Using incognito mode and VPN may still not ensure total privacy, according to expert
SVIMS Director and Vice-Chancellor B. Vengamma lighting a lamp to formally launch the cybercrime awareness programme conducted by the police department for the medical students in Tirupati on Wednesday.
An awareness meet on safe Internet practices was held for the students of Sri Venkateswara University University (SVU) and Sri Venkateswara Institute of Medical Sciences (SVIMS) here on Wednesday.
“Cyber criminals on the prowl can easily track our digital footprint, steal our identity and resort to impersonation,” cyber expert I.L. Narasimha Rao cautioned the college students.
Addressing the students in two sessions, Mr. Narasimha Rao, who is a Senior Manager with CyberPeace Foundation, said seemingly common acts like browsing a website, and liking and commenting on posts on social media platforms could be used by impersonators to recreate an account in our name.
Turning to the youth, Mr. Narasimha Rao said the incognito mode and Virtual Private Network (VPN) used as a protected network connection do not ensure total privacy as third parties could still snoop over the websites being visited by the users. He also cautioned them tactics like ‘phishing’, ‘vishing’ and ‘smishing’ being used by cybercriminals to steal our passwords and gain access to our accounts.
“After cracking the whip on websites and apps that could potentially compromise our security, the Government of India has recently banned 232 more apps,” he noted.
Additional Superintendent of Police (Crime) B.H. Vimala Kumari appealed to cyber victims to call 1930 or the Cyber Mitra’s helpline 9121211100. SVIMS Director B. Vengamma stressed the need for caution with smartphones becoming an indispensable tool for students, be it for online education, seeking information, entertainment or for conducting digital transactions.
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Introduction
The emergence of deepfake technology has become a significant problem in an era driven by technological growth and power. The government has reacted proactively as a result of concerns about the exploitation of this technology due to its extraordinary realism in manipulating information. The national government is in the vanguard of defending national interests, public trust, and security as the digital world changes. On the 26th of December 2023, the central government issued an advisory to businesses, highlighting how urgent it is to confront this growing threat.
The directive aims to directly address the growing concerns around Deepfakes, or misinformation driven by AI. This advice represents the result of talks that Union Minister Shri Rajeev Chandrasekhar, had with intermediaries during the course of a month-long Digital India dialogue. The main aim of the advisory is to accurately and clearly inform users about information that is forbidden, especially those listed under Rule 3(1)(b) of the IT Rules.
Advisory
The Ministry of Electronics and Information Technology (MeitY) has sent a formal recommendation to all intermediaries, requesting adherence to current IT regulations and emphasizing the need to address issues with misinformation, specifically those driven by artificial intelligence (AI), such as Deepfakes. Union Minister Rajeev Chandrasekhar released the recommendation, which highlights the necessity of communicating forbidden information in a clear and understandable manner, particularly in light of Rule 3(1)(b) of the IT Rules.
Advise on Prohibited Content Communication
According to MeitY's advice, intermediaries must transmit content that is prohibited by Rule 3(1)(b) of the IT Rules in a clear and accurate manner. This involves giving users precise details during enrollment, login, and content sharing/uploading on the website, as well as including such information in customer contracts and terms of service.
Ensuring Users Are Aware of the Rules
Digital platform suppliers are required to inform their users of the laws that are relevant to them. This covers provisions found in the IT Act of 2000 and the Indian Penal Code (IPC). Corporations should inform users of the potential consequences of breaking the restrictions outlined in Rule 3(1)(b) and should also urge users to notify any illegal activity to law enforcement.
Talks Concerning Deepfakes
For more than a month, Union Minister Rajeev Chandrasekhar had a significant talk with various platforms where they addressed the issue of "deepfakes," or computer-generated fake videos. The meeting emphasized how crucial it is that everyone abides by the laws and regulations in effect, particularly the IT Rules to prevent deepfakes from spreading.
Addressing the Danger of Disinformation
Minister Chandrasekhar underlined the grave issue of disinformation, particularly in the context of deepfakes, which are false pieces of content produced using the latest developments such as artificial intelligence. He emphasized the dangers this deceptive data posed to internet users' security and confidence. The Minister emphasized the efficiency of the IT regulations in addressing this issue and cited the Prime Minister's caution about the risks of deepfakes.
