Rang Barse, Scam Na Barse: Stay Cyber-Safe This Holi 2025!
Mr. Neeraj Soni
Sr. Researcher - Policy & Advocacy, CyberPeace
PUBLISHED ON
Mar 3, 2025
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Introduction
Holi 2025 is just around the corner. In fact, in the Braj region, Mathura and Vrindavan, the celebrations have already begun, starting from Basant Panchami on 2nd February 2025. Temples in Vrindavan are sprinkling flowers on devotees, creating mesmerising scenes with the spirit of devotion. While cities like Delhi, Bangalore, Mumbai, etc., are all set, with pre-bookings for Holi events, parties and music festivals.
However, in the current digital era, cybercriminals attempt to conduct manipulative campaigns to deceive innocent people. They attempt to send fake cashback offers, freebies, lucrative deals, giveaways, and phishing scams under the guise of Holi deals and offers. The upcoming festival of colors requires you to know the warning signs so you can remain alert and safeguard against digital scams.
How Scammers Might Target You
Holi is a time for joy, colors, and celebrations, but cybercriminals see it as the perfect opportunity to trick people into falling for scams. With increased online shopping, event bookings, and digital transactions, scammers exploit the festive mood to steal money and personal information. Here are some common Holi-related cyber scams and how they operate:
Exclusive Fake Holi Offers
Scammers send out promotional messages via WhatsApp, SMS, or email claiming to offer exclusive Holi discounts. For example, you might receive a message like: "Get 70% off on Holi color packs! Limited-time deal! Click here to order now." However, clicking the link leads to a fraudulent website designed to steal your card details or make unauthorized transactions.
Fake Holi Cashback Offers
You may get an SMS that reads: "Congratulations! You’ve won ₹500 cashback for your Holi purchases. Claim now by clicking this link." The link may take you to a phishing page that asks for your UPI PIN or bank login credentials, allowing scammers to siphon off your money.
Fake Quizzes to Win Freebies
Scammers circulate links to Holi-themed quizzes or surveys promising free gifts like branded clothing, sweets, or smart gadgets. These often ask users to enter personal details such as phone numbers, email addresses, or even Aadhaar numbers. Once entered, the scammers misuse this information for identity theft or further phishing attempts.
Fake Social Media Giveaways
Many fraudsters create fake Instagram and Facebook pages mimicking well-known brands, announcing contests with tempting prizes. For example: "Holi Giveaway! Win a free Bluetooth speaker or chance to win smartphone by following us and sending a small registration fee!" Once you pay, the page disappears, leaving you with nothing but regret.
Targeted Phishing Scams
During Holi, phishing attempts surge as scammers disguise themselves as banks, e-wallet services, or e-commerce platforms. You might receive an email with a subject like: "Urgent: Your Holi order needs confirmation, update your details now!" The email contains a fake link that, when clicked, prompts you to enter sensitive login information, which the scammers then use to access your account.
Clickbait Links on Social Media
Cybercriminals circulate enticing headlines such as: "This New Holi Color Is Banned – Find Out Why!" These links often lead to malware-infected pages that compromise your device security or steal browsing data.
Bogus Online Booking Platforms
With many people looking for Holi event tickets or holiday stays, scammers set up fake booking websites. Imagine you come across a site advertising "Holi Pool Party – Entry Just INR 299!" you eagerly make the payment, only to find out later that the event never existed.
How to Stay Safe This Festive Season
Verify offers directly from official websites instead of clicking on random links.
Avoid sharing personal or banking details on unfamiliar platforms.
Look for HTTPS in website URLs before making any payments.
Be cautious of unsolicited messages, even if they appear to be from known contacts.
If an offer seems too good to be true, it it is likely a scam or deception.
Conclusion:
As Holi 2025 approaches, make sure your online security remains a priority. Keep an eye on potential frauds that attempt to take advantage of the festive seasons like Holi. Protect yourself against various cyber threats. Before engaging with any Internet content, prioritize the verification of sources. Let us safeguard our celebrations with critical cyber security precautions. Wishing you all a cyber-safe and Happy Holi 2025!
A viral social media claim alleges that India’s Chief of Defence Staff (CDS), General Anil Chauhan, praised Pakistan’s Army as superior during “Operation Sindoor.” Fact-checking confirms the claim is false. The original video, available on The Hindu’s official channel, shows General Chauhan inaugurating Ran-Samwad 2025 in Mhow, Madhya Pradesh. At the 1:22:12 mark, the genuine segment appears, proving the viral clip was altered. Additionally, analysis using Hiya AI Audio identified voice manipulation, flagging the segment as a deepfake with an authenticity score of 1/100. The fabricated statement was: “never mess with Pakistan because their army appears to be far more superior.” Thus, the viral video is doctored and misleading.
