Combating SEO Poisoning And Its Facilitation Of Misinformation And Cyberattacks
Introduction
Search Engine Optimisation (SEO) is a process through which one can improve website visibility on search engine platforms like Google, Microsoft Bing, etc. There is an implicit understanding that SEO suggestions or the links that are generated on top are the more popular information sources and, hence, are deemed to be more trustworthy. This trust, however, is being misused by threat actors through a process called SEO poisoning.
SEO poisoning is a method used by threat actors to attack and obtain information about the user by using manipulative methods that position their desired link, web page, etc to appear at the top of the search engine algorithm. The end goal is to lure the user into clicking and downloading their malware, presented in the garb of legitimate marketing or even as a valid result for Google search.
An active example of attempts at SEO poisoning has been discussed in a report by the Hindustan Times on 11th November, 2024. It highlights that using certain keywords could make a user more susceptible to hacking. Hackers are now targeting people who enter specific words or specific combinations in search engines. According to the report, users who looked up and clicked on links at the top related to the search query “Are Bengal cats legal in Australia?” had details regarding their personal information posted online soon after.
SEO Poisoning - Modus Operandi Of Attack
There are certain tactics that are used by the attackers on SEO poisoning, these are:
- Keyword stuffing- This method involves overloading a webpage with irrelevant words, which helps the false website appear higher in ranking.
- Typosquatting- This method involves creating domain names or links similar to the more popular and trusted websites. A lack of scrutiny before clicking would lead the user to download malware, from what they thought was a legitimate site.
- Cloaking- This method operates by showing different content to both the search engines and the user. While the search engine sees what it assumes to be a legitimate website, the user is exposed to harmful content.
- Private Link Networks- Threat actors create a group of unrelated websites in order to increase the number of referral links, which enables them to rank higher on search engine platforms.
- Article Spinning- This method involves imitating content from other pre-existing, legitimate websites, while making a few minor changes, giving the impression to search engine crawlers of it being original content.
- Sneaky Redirect- This method redirects the users to malicious websites (without their knowledge) instead of the ones the user had intended to click.
CyberPeace Recommendations
- Employee Security Awareness Training: Security awareness training can help employees familiarise themselves with tactics of SEO poisoning, encouraging them to either spot such inconsistencies early on or even alert the security team at the earliest.
- Tool usage: Companies can use Digital Risk Monitoring tools to catch instances of typosquatting. Endpoint Detection and Response (EDR) tools also help keep an eye on client history and assess user activities during security breaches to figure out the source of the affected file.
- Internal Security Measures: To refer to lists of Indicators of Compromise (IOC). IOC has URL lists that show evidence of the strange behaviour of websites, and this can be used to practice caution. Deploying Web Application Firewalls (WAFs) to mitigate and detect malicious traffic is helpful.
Conclusion
The nature of SEO poisoning is such that it inherently promotes the spread of misinformation, and facilitates cyberattacks. Misinformation regarding the legitimacy of the links and the content they display, in order to lure users into clicking on them, puts personal information under threat. As people trust their favoured search engines, and there is a lack of awareness of such tactics in use, one must exercise caution while clicking on links that seem to be popular, despite them being hosted by trusted search engines.
References
- https://www.checkpoint.com/cyber-hub/cyber-security/what-is-cyber-attack/what-is-seo-poisoning/
- https://www.vectra.ai/topics/seo-poisoning
- https://www.techtarget.com/whatis/definition/search-poisoning
- https://www.blackberry.com/us/en/solutions/endpoint-security/ransomware-protection/seo-poisoning
- https://www.coalitioninc.com/blog/seo-poisoning-attacks
- https://www.sciencedirect.com/science/article/abs/pii/S0160791X24000186
- https://www.repindia.com/blog/secure-your-organisation-from-seo-poisoning-and-malvertising-threats/
- https://www.hindustantimes.com/technology/typing-these-6-words-on-google-could-make-you-a-target-for-hackers-101731286153415.html
Related Blogs
About Global Commission on Internet Governance
The Global Commission on Internet Governance was established in January 2014 with the goal of formulating and advancing a strategic vision for Internet governance going forward. Independent research on Internet-related issues of international public policy is carried out and supported over the two-year initiative. An official commission report with particular policy recommendations for the future of Internet governance will be made available as a result of this initiative.
