McAfee Warns of Deepfake Surge in 2024

Isha Sharma
Isha Sharma
Intern, CyberPeace
PUBLISHED ON
Dec 26, 2023
10

Introduction

According to a new McAfee survey, 88% of American customers believe that cybercriminals will utilize artificial intelligence to "create compelling online scams" over the festive period. In the meanwhile, 31% believe it will be more difficult to determine whether messages from merchants or delivery services are genuine, while 57% believe phishing emails and texts will be more credible. The study, which was conducted in September 2023 in the United States, Australia, India, the United Kingdom, France, Germany, and Japan, yielded 7,100 responses. Some people may decide to cut back on their online shopping as a result of their worries about AI; among those surveyed, 19% stated they would do so this year. 

In 2024, McAfee predicts a rise in AI-driven scams on social media, with cybercriminals using advanced tools to create convincing fake content, exploiting celebrity and influencer identities. Deepfake technology may worsen cyberbullying, enabling the creation of realistic fake content. Charity fraud is expected to rise, leveraging AI to set up fake charity sites. AI's use by cybercriminals will accelerate the development of advanced malware, phishing, and voice/visual cloning scams targeting mobile devices. The 2024 Olympic Games are seen as a breeding ground for scams, with cybercriminals targeting fans for tickets, travel, and exclusive content.

AI Scams' Increase on Social Media

Cybercriminals plan to use strong artificial intelligence capabilities to control social media by 2024. These applications become networking goldmines because they make it possible to create realistic images, videos, and audio. Anticipate the exploitation of influencers and popular identities by cybercriminals. 

AI-powered Deepfakes and the Rise in Cyberbullying

The negative turn that cyberbullying might take in 2024 with the use of counterfeit technology is one trend to be concerned about. This cutting-edge technique is freely accessible to youngsters, who can use it to produce eerily convincing synthetic content that compromises victims' privacy, identities, and wellness.

In addition to sharing false information, cyberbullies have the ability to alter public photographs and re-share edited, detailed versions, which exacerbates the suffering done to children and their families. The study issues a warning, stating that deepfake technology would probably cause online harassment to take a negative turn. With this sophisticated tool, young adults may now generate frighteningly accurate synthetic content in addition to using it for fun. The increasing severity of these deceptive pictures and phrases can cause serious, long-lasting harm to children and their families, impairing their identity, privacy, and overall happiness.

Evolvement of GenAI Fraud in 2023

We simply cannot get enough of these persistent frauds and fake emails. People in general are now rather adept at [recognizing] those that are used extensively. But if they become more precise, such as by utilizing AI-generated audio to seem like a loved one's distress call or information that is highly personal to the person,  users should be much more cautious about them. The rise in popularity of generative AIs brings with it a new wrinkle, as hackers can utilize these systems to refine their attacks:

  • Writing communications more skillfully in order to deceive consumers into sending sensitive information, clicking on a link, or uploading a file.
  • Recreate emails and business websites as realistically as possible to prevent arousing concern in the minds of the perpetrators.
  • People's faces and voices can be cloned, and deepfakes of sounds or images can be created that are undetectable to the target audience. a problem that has the potential to greatly influence schemes like CEO fraud.
  • Because generative AIs can now hold conversations, and respond to victims efficiently.
  • Conduct psychological manipulation initiatives more quickly, with less money spent, and with greater complexity and difficulty in detecting them. AI generative already in use in the market can write texts, clone voices, or generate images and program websites.

AI Hastens the Development of Malware and Scams

Even while artificial intelligence (AI) has many uses, cybercriminals are becoming more and more dangerous with it. Artificial intelligence facilitates the rapid creation of sophisticated malware, illicit web pages, and plausible phishing and smishing emails. As these risks become more accessible, mobile devices will be attacked more frequently, with a particular emphasis on audio and visual impersonation schemes.

Olympic Games: A Haven for Scammers

The 2024 Olympic Games are seen as a breeding ground for scams, with cybercriminals targeting fans for tickets, travel, and exclusive content. Cybercriminals are skilled at profiting from big occasions, and the buzz that will surround the 2024 Olympic Games around the world will make it an ideal time for scams. Con artists will take advantage of customers' excitement by focusing on followers who are ready to purchase tickets, arrange travel, obtain special content, and take part in giveaways. During this prominent event, vigilance is essential to avoid an invasion of one's personal records and financial data. 

Development of McAfee’s own bot to assist users in screening potential scammers and authenticators for messages they receive

Precisely such kind of technology is under the process of development by McAfee. It's critical to emphasize that solving the issue is a continuous process. AI is being manipulated by bad actors and thus, one of the tricksters can pull off is to exploit the fact that consumers fall for various ruses as parameters to train advanced algorithms. Thus, the con artists may make use of the gadgets, test them on big user bases, and improve with time.

Conclusion

According to the McAfee report, 88% of American customers are consistently concerned about AI-driven internet frauds that target them around the holidays. Social networking poses a growing threat to users' privacy. By 2024, hackers hope to take advantage of AI skills and use deepfake technology to exacerbate harassment. By mimicking voices and faces for intricate schemes, generative AI advances complex fraud. The surge in charitable fraud affects both social and financial aspects, and the 2024 Olympic Games could serve as a haven for scammers. The creation of McAfee's screening bot highlights the ongoing struggle against developing AI threats and highlights the need for continuous modification and increased user comprehension in order to combat increasingly complex cyber deception.

References


PUBLISHED ON
Dec 26, 2023
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