Claim:
A viral claim is being shared on social media (archived link) falsely claiming that India’s Chief of Defence Staff (CDS), General Anil Chauhan described Pakistan’s Army as superior and more advanced during Operation Sindoor.
Fact Check:
After performing a reverse image search we found a full clip on the official channel of The Hindu in which Chief of Defence Staff Anil Chauhan inaugurated ‘Ran-Samwad’ 2025 in Mhow, Madhya Pradesh.
In the clip on the time stamp of 1:22:12 we can see the actual part of the video segment which was manipulated in the viral video.
Also, by using Hiya AI Audio tool we got to know that the voice was manipulated in the specific segment of the video. The result shows Deepfake with an authenticity score 1/100, the result also shows the statement which is deepfake which was “ was to never mess with Pakistan because their army appears to be far more superior”.
Conclusion:
The viral video attributing remarks to CDS General Anil Chauhan about Pakistan’s Army being “superior” is fabricated. The original footage from The Hindu confirms no such statement was made, while forensic analysis using Hiya AI Audio detected clear voice manipulation, identifying the clip as a deepfake with minimal authenticity. Hence, the claim is baseless, misleading, and an attempt to spread disinformation.
Claim: AI Generated audio of CDS admitting that the Pakistan Army is superior to the Indian Army.
In an era when misinformation spreads like wildfire across the digital landscape, the need for effective strategies to counteract these challenges has grown exponentially in a very short period. Prebunking and Debunking are two approaches for countering the growing spread of misinformation online. Prebunking empowers individuals by teaching them to discern between true and false information and acts as a protective layer that comes into play even before people encounter malicious content. Debunking is the correction of false or misleading claims after exposure, aiming to undo or reverse the effects of a particular piece of misinformation. Debunking includes methods such as fact-checking, algorithmic correction on a platform, social correction by an individual or group of online peers, or fact-checking reports by expert organisations or journalists. An integrated approach which involves both strategies can be effective in countering the rapid spread of misinformation online.
Brief Analysis of Prebunking
Prebunking is a proactive practice that seeks to rebut erroneous information before it spreads. The goal is to train people to critically analyse information and develop ‘cognitive immunity’ so that they are less likely to be misled when they do encounter misinformation.
The Prebunking approach, grounded in Inoculation theory, teaches people to recognise, analyse and avoid manipulation and misleading content so that they build resilience against the same. Inoculation theory, a social psychology framework, suggests that pre-emptively conferring psychological resistance against malicious persuasion attempts can reduce susceptibility to misinformation across cultures. As the term suggests, the MO is to help the mind in the present develop resistance to influence that it may encounter in the future. Just as medical vaccines or inoculations help the body build resistance to future infections by administering weakened doses of the harm agent, inoculation theory seeks to teach people fact from fiction through exposure to examples of weak, dichotomous arguments, manipulation tactics like emotionally charged language, case studies that draw parallels between truths and distortions, and so on. In showing people the difference, inoculation theory teaches them to be on the lookout for misinformation and manipulation even, or especially, when they least expect it.
The core difference between Prebunking and Debunking is that while the former is preventative and seeks to provide a broad-spectrum cover against misinformation, the latter is reactive and focuses on specific instances of misinformation. While Debunking is closely tied to fact-checking, Prebunking is tied to a wider range of specific interventions, some of which increase motivation to be vigilant against misinformation and others increase the ability to engage in vigilance with success.
There is much to be said in favour of the Prebunking approach because these interventions build the capacity to identify misinformation and recognise red flags However, their success in practice may vary. It might be difficult to scale up Prebunking efforts and ensure their reach to a larger audience. Sustainability is critical in ensuring that Prebunking measures maintain their impact over time. Continuous reinforcement and reminders may be required to ensure that individuals retain the skills and information they gained from the Prebunking training activities. Misinformation tactics and strategies are always evolving, so it is critical that Prebunking interventions are also flexible and agile and respond promptly to developing challenges. This may be easier said than done, but with new misinformation and cyber threats developing frequently, it is a challenge that has to be addressed for Prebunking to be a successful long-term solution.
Encouraging people to be actively cautious while interacting with information, acquire critical thinking abilities, and reject the effect of misinformation requires a significant behavioural change over a relatively short period of time. Overcoming ingrained habits and prejudices, and countering a natural reluctance to change is no mean feat. Developing a widespread culture of information literacy requires years of social conditioning and unlearning and may pose a significant challenge to the effectiveness of Prebunking interventions.
