Strengthening Online Child Safety: NCPCR Pushes for KYC Age Verification Mechanism

Introduction

Google is committed to supporting the upcoming elections in India by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. Google will connect voters to helpful information through enhanced features, collaborating with the Election Commission of India (ECI) to provide voting information in both English and Hindi. Emphasis is also placed on showcasing authoritative information on YouTube. YouTube will highlight authoritative news sources and offer context on topics prone to misinformation. YouTube also appends information panels directing viewers to the Election Commission of India's FAQs. This support will help millions of eligible voters navigate the electoral process and ensure a fair and transparent election process.

Key Highlights of Google’s Approach

The step taken by Google will support the democratic process during the upcoming General Election in India. The initiative focuses on three main pillars: disseminating information, tackling misinformation, and navigating AI-generated content.  Google is enhancing its Search and YouTube features to provide essential election-related information, including voter registration, polling guidelines, and candidate profiles. Google is also addressing the challenges posed by AI-generated content by offering clarity on content origins, particularly for election-related ads and YouTube videos. Google has strict policies and restrictions regarding who can run election-related advertising on its platforms, including identity verification, pre-certificates, and in-ad disclosures. Additionally, Google is utilising tools and policies like Ads disclosures, content labels on YouTube, and digital watermarking to help users to identify AI-generated content.

Google has joined hands with ECI

The tech giant Google is partnering with the Election Commission of India (ECI) to provide voting information on Google Search in both English and Hindi. YouTube will feature election information panels, including candidate profiles and registration guidelines, ensuring users have access to authoritative sources. Google's recommendation system will display content from trusted publishers on election-related topics. Protecting the integrity of elections is a top priority, and the company is employing advanced AI models and machine learning techniques to identify and remove content that violates its policies at scale. A dedicated team of local experts across major Indian languages is assigned to provide relevant context and ensure swift action against emerging threats. Google is also tightening up who can advertise on its platforms, requiring advertisers to undergo an identity verification process and obtain a pre-certificate from the ECI or authorised entities for each election ad they wish to run.

Tackling Electoral Misinformation

Google is enhancing its platform security measures to prevent misinformation. It is using AI models and human expertise to identify and address policy violations, while stringent verification processes and disclosures are being implemented to maintain user trust.

Collaborations to promote reliable information

Google is supporting the Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers to detect online misinformation, including deepfakes. The project will provide news entities and fact checkers with essential training in fact-checking methodologies, deepfake detection, and the latest Google tools to streamline verification processes, as stated in Google’s blog post.

Conclusion

Google has taken proactive steps to ensure a secure electoral process during the upcoming general elections in India. These include preventing the misuse of false information by helping voters navigate AI-generated content and safeguarding its platforms from abuse. Google India has built faster and more adaptable enforcement systems with recent advances in its Large Language Models (LLMs), enabling the company to remain nimble and take action quickly when new threats emerge. Google is dedicated to collaborating with government, industry, and civil society to provide voters with reliable and trustworthy online information. Google is implementing a comprehensive strategy to empower voters, safeguard its platforms, and combat misinformation in India's upcoming general elections. Google’s step is commendable and aims to ensure a secure electoral process, empowering millions of citizens to exercise their democratic rights.

References:

• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://inc42.com/buzz/following-gemini-row-google-strengthens-checks-on-ai-generated-content-before-elections/#:~:text=In%20an%20effort%20to%20ensure,safeguarding%20its%20platforms%20from%20abuse
• https://www.indiatvnews.com/technology/news/google-introduces-enhanced-tools-for-supporting-elections-in-india-2024-03-12-921096
• https://economictimes.indiatimes.com/news/elections/lok-sabha/india/google-ties-up-with-eci-to-prevent-spread-of-false-information/articleshow/108431021.cms?from=mdr
• https://www.businesstoday.in/technology/news/story/google-joins-hands-with-election-commission-of-india-to-help-voters-via-search-youtube-421112-2024-03-12
• https://indianexpress.com/article/technology/tech-news-technology/google-2024-general-elections-support-9209588/

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Introduction

Established in the US, one of the world’s largest cab networks came into existence in 2010 and, since its inception, has expanded all over the globe with operations in 10,000 cities across 71 countries. It made a remarkable start in India in 2017 and, since then, has seen a rise in the customers and drivers for the company. India is among the largest markets for Uber, with 600,000 monthly drivers and 8.5 million monthly riders.

