#FactCheck - Stunning 'Mount Kailash' Video Exposed as AI-Generated Illusion!

Introduction

National AVGC-XR stands for National Animation, Visual Effects, Gaming, Comics, and Extended Reality. On 21 Aug 2024 Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Speaking at the 5th Global AVGC and Immersive Media Summit 2024,  announced that the National AVGC-XR Policy will be implemented soon. National AVGC-XR policy aims to facilitate investment, foster innovation, ensure skill development, protect intellectual property and help build world-class infrastructure. Additionally, Atul Kumar Tiwari, Secretary of Ministry of Skills and Entrepreneurship, said that the Centre's decision to revamp 1,000 ITIs is pivotal in aligning workforce skills with AVGC industry needs. He called for enhanced intellectual property rights to retain talent and content in India.

Key Highlights of National AVGC-XR Policy 

• The policy will be implemented in conjunction with the National AVGC-XR Mission to improve India's AVGC sectors through infrastructure development, skill enhancement, innovation, and regulatory support.
• The policy aims to improve India's international competitiveness in the AVGC industry, specifically by supporting the creation of unique intellectual properties (IPs) that can gain worldwide acclaim.
• The policy acknowledges the significance of adapting and converting content for various international viewers, which has become easier considering technological advancements.
• The government is dedicated to providing strong policies and financial backing to the AVGC industry, ensuring that India continues to be a worldwide leader in the sector.

Tech-driven trends in the AVGC-XR Sector promoting exponential growth

• Advancements in technology specifically when we talk about the Animation and VFX industry, emerging trends such as AR, VR, and real-time 3D technology, are driving the expansion of the metaverse, resulting in a rising need for fresh jobs and broadening uses beyond gaming into education, e-commerce, and entertainment. Moreover, the transition to cloud-oriented production processes and the increase in unique or original content on OTT platforms are improving cooperation and propelling industry growth. To drive expansion, global OTT leaders are commissioning more original content. This has increased the need for VFX, post-production, and animation services.
• Technological advancements in India's gaming industry, like cloud gaming, increased popularity of mobile gaming, the introduction of 5G and 6G, and recognition of e-gaming at national and international forums, are breaking down obstacles and fueling swift growth, positioning India as a key player in growing e-gaming sector worldwide. Furthermore, the integration of gamification and XR in education and training is generating immersive experiences that improve learning and skill building, contributing to the expansion of the AVGC-XR industry.
• The comics industry is being transformed by technological advancements like digital technology and self-publishing, which are increasing access and distribution through online platforms and social media. The rising popularity of graphic novels and the greater use of digital comics, particularly among young audiences with smartphones, are fueling substantial growth in the AVGC-XR industry.
• The use of AR, VR, and MR (Mixed Reality) technologies is rapidly growing due to tech-driven trends in Extended Reality (XR), transforming industries such as healthcare, education, and retail. The rising number of startups in this sector, boosted by higher venture capital funding, is speeding up the uptake of XR services, establishing it as a primary catalyst of innovation and expansion in various industries.

Final Words:

Just like the IT revolution, the Indian AVGC-XR industry along with technological trends and advancements has great potential. With the growth in various sectors within the AVGC industry, the right policy framework in place and government support, it will be forefront of India’s global standing in the AVGC sectoral growth including various Intellectual Property (IP), creations, and outsourcing services. The proposed AVGC-XR policy with a forward-thinking approach will drive the industry growth. Thus, a comprehensive integrated and collaborative approach is essential. Furthermore with rising trends in technological space including the use of AR, VR, cloud spaces, 6G and expansion of the OTT sector, the safe and secure use in terms of cybersecurity is encouraged to ultimately protect the interest of users and establish a safe secure cyber world driven by exponential growth in various sectors including AVGC. We’re at the cusp of a new era, where we’re looking at technological advancements not as a tool but as a way of life, hence safe and secure usage remains a top priority.

References: 

1. https://www.cii.in/PressreleasesDetail.aspx?enc=IkIXRoaDhS+jXtgjqb7UcbWSnaI7mgIS485nHsQEMbw
2. https://www.thehindu.com/sci-tech/technology/avgc-xr-policy-to-be-implemented-in-tandem-with-national-avgc-xr-mission-ib-secretary/article68550433.ece#:~:text=Speaking%20at%20the%20Fifth%20Global,competitiveness%20by%20fostering%20infrastructure%20development%2C
3. https://mib.gov.in/sites/default/files/Annexure%20C-AVGC-XR%20-%20Draft%20for%20National%20Policy_16th%20December%202022-AG%20EDIT.pdf
4. https://www.drishtiias.com/daily-updates/daily-news-analysis/potential-of-india-s-avgc-xr-sector

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Introduction 

The pervasive issue of misinformation in India is a multifaceted challenge with profound implications for democratic processes, public awareness, and social harmony. The Election Commission of India (ECI) has taken measures to counter misinformation during the 2024 elections. ECI has launched campaigns to educate people and urge them to verify election-related content and share responsibly on social media. In response to the proliferation of fake news and misinformation online, the ECI has introduced initiatives such as ‘Myth vs. Reality’ and  'VerifyBeforeYouAmplify' to clear the air around fake news being spread on social media. EC measures aim to ensure that the spread of misinformation is curbed, especially during election time, when voters consume a lot of information from social media. It is of the utmost importance that voters take in facts and reliable information and avoid any manipulative or fake information that can negatively impact the election process. 