Rule Against Spreading False Information
The Minister referred particularly to Rule 3(1)(b)(v), which states unequivocally that it is forbidden to disseminate false information, even when doing so involves cutting-edge technology like deepfakes. He called on intermediaries—the businesses that offer digital platforms—to take prompt action to take such content down from their systems. Additionally, he ensured that everyone is aware that breaking such rules has legal implications.
Analysis
The Central Government's latest advisory on deepfake technology demonstrates a proactive strategy to deal with new issues. It also highlights the necessity of comprehensive legislation to directly regulate AI material, particularly with regard to user interests.
There is a wider regulatory vacuum for content produced by artificial intelligence, even though the current guideline concentrates on the precision and lucidity of information distribution. While some limitations are mentioned in the existing laws, there are no clear guidelines for controlling or differentiating AI-generated content.
Positively, it is laudable that the government has recognized the dangers posed by deepfakes and is making appropriate efforts to counter them. As AI technology develops, there is a chance to create thorough laws that not only solve problems but also create a supportive environment for the creation of ethical AI content. User protection, accountability, openness, and moral AI use would all benefit from such laws. This offers an opportunity for regulatory development to guarantee the successful and advantageous incorporation of AI into our digital environment.
Conclusion
The Central Government's preemptive advice on deepfake technology shows a great dedication to tackling new risks in the digital sphere. The advice highlights the urgent need to combat deepfakes, but it also highlights the necessity for extensive legislation on content produced by artificial intelligence. The lack of clear norms offers a chance for constructive regulatory development to protect the interests of users. The advancement of AI technology necessitates the adoption of rules that promote the creation of ethical AI content, guaranteeing user protection, accountability, and transparency. This is a turning point in the evolution of regulations, making it easier to responsibly incorporate AI into our changing digital landscape.
References
- https://economictimes.indiatimes.com/tech/technology/deepfake-menace-govt-issues-advisory-to-intermediaries-to-comply-with-existing-it-rules/articleshow/106297813.cms
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1990542#:~:text=Ministry%20of%20Electronics%20and%20Information,misinformation%20powered%20by%20AI%20%E2%80%93%20Deepfakes.
- https://www.timesnownews.com/india/centres-deepfake-warning-to-it-firms-ensure-users-dont-violate-content-rules-article-106298282#:~:text=The%20Union%20government%20on%20Tuesday,actors%2C%20businesspersons%20and%20other%20celebrities

Introduction
A hacking operation has corrupted data on Madhya Pradesh's e-Nagarpalika portal, a vital online platform for paying civic taxes that serves 413 towns and cities in the state. Due to this serious security violation, the portal has been shut down. The incident occurred in December 2023. This affects citizens' access to vital online services like possessions, water, and municipal tax payments, as well as the issuing of obituaries and certain documents offered via online portal. Ransomware which is a type of malware encodes and conceals a victim's files, and data making it inaccessible and unreachable unless the attacker is paid a ransom. When ransomware initially appeared, encryption was the main method of preventing individuals' data from such threats.
The Intrusion and Database Corruption: Exposing the Breach's Scope
The extent of the assault on the e-Nagarpalika portal was revealed by the Principal Secretary of the Urban Administration and Housing Department of Madhya Pradesh, in a startling revelation. Cybercriminals carried out a highly skilled assault that led to the total destruction of the data infrastructure covering all 413 of the towns for which the website was responsible.
This significant breach represents a thorough infiltration into the core of the electronic civic taxation system, not just an arrangement. Because of the attackers' nefarious intent, the data integrity was compromised, raising questions about the safeguarding of private citizen data. The extent of the penetration reaches vital city services, causing a reassessment of the current cybersecurity safeguards in place.
In addition to raising concerns about the privacy of personal information, the hacked information system casts doubt on the availability of crucial municipal services. Among the vital services affected by this cyberattack are marriage licenses, birth and death documents, and the efficient handling of possessions, water, and municipal taxes.
The weaknesses of electronic systems, which are the foundation of contemporary civic services, are highlighted by this incident. Beyond the attack's immediate interruption, citizens now have to deal with concerns about the security of their information and the availability of essential services. This tragedy is a clear reminder of the urgent need for robust safety safeguards as authorities work hard to control the consequences and begin the process of restoration.
