MeitY’s Efforts in Combatting Deepfakes
Recognizing As the Ministry of Electronic and Information Technology (MeitY) continues to invite proposals from academicians, institutions, and industry experts to develop frameworks and tools for AI-related issues through the IndiaAI Mission, it has also funded two AI projects that will deal with matters related to deepfakes as per a status report submitted on 21st November 2024. The Delhi court also ordered the nomination of the members of a nine-member Committee constituted by the MeitY on 20th November 2024 (to address deepfake issues) and asked for a report within three months.
Funded AI projects :
The two projects funded by MeitY are:
- Fake Speech Detection Using Deep Learning Framework- The project was initiated in December 2021 and focuses on detecting fake speech by creating a web interface for detection software this also includes investing in creating a speech verification software platform that is specifically designed for testing fake speech detection systems. It is set to end in December 2024.
- Design and Development of Software for Detecting Deepfake Videos and Images- This project was funded by MeitY from January 2022 to March 2024. It also involved the Centre for Development of Advanced Computing (C-DAC), Kolkata and Hyderabad as they have developed a prototype tool capable of detecting deepfakes. Named FakeCheck, it is designed as a desktop application and a web portal aiming to detect deepfakes without the use of the internet. Reports suggest that it is currently undergoing the testing phase and awaiting feedback.
Apart from these projects, MeitY has released their expression of interest for proposals in four other areas which include:
- Tools that detect AI-generated content along with traceable markers,
- Tools that develop an ethical AI framework for AI systems to be transparent and respect human values,
- An AI risk management and assessment tool that analyses threats and precarious situations of AI-specific risks in public AI use cases and;
- Tools that can assess the resilience of AI in stressful situations such as cyberattacks, national disasters, operational failures, etc.
CyberPeace Outlook
Deepfakes pose significant challenges to critical sectors in India, such as healthcare and education, where manipulated content can lead to crimes like digital impersonation, misinformation, and fraud. The rapid advancement of AI, with developments (regarding regulation) that can’t keep pace, continues to fuel such threats. Recognising these risks, MeitY’s IndiaAI mission, promoting investments and encouraging educational institutions to undertake AI projects that strengthen the country's digital infrastructure comes in as a guiding light. A part of the mission focuses on developing indigenous solutions, including tools for assessment and regulation, to address AI-related threats effectively. While India is making strides in this direction, the global AI landscape is evolving rapidly, with many nations advancing regulations to mitigate AI-driven challenges. Consistent steps, including inviting proposals and funding projects provide the much-needed impetus for the mission to be realized.
References
- https://economictimes.indiatimes.com/tech/technology/meity-dot-at-work-on-projects-for-fair-ai-development/articleshow/115777713.cms?from=mdr
- https://www.hindustantimes.com/india-news/meity-seeks-tools-to-detect-deepfakes-label-ai-generated-content-101734410291642.html
- https://www.msn.com/en-in/news/India/meity-funds-two-ai-projects-to-detect-fake-media-forms-committee-on-deepfakes/ar-AA1vMAlJ
- https://indiaai.gov.in/
Related Blogs
Introduction
MGM Resorts, which is an international company, has suffered an ongoing cyberattack which led to the shutdown of a number of its computer systems, including its website, in response to a cybersecurity issue. MGM Resorts International is in touch with external cybersecurity experts to resolve the issue since it has affected its entire Computer systems. MGM is a larger entity and operates thousands of hotel rooms across Las Vegas and the United States. MGM Resorts shared about the incident and posted that MGM recently identified a cybersecurity issue affecting some of the Company's systems. Promptly after detecting the issue, they quickly began an investigation with assistance from leading external cybersecurity experts. MGM has notified law enforcement and took prompt action to protect systems and data, including putting down certain systems. MGM further stated that the investigation is ongoing.
The issue
Basic operations such as the online reservation and booking system MGM have been affected and shut down due to the cybersecurity issue faced by a lot of visitors. Since earlier times, casino security has been the state of the art as they were very vulnerable to attacks by robbers and con artists. This is what we have also seen in a lot of movies. In today's time, con artists and robbers are now strengthened by cyber tactics. This is exactly what was seen in the case of the MGM attack.
MGM Resorts is home to best-in-class amenities and facilities for guests, but with the increase in tourist traction, the vulnerabilities and the scope of cyber attacks have also increased. This is also because of open wifis in the establishments and the transition of casinos to e-casinos, thus causing a major shift towards digital and technology-based intervention for better customer experience and streamlining a lot of operations.
How real is the threat?
As reported by MGM Resorts, the following systems were impacted in the cyber security attack:
- Slots Machines: The slot machines placed in the casino suddenly went offline and displayed an error message for the players. Some players who were already using the slot machines lost their bets and were unable to withdraw their winnings.