EC Collaboration with Tech Platforms

In this new age of technology, the Internet and social media continue to witness a surge in the spread of misinformation, disinformation, synthetic media content, and deepfake videos. This has rightly raised serious concerns. The responsible use of social media is instrumental in maintaining the accuracy of information and curbing misinformation incidents. 

The ECI has collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google supports the 2024 Indian General Election by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. The company connects voters to helpful information through product features that show data from trusted organisations across its portfolio. YouTube showcases election information panels, including how to register to vote, how to vote, and candidate information. YouTube's recommendation system prominently features content from authority sources on the homepage, in search results, and in the "Up Next" panel. YouTube highlights high-quality content from authoritative news sources during key moments through its Top News and Breaking News shelves, as well as the news watch page. 

Google has also implemented strict policies and restrictions regarding who can run election-related advertising campaigns on its platforms. They require all advertisers who wish to run election ads to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the ECI for each election ad they want to run where necessary, and have in-ad disclosures that clearly show who paid for the ad. Additionally, they have long-standing ad policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections.

CyberPeace Countering Misinformation

CyberPeace Foundation, a leading organisation in the field of cybersecurity works to promote digital peace for all. CyberPeace is working on the wider ecosystem to counter misinformation and develop a safer and more responsible Internet. CyberPeace has collaborated with Google.org to run a pan-India awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower over 40 million netizens in building resilience against misinformation and practising responsible online behaviour. This step is crucial in creating a strong foundation for a trustworthy  Internet and secure digital landscape.  

Myth vs Reality Register by ECI

The Election Commission of India (ECI) has launched the 'Myth vs Reality Register' to combat misinformation and ensure the integrity of the electoral process during the general elections 2024. The 'Myth vs Reality Register' can be accessed through the Election Commission's official website (https://mythvsreality.eci.gov.in/). All stakeholders are urged to verify and corroborate any dubious information they receive through any channel with the information provided in the register. The register provides a one-stop platform for credible and authenticated election-related information, with the factual matrix regularly updated to include the latest busted fakes and fresh FAQs. The ECI has identified misinformation as one of the challenges, along with money, muscle, and Model Code of Conduct violations, for electoral integrity. The platform can be used to verify information, prevent the spread of misinformation, debunk myths, and stay informed about key issues during the General Elections 2024.

The ECI has taken proactive steps to combat the challenge of misinformation which could cripple the democratic process. EC has issued directives urging vigilance and responsibility from all stakeholders, including political parties, to verify information before amplifying it. The EC has also urged responsible behaviour on social media platforms and discourse that inspires unity rather than division. The commission has stated that originators of false information will face severe consequences, and nodal officers across states will remove unlawful content. Parties are encouraged to engage in issue-based campaigning and refrain from disseminating unverified or misleading advertisements.

Conclusion

The steps taken by the ECI have been designed to empower citizens and help them affirm the accuracy and authenticity of content before amplifying it. All citizens must be well-educated about the entire election process in India. This includes information on how the electoral rolls are made, how candidates are monitored, a complete database of candidates and candidate backgrounds, party manifestos, etc. For informed decision-making, active reading and seeking information from authentic sources is imperative. The partnership between government agencies, tech platforms and civil societies helps develop strategies to counter the widespread misinformation and promote online safety in general, and electoral integrity in particular. 

References 

• https://pib.gov.in/PressReleasePage.aspx?PRID=2017375

• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2016941#:~:text=To%20combat%20the%20spread%20of,the%20ongoing%20General%20Elections%202024
• https://www.business-standard.com/elections/lok-sabha-election/ls-elections-2024-ec-uses-social-media-to-nudge-electors-to-vote-124040700429_1.html
• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/

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Introduction

With the rise of AI deepfakes and manipulated media, it has become difficult for the average internet user to know what they can trust online. Synthetic media can have serious consequences, from virally spreading election disinformation or medical misinformation to serious consequences like revenge porn and financial fraud. Recently, a Pune man lost ₹43 lakh when he invested money based on a deepfake video of Infosys founder Narayana Murthy. In another case, that of Babydoll Archi, a woman from Assam had her likeness deepfaked by an ex-boyfriend to create revenge porn.