Brief Analysis of Debunking
Debunking is a technique for identifying and informing people that certain news items or information are incorrect or misleading. It seeks to lessen the impact of misinformation that has already spread. The most popular kind of Debunking occurs through collaboration between fact-checking organisations and social media businesses. Journalists or other fact-checkers discover inaccurate or misleading material, and social media platforms flag or label it. Debunking is an important strategy for curtailing the spread of misinformation and promoting accuracy in the digital information ecosystem.
Debunking interventions are crucial in combating misinformation. However, there are certain challenges associated with the same. Debunking misinformation entails critically verifying facts and promoting corrected information. However, this is difficult owing to the rising complexity of modern tools used to generate narratives that combine truth and untruth, views and facts. These advanced approaches, which include emotional spectrum elements, deepfakes, audiovisual material, and pervasive trolling, necessitate a sophisticated reaction at all levels: technological, organisational, and cultural.
Furthermore, It is impossible to debunk all misinformation at any given time, which effectively means that it is impossible to protect everyone at all times, which means that at least some innocent netizens will fall victim to manipulation despite our best efforts. Debunking is inherently reactive in nature, addressing misinformation after it has grown extensively. This reactionary method may be less successful than proactive strategies such as Prebunking from the perspective of total harm done. Misinformation producers operate swiftly and unexpectedly, making it difficult for fact-checkers to keep up with the rapid dissemination of erroneous or misleading information. Debunking may need continuous exposure to fact-check to prevent erroneous beliefs from forming, implying that a single Debunking may not be enough to rectify misinformation. Debunking requires time and resources, and it is not possible to disprove every piece of misinformation that circulates at any particular moment. This constraint may cause certain misinformation to go unchecked, perhaps leading to unexpected effects. The misinformation on social media can be quickly spread and may become viral faster than Debunking pieces or articles. This leads to a situation in which misinformation spreads like a virus, while the antidote to debunked facts struggles to catch up.
Prebunking vs Debunking: Comparative Analysis
Prebunking interventions seek to educate people to recognise and reject misinformation before they are exposed to actual manipulation. Prebunking offers tactics for critical examination, lessening the individuals' susceptibility to misinformation in a variety of contexts. On the other hand, Debunking interventions involve correcting specific false claims after they have been circulated. While Debunking can address individual instances of misinformation, its impact on reducing overall reliance on misinformation may be limited by the reactive nature of the approach.
CyberPeace Policy Recommendations for Tech/Social Media Platforms
With the rising threat of online misinformation, tech/social media platforms can adopt an integrated strategy that includes both Prebunking and Debunking initiatives to be deployed and supported on all platforms to empower users to recognise the manipulative messaging through Prebunking and be aware of the accuracy of misinformation through Debunking interventions.
Gamified Inoculation: Tech/social media companies can encourage gamified inoculation campaigns, which is a competence-oriented approach to Prebunking misinformation. This can be effective in helping people immunise the receiver against subsequent exposures. It can empower people to build competencies to detect misinformation through gamified interventions.
Promotion of Prebunking and Debunking Campaigns through Algorithm Mechanisms:Tech/social media platforms may promote and guarantee that algorithms prioritise the distribution of Prebunking materials to users, boosting educational content that strengthens resistance to misinformation. Platform operators should incorporate algorithms that prioritise the visibility of Debunking content in order to combat the spread of erroneous information and deliver proper corrections; this can eventually address and aid in Prebunking and Debunking methods to reach a bigger or targeted audience.
User Empowerment to Counter Misinformation:Tech/social media platforms can design user-friendly interfaces that allow people to access Prebunking materials, quizzes, and instructional information to help them improve their critical thinking abilities. Furthermore, they can incorporate simple reporting tools for flagging misinformation, as well as links to fact-checking resources and corrections.
Partnership with Fact-Checking/Expert Organizations:Tech/social media platforms can facilitate Prebunking and Debunking initiatives/campaigns by collaborating with fact-checking/expert organisations and promoting such initiatives at a larger scale and ultimately fighting misinformation with joint hands initiatives.
Conclusion
The threat of online misinformation is only growing with every passing day and so, deploying effective countermeasures is essential. Prebunking and Debunking are the two such interventions. To sum up: Prebunking interventions try to increase resilience to misinformation, proactively lowering susceptibility to erroneous or misleading information and addressing broader patterns of misinformation consumption, while Debunking is effective in correcting a particular piece of misinformation and having a targeted impact on belief in individual false claims. An integrated approach involving both the methods and joint initiatives by tech/social media platforms and expert organizations can ultimately help in fighting the rising tide of online misinformation and establishing a resilient online information landscape.