- Room Keys: Some of the guests reported that the room keys became unresponsive, and in some cases, the replacement keys were also inactive for some time, causing massive chaos at the reception.
- Booking Status: All the bookings in today's time are made online; this was one of the worst-hit segments of the cyber attacks. Most of the bookings made automatically were put on hold, and the confirmations could be made only from the hotel reception, thus causing massive cancelling of the bookings and both the hotel and customers losing out on money.
- MGM App: The official app of MGM Resorts was completely down, thus causing a situation of confusion and panic among the guests. The users also received notifications to speak to different customer care executives, but some of the numbers were unattentive and seemed to be operated by bad actors.
- Data breach: The main focus of the cyber attack was dedicated to committing a data breach. The attack led to the breach of personal data of most of the users registered on the app or on the system of MGM Resorts.
Conclusion
The cyber attack on the tourism industry is a major and growing concern for the industry and its customers. Seeing the volatility of the data and the regular inflow of personal information this makes the hotel's cyber security system a vulnerable choice for bad actors. The cyber attack was no less than a fire sale, where in all the segments of the services offered were impacted. Similar attacks were reported by MGM in 2019 and 2020, and subsequently, the safety measures were also deployed, but the bad actors have hit the resorts chain owners again, in such cases the most paramount defence is having a safe and regularly updated firewall, upskilling of staff for IT issues and attacks, active reporting and investigation mechanisms for assisting the LEAs. In the times of rising cyberattacks, one needs to be critical of their data management and digital footprints. The sooner we adopt safe, secure and resilient cyber hygiene practices, the safer our future will be.
References:
https://www.bleepingcomputer.com/news/security/mgm-resorts-shuts-down-it-systems-after-cyberattack/
https://www.cnbc.com/2023/09/12/mgm-resorts-cybersecurity-incident-forces-system-outage.html
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Introduction
India's Competition Commission of India (CCI) on 18th November 2024 imposed a ₹213 crore penalty on Meta for abusing its dominant position in internet-based messaging through WhatsApp and online display advertising. The CCI order is passed against abuse of dominance by the Meta and relates to WhatsApp’s 2021 Privacy Policy. The CCI considers Meta a dominant player in internet-based messaging through WhatsApp and also in online display advertising. WhatsApp's 2021 privacy policy update undermined users' ability to opt out of getting their data shared with the group's social media platform Facebook. The CCI directed WhatsApp not to share user data collected on its platform with other Meta companies or products for advertising purposes for five years.
CCI Contentions
The regulator contended that for purposes other than advertising, WhatsApp's policy should include a detailed explanation of the user data shared with other Meta group companies or products specifying the purpose. The regulator also stated that sharing user data collected on WhatsApp with other Meta companies or products for purposes other than providing WhatsApp services should not be a condition for users to access WhatsApp services in India. CCI order is significant as it upholds user consent as a key principle in the functioning of social media giants, similar to the measures taken by some other markets.
Meta’s Stance
WhatsApp parent company Meta has expressed its disagreement with the Competition Commission of India's(CCI) decision to impose a Rs 213 crore penalty on them over users' privacy concerns. Meta clarified that the 2021 update did not change the privacy of people's personal messages and was offered as a choice for users at the time. It also ensured no one would have their accounts deleted or lose functionality of the WhatsApp service because of this update.
Meta clarified that the update was about introducing optional business features on WhatsApp and providing further transparency about how they collect data. The company stated that WhatsApp has been incredibly valuable to people and businesses, enabling organization's and government institutions to deliver citizen services through COVID and beyond and supporting small businesses, all of which further the Indian economy. Meta plans to find a path forward that allows them to continue providing the experiences that "people and businesses have come to expect" from them. The CCI issued cease-and-desist directions and directed Meta and WhatsApp to implement certain behavioral remedies within a defined timeline.
The competition watchdog noted that WhatsApp's 2021 policy update made it mandatory for users to accept the new terms, including data sharing with Meta, and removed the earlier option to opt-out, categorized as an "unfair condition" under the Competition Act. It was further noted that WhatsApp’s sharing of users’ business transaction information with Meta gave the group entities an unfair advantage over competing platforms.
CyberPeace Outlook
The 2021 policy update by WhatsApp mandated data sharing with Meta's other companies group, removing the opt-out option and compelling users to accept the terms to continue using the platform. This policy undermined user autonomy and was deemed as an abuse of Meta's dominant market position, violating Section 4(2)(a)(i) of the Competition Act, as noted by CCI.
The CCI’s ruling requires WhatsApp to offer all users in India, including those who had accepted the 2021 update, the ability to manage their data-sharing preferences through a clear and prominent opt-out option within the app. This decision underscores the importance of user choice, informed consent, and transparency in digital data policies.