Image or video manipulation used to leave observable traces. Online sources may advise examining the edges of objects in the image, checking for inconsistent patterns, lighting differences, observing the lip movements of the speaker in a video or counting the number of fingers on a person’s hand. Unfortunately, as the technology improves, such folk advice might not always help users identify synthetic and manipulated media.

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The Coalition for Content Provenance and Authenticity (C2PA)

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One interesting project in the area of trust-building under these circumstances has been the Coalition for Content Provenance and Authenticity (C2PA). Started in 2019 by Adobe and Microsoft, C2PA is a collaboration between major players in AI, social media, journalism, and photography, among others. It set out to create a standard for publishers of digital media to prove the authenticity of digital media and track changes as they occur.

When photos and videos are captured, they generally store metadata like the date and time of capture, the location, the device it was taken on, etc. C2PA developed a standard for sharing and checking the validity of this metadata, and adding additional layers of metadata whenever a new user makes any edits. This creates a digital record of any and all changes made. Additionally, the original media is bundled with this metadata. This makes it easy to verify the source of the image and check if the edits change the meaning or impact of the media. This standard allows different validation software, content publishers and content creation tools to be interoperable in terms of maintaining and displaying proof of authenticity.

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The standard is intended to be used on an opt-in basis and can be likened to a nutrition label for digital media. Importantly, it does not limit the creativity of fledgling photo editors or generative AI enthusiasts; it simply provides consumers with more information about the media they come across.

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Could C2PA be Useful in an Indian Context?

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The World Economic Forum’s Global Risk Report 2024, identifies India as a significant hotspot for misinformation. The recent AI Regulation report by MeitY indicates an interest in tools for watermarking AI-based synthetic content for ease of detecting and tracking harmful outcomes. Perhaps C2PA can be useful in this regard as it takes a holistic approach to tracking media manipulation, even in cases where AI is not the medium.

Currently, 26 India-based organisations like the Times of India or Truefy AI have signed up to the Content Authenticity Initiative (CAI), a community that contributes to the development and adoption of tools and standards like C2PA. However, people are increasingly using social media sites like WhatsApp and Instagram as sources of information, both of which are owned by Meta and have not yet implemented the standard in their products.

India also has low digital literacy rates and low resistance to misinformation. Part of the challenge would be showing people how to read this nutrition label, to empower people to make better decisions online. As such, C2PA is just one part of an online trust-building strategy. It is crucial that education around digital literacy and policy around organisational adoption of the standard are also part of the strategy.

The standard is also not foolproof. Current iterations may still struggle when presented with screenshots of digital media and other non-technical digital manipulation. Linking media to their creator may also put journalists and whistleblowers at risk. Actual use in context will show us more about how to improve future versions of digital provenance tools, though these improvements are not guarantees of a safer internet.

The largest advantage of C2PA adoption would be the democratisation of fact-checking infrastructure. Since media is shared at a significantly faster rate than it can be verified by professionals, putting the verification tools in the hands of people makes the process a lot more scalable. It empowers citizen journalists and leaves a public trail for any media consumer to look into.

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Conclusion

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From basic colour filters to make a scene more engaging, to removing a crowd from a social media post, to editing together videos of a politician to make it sound like they are singing a song, we are so accustomed to seeing the media we consume be altered in some way. The C2PA is just one way to bring transparency to how media is altered. It is not a one-stop solution, but it is a viable starting point for creating a fairer and democratic internet and increasing trust online. While there are risks to its adoption, it is promising to see that organisations across different sectors are collaborating on this project to be more transparent about the media we consume.

References

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• https://c2pa.org/
• https://contentauthenticity.org/
• https://indianexpress.com/article/technology/tech-news-technology/kate-middleton-9-signs-edited-photo-9211799/  
• https://photography.tutsplus.com/articles/fakes-frauds-and-forgeries-how-to-detect-image-manipulation--cms-22230
• https://www.media.mit.edu/projects/detect-fakes/overview/
• https://www.youtube.com/watch?v=qO0WvudbO04&pp=0gcJCbAJAYcqIYzv
• https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2024.pdf
• https://indianexpress.com/article/technology/tech-news-technology/ai-law-may-not-prescribe-penal-consequences-for-violations-9457780/
• https://thesecretariat.in/article/meity-s-ai-regulation-report-ambitious-but-no-concrete-solutions
• https://www.ndtv.com/lifestyle/assam-what-babydoll-archi-viral-fame-says-about-india-porn-problem-8878689
• https://www.meity.gov.in/static/uploads/2024/02/9f6e99572739a3024c9cdaec53a0a0ef.pdf

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