#FactCheck-Fake Video of Mass Cheating at UPSC Exam Circulates Online

Introduction 

The pervasive issue of misinformation in India is a multifaceted challenge with profound implications for democratic processes, public awareness, and social harmony. The Election Commission of India (ECI) has taken measures to counter misinformation during the 2024 elections. ECI has launched campaigns to educate people and urge them to verify election-related content and share responsibly on social media. In response to the proliferation of fake news and misinformation online, the ECI has introduced initiatives such as ‘Myth vs. Reality’ and  'VerifyBeforeYouAmplify' to clear the air around fake news being spread on social media. EC measures aim to ensure that the spread of misinformation is curbed, especially during election time, when voters consume a lot of information from social media. It is of the utmost importance that voters take in facts and reliable information and avoid any manipulative or fake information that can negatively impact the election process. 

EC Collaboration with Tech Platforms

In this new age of technology, the Internet and social media continue to witness a surge in the spread of misinformation, disinformation, synthetic media content, and deepfake videos. This has rightly raised serious concerns. The responsible use of social media is instrumental in maintaining the accuracy of information and curbing misinformation incidents. 

The ECI has collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google supports the 2024 Indian General Election by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. The company connects voters to helpful information through product features that show data from trusted organisations across its portfolio. YouTube showcases election information panels, including how to register to vote, how to vote, and candidate information. YouTube's recommendation system prominently features content from authority sources on the homepage, in search results, and in the "Up Next" panel. YouTube highlights high-quality content from authoritative news sources during key moments through its Top News and Breaking News shelves, as well as the news watch page. 

Google has also implemented strict policies and restrictions regarding who can run election-related advertising campaigns on its platforms. They require all advertisers who wish to run election ads to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the ECI for each election ad they want to run where necessary, and have in-ad disclosures that clearly show who paid for the ad. Additionally, they have long-standing ad policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections.

CyberPeace Countering Misinformation

CyberPeace Foundation, a leading organisation in the field of cybersecurity works to promote digital peace for all. CyberPeace is working on the wider ecosystem to counter misinformation and develop a safer and more responsible Internet. CyberPeace has collaborated with Google.org to run a pan-India awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower over 40 million netizens in building resilience against misinformation and practising responsible online behaviour. This step is crucial in creating a strong foundation for a trustworthy  Internet and secure digital landscape.  

Myth vs Reality Register by ECI

The Election Commission of India (ECI) has launched the 'Myth vs Reality Register' to combat misinformation and ensure the integrity of the electoral process during the general elections 2024. The 'Myth vs Reality Register' can be accessed through the Election Commission's official website (https://mythvsreality.eci.gov.in/). All stakeholders are urged to verify and corroborate any dubious information they receive through any channel with the information provided in the register. The register provides a one-stop platform for credible and authenticated election-related information, with the factual matrix regularly updated to include the latest busted fakes and fresh FAQs. The ECI has identified misinformation as one of the challenges, along with money, muscle, and Model Code of Conduct violations, for electoral integrity. The platform can be used to verify information, prevent the spread of misinformation, debunk myths, and stay informed about key issues during the General Elections 2024.

The ECI has taken proactive steps to combat the challenge of misinformation which could cripple the democratic process. EC has issued directives urging vigilance and responsibility from all stakeholders, including political parties, to verify information before amplifying it. The EC has also urged responsible behaviour on social media platforms and discourse that inspires unity rather than division. The commission has stated that originators of false information will face severe consequences, and nodal officers across states will remove unlawful content. Parties are encouraged to engage in issue-based campaigning and refrain from disseminating unverified or misleading advertisements.

Conclusion

The steps taken by the ECI have been designed to empower citizens and help them affirm the accuracy and authenticity of content before amplifying it. All citizens must be well-educated about the entire election process in India. This includes information on how the electoral rolls are made, how candidates are monitored, a complete database of candidates and candidate backgrounds, party manifestos, etc. For informed decision-making, active reading and seeking information from authentic sources is imperative. The partnership between government agencies, tech platforms and civil societies helps develop strategies to counter the widespread misinformation and promote online safety in general, and electoral integrity in particular. 

References 

• https://pib.gov.in/PressReleasePage.aspx?PRID=2017375

• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2016941#:~:text=To%20combat%20the%20spread%20of,the%20ongoing%20General%20Elections%202024
• https://www.business-standard.com/elections/lok-sabha-election/ls-elections-2024-ec-uses-social-media-to-nudge-electors-to-vote-124040700429_1.html
• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/

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Introduction

Misinformation is a major issue in the AI age, exacerbated by the broad adoption of AI technologies. The misuse of deepfakes, bots, and content-generating algorithms have made it simpler for bad actors to propagate misinformation on a large scale. These technologies are capable of creating manipulative audio/video content, propagate political propaganda, defame individuals, or incite societal unrest. AI-powered bots may flood internet platforms with false information, swaying public opinion in subtle ways. The spread of misinformation endangers democracy, public health, and social order. It has the potential to affect voter sentiments, erode faith in the election process, and even spark violence. Addressing misinformation includes expanding digital literacy, strengthening platform detection capabilities, incorporating regulatory checks, and removing incorrect information.