Offline Protections in Place
The concerned authority informed the general population that the offsite data, which has been stored up on recordings every three days, is secure despite the online attack. This preventive action emphasises how crucial offline restores are to lessening the effects of these kinds of cyberattacks. The choice to keep the e-Nagarpalika platform offline until a certain time highlights how serious the matter is and how urgently extensive reconstruction must be done to restore the online services offer
Effect on Civic Services
The e-Nagarpalika website is crucial to providing online municipal services, serving as an invaluable resource for citizens to obtain necessary paperwork and carry out diverse transactions. Civic organisations have been told to function offline while the portal remains unavailable until the infrastructure is fully operational. This interruption prompts worries about possible delays and obstacles citizens face when getting basic amenities during this time.
Examination and Quality Control
Information technology specialists are working diligently to look into the computer virus and recover the website, in coordination with the Madhya Pradesh State Electronic Development Corporation Limited, the state's cyber police, and the Indian Computer Emergency Response Team (CERT-In). Reassuringly for impacted citizens, authorities note that there is currently no proof of data leaks arising from the hack.
Conclusion
The computerised attack on the e-Nagarpalika portal in Madhya Pradesh exposes the weakness of computer networks. It has affected the essential services to public services offered via online portal. The hack, which exposed citizen data and interfered with vital services, emphasises how urgently strong safety precautions are needed. The tragedy is a clear reminder of the need to strengthen technology as authorities investigate and attempt to restore the system. One bright spot is that the offline defenses in place highlight the significance of backup plans in reducing the impact of cyberattacks. The ongoing reconstruction activities demonstrate the commitment to protecting public data and maintaining the confidentiality of essential city operations.
References
- https://government.economictimes.indiatimes.com/tag/cyber+attack
- https://www.techtarget.com/searchsecurity/definition/ransomware#:~:text=Ransomware%20is%20a%20type%20of,accessing%20their%20files%20and%20systems.
- https://www.business-standard.com/india-news/mp-s-e-nagarpalika-portal-suffers-cyber-attack-data-corrupted-officials-123122300519_1.html
- https://www.freepressjournal.in/bhopal/mp-govts-e-nagar-palika-portal-hacked-data-of-over-400-cities-leaked

Introduction
Google’s search engine is widely known for its ability to tailor its search results based on user activity, enhancing the relevance of search outcomes. Recently, Google introduced the ‘Try Without Personalisation’ feature. This feature allows users to view results independent of their prior activity. This change marks a significant shift in platform experiences, offering users more control over their search experience while addressing privacy concerns.
However, even in this non-personalised mode, certain contextual factors including location, language, and device type, continue to influence results. This essentially provides the search with a baseline level of relevance. This feature carries significant policy implications, particularly in the areas of privacy, consumer rights, and market competition.
Understanding the Feature
When users engage with this option of non-personalised search, it will no longer show them helpful individual results that are personalisation-dependent and will instead provide unbiased search results. Essentially,this feature provides users with neutral (non-personalised) search results by bypassing their data.
This feature allows the following changes:
- Disables the user’s ability to find past searches in Autofill/Autocomplete.
- Does not pause or delete stored activity within a user’s Google account. Users, because of this feature, will be able to pause or delete stored activity through data and privacy controls.
- The feature doesn't delete or disable app/website preferences like language or search settings are some of the unaffected preferences.
- It also does not disable or delete the material that users save.
- When a user is signed in, they can ‘turn off the personalisation’ by clicking on the search option at the end of the webpage. These changes, offered by the feature, in functionality, have significant implications for privacy, competition, and user trust.
Policy Implications: An Analysis
This feature aligns with global privacy frameworks such as the GDPR in the EU and the DPDP Act in India. By adhering to principles like data minimisation and user consent, it offers users control over their data and the choice to enable or disable personalisation, thereby enhancing user autonomy and trust.
However, there is a trade-off between user expectations for relevance and the impartiality of non-personalised results. Additionally, the introduction of such features may align with emerging regulations on data usage, transparency, and consent. Policymakers play a crucial role in encouraging innovations like these while ensuring they safeguard user rights and maintain a competitive market.
Conclusion and Future Outlook
Google's 'Try Without Personalisation' feature represents a pivotal moment for innovation by balancing user privacy with search functionality. By aligning with global privacy frameworks such as the GDPR and the DPDP Act, it empowers users to control their data while navigating the complex interplay between relevance and neutrality. However, its success hinges on overcoming technical hurdles, fostering user understanding, and addressing competitive and regulatory scrutiny. As digital platforms increasingly prioritise transparency, such features could redefine user expectations and regulatory standards in the evolving tech ecosystem.