Overview of the India-UK Joint Tech Security Initiative
India and the UK have been deepening their technological and security ties through various initiatives and agreements. One of the key developments in this partnership is the India-UK Joint Tech Security Initiative, which focuses on enhancing collaboration in areas like cybersecurity, artificial intelligence (AI),telecommunications, and critical technologies. Building upon the bilateral cooperation agenda set out in the India-UK Roadmap 2030, which seeks to bolster cooperation across various sectors, including trade, climate change, antidefense, the UK and India launched the Joint Tech Security Initiative (TSI) on July 24, 2024. This initiative will priorities collaboration in critical and emerging technologies across priority sectors. Coordinating with the national security agencies of both countries, the TSI will set priority areas and identify interdependencies for cooperation on critical and emerging technologies. This, in turn, will help build meaningful technology value chain partnerships between India & the UK.
The TSI will be coordinated by the National Security Advisors (NSAs) of both countries through existing and new dialogues. The NSAswill set priority areas and identify interdependencies for cooperation on critical and emerging tech, helping build meaningful technology value chain partnerships between the two countries. Progress made on the initiative will be reviewed on a half-yearly basis at the Deputy NSA level. A bilateral mechanism will be established led by India's Ministry of External Affairs and the UK government for promotion of trade in critical and emerging technologies, including resolution of relevant licensing or regulatory issues. Both countries view this TSI as a platform and a strong signal of intent to build and grow sustainable and tangible partnerships across priority tech sectors. They will explore how to build a deeper strategic partnership between UK and Indian research and technology centres and Incubators, enhance cooperation across UK and India tech and innovation ecosystems, and create a channel for industry and academia to help shape the TSI.
The UK and India are launching new bilateral initiatives to expand and deepen their technology security partnership. These initiatives will focus on various domains, including telecoms, critical minerals, semiconductors, and energy security.
In telecoms, the UK and India will build a new Future Telecoms Partnership, focusing on joint research on future telecoms, open RAN systems, testbed linkups, telecoms security, spectrum innovation, software and systems architecture. This will include collaboration between UK's SONIC Labs, India's Centre for Development of Telematics (C-DOT), and Dot's Telecoms Startup Mission.
In critical minerals, the UK and India will expand their collaboration on critical minerals, working together to improve supply chain resilience, explore possible research and development and technology partnerships along the complete critical minerals value chain, and share best practices on ESG standards. They will establish a roadmap for cooperation and establish a UK-India ‘critical minerals’ community of academics, innovators, and industry.
Key Areas of Collaboration:
Strengthening cybersecurity defense and enhancing resilience through joint cybersecurity exercises and information-sharing and developing common standards and best practices while collaborating with their respective organisations, ie, CERT-In and NCSC.
Promotion of ethical AI development and deployment with AI ethics guidelines and frameworks, and efforts encouraging academic collaborations. Support for new partnerships between UK and Indian research organizations alongside existing joint programmes using AI to tackle global challenges.
Building secure and resilient telecom infrastructure with a focus on security and exchange of expertise and regulatory cooperation. Collaboration on Open Radio Access Networks tech to name as an example.
Critical and emerging technologies development by advancing research and innovation in the quantum, semiconductors and biotechnology niches. Promoting and investing in tech startups and innovation ecosystems. Engaging in policy dialogues on tech governance and standards.
Digital economy and trade facilitation to promote economic growth by enhancing frameworks and agreements for it. Collaborating on digital payment systems and fintech solutions and most importantly promoting data protection and privacy standards.
Outlook and Impact on the Industry
The initiative sets out a new approach for how the UK and India work together on the defining technologies of this decade. These include areas such as telecoms, critical minerals, AI, quantum, health/biotechnology, advanced materials and semiconductors. While the initiative looks promising, several challenges need to be addressed such as the need to put robust regulatory frameworks in place, and develop a balanced approach for data privacy and information exchange in the cross-border data flows. It is imperative to install mechanisms that ensure that intellectual property is protected while the facilitation of technology transfer is not hampered. Above all, geopolitical risks need to be navigated in a manner that the tensions are reduced and a stable partnership grows. The Initiative builds on a series of partnerships between India and the UK, as well as between industry and academia. Abilateral mechanism, led by India’s Ministry of External Affairs and the UK government, will promote trade in critical and emerging technologies, including the resolution of relevant licensing or regulatory issues.
Conclusion
This initiative, at its core, will drive forward a bilateral partnership that is framed on boosting economic growth and deepening cooperation across key issues including trade, technology, education, culture and climate. By combining their strengths, the UK and India are poised to create a robust framework for technological innovation and security that could serve as a model for international cooperation in tech.
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