Alterations in Personal Data Protection Bill

Introduction

AI has penetrated most industries and telecom is no exception. According to a survey by Nvidia, enhancing customer experiences is the biggest AI opportunity for the telecom industry, with 35% of respondents identifying customer experiences as their key AI success story. Further, the study found nearly 90% of telecom companies use AI, with 48% in the piloting phase and 41% actively deploying AI. Most telecom service providers (53%) agree or strongly agree that adopting AI would provide a competitive advantage. AI in telecom is primed to be the next big thing and Google has not ignored this opportunity. It is reported that Google will soon add “AI Replies” to the phone app’s call screening feature. 

How Does The ‘AI Call Screener’ Work?

With the busy lives people lead nowadays, Google has created a helpful tool to answer the challenge of responding to calls amidst busy schedules. Google Pixel smartphones are now fitted with a new feature that deploys AI-powered calling tools that can help with call screening, note-making during an important call, filtering and declining spam, and most importantly ending the frustration of being on hold.  

In the official Google Phone app, users can respond to a caller through “new AI-powered smart replies”. While “contextual call screen replies” are already part of the app,  this new feature allows users to not have to pick up the call themselves. 

• With this new feature,  Google Assistant will be able to respond to the call with a customised audio response.
• The Google Assistant, responding to the call, will ask the caller’s name and the purpose of the call. If they are calling about an appointment, for instance, Google will show the user suggested responses specific to that call, such as ‘Confirm’ or ‘Cancel appointment’.

Google will build on the call-screening feature by using a “multi-step, multi-turn conversational AI” to suggest replies more appropriate to the nature of the call. Google’s Gemini Nano AI model is set to power this new feature and enable it to handle phone calls and messages even if the phone is locked and respond even when the caller is silent.

Benefits of AI-Powered Call Screening

This AI-powered call screening feature offers multiple benefits:

1. The AI feature will enhance user convenience by reducing the disruptions caused by spam calls. This will, in turn, increase productivity.
2. It will increase call privacy and security by filtering high-risk calls, thereby protecting users from attempts of fraud and cyber crimes such as phishing.  
3. The new feature can potentially increase efficiency in business communications by screening for important calls, delegating routine inquiries and optimising customer service. 

Key Policy Considerations

Adhering to transparent, ethical, and inclusive policies while anticipating regulatory changes can establish Google as a responsible innovator in AI call management. Some key considerations for AI Call Screener from a policy perspective are:

1. The AI screen caller will process and transcribe sensitive voice data, therefore, the data handling policies for such need to be transparent to reassure users of regulatory compliance with various laws. 
2. AI has been at a crossroads in its ethical use and mitigation of bias. It will require the algorithms to be designed to avoid bias and reflect inclusivity in its understanding of language. 
3. The data that the screener will be using is further complicated by global and regional regulations such as data privacy regulations like the GDPR, DPDP Act, CCPA etc., for consent to record or transcribe calls while focussing on user rights and regulations. 

Conclusion: A Balanced Approach to AI in Telecommunications

Google’s AI Call Screener offers a glimpse into the future of automated call management, reshaping customer service and telemarketing by streamlining interactions and reducing spam. As this technology evolves, businesses may adopt similar tools, balancing customer engagement with fewer unwanted calls. The AI-driven screening will also impact call centres, shifting roles toward complex, human-centred interactions while automation handles routine calls. They could have a potential effect on support and managerial roles. Ultimately, as AI call management grows, responsible design and transparency will be in demand to ensure a seamless, beneficial experience for all users.

References

• https://resources.nvidia.com/en-us-ai-in-telco/state-of-ai-in-telco-2024-report
• https://store.google.com/intl/en/ideas/articles/pixel-call-assist-phone-screen/ 
• https://www.thehindu.com/sci-tech/technology/google-working-on-ai-replies-for-call-screening-feature/article68844973.ece
• https://indianexpress.com/article/technology/artificial-intelligence/google-ai-replies-call-screening-9659612/ 

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Introduction

In recent years, the city of Hyderabad/Cyberabad has emerged as a technology hub, a place with the strong presence of multi corporations, Startups, and research institutions, Hyderabad has become a hub of innovations and technological advancement. However, this growing land of cyber opportunities has also become a hub for cybercriminals as well. In this blog post, we shall explore the reasons why professionals are being targeted and the effects of cyber fraud on techies. Through this investigation, we hope to raise awareness about the seriousness of the problem as well as give vital insights and techniques for Cyberabad’s computer workers to defend themselves against cyber theft. We can work together to make Cyberabad’s technology ecosystem safer and more secure.