GeM

Government e-Marketplace (GeM) is a one-stop portal to facilitate online procurement of common-use Goods & Services required by various Government Departments / Organizations / PSUs. GeM aims to enhance transparency, efficiency and speed in public procurement. It provides the tools of e-bidding, reverses e-auction and demand aggregation to facilitate government users achieve the best value for their money. Government e-Marketplace owes its genesis to the recommendations of two Groups of Secretaries to the Prime Minister in January 2016. They recommended setting up a dedicated e-market for different goods & services procured or sold by Government/PSUs besides reforming DGS&D. Subsequently, the Finance Minister, in his Budget speech for FY 2016-17, announced setting up of a technology-driven platform to facilitate procurement of goods and services by various Ministries and agencies of the Government. The portal was launched on 9th August 2016 by the Commerce & Industry Minister.

Uber-GeM collaboration

The cab network giant has registered on the portal of the Government E-marketplace and has declared that it will offer its services to Government officials from Ministries and PSUs. The project is currently in its pilot phase and shall be executed systematically to cover all the ministries and PSUs in the nation. The officials can book cabs at a fixed price with no cancellation or surge fees on the rides. The authorised officials will be able to book a cab from the portal and select from the list of drivers available. It will be a cashless/cardless ride for the officials; additional vehicle categories for government riders have been added, namely, GeM Yatraa Hatch and GeM Yatraa Sedan, and there will be hourly rentals for multiple-stops, allowing the government officials to enjoy the flexible and easily accessible network of cabs in major cities.

Advantages

Such collaboration between Government institutions and corporates will go a long way to secure a stable equilibrium in the market. Uber, a US-based company, enjoys a vast user base in India and has created new job avenues. The advantages of the collaboration between GeM and Uber are as follows-

Easy accessibility

This will undoubtedly provide ease in accessibility in terms of being in a new place, and language barriers will no longer exist with such options for Government officials.

Increased jobs for drivers

With more cabs being engaged with ministries and PSUs, it is pertinent that the requirement for drivers will grow, thus increasing the employability rate in India and allowing the user to have an uninterrupted experience.

Ease of travel and commuting

This move will provide flexibility, thus leading to more ease in travel in cases of emergencies or places inaccessible by trains or other modes of transport.

Rise in travel and tourism

Coupled with the other factors, the opportunities for the users to visit different places will be an added advantage which will help boost the tourism industry, thus creating a balance in the market.

Sustainable Government corporate relationship

Such collaborations between the government and corporates will be substantial, signifying the ease of doing business in India. They will also act as a beacon of example for compliance with opportunities for the other companies and stakeholders.

Opportunities for collaboration with ingenious start-ups

With such major corporate joining hands with the government, the indigenous start-ups will have various opportunities to engage with companies and recreate similar businesses rooted in India, thus transforming the economy.

Conclusion

Transportation and communication play a vital role in our lives, thus, such collaboration will go a long way in creating a better and more uniform user experience in the country. This also goes a long way to showcase that the Governmental platforms also offer services of a global standard. Such portals exist in South Korea, Singapore, the US and Europe. The network of cabs can only be sustained using the locals as drivers, hence these collaborations are win-win for all as the market dynamics are improving, employability will increase, and improved user experience will be seen.

Introduction:

Cybercriminals can hack your phone using or exploiting some public charging stations such as at airports, Malls, hotel rooms, etc. When you plug in your phone or laptop devices into a power charger using USB, you may be plugging into a hacker. Juice jacking poses a security threat at public charging stations at airports, shopping malls and other public places that provide free charging stations for mobile, tablet, and laptop devices. 

