Health-Related Social Media Content: A Misinformation Vector in India

Sharisha Sahay
Sharisha Sahay
Research Analyst - Policy & Advocacy, CyberPeace
PUBLISHED ON
Jan 20, 2025
10

Introduction

Misinformation regarding health is sensitive and can have far-reaching consequences. These include its effect on personal medical decisions taken by individuals, lack of trust in conventional medicine, delay in seeking treatments, and even loss of life. The fast-paced nature and influx of information on social media can aggravate the situation further. Recently, a report titled Health Misinformation Vectors in India was presented at the Health of India Summit, 2024. It provided certain key insights into health-related misinformation circulating online.

The Health Misinformation Vectors in India Report

The analysis was conducted by the doctors at First Check, a global health fact-checking initiative alongside DataLEADS, a Delhi-based digital media and technology company. The report covers health-related social media content that was posted online from October 2023 to November 2024. It mentions that among all the health scares, misinformation regarding reproductive health, cancer, vaccines, and lifestyle diseases such as diabetes and obesity is the most prominent type that is spread through social media. Misinformation regarding reproductive health includes illegal abortion methods that often go unchecked and even tips on conceiving a male child, among other things. 

In order to combat this misinformation, the report encourages stricter regulations regarding health-related content on digital media, inculcating technology for health literacy and misinformation management in public health curricula and recommending tech platforms to work on algorithms that prioritise credible information and fact-checks. Doctors state that people affected by life-threatening diseases are particularly vulnerable to such misinformation, as they are desperate to seek options for treatment for themselves and their family members to have a chance at life. In a diverse society, with the lack of clear and credible information, limited access to or awareness about tools that cross-check content, and low digital literacy, people gravitate towards alternate sources of information which also fosters a sense of disengagement among the public overall. The diseases mentioned in the report, which are prone to misinformation, are life-altering and require attention from healthcare professionals. 

CyberPeace Outlook

Globally, there are cases of medically-unqualified social media influencers who disperse false/mis- information regarding various health matters. The topics covered are mostly associated with stigma and are still undergoing research. This gap allows for misinformation to be fostered. An example is misinformation regarding PCOS( Polycystic Ovary Syndrome) which is circulating online.

In the midst of all of this, YouTube has released a new feature that aligns with combating health misinformation, trying to bridge the gap between healthcare professionals and Indians who look for trustworthy health-related information online. The initiative includes a feature that allows doctors, nurses, and other healthcare professionals to sign up for a health information source license. This would help by labeling all their informative videos, as addressed- from a healthcare professional. Earlier, this feature was available only for health organisations including a health source information panel and health content shelves, but this step broadens the scope for verification of licenses of individual healthcare professionals. 

As digital literacy continues to grow, methods of seeking credible information, especially regarding sensitive topics such as health, require a combined effort on the part of all the stakeholders involved. We need a robust strategy for battling health-related misinformation online, including more awareness programmes and proactive participation from the consumers as well as medical professionals regarding such content.

References

  1. https://timesofindia.indiatimes.com/india/misinformation-about-cancer-reproductive-health-is-widespread-in-india-impacting-medical-decisions-says-report/articleshow/115931612.cms
  2. https://www.ndtv.com/india-news/cancer-misinformation-prevalent-in-india-trust-in-medicine-crucial-report-7165458
  3. https://www.newindian.in/ai-driven-health-misinformation-poses-threat-to-indias-public-health-report/
  4. https://www.etvbharat.com/en/!health/youtube-latest-initiative-combat-health-misinformation-india-enn24121002361
  5. https://blog.google/intl/en-in/products/platforms/new-ways-for-registered-healthcare-professionals-in-india-to-reach-people-on-youtube/
  6. https://www.bbc.com/news/articles/ckgz2p0999yo
PUBLISHED ON
Jan 20, 2025
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