Defining Cyber Fraud

In today’s age, where everything has an interconnected digital world, cyber fraud cases are increasing daily. Cyber fraud encompasses a wide range of threats and techniques employed by bad actors, such as Phishing, Ransomware, identity theft, online scams, data breaches, and fake websites designed for users. The sophistication of cyber fraud techniques is constantly evolving, making it challenging for individuals and organisations to stay ahead. Cybercriminals use software vulnerabilities, social engineering tactics, and flaws in cybersecurity defences to carry out their harmful operations. Individuals and organisations must grasp these dangers and tactics to protect themselves against cyber fraud.

Impact of Cyber Frauds

The consequences of Falling victim to cyber fraud can be devastating, both personally and professionally. The emotional and financial toll on individuals may be a challenge. Identity theft may lead to damaged credit scores, fraudulent transactions, and years of recovery work to rehabilitate one’s image. Financial fraud can result in depleted bank accounts, unauthorised charges, and substantial monetary losses. Furthermore, being tricked and violated in the digital environment can generate anxiety, tension, and a lack of confidence.

The impact of cyber fraud goes beyond immediate financial losses and can have long-term consequences for individuals’ and organisations’ entire well-being and stability. As the threat environment evolves, it is critical for people and organisations to recognise the gravity of these repercussions and take proactive actions to protect themselves against cyber theft.

Why are Cyberabad Tech Professionals Targeted?

Tech professionals in Cyberabad are particularly vulnerable to cyber due to various factors. Firstly, their expertise and knowledge in technology make them attractive targets for cybercrooks. These professionals possess valuable coding, Software, and administration skills, making them attractive to cybercriminals.

Secondly, the nature of work often involves enormous use of technology, including regular internet contacts, email exchanges, and access to private information. This expanded digital presence exposes them to possible cyber dangers and makes them more vulnerable to fraudsters’ social engineering efforts. Furthermore, the fast-moving nature of the tech industry, with many deadlines and work pressure to deliver, can create a distraction. This can let them click on some malicious links or share sensitive information unknowingly all these factors let the cyber criminals exploit vulnerabilities.

Unveiling the Statistics

According to various reports, 80% of cyber fraud victims in Hyderabad are techies; the rest are the public targeted by cyber crooks. This surprising number emphasises the critical need to address the vulnerabilities and threats this specific segment within the IT community faces.

Going further into the data, we can acquire insights into the many forms of cyber fraud targeting tech workers, the strategies used by cybercriminals, and the impact these occurrences have on individuals and organisations. Examining precise features and patterns within data might give important information for developing successful preventative and protection methods.

Factors Contributing

Several reasons contribute to the elevated risk of cyber fraud among ICT professionals in Cyberabad. Understanding these aspects helps explain why this group is specifically targeted and may be more vulnerable to such assaults.

Technical Expertise: Tech workers frequently have specialised technical knowledge, but this knowledge may only sometimes extend to cybersecurity. Their primary concentration is writing software, designing systems, or implementing technologies, which may result in missing possible vulnerabilities or a lack of overall cybersecurity understanding.

Confidence in Technology: IT workers have a higher level of confidence in technology because of their knowledge and dependence on technology. This trust can sometimes make individuals more vulnerable to sophisticated frauds or social engineering approaches that prey on their faith in the services they utilise.

Time Constraints and Pressure: Tech workers frequently operate under tight deadlines and tremendous pressure to reach project milestones. This may result in hurried decision-making or disregarding possible warning signals of cyber fraud, rendering them more exposed to assaults that prey on time-sensitive circumstances.

Cybercriminals know that technology workers have valuable knowledge, trade secrets, and intellectual property that may be economically profitable. As a result, they are attractive targets for attacks aiming at stealing sensitive data or gaining unauthorised access to critical systems.

The best practices that cyber techies can apply to safeguard their personal and professional data by following these simple tips:

Strong Passwords: create a strong password, using passwords for all your online accounts and changing them regularly. Remember to use unique combinations!

MFA (Multi-Factor Authentication): Enable MFA wherever possible. This provides an extra degree of protection by requiring a second form of verification, such as a code texted to your mobile device and your password.