Cybercriminals can either hack into the public charging spot or download malware or viruses through the USB port into your system. When you plug your phone, laptop, tablet or other such devices for charging at public charging stations, it can download malware to your phone and other such devices, and then hackers can access your personal information or passwords, It is really a problem since hackers can even get access to your bank account for unauthorised transactions by accessing your passwords and personal information. 

Hence it is important to think twice before using public charging spots, as it might lead to serious consequences such as malware, data leak and hacking. Hacking can gain unauthorised access to your personal information by installing malware in your device and they might monitor your device by installing monitor software or spyware to your device. This scam is referred to as juice jacking. 

FBI issued an advisory  warning about using public charging stations:

The Federal Bureau of Investigation (FBI), In May 2023, advised users to avoid using free charging stations in airports, hotels, or shopping centres. The warning comes as threat actors have figured out ways to inject malware into devices attached to publicly installed USB ports.

Updated Security measures:

We all must have seen public charging points such as airports, shopping malls, metro, and other public places that provide charging stations for mobile devices. But it can be a threat to your stored data on your device. During the charging process, your data can be transferred which can ultimately lead to a data breach. Hence utmost care should be taken to protect your information and data. iPhones and other devices have security measures in place, When you plug your phone into a charging power source, a pop-up appears to ask permission to allow or disallow the transfer of Data. There is also a default setting in the phones where data transfer is disabled. In the latest models, when you plug your device into a new port or a computer, a pop-up appears asking whether the device is trusted or not. 

Two major risks involved in the threat of Juice jacking: 

1. Malware installation: – Malware apps can be used by bad actors to clone your phone data to their device, Your personal data is transferred leading to a data breach. Some types of malware include Trojans, adware, spyware, crypto-miners, etc. Once this malware is injected into your device, It is easy for cybercriminals to extort a ransom to restore the information they have unauthorized access to.
2. Data Theft: It is important to give emphasis to the question of whether your data is protected at public charging stations? When we use a USB cable and connect to a public charging station port, cyber-criminals by injecting malware into the charging port system, can inject the malware into your device or your data can be transferred to the bad actors. USB cords can be exploited by cybercriminals to commit malicious activities.

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Best practices: 

• Avoid using public charging stations: Using public charging stations is not safe. It is very possible for a cybercriminal to load malware into a charging station with a USB cord. Hence It is advisable not to use public charging spots, try to make sure you charge your phone, and laptop devices in your car, at home or office so it will help you to avoid public charging stations.
• Alternative method of charging: You can carry a power bank along with you to avoid the use of public charging stations.
• Lock your phone: Lock your phone once connected to the charging port. Locking your device once connected to the charging station will prevent it from being able to sync or transfer data.
• Software update: It is important to enable and use your device’s software security measures. Mobile devices have certain technical protections against such vulnerabilities and security threats. 
• Review Settings: Disable your device’s option to automatically transfer data when a charging cable is connected. This is the default on iOS devices. Android users should disable this option in the Settings app. If your device displays a prompt asking you to “trust this computer,” it means you are connected to another device, not simply a power outlet. Deny the permission, as trusting the computer will enable data transfers to and from your device.  So when you plug your device into a USB port and a prompt appears asking permission to "share data" or “trust this computer” or “charge only,” always select “charge only.”

Conclusion:

Cybercriminals or bad actors exploit public charging stations. There have been incidents where malware was planted in the system by the use of a USB cord, During the charging process, the USB cord opens a path into your device that a cybercriminal can exploit, which means the devices can exchange data. That's called juice jacking. Hence avoid using public charging stations, our safety is in our hands and it is significantly important to give priority to best practices and stay protected in the evolving digital landscape. 

References: 

• https://www.cbsnews.com/philadelphia/news/fbi-issue-warning-about-juice-jacking-when-using-free-cell-phone-charging-kiosks/
• https://www.comparitech.com/blog/information-security/juice-jacking/#:~:text=Avoid%20public%20charging%20stations,guaranteed%20success%20with%20this%20method
• https://www.fcc.gov/juice-jacking-tips-to-avoid-it

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