collaborative efforts, awareness, and investment in cybersecurity will be essential to creating a secure digital environment for academia.