There are two goals for the Global Commission on Internet Governance. First, it will encourage a broad and inclusive public discussion on how Internet governance will develop globally. Second, through its comprehensive policy-oriented report and the subsequent marketing of this final report, the Global Commission on Internet Governance will present its findings to key stakeholders at major Internet governance events.
The Internet: exploring the world wide web and the deep web
The Internet can be thought of as a vast networking infrastructure, or network of networks. By linking millions of computers worldwide, it creates a network that allows any two computers, provided they are both online, to speak with one another.
The Hypertext Transfer Protocol is the only language spoken over the Internet and is used by the Web to transfer data. Email, which depends on File Transfer Protocol, Usenet newsgroups, Simple Mail Transfer Protocol, and instant messaging, is also used on the Internet—not the Web. Thus, even though it's a sizable chunk, the Web is only a part of the Internet [1]. In summary, the deep Web is the portion of the Internet that is not visible to the naked eye. It is stuff from the World Wide Web that isn't available on the main Web. Standard search engines cannot reach it. More than 500 times larger than the visible Web is this enormous subset of the Internet [1-2].
The Global Commission on Internet Governance will concentrate on four principal themes:
• Improving the legitimacy of government, including standards and methods for regulation;
• Promoting economic innovation and expansion, including the development of infrastructure, competition laws, and vital Internet resources;
• Safeguarding online human rights, including establishing the idea of technological neutrality for rights to privacy, human rights, and freedom of expression;
• Preventing systemic risk includes setting standards for state behaviour, cooperating with law enforcement to combat cybercrime, preventing its spread, fostering confidence, and addressing disarmament-related issues.
Dark Web
The part of the deep Web that has been purposefully concealed and is unreachable using conventional Web browsers is known as the "dark Web." Dark Web sites are a platform for Internet users who value their anonymity since they shield users from prying eyes and typically utilize encryption to thwart monitoring. The Tor network is a well-known source for content that may be discovered on the dark web. Only a unique Web browser known as the Tor browser is required to access the anonymous Tor network (Tor 2014). It was a technique for anonymous online communication that the US Naval Research Laboratory first introduced as The Onion Routing (Tor) project in 2002. Many of the functionality offered by Tor are also available on I2P, another network. On the other hand, I2P was intended to function as a network inside the Internet, with traffic contained within its boundaries. Better anonymous access to the open Internet is offered by Tor, while a more dependable and stable "network within the network" is provided by I2P [3].
Cybersecurity in the dark web
Cyber crime is not any different than crime in the real world — it is just executed in a new medium: “Virtual criminality’ is basically the same as the terrestrial crime with which we are familiar. To be sure, some of the manifestations are new. But a great deal of crime committed with or against computers differs only in terms of the medium. While the technology of implementation, and particularly its efficiency, may be without precedent, the crime is fundamentally familiar. It is less a question of something completely different than a recognizable crime committed in a completely different way [4].”
Dark web monitoring
The dark Web, in general, and the Tor network, in particular, offer a secure platform for cybercriminals to support a vast amount of illegal activities — from anonymous marketplaces to secure means of communication, to an untraceable and difficult to shut down infrastructure for deploying malware and botnets.
As such, it has become increasingly important for security agencies to track and monitor the activities in the dark Web, focusing today on Tor networks, but possibly extending to other technologies in the near future. Due to its intricate webbing and design, monitoring the dark Web will continue to pose significant challenges. Efforts to address it should be focused on the areas discussed below [5].
Hidden service directory of dark web
A domain database used by both Tor and I2P is based on a distributed system called a "distributed hash table," or DHT. In order for a DHT to function, its nodes must cooperate to store and manage a portion of the database, which takes the shape of a key-value store. Owing to the distributed character of the domain resolution process for hidden services, nodes inside the DHT can be positioned to track requests originating from a certain domain [6].
Conclusion
The deep Web, and especially dark Web networks like Tor (2004), offer bad actors a practical means of transacting in products anonymously and lawfully.