Use Secured WiFi: Use secure and encrypted Wi-Fi networks, especially while viewing sensitive information. Avoid connecting to public or unprotected networks, as they can be readily exploited. Recognising Red Flags and Staying Ahead

Social Engineering: Be sceptical of unwanted solicitations or offers, both online and offline. Cybercriminals may try to persuade or fool you using social engineering tactics. Before revealing any personal or private information, think critically and confirm the veracity of the request.

Secure Web Browsing: Only browse trustworthy websites with valid SSL certificates (look for “https://” in the URL). Avoid clicking on strange links or downloading files from unknown sources since they may contain malware or ransomware.

Report Suspicious actions: If you encounter any suspicious or fraudulent actions, report them to the relevant authorities, such as the Cyber Crime Police or your organisation’s IT department. Reporting events can assist in avoiding additional harm and aid in identifying and apprehending hackers.

Stay Current on Security Practises: Stay up to speed on the newest cybersecurity risks and best practices. Follow credible sources, participate in cybersecurity forums or seminars, and remain current on new threats and preventative measures.

Conclusion

The rise in cybercrimes and fraud cases among tech experts in Cyberabad is a disturbing trend that requires prompt intervention. We can establish a safer tech cluster that lives on creativity, trust, and resilience by adopting proactive actions, raising awareness, and encouraging cooperation. Let us work together to prevent cybercrime and ensure the future of Cyberabad’s IT ecosystem.

Introduction

Misinformation spreads differently with respect to different host environments, making localised cultural narratives and practices major factors in how an individual deals with it when presented in a certain place and to a certain group. In the digital age, with time-sensitive data, an overload of information creates a lot of noise which makes it harder to make informed decisions. There are also cases where customary beliefs, biases, and cultural narratives are presented in ways that are untrue. These instances often include misinformation related to health and superstitions, historical distortions, and natural disasters and myths. Such narratives, when shared on social media, can lead to widespread misconceptions and even harmful behaviours. For example, it may also include misinformation that goes against scientific consensus or misinformation that contradicts simple, objectively true facts. In such ambiguous situations, there is a higher probability of people falling back on patterns in determining what information is right or wrong. Here, cultural narratives and cognitive biases come into play.

Misinformation and Cultural Narratives

Cultural narratives include deep-seated cultural beliefs, folklore, and national myths. These narratives can also be used to manipulate public opinion as political and social groups often leverage them to proceed with their agenda. Lack of digital literacy and increasing information online along with social media platforms and their focus on generating algorithms for engagement aids this process. The consequences can even prove to be fatal.

During COVID-19, false claims targeted certain groups as being virus spreaders fueled stigmatisation and eroded trust. Similarly, vaccine misinformation, rooted in cultural fears, spurred hesitancy and outbreaks. Beyond health, manipulated narratives about parts of history are spread depending on the sentiments of the people. These instances exploit emotional and cultural sensitivities, emphasizing the urgent need for media literacy and awareness to counter their harmful effects.

CyberPeace Recommendations

As cultural narratives may lead to knowingly or unknowingly spreading misinformation on social media platforms, netizens must consider preventive measures that can help them build resilience against any biased misinformation they may encounter. The social media platforms must also develop strategies to counter such types of misinformation.

• Digital and Information Literacy: Netizens must encourage developing digital and information literacy in a time of information overload on social media platforms. 
• The Role Of Media: The media outlets can play an active role, by strictly providing fact-based information and not feeding into narratives to garner eyeballs. Social media platforms also need to be careful while creating algorithms focused on consistent engagement.
• Community Fact-Checking: As localised information prevails in such cases, owing to the time-sensitive nature, immediate debunking of precarious information by authorities at the ground level is encouraged.
• Scientifically Correct Information: Starting early and addressing myths and biases through factual and scientifically correct information is also encouraged. 

Conclusion

Cultural narratives are an ingrained part of society, and they might affect how misinformation spreads and what we end up believing. Acknowledging this process and taking counter measures will allow us to move further and take steps for intervention regarding tackling the spread of misinformation specifically aided by cultural narratives. Efforts to raise awareness and educate the public to seek sound information, practice verification checks, and visit official channels are of the utmost importance.

References

• https://www.icf.com/insights/cybersecurity/developing-effective-responses-to-fake-new
• https://www.dw.com/en/india-fake-news-problem-fueled-by-digital-illiteracy/a-56746776
• https://www.apa.org/topics/journalism-facts/how-why-misinformation-spreads

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