AI's Role in Misinformation Creation

AI's growth in its capabilities to generate content have grown exponentially in recent years. Legitimate uses or purposes of AI many-a-times take a backseat and result in the exploitation of content that already exists on the internet. One of the main examples of misinformation flooding the internet is when AI-powered bots flood social media platforms with fake news at a scale and speed that makes it impossible for humans to track and figure out whether the same is true or false.

The netizens in India are greatly influenced by viral content on social media. AI-generated misinformation can have particularly negative consequences. Being literate in the traditional sense of the word does not automatically guarantee one the ability to parse through the nuances of social media content authenticity and impact. Literacy, be it social media literacy or internet literacy, is under attack and one of the main contributors to this is the rampant rise of AI-generated misinformation. Some of the most common examples of misinformation that can be found are related to elections, public health, and communal issues. These issues have one common factor that connects them, which is that they evoke strong emotions in people and as such can go viral very quickly and influence social behaviour, to the extent that they may lead to social unrest, political instability and even violence. Such developments lead to public mistrust in the authorities and institutions, which is dangerous in any economy, but even more so in a country like India which is home to a very large population comprising a diverse range of identity groups. 

Misinformation and Gen AI

Generative AI (GAI) is a powerful tool that allows individuals to create massive amounts of realistic-seeming content, including imitating real people's voices and creating photos and videos that are indistinguishable from reality. Advanced deepfake technology blurs the line between authentic and fake. However, when used smartly, GAI is also capable of providing a greater number of content consumers with trustworthy information, counteracting misinformation. 

Generative AI (GAI) is a technology that has entered the realm of autonomous content production and language creation, which is linked to the issue of misinformation. It is often difficult to determine if content originates from humans or machines and if we can trust what we read, see, or hear. This has led to media users becoming more confused about their relationship with media platforms and content and highlighted the need for a change in traditional journalistic principles.

We have seen a number of different examples of GAI in action in recent times, from fully AI-generated fake news websites to fake Joe Biden robocalls telling the Democrats in the U.S. not to vote. The consequences of such content and the impact it could have on life as we know it are almost too vast to even comprehend at present. If our ability to identify reality is quickly fading, how will we make critical decisions or navigate the digital landscape safely? As such, the safe and ethical use and applications of this technology needs to be a top global priority. 

Challenges for Policymakers

AI's ability to generate anonymous content makes it difficult to hold perpetrators accountable due to the massive amount of data generated. The decentralised nature of the internet further complicates regulation efforts, as misinformation can spread across multiple platforms and jurisdictions. Balancing the need to protect the freedom of speech and expression with the need to combat misinformation is a challenge. Over-regulation could stifle legitimate discourse, while under-regulation could allow misinformation to propagate unchecked. India's multilingual population adds more layers to already-complex issue, as AI-generated misinformation is tailored to different languages and cultural contexts, making it harder to detect and counter. Therefore, developing strategies catering to the multilingual population is necessary.

Potential Solutions

To effectively combat AI-generated misinformation in India, an approach that is multi-faceted and multi-dimensional is essential. Some potential solutions are as follows:

• Developing a framework that is specific in its application to address AI-generated content. It should include stricter penalties for the originator and spreader and dissemination of fake content in proportionality to its consequences. The framework should establish clear and concise guidelines for social media platforms to ensure that proactive measures are taken to detect and remove AI-generated misinformation.
• Investing in tools that are driven by AI for customised detection and flagging of misinformation in real time. This can help in identifying deepfakes, manipulated images, and other forms of AI-generated content. 

• The primary aim should be to encourage different collaborations between tech companies, cyber security orgnisations, academic institutions and government agencies to develop solutions for combating misinformation. 
• Digital literacy programs will empower individuals by training them to evaluate online content. Educational programs in schools and communities teach critical thinking and media literacy skills, enabling individuals to better discern between real and fake content.

Conclusion

AI-generated misinformation presents a significant threat to India, and it is safe to say that the risks posed are at scale with the rapid rate at which the nation is developing technologically. As the country moves towards greater digital literacy and unprecedented mobile technology adoption, one must be cognizant of the fact that even a single piece of misinformation can quickly and deeply reach and influence a large portion of the population. Indian policymakers need to rise to the challenge of AI-generated misinformation and counteract it by developing comprehensive strategies that not only focus on regulation and technological innovation but also encourage public education. AI technologies are misused by bad actors to create hyper-realistic fake content including deepfakes and fabricated news stories, which can be extremely hard to distinguish from the truth. The battle against misinformation is complex and ongoing, but by developing and deploying the right policies, tools, digital defense frameworks and other mechanisms, we can navigate these challenges and safeguard the online information landscape.

References:

• https://economictimes.indiatimes.com/news/how-to/how-ai-powered-tools-deepfakes-pose-a-misinformation-challenge-for-internet-users/articleshow/98770592.cms?from=mdr 
• https://www.dw.com/en/india-ai-driven-political-messaging-raises-ethical-dilemma/a-69172400 
• https://pure.rug.nl/ws/portalfiles/portal/975865684/proceedings.pdf#page=62 

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Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

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