The absence of discernible activity in non-traditional dark web networks is not evidence of their nonexistence. As per the guiding philosophy of the dark web, the actions are actually harder to identify and monitor. Critical mass is one of the market's driving forces. It seems unlikely that operators on the black Web will require a great degree of stealth until the repercussions are severe enough, should they be caught. It is possible that certain websites might go down, have a short trading window, and then reappear, which would make it harder to look into them.
References
- Ciancaglini, Vincenzo, Marco Balduzzi, Max Goncharov and Robert McArdle. 2013. “Deepweb and Cybercrime: It’s Not All About TOR.” Trend Micro Research Paper. October.
- Coughlin, Con. 2014. “How Social Media Is Helping Islamic State to Spread Its Poison.” The Telegraph, November 5.
- Dahl, Julia. 2014. “Identity Theft Ensnares Millions while the Law Plays Catch Up.” CBS News, July 14.
- Dean, Matt. 2014. “Digital Currencies Fueling Crime on the Dark Side of the Internet.” Fox Business, December 18.
- Falconer, Joel. 2012. “A Journey into the Dark Corners of the Deep Web.” The Next Web, October 8.
- Gehl, Robert W. 2014. “Power/Freedom on the Dark Web: A Digital Ethnography of the Dark Web Social Network.” New Media & Society, October 15. http://nms.sagepub.com/content/early/2014/ 10/16/1461444814554900.full#ref-38.
Executive Summary:
A purported media release allegedly issued in the name of the International Cricket Council (ICC) is being widely circulated on social media. The release claims that the ICC has decided to impose a one-year ban on Pakistan cricket. CyberPeace’s research found this claim to be false.The research revealed that the media release circulating on social media is fake, and no such letter or official statement has been issued by the ICC.
Claim:
On social media platform X (formerly Twitter), a user shared the viral letter on February 3, 2026, claiming that an ICC meeting was held in which board members voted on issues related to Pakistan. The post alleged that 14 out of 16 votes were cast in favour of the BCCI. The user further claimed that Pakistan’s share of ICC revenue would be reduced and that Pakistan might be asked to compensate for losses incurred by the ICC.
The viral letter, written in English, stated that matters related to Pakistan were discussed in an ICC meeting and that a 14–2 majority vote led to the decision to impose a one-year ban on Pakistan cricket. It further claimed that the Pakistan Super League (PSL) would be suspended for one year, Pakistan’s annual revenue share would be reduced from 5.75 percent to 2.25 percent, and Pakistan would not be allowed to host any ICC tournaments until 2040. The letter also claimed that these decisions were taken to safeguard the integrity and spirit of the game. Links to the viral post, archive link, and screenshots can be seen below.
Fact Check:
To verify the viral claim, CyberPeace conducted a Google search using relevant keywords. However, no credible or reliable media reports supporting the claim were found. In the next step of the research , an official press release uploaded on DD Sports’ Facebook page on February 2, 2026, was found. The press release responded to Pakistan’s decision not to play against India in a Group A match. The DD Sports statement said that the Pakistan Cricket Board should consider the long-term and serious implications of such a decision, as it could impact the global cricket ecosystem—of which Pakistan is itself a member and beneficiary.
Notably, the official press release made no mention of any ban on Pakistan cricket, reduction in revenue share, suspension of the PSL, or restrictions on hosting ICC tournaments, contrary to the claims made in the viral letter. Further, the same official statement was found published on the ICC’s website on February 1, 2026. This release also did not mention any decision related to banning Pakistan cricket or barring the country from hosting ICC tournaments for the next 40 years.
Conclusion
CyberPeace concludes that the media release circulating on social media is fake. The ICC has not issued any official letter or statement announcing a one-year ban on Pakistan cricket, revenue cuts, or restrictions on hosting ICC tournaments.
Disclaimer:
This report is based on extensive research conducted by CyberPeace Research using publicly available information, and advanced analytical techniques. The findings, interpretations, and conclusions presented are based on the data available at the time of study and aim to provide insights into global ransomware trends.
The statistics mentioned in this report are specific to the scope of this research and may vary based on the scope and resources of other third-party studies. Additionally, all data referenced is based on claims made by threat actors and does not imply confirmation of the breach by CyberPeace. CyberPeace includes this detail solely to provide factual transparency and does not condone any unlawful activities. This information is shared only for research purposes and to spread awareness. CyberPeace encourages individuals and organizations to adopt proactive cybersecurity measures to protect against potential threats.
CyberPeace Research does not claim to have identified or attributed specific cyber incidents to any individual, organization, or nation-state beyond the scope of publicly observable activities and available information. All analyses and references are intended for informational and awareness purposes only, without any intention to defame, accuse, or harm any entity.
While every effort has been made to ensure accuracy, CyberPeace Research is not liable for any errors, omissions, subsequent interpretations and any unlawful activities of the findings by third parties. The report is intended to inform and support cybersecurity efforts globally and should be used as a guide to foster proactive measures against cyber threats.
Executive Summary:
The 2024 ransomware landscape reveals alarming global trends, with 166 Threat Actor Groups leveraging 658 servers/underground resources and mirrors to execute 5,233 claims across 153 countries. Monthly fluctuations in activity indicate strategic, cyclical targeting, with peak periods aligned with vulnerabilities in specific sectors and regions. The United States was the most targeted nation, followed by Canada, the UK, Germany, and other developed countries, with the northwestern hemisphere experiencing the highest concentration of attacks. Business Services and Healthcare bore the brunt of these operations due to their high-value data, alongside targeted industries such as Pharmaceuticals, Mechanical, Metal, Electronics, and Government-related professional firms. Retail, Financial, Technology, and Energy sectors were also significantly impacted.
This research was conducted by CyberPeace Research using a systematic modus operandi, which included advanced OSINT (Open-Source Intelligence) techniques, continuous monitoring of Ransomware Group activities, and data collection from 658 servers and mirrors globally. The team utilized data scraping, pattern analysis, and incident mapping to track trends and identify hotspots of ransomware activity. By integrating real-time data and geographic claims, the research provided a comprehensive view of sectoral and regional impacts, forming the basis for actionable insights.
The findings emphasize the urgent need for proactive Cybersecurity strategies, robust defenses, and global collaboration to counteract the evolving and persistent threats posed by ransomware.
Overview:
This report provides insights into ransomware activities monitored throughout 2024. Data was collected by observing 166 Threat Actor Groups using ransomware technologies across 658 servers/underground resources and mirrors, resulting in 5,233 claims worldwide. The analysis offers a detailed examination of global trends, targeted sectors, and geographical impact.
Top 10 Threat Actor Groups:
The ransomware group ‘ransomhub’ has emerged as the leading threat actor, responsible for 527 incidents worldwide. Following closely are ‘lockbit3’ with 522 incidents and ‘play’ with 351. Other Groups are ‘akira’, ‘hunters’, ‘medusa’, ‘blackbasta’, ‘qilin’, ‘bianlian’, ‘incransom’. These groups usually employ advanced tactics to target critical sectors, highlighting the urgent need for robust cybersecurity measures to mitigate their impact and protect organizations from such threats.
Monthly Ransomware Incidents:
In January 2024, the value began at 284, marking the lowest point on the chart. The trend rose steadily in the subsequent months, reaching its first peak at 557 in May 2024. However, after this peak, the value dropped sharply to 339 in June. A gradual recovery follows, with the value increasing to 446 by August. September sees another decline to 389, but a sharp rise occurs afterward, culminating in the year’s highest point of 645 in November. The year concludes with a slight decline, ending at 498 in December 2024 (till 28th of December).
Top 10 Targeted Countries:
- The United States consistently topped the list as the primary target probably due to its advanced economic and technological infrastructure.
- Other heavily targeted nations include Canada, UK, Germany, Italy, France, Brazil, Spain, and India.
- A total of 153 countries reported ransomware attacks, reflecting the global scale of these cyber threats
Top Affected Sectors:
- Business Services and Healthcare faced the brunt of ransomware threat due to the sensitive nature of their operations.
- Specific industries under threats:
- Pharmaceutical, Mechanical, Metal, and Electronics industries.
- Professional firms within the Government sector.
- Other sectors:
- Retail, Financial, Technology, and Energy sectors were also significant targets.
Geographical Impact:
The continuous and precise OSINT(Open Source Intelligence) work on the platform, performed as a follow-up action to data scraping, allows a complete view of the geography of cyber attacks based on their claims. The northwestern region of the world appears to be the most severely affected by Threat Actor groups. The figure below clearly illustrates the effects of this geographic representation on the map.
Ransomware Threat Trends in India:
In 2024, the research identified 98 ransomware incidents impacting various sectors in India, marking a 55% increase compared to the 63 incidents reported in 2023. This surge highlights a concerning trend, as ransomware groups continue to target India's critical sectors due to its growing digital infrastructure and economic prominence.
Top Threat Actors Group Targeted India:
Among the following threat actors ‘killsec’ is the most frequent threat. ‘lockbit3’ follows as the second most prominent threat, with significant but lower activity than killsec. Other groups, such as ‘ransomhub’, ‘darkvault’, and ‘clop’, show moderate activity levels. Entities like ‘bianlian’, ‘apt73/bashe’, and ‘raworld’ have low frequencies, indicating limited activity. Groups such as ‘aps’ and ‘akira’ have the lowest representation, indicating minimal activity. The chart highlights a clear disparity in activity levels among these threats, emphasizing the need for targeted cybersecurity strategies.
Top Impacted Sectors in India:
The pie chart illustrates the distribution of incidents across various sectors, highlighting that the industrial sector is the most frequently targeted, accounting for 75% of the total incidents. This is followed by the healthcare sector, which represents 12% of the incidents, making it the second most affected. The finance sector accounts for 10% of the incidents, reflecting a moderate level of targeting. In contrast, the government sector experiences the least impact, with only 3% of the incidents, indicating minimal targeting compared to the other sectors. This distribution underscores the critical need for enhanced cybersecurity measures, particularly in the industrial sector, while also addressing vulnerabilities in healthcare, finance, and government domains.
Month Wise Incident Trends in India:
The chart indicates a fluctuating trend with notable peaks in May and October, suggesting potential periods of heightened activity or incidents during these months. The data starts at 5 in January and drops to its lowest point, 2, in February. It then gradually increases to 6 in March and April, followed by a sharp rise to 14 in May. After peaking in May, the metric significantly declines to 4 in June but starts to rise again, reaching 7 in July and 8 in August. September sees a slight dip to 5 before the metric spikes dramatically to its highest value, 24, in October. Following this peak, the count decreases to 10 in November and then drops further to 7 in December.
CyberPeace Advisory:
- Implement Data Backup and Recovery Plans: Backups are your safety net. Regularly saving copies of your important data ensures you can bounce back quickly if ransomware strikes. Make sure these backups are stored securely—either offline or in a trusted cloud service—to avoid losing valuable information or facing extended downtime.
- Enhance Employee Awareness and Training: People often unintentionally open the door to ransomware. By training your team to spot phishing emails, social engineering tricks, and other scams, you empower them to be your first line of defense against attacks.
- Adopt Multi-Factor Authentication (MFA): Think of MFA as locking your door and adding a deadbolt. Even if attackers get hold of your password, they’ll still need that second layer of verification to break in. It’s an easy and powerful way to block unauthorized access.
- Utilize Advanced Threat Detection Tools: Smart tools can make a world of difference. AI-powered systems and behavior-based monitoring can catch ransomware activity early, giving you a chance to stop it in its tracks before it causes real damage.
- Conduct Regular Vulnerability Assessments: You can’t fix what you don’t know is broken. Regularly checking for vulnerabilities in your systems helps you identify weak spots. By addressing these issues proactively, you can stay one step ahead of attackers.
Conclusion:
The 2024 ransomware landscape reveals the critical need for proactive cybersecurity strategies. High-value sectors and technologically advanced regions remain the primary targets, emphasizing the importance of robust defenses. As we move into 2025, it is crucial to anticipate the evolution of ransomware tactics and adopt forward-looking measures to address emerging threats.
Global collaboration, continuous innovation in cybersecurity technologies, and adaptive strategies will be imperative to counteract the persistent and evolving threats posed by ransomware activities. Organizations and governments must prioritize preparedness and resilience, ensuring that lessons learned in 2024 are applied to strengthen defenses and minimize vulnerabilities in the year ahead.