By addressing the coercive nature of the policy, the CCI ruling establishes a significant legal precedent for safeguarding user privacy and promoting fair competition. It highlights the growing acknowledgement of privacy as a fundamental right and reinforces the accountability of tech giants to respect user autonomy and market fairness. The directive mandates that data sharing within the Meta ecosystem must be based on user consent, with the option to decline such sharing without losing access to essential services.
References
Introduction
The Sexual Harassment of minors in cyberspace has become a matter of grave concern that needs to be addressed. Sextortion is the practice of extorting individuals into sharing explicit and sexual content under the threat of exposure. This grim activity has evolved into a pervasive issue on several social media platforms, particularly Instagram. To combat this illicit act, big corporate giants such as Meta have deployed a comprehensive ‘nudity protection’ feature, leveraging the use of AI (Artificial Intelligence) algorithms to ascertain and address the rapid distribution of unsolicited explicit content.
The Meta Initiative presented a multifaceted approach to improve user safety, especially for young people online, who are more vulnerable to predatory behavior.
The Salient Feature
Instagram’s use of advanced AI algorithms to automatically identify and blur out explicit images shared within direct messages is the driving force behind this initiative. This new safety measure serves two essential purposes.
- Preventing dissemination of sensitive content - The feature, when enabled, obstructs the visibility of sensitive personal pictures and also limits dissemination of the same.
- Empower minors to exercise more control over their social media - This cutting feature comes with the ability to disable the nudity protection at the will of users, allowing users, including minors, to regulate their exposure to age-inappropriate and harmful materials online. The nudity protection feature is enabled for all users under 18 as a default setting on Instagram globally. This measure guarantees a baseline standard of security for the most vulnerable demographic of users. Adults are able to exercise more autonomy over the feature, receiving periodic prompts for its voluntary activationWhen this feature detects an explicit image, it automatically blurs the image with cautionary overlay, enabling recipients to make an informed decision about whether or not they wish to view the flagged content. The decision to introduce this feature is an interesting and sensitive approach to balancing individual agency with institutionalising online protection.
Comprehensive Safety Measures Beyond Nudity Detection
The cutting-edge nudity protection feature is a crucial element of Instagram’s new strategy and is supported by a comprehensive set of measures devised to tackle sextortion and ensure a safe cyber environment for its users:
Awareness Drives and Safety Tips - Users sending and receiving sexually explicit content are directed to a screen with curated safety tips to ensure complete user awareness and inspire due diligence. These safety tips are critical in raising awareness about the risks of sharing sensitive content and inculcating responsible online behaviour.
New Technology to Identify Sextortionists - Meta Platforms are constantly evolving, and new sophisticated algorithms are introduced to better detect malicious accounts engaged in possible sextortion. These proactive measures check for any predatory behaviour so that such threats can be neutralised before they escalate and do grave harm.
Superior Reporting and Support Mechanisms - Instagram is implementing new technology to bolster its reporting mechanisms so that users reporting concerns pertaining to nudity, sexual exploitation and threats are instantaneously directed to local child safety authorities for necessary support and assistance.
This new sophisticated approach highlights Instagram's Commitment to forging a safer haven for users by addressing various aspects of this grim issue through the three-pronged strategy of detection, prevention and support.
User’s Safety and Accountability
The implementation of the nudity protection feature and various associated safety measures is Meta’s way of tackling the growing concern about user safety in a more proactive manner, especially when it concerns minors. Instagram’s experience with this feature will likely be the sandbox in which Meta tests its new user protection strategy and refines it before extending it to other platforms like Facebook and WhatsApp.
Critical Reception and Future Outlook
The nudity protection feature has been met with positive feedback from experts and online safety advocates, commending Instagram for taking a proactive stance against sextortion and exploitation. However, critics also emphasise the need for continued innovation, transparency, and accountability to effectively address evolving threats and ensure comprehensive protection for all users.
Conclusion
As digital spaces continue to evolve, Meta Platforms must demonstrate an ongoing commitment to adapting its safety measures and collaborating with relevant stakeholders to stay ahead of emerging challenges. Ongoing investment in advanced technology, user education, and robust support systems will be crucial in maintaining a secure and responsible online environment. Ultimately, Instagram's nudity protection feature represents a significant step forward in the fight against online sexual exploitation and abuse. By leveraging cutting-edge technology, fostering user awareness, and implementing comprehensive safety protocols, Meta Platforms is setting a positive example for other social media platforms to prioritise user safety and combat predatory behaviour in digital spaces.
References
- https://www.nbcnews.com/tech/tech-news/instagram-testing-blurring-nudity-messages-protect-teens-sextortion-rcna147402
- https://techcrunch.com/2024/04/11/meta-will-auto-blur-nudity-in-instagram-dms-in-latest-teen-safety-step/
- https://hypebeast.com/2024/4/instagram-dm-nudity-blurring-feature-teen